- The document discusses Paytm's company profile, SWOT analysis, marketing strategy, digital presence, and competitors. - Paytm was founded in 2010 as a mobile recharging platform and has since expanded to offer various digital payment services. - A SWOT analysis identifies Paytm's first mover advantage, ease of use, and growing market as strengths, while customer service and security risks are weaknesses. - Paytm's marketing strategies include cashless transaction schemes, sponsoring events, and using various digital channels to promote brand awareness.

1. SUBMITTED TO : DR Manjul Vaidya
SUBMITTED BY : Shubham Behal

2. COMPANY PROFILE
SWOT ANALYSIS
MARKETING STRATEGY
DIGITAL PRESENCE
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2
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4
TOPICS COVERED IN THIS PPT ARE:
5 COMPETITOR ANALYSIS
CONCLUSION
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3. C O M PA N Y P R O F I L E
• Paytm is an e-commerce website with headquarters in Noida, India.
• Paytm was introduced in 2010 as a platform for mobile recharging.
• The business began services such as mobile recharging, introducing bill payment
• Paytm was founded in August 2010 with an initial investment of $2 million from
its founder, Vijay Shekhar Sharma,
• The service has become the common method of payment for leading Internet
consumer companies such as Uber, Book My Show and MakeMyTrip.
• Created on 10 August 2010 (nearly 12years ago)

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• By January 2014 Railways launched both the Paytm Wallet and
the Indian and Uber also added that as a payment option.
In 2015 it introduced more use cases such as tuition fees, metro,
electricity, gas, and water bills recharges
In 2017, Paytm became India's first payment app to reach more than
100 million users, releasing Paytm Gold the same year
• By 2018, it started encouraging merchants to agree to paytm,
UPI and card transactions straight to 0 percent charge in their
bank accounts

5. SWOT
ANALYSIS

6. SWOT ANALYSIS
 First mover advantage:
first online payment company established in India.
It was the same time smartphones became popular.
STRENGTHS
 COLLABRATION WITH MERCHANTS:
Attached to more than 3 million merchants across India
 Ease of Payments:
Round the clock payment facilities or transfer of funds anytime, anywhere at 0%
charge
 Bucket of Offers:
Paytm is always ahead to grab the attention of its customers using never-ending offers
designed with the Indian market mindset and thus it works as a bonus to booming
sales.

7. SWOT ANALYSIS
 Lack of awareness among users:
people still fear making an enormous transaction online
WEEKNESSES
 Customer Service:
lack of a helpline number and FIRC filing delays, are widespread.
Call centre executives at Paytm are often rude and unable to handle many of
the queries.
 TDR Rates That Are Higher:
Their TDR rates for payment gateways are slightly higher than other companies.
 Experiencing Fraudulent Activities:
Electronic transactions are unquestionably straightforward, convenient, and
appropriate

8. SWOT ANALYSIS
 Digital Cryptocurrency:
Freelancers and online users are increasingly using digital crypto currencies
such as bitcoins.
Opportunities for Paytm
 Infrastructure:
Paytm requires an infrastructure that can handle the goals as well as
expected quick growth in demand following the launch.
 Growing demand:
increased the role of digital payment platforms to a great extent.
 Online shopping :
with the exponential growth in online shopping, people are more adapted to
online payment platforms.

9. SWOT ANALYSIS
 Competition:
Paytm is up against stiff competition from platforms like PayU,
Razorpay, PayPal, and others
 THREATS OF PAYTM
 Fraud & Hackers:
poses a significant security risk fro
ackers throughout the world.
 Strong Economic Regulations & Policies:
Some nations, such as Taiwan, China, and Japan, have rigid rules and
regulations that make it difficult for corporations like PayPal to set up shop
there.

10. MARKETING
MIX

11. MARKETING STRATEGY
Cashless transaction schemes
 The company has been able to hit the customers with smart phones
with its cashless transaction schemes.
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 The ‘Scan any QR to pay using Paytm’ scheme has been
launched in seven languages which are Bengali, Marathi,
Gujarati, Tamil, Telugu, Kannada, and Malayalam.
The potential market for online marketing as well as cashless
transactions has also increased with the growth of mobile phone
users in the world.

12. MARKETING STRATEGY
Product Mix of Paytm
a. Paytm is a short form for pay through
mobile,offers various products & services in
its marketing
c. Customers can access the portal on
computers and apps
d. Paytm basically empowers the customers to make
payments instead of using cash or debit / credit cards.
b. Paytm enable customers to have bank accounts
and have access to services like debit card, savings
account etc

13. MARKETING STRATEGY
Price Mix of Paytm
a. Paytm serves as a medium for the customers to make
the payments for the other services which they are
availing for this Paytm is entirely free to use.
c. Paytm earns its revenue from
commission which happen on the
transactions
d. Paytm is also parallelly giving discounts and offers
to promote its online shopping ecommerce portal.
b. Indian business tycoon had invested in Paytm as a
personal investment in the brand. After this, a funding of
$575 million was received by Paytm from China's leading
business group Alibaba.

14. MARKETING STRATEGY
Events sponsored by Paytm
a. The company was involved in sponsoring a variety of events,
tournaments, etc. that gave the brand an immense exposure.
c. The company has got 120 seconds of airtime for each match played on the
tournament
b. Paytm is the official sponsor and supporter of India's cricket team, which
would give the brand worldwide publicity and exposure.

15. MARKETING STRATEGY
Paytm's Place Strategies
a. It is accessible everywhere through a
smartphone or laptop having internet
connectivity
c. Offline merchants and several restaurants,
grocery stores, hotels, and many more
places are accepting Paytm as a part of the
payment.
d. Paytm has also launched services in
Japan and Canada
b. It is widely accepted as a mode of payment
across various industries sectors and geographies.

16. MARKETING STRATEGY
Paytm's Promotion Strategies
a. The Paytm promotions also used digital, print
media and radio services.
c. The company's online advertisement strategy is
focused on bringing visibility everywhere by sharing
their ad
d. To gain global recognition Paytm sponsored
and become a partner of the Indian cricket team.
b. Paytm was made a household name, using a
phrase from the catchy word "Paytm karo"

17. Digital
Presence

18. Paytm’s Digital Presence
Instagram
They have a huge follower base on Instagram with
several 4 million followers.
They post creative memes based on the present trends
and giving it a slight wordplay to add a flavour of
humour. Also by posting Reels to persuade people for
booking vaccination slots.
Facebook
Having around 30 lakh plus likes on their Facebook
handle they generally post the same content for
Instagram as well. Also share creative videos to
enhance the use of Paytm daily.
Youtube
Undoubtedly, their Advt campaigns are the best in
spreading awareness among society towards digital
payment. They post their advertisement on YouTube
and have a great subscriber base of 316K.
linkedin
Having the popularity of 7 lakh followers on LinkedIn
they focus to create a sense of responsibility among
their audience. Also playing the role of a change
maker.

19. Competitors of Paytm
1. Paypal
2.Freecharge
3.Phonepe
4.Ant Financial
5.Amazon Pay
6.Mobikwik

20. Competitors Analysis of Paytm
1. Founded in 2009 by Bipin Preet
Singh and Upasana Taku.
2. MobiKwik was used by 15 million
users
3. MobiKwik began providing small
loans between ₹500–₹2,500 to
customers in May 2016.
Mobikwik
1. Founded in August 2010 by Kunal Shah
and Sandeep Tandon.
2. Freecharge has almost twelve million
subscribers
3. On 8 April 2015, Indian e-commerce
firm SNAPDEAL acquired Freecharge for
₹2800 crore in cash and stock.
freecharge
1. Founded in December 2015,by Sameer
Nigam, Rahul Chari and Burzin Engineer
2. Phonepe crosses 350 mn users and 1 in 4 India
use this app
3. The PhonePe app overtook BHIM to become
the market leader in UPI transactions in
August 2017.
phonepe

21. Paytm has successfully induced Indians to rely
on the use of cash in regular daily businesses.
Instead, people in the country prefer
to make digital payments for such
transactions. There's one initiative
called Aadat Se Azadi or Habit Free.
This is achieved by highlighting
problems facing people when
dealing with cash.
It was also stressed why and how people feel
insecure when they go out with plenty of cash.