Paytm is an Indian electronic payment and ecommerce brand founded in 2000 by Vijay Shekhar Sharma. It received funding from Ratan Tata in 2015 and Alibaba in the same year. Paytm has over 22 million visitors per month, 15 million active wallet users, and processes over 8 million transactions per month, with 70% made through mobiles. It offers services including recharge, bill payment, payments solutions, digital gold, Paytm wallet, and plans to launch a bank. Paytm earns money through its ecommerce store, advertising, transactions through its wallet, partnerships and commissions from sellers using its platform.

2. Introduction
 Paytm is an Indian electronic payment and
ecommerce brand based out of Delhi NCR, India.
 It is Founded in 2000 by Vijay Shekhar Sharma.
PayTM is owned by One97 Communications Ltd.
 Paytm is one single place for all your bill payment
requirements Mobile Bill Payments Post-Paid / Pre-
Paid Landline / Internet Bills DTH

3. FUNDING:
Paytm got a major boost by Equity participation by
Ratan Tata in March 2015.
In 2015, Paytm became the first Indian company to
receive funding from Chinese eCommerce company
Alibaba.

7. • 22 million+ visitors per month
• 15 million active wallet users
• 15,000 merchants accepting Paytm wallet
• 8 million+ transactions per month
• 70% through mobiles
• 6 million CC/DC users/month
• 2 million stored credit cards
• 40000+ new users acquired everyday
Paytm – Massive Scale and Rapid Growth

8. Business Model of Paytm
1. Recharge Services
2. Bill Payment
3. Payments solution
4. Digital Gold
5. Paytm Wallet
6. Paytm Bank
6. Paytm mall

9. Paytm Wallet

10. Paytm Bank

11. Paytm Mall

12. How Paytm Earn Money?
E-Commerce store:
Continuing with the above point, today Paytm offers
much more than recharge options. You can buy books,
apparel, electronics and literally everything though it
is not quite extensive as Amazon (which has over 6
crore products).
Advertising:
They also earn a good amount of money from
advertising.

13.  Cash/Wallet transactions:
The amount that you load into their wallet and all the cash
transactions that happen through them is also making them
money. It’s like how banks are making money with our
money. We deposit, purchase, make transactions through
them and so on. Similarly, not just Paytm every mobile wallet
is making money in a similar way.
 Through sellers :
People like you and me who wants to sell online, Paytm
provides a platform for us and in return it charges you
monthly fee/cost per sale fee.

14.  Partnerships/tie ups :
We all know Paytm has grown from a simple online
recharge site to the leading player in the market. It
has tie ups with number of outlets across various
categories. All these pay a good amount of money
to Paytm in order to get promoted on this amazing
platform.

15. Advantages:
•Easy accessible
• Quick payment at paytm
• Mobile friendly
• Cash backs
• Discount on products
• RBI approved digital wallets
• Safe and secured payment
• 45+ Banks for net banking
• Rs 1 lakh + money transfer

16. THANK YOU