The document discusses the evolution of Paytm from a mobile recharge platform to a major player in the e-commerce market, highlighting its growth since 2010 and its recognition as an innovative startup. It outlines various revenue models for Paytm, including advertising and transaction revenue, and emphasizes features that make it a preferred digital wallet. The document also mentions its widespread acceptance, secure payment options, and future trends such as the introduction of Paytm banks.

1. E-COMMERCE and
PATYM
Done by,
S.PRAVEENKUMAR.

2. E-commerce arch..

3. Paytm, Journey from Mobile
Recharge to e-commerce market

4. History
• Paytm -Pay Through Mobile(2010).
• Founder - Vijay Shekhar Sharma
• In 2012, Paytm was recognized as the ‘Most
Innovative Startup of the Year’.
• Financial backups- by Alibaba group and Ratan
Tata.(2015)
• Brand value-1.5 Billion USD

5. Paytm Wallet
• A secure digital wallet where
you can store and manage
your money to make quick
payments, recharges, pay
for services and sharing.
• Exploded everywhere
in nov 8
2016(DEMONETISATION)
500K+ transactions per day

6. Revenue model
It is nothing but how a business generates its
income.
• Advertising revenue model
• Subscription revenue model
• Transaction revenue model
• Advance payment revenue model
• Commission revenue model
• Sponsers.

7. Why Paytm
• Easy accessible and Reliable
• Mobile friendly
• Chat facility (also for Online Bargain)
• Safe and secure payments
• Easy returns
• RBI approved digital wallet.

8. Why Paytm
• Largest payment gateway(45+ banks)
• Lure of free coupons
• More sellers.
• Everything in 1 tap
• Widespread everywhere.
• Future trends
– Paytm banks.

9. Competitors