Project and Portfolio Project

1. PERSONAL BRAND EXPLORATION
Joseph Koch
Project & Portfolio I: Week 1
August 3rd 2023

2. Meet Joe, a dynamic and enthusiastic individual with
a strong background in sales and an unwavering
passion for sports. With years of experience in the
sales industry, Joe has honed exceptional
communication and negotiation skills, making them
a true sales champion. Beyond their professional
success, Joe finds solace and excitement in the
world of sports, where they cheer on their favorite
teams with unparalleled fervor. But it doesn't end
there – driven by the belief that one's voice can
create meaningful impact, [Your Name] is
determined to leverage their passion for sports to
inspire and uplift others. Embodying the "work hard,
play hard" mantra, Joe embraces every opportunity
to excel both in their career and in their personal
pursuits, making them a force to be reckoned with in
all aspects of life.
IDENTITY

3. PROFESSION
Potential Job Titles:
• College Football Analyst
• Talk Show Host
• MLB Production Crew
Hero Archetype- I take pride in my
work and was raised from a young
age to always do your best no
matter the circumstance.
Challenges will be overcome and
solved in a variety of ways due to
excellent problem solving skills.
Strong mental fortitude.
Sports Broadcaster/Voice Talent for Sports Networks

4. SPORTS CASTING RECRUITERS
TARGET AUDIENCE
Gene White
Outreach Plan:
• Have a completed portfolio of all of my best
projects/episodes of podcast
• Will reach out via LinkedIn.
• If I haven’t heard back within a month I will follow up to
see if anything has changed
PROFILE
PICTURE Director of Talent Acquisition
at FOX Sports
Michael Schulman
Outreach Plan:
• Completed portfolio/website domain for them to check
out upon first contact
• Will reach out via email/linkedin
• Will wait 2 months after initial message to reach out
again.
PROFILE
PICTURE Director of Recruiting at NBC
Sports
Harris Kroic
Outreach Plan:
• Will complete extensive research on WWE and who
qualifies for roles in sportscasting dept.
• Linkedin
• Will message initially with questions about open roles/
where I could fit in in the dept.
PROFILE
PICTURE Recruiter at WWE

5. GOALS
Short Term: (Immediately After Graduation,2025)
• Build and complete portfolio for potential recruiters to
showcase abilities an skills learned in the program.
‣Have over 30,000 podcast views/subscribers.
Mid Term: (2030)
• Spend 2 full years in an on air role with a sports
entertainment employer.
‣Have over 35,000 Instagram Followers
(showcases on air popularity)
Long Term: (2040)
• Become an on air analyst for ESPN College Football
‣Have over 1 million Instagram Followers

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Marketing
SOFT
HARD
Novice / Adept / Expert
Microsoft Office Novice / Adept / Expert
Communication Novice / Adept / Expert
Coachable Novice / Adept / Expert
Adobe Premiere Pro
SOFT
HARD
Novice / Adept / Expert
Equipment Maintenance Novice / Adept / Expert
Active Listening Novice / Adept / Expert
Voice Control Novice / Adept / Expert

7. I help fans connect to sports by displaying
the game in a story telling manner.
[WHO?] [WHAT?] [HOW?]
PROMISE

8. CREDENTIALS
Work Experience:
• Sales/Marketing experience
• Finance/Banking Industry experience
Education:
• Attended Owens Community College
• Sports Broadcasting, B.S., Full Sail University (Exp.2025)
Relevant Experience
• Athlete for 20+ years and fan of all sports
for even longer.
• Collegiate Baseball Player
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Dawson Shifferd
Industry Experience:
• N/A (still in school completing degree
program
Education:
• Sports Broadcasting B.S. Full Sail University 2024
Leadership Experience:
• Summer Camp Counselor
Skills and Proficiencies:
• Sports Film Studies
• Sports Coverage
Joseph Koch
Overall Online Presence:
• Profile displays very clearly what the mission statement
is and exactly what he’s looking to accomplish upon
graduation. Displays skills learned while earning degree
nicely. Visual is well put together
• Grade: Good 75 out of 100
Industry Experience:
• N/A (Still in school completing degree
program)
Education:
• Sports Broadcasting B.S. Full Sail University 2025
Leadership Experience:
• Market Director/Business Owner
• Captain of Collegiate Baseball Team
Skills and Proficiencies:
• Microsoft Office- 0 endorsements
• Sports Analysis - 0 endorsements
• Marketing - 0 endorsements
Overall Online Presence:
• Profile lacks engagement/overall connections related to
industry. Very basic/generic imagery throughout profile.
Zero online presence
• Grade: Poor, 15 out of 100

10. COMPETITION
Ashlie Lynn
Noteworthy Experience:
• Internship in related field
Joseph Koch
HEADSHOT
Industry Experience:
• Intern at Wilks Broadcast Denver
Education:
• Ohio Center for Broadcasting - Colorado 2012-2014
Skills and Proficiencies:
• Adobe Audition - 3 Endorsements
Overall Online Presence:
• Not a ton of information and lacks online presence,
however information provided is relevant to industry
and is displayed professionally
• Grade: Average 65 out of 100
Industry Experience:
• N/A (Still in school completing degree
program)
Education:
• Sports Broadcasting B.S. Full Sail University 2025
Leadership Experience:
• Market Director/Business Owner
• Captain of Collegiate Baseball Team
Skills and Proficiencies:
• Microsoft Office- 0 endorsements
• Sports Analysis - 0 endorsements
• Marketing - 0 Endorsements
Overall Online Presence:
• Profile lacks engagement/overall connections related to
industry. Very basic/generic imagery throughout profile.
Zero online presence
• Grade: Poor, 15 out of 100

11. BRAND POSITION
For Sports Fans who Look for the emotional
connection within their favorite sport, I provide
PASSIONATE ANALYSIS OF THE GAME AND
ALL IT’S PLAYERS because I UNDERSTAND
WHAT IT’S LIKE TO BE A DIE HARD FAN
LOOKING FOR EVERY BIT OF INFORMATION
ON YOUR FAVORITE TEAM.
THE NEXT GUS JOHNSON

12. NETWORKING &
MARKETING
Industry Events & Organizations
• NAB SHOW
‣ Oct 26th | New York
• NAB State Leadership Conference
‣ February 2024 | Washington D.C.
• Next Generation Business Professionals
‣ September 21st | Detroit
Digital Marketing
• Primary Content: Will create a podcast/talk show that covers
all of the current events in the world of football, including
hypotheticals, hot debates and even drink reviews.
• Primary Tools: Instagram, Twitter, Tik Tok and Youtube. Full
length videos will be posted on YouTube while teasers/clips
will be posted to the other platforms to divert audience to
YouTube channel.
• Website: Will use podcast to promote myself and my general
knowledge of football to future employers so that they can
understand my style of broadcasting and see the potential
investment they’d be making by hiring me.

13. PROFESSIONAL DEVELOPMENT
Mentor
• Before I graduate from school I’d like to find a mentor
with tons of industry experience who lives a comfortable
lifestyle or has retired with a full career completed in the
industry. 2025
Formal Education
• Full Sail University B.S Sports Broadcasting, 2025.
Technical Skills
• Take courses on Adobe Premier Pro- Youtube/Full Sail
2024
• Take Courses on Sports Media and Gain Knowledge of
Industry as a whole, Full Sail 2025
• Take courses on Voice Control and Visual Presentation,
Full Sail 2025
Soft Skills
• Active Listening/ Hoping to learn from a mentor I
acquire before graduation
• On-Camera Presence, Full Sail 2025
• Ability to communicate effectively with superiors and co-
workers, Full Sail/Personal Development Courses 2025

14. Joseph Koch
You know how it’s rare to find someone who is passionate about what they
do? Well, what I do is take pride in my work and deliver passion within every
segment of an ongoing game to make sure fans will feel like they’re right
next to me in the stadium. In fact, my extensive knowledge and excitement
for every game called is exactly what the standard should be.

15. REFERENCES
Events. (n.d.). National Association of
Broadcasters.
https://www.nab.org/events/
27-3023.00 - News Analysts,
Reporters, and Journalists. (n.d.).
Www.onetonline.org.
https://www.onetonline.org/link/summar
y/27-3023.00