Paytm is India's largest digital payments platform that offers comprehensive payment services for customers and merchants through its wallet, app, and payment bank. Founded in 2010, Paytm pioneered QR-based mobile payments in India and has over 7 million merchants accepting payments through its platform. Paytm aims to bring banking and financial services to 500 million unserved and underserved Indians through its payment bank. The company generates revenue through affiliation marketing fees from advertisements on its app.

1. Paytm - Wallet
Paytm -Mall
Paytm - Payment bank(Consumer Behaviour)

2. Introduction
● Paytm M- Commerce company. (Category - M commerce or E commerce
Online Payments)
● Paytm, run by One97 Communications Ltd founded by Vijay Shekar Sharma
in 2010.
● Its Market Value is likely to be valued at about
$10 billion this year ($. 1000 Cr.)
● Presently they are $ 7 billion ($. 700 Cr.)

3. ❖ Paytm is India's largest leading payment gateway that offers comprehensive payment services for customer
and merchants.
❖ It offers mobile payment solutions to over 7 million (70 lakhs) merchants and allow consumers to make
seamless mobile payments from
➔ Cards
➔ Bank Accounts and
➔ Digital Credit among others.
❖ Paytm pioneered and are the leader of QR based mobile payments in India.

4. With the launch of Paytm Payments Bank, Paytm aims to bring banking and financial services to half-a-
billion (50 Cr. population) un-served and under-served rural Indians..
Its investors include Softbank, SAIF Partners, Alibaba Group, Tiger Global and Ant Financial.
One of the new investors is Discovery Capital.

5. Paytm Competitors

6. Paytm Business

7. ➔ ESCROW A/C: An agreement between two people or
organizations in which money or property is kept by a third
person or organization until a particular condition is met.
PAYTMREVENUEMODEL
➔ Affiliation Marketing and Adspace on the app.
➔ The merchants, brands are invited to place their
banner/text/video ads on the app through
Google Adsense by Paytm.
➔ Paytm gets its cut 51% to 68% from Google when
the user clicks on the ads/offers/text/coupons etc.

8. Paytm Timeline:
2010 - Founded and started off as a Prepaid Mobile and DTH recharge platform,
2013 - Launched Data Cards, Postpaid Mobile and Landline Bill payments.
2014 - Paytm launched the Paytm Wallet, and the Indian Railways and Uber added it as a payment
option.
2014 - It also launched into mobile commerce with Online Deals and Bus Ticketing.
2015 - It unveiled more use-cases like Education fee, Metro Recharges, Electricity, Gas, and Water
bill payments.
2016 - Paytm launched Movies, Events and Amusement Parks ticketing as well as Flight ticket
bookings and Paytm QR.
2017 -
➔ It also launched Rail bookings and Gift Cards.
➔ Paytm became India’s first payments app to cross over 100 million app downloads.
➔ The same year, it launched Paytm Gold, a product that allowed users to buy as little as ₹1 of
pure gold online.
➔ It also launched the Paytm Payments Bank and
➔ ‘Inbox’ - a messaging platform with in-chat payments among other products.

9. Paytm Timeline:
➔ By 2018, it also started allowing merchants to accept Paytm, UPI and Card payments directly
into their bank accounts at 0% charge.
➔ It also launched the ‘Paytm for Business’ app, allowing merchants to track their payments
and day-to-day settlements instantly.This led its merchant base to grow to more than 7
million by March 2018.
➔ The company also launched two new wealth management products - Paytm Gold Savings
Plan and Gold Gifting to simplify long-term savings.
➔ It also launched into gaming and investments – partnering with AGTech to launch a mobile
games platform Gamepind, and setting up Paytm Money to bring investment and wealth
management products for the Indian masses.

10. Market share
Bharat Interface for Money (BHIM) app fell to 6 per cent in the face of growing
competition from private players like Tez, PhonePe and Paytm as well as banks.

12. Category Research

13. Category Research

14. Category Research

15. Category Research

16. Category Research

17. Category Research

18. Category Research

19. Category Research

20. Ad on Paytm App

21. Ad on Airtel Money

22. Ad on Phone Pe App

23. Thank you :)