Personal Brand Exploration

1. PERSONAL BRAND EXPLORATION
Darionna Hollis
Project & Portfolio I: Week 1
June 2nd 2023

2. I am a determined and creative person. I value
honesty and precision.I am resilient and unique.
I have worked closely with photography and
video editing for 3 years consecutively. I am
furthering my education in Sports Marketing. I
am a social media enthusiast and I create digital
content frequently.
IDENTITY
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3. PROFESSION
Potential Job Titles:
• Marketing Manager
• Agent and Business Manager Of
Performer or Athlete
• Broadcast Announcers
BRAND ARCHETYPE -I am clear
and confident in my work. I naturally
entice customers. I am influential
with a great ability to lead others.
[BROAD OCCUPATION] for [INDUSTRY/ MARKET]
Picture Relevant
to Your Industry
Goes Here
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4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Celeste Bell
Outreach Plan:
• I would like to have completed my degree and an
internship before applying for a job with Ms. Bell.
• I will contact her through LinkedIn.
• I will reach out between 2026-2027 for potential job
opportunities after graduation.
PROFILE
PICTURE Senior Vice President for
New York Giants
John Cervera
Outreach Plan:
• I need to graduate before applying for an internship at
this company.
• I can contact him through LinkedIn.
• I will contact him around next year (2024) for a potential
internship with the company to be to expand my
experience.
PROFILE
PICTURE Director, Talent Acquisition
for Miami Heat
David Torres
Outreach Plan:
• I will build a complete portfolio and volunteer to do local
photography for local sports organizations to
• I can reach out to him via LinkedIn.
• I will contact him around next year (2024) for a potential
internship with the company to be to expand my
experience before pursuing the NFL.
PROFILE
PICTURE Human Resources
Coordinator for LA Dodgers

5. GOALS
Short Term: 2025
• Internship at La Dodgers
‣After graduation March 2025, I plan to apply to
the la dodgers for an internship.
Mid Term: 2027
• Social media manager for New York Giants
‣After a two year internship with The LA
Dodgers, I will apply to be a social media
manager for the New York Giants. My
education and experience up to that point will
qualify me for the position.
Long Term: 2032
• Sports broadcaster for CBS Sports NBA
‣By 2032 I will have obtained my Bachelors in
Science and my masters degree. After my
internship with the Dodgers and my time spent
with The New York Giants, I will be full
equipped to master my position as a sports
broadcaster.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Photography
SOFT
HARD
Novice / Adept / Expert
Editing videos and content Novice / Adept / Expert
Creative Novice / Adept / Expert
Multitasker Novice / Adept / Expert
Journalism
SOFT
HARD
Novice / Adept / Expert
Editing Novice / Adept / Expert
Communication Novice / Adept / Expert
Management Novice / Adept / Expert

7. I will help fans to feel more connected to
their favorite sports organization by altering
the fan-company experience.
PROMISE

8. CREDENTIALS
Work Experience:
• Account Executive for Dish
• Account Manager for Apple
Education:
• High school Diploma from Meadowbrook
High School June 2014
• Sports Marketing De
Leadership Roles:
• I volunteered to help my daughters ballet
summer class in 2021.
Picture Relevant
to Your Industry
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9. COMPETITION
Ariella Ellis
Industry Experience:
• Director of Football operations
Education:
• Bachelors of Science in Criminal justice & Corrections
Leadership Experience:
• Apple Part Time Specialist
• Administrative Assistant
Skills and Proficiencies:
• Attending practice
• Maintaining fitness levels
• Participating in athletic events
Darionna Hollis
Overall Online Presence:
• She has 66 connections. Ariella also has a professional
headshot. She does not have a customized banner and
her profile could be a bit more detailed. However she
has great experience and history.
• Grade:average, 6/10
Industry Experience:
• Industry experience goes here
Education:
• Student at Full Sail University
Leadership Experience:
• Manager a Tacobell
• Account executive at Dish Network
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• I have 12 connections and do not have a customized
banner. I do not have a professional headshot. My
profile could use a lot more details and personalization.
• Grade: My LinkedIn is poor 3/10.

10. COMPETITION
Alexia Alston
Noteworthy Experience:
• Student intern for Coppin State University
• Student Intern for Harris Blitzer Sports & Entertainment
Darionna Hollis
HEADSHOT
Industry Experience:
• Guest Experience Ambassador
Education:
• Coppin State University
Skills and Proficiencies:
• Public Speaking
• People Management
• Communication
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
Industry Experience:
• Industry experience goes here
Education:
• Student at Full Sail University
Leadership Experience:
• Manager a Tacobell
• Account executive at Dish Network
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• I have 12 connections and do not have a customized
banner. I do not have a professional headshot. My
profile could use a lot more details and personalization.
• Grade: My LinkedIn is poor 3/10.

11. BRAND POSITION
For The New York Giants who need a loyal
fanbase, I provide a different EXPERIENCE FOR
FANS TO SUPPORT OUR ORGANIZATION IN A
BENEFICIAL WAY because I HAVE THE
UNIQUE ABILITY TO PERSUADE AND
ENCOURAGE PEOPLE TO INVEST IN THEIR
BELIEFS..
“NICKNAME?”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Black Sports business Symposium
‣ 2024 | Atlants, Georgia
• Sports Marketing Association Conference
‣ October 2023 | Tampa, Florida
• Sports and Entertainment Marketing Conference
‣ January 31- February 4th 2024 | Orlando, Florida
Digital Marketing
• Primary Content: I will record live vital moments at sporting
events and edit it. I will record and report my analysis
• Primary Tools: I will use videos on instagram and TikTok to
promote my content.
• Website: I will continue to constantly update my personal
brand website to keep my content fresh and motivating.
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13. PROFESSIONAL DEVELOPMENT
Mentor
• I will seek a mentor that already works in my desired
field. They should have relevant job experience in my
targeted occupation, as well as a degree in sports
management or business administration. January 2024
Formal Education
• Sports Marketing and Media Bachelors in Science
March 2025
• Masters In Sports Administration in April 2027
Technical Skills
• Complete all of my photoshop and adobe online
courses July 2023
• Receive my certificate in Information technology from
Full Sail University in December 2024
• Complete my Masters Degree with Liberty University for
Sports administration
Soft Skills
• Complete my degree at Full Sail University, March 2025
• Volunteering at my local college in July 2024
• Presenting project in my courses will help with
communication over the years for June 2025

14. Darionna Hollis
You know game attendance and participation
has been an issue previously for the NFL?
Well, what I do is market and improve the fan
experience to help increase game attendance
and fan interaction. In fact, I helped my friend
market her business and increase her sales by
50%.
Picture of You
Goes Here

15. REFERENCES
Rolapp, B. (2022, July 18). Sports Illustrated.
https://www.si.com/nfl/2022/07/18/nfl-executive-outlines-
mission-for-the-league
(2023, May 23). Onet Online
https://www.onetonline.org/link/summary/27-2021.00
Ellis, A. (2023). LinkedIn https://www.linkedin.com/in/ariella-
ellis-97b614232/
Bell, C. (2023). LinkedIn.
https://www.linkedin.com/in/celestebell/
Torres, D. (2023). LinkedIn https://www.linkedin.com/in/david-
torres-7bba5921b/
Cervera, J. (2023). LinkedIn.
https://www.linkedin.com/in/johncervera/
Alston, A. (2023) LinkedIn. https://www.linkedin.com/in/alexia-
alston-1a3abb169/
(2023, May 26) . Wikipedia.
https://en.wikipedia.org/wiki/National_Football_League
Dodosn, A. (2017, June 7) Andscape,
https://andscape.com/features/hall-of-fame-jerry-west-
designer-alan-siegel-nba-logo/