Paytm is an Indian e-commerce payment system and digital wallet company founded in 2010. It started as a mobile recharge website and has expanded to offer various online payment services. Paytm has received funding from Alibaba group and Ratan Tata. It aims to make India a cashless economy through its services. The company focuses on having a positive corporate image and reputation through its branding, customer service, and CSR activities like donation drives and blood donation camps. However, it has also faced some crises regarding its logo design being too similar to Paypal's logo.

1. PAYTM
Paytm Karo

2. INTRODUCTION
PAYTM – PAY THROUGH MOBILE
 Paytm is an Indian e-commerce payment system and digital wallet company. It was
founded by Vijay Shekhar Sharma in August 2010 and is based out of Noida SEZ, India.
 Founded in 2010, Paytm started as a prepaid mobile recharge website. Currently its
business is not only limited to recharge but has expanded as online payment platform
including mobile recharges, utility bill payment, wallet payment and wallet to wallet
and wallet to bank transfers for many leading internet based companies like
Bookmyshow, Makemytrip, FoodPanda, IRCTC and many others.
 The company has been backed up by Alibaba group and Ratan Tata. The firm raised
$575 million from Alibaba group for a share of 25% in the company.
 Paytm was founded in August 2010 with an initial investment of $2 million by its
founder Vijay Shekhar Sharma. It started off as a prepaid mobile and DTH recharge
platform, and later added data card, postpaid mobile and landline bill payments in 2013

3. CORPORATE IDENTITY OF PAYTM
 A corporate identity or corporate image is the manner which a corporation, firm or
business presents themselves to the public (such as customers and investors as well as
employees).
 A corporate identity is the bigger picture of all the visual and sensual aspects of a
company.
 Logo design; stationery; marketing collateral such as print brochures and direct mail;
website design, email, social media; online, radio, magazine, billboard and display
advertising; product design and packaging; employee uniforms; corporate signage and
vehicle graphic.
 Paytm long term vision is “Making India a cashless economy”, and that involves
penetrating into all economic of the country.
 MISSION:- This is one of the greatest journeys we have undertaken. While we are
focused on this mission, we are working equally hard to be the most trusted mobile
commerce brand in the country.

6. MEDIA RELATIONS
 Media is a crucial part of our every day lives. It is how we communicate with others, seek new
information, and connect with new people. In this day and age it is our lifeline to the outside
world. It is only reasonable to assume the government feels the same way about media. The
government uses different types of media every single day. From commercials and advertising
to social media networks- the government has an influential role in every aspect of these
technologies.
 The Government have to be extremely careful as to what they put on their sites and I would
definitely consider this “ANTISOCIAL” behaviour. Press Council of India chairman Justice
(retired) CK Prasad said that the media should not have a “cordial relationship” with the
government.
Prasad said, “You are crusaders of trust. You are bound to come into conflict with the
government and the authorities. I am of the opinion that if there is no conflict between
journalists and government, that day perhaps will be the saddest day for our democracy.”

8. CORPORATE IMAGE
75%
25%
USED PAYTM(%)
YES
NO
95%
5%
Have you ever seen this logo
?
YES
NO

9. 60
5
15
10
TV NEW SPAPERSOCIAL MEDIAFRIENDS
How did you come to know about the company?
Recharge
Money
Transfer
Ticket
Booking
Online
Payment
MOST USED SERVICE BY
CUSTOMER

10. 5%
75%
5%
15%
Which service do you like the
most?
Customer Friendly Cashback Offer Instant Money Transfer
10%
25%
55%
10%
USING FREQUENCY
Daily Weekly Monthly Never

11. 0 0.1 0.2 0.3 0.4 0.5
1
2
3
4
5
Overall Experience of
Customers
15%
35%
45%
5%
ACCURACY DATA PRIVACY CUSTOMER
SERVICE
OTHER
FUTURE
RECOMMENDATION

12. CORPORATE REPUTATION
 Top Management of Company:-
1. Vijay Shekhar Sharma – Founder and CEO
2. Madhur Deora – CFO & SVP
3. Deepak Abbot – Sr. VP Product
4. Vineet Kaul – Senior Vice President Business
5. Sunil Goyal – Vice President Engineering
6. Srikanishka Vadakattu – Senior Product Manager
7. Amit Lakhotia – GM Paytm Wallet
8. Utkarsh Srivastva – Associate Software Engineer
 Board of Directors:-
1. Ratan Tata - Chairman of TATA SONS
2. Jing Xiandong – Ant Financial Services Group
3. Peng Yijie - President, Alipay International
4. Neeraj Arora – Global Business Head, WhatsApp Inc.

14. CRISIS FACED BY PAYTM
 The Californian based company, Paypal, has
explicitly accused Paytm of using a logo that was
deceptively and confusingly similar to its own.
 In addition, the notice given by Paypal states that
Paytm has slavishly adopted the two-tone blue
color scheme of the trademarked Paypal logo.
 The first syllable in each mark is in dark blue
color and second syllable is in light blue color.

17. CSR ACTIVITIES OF PAYTM
 Corporate social responsibility is the company's sense of responsibility towards the
community and environment (both ecological and social) in which it operates.
 2014 – Donation to Bhopal Gas Tragedy Survivors – Paytm did this campaign from
1st to 9th December. Its users participated by buying the donation coupons while placing
their recharge orders. The coupons were of Rs.50, 100, 250, & 500. the funds collected
will be donated to “the Bhopal medical appeal” towards the rehabilitation of the Bhopal
gas tragedy survivors.
 2014 – I-Day campaign for the future of India. – On the occasion of India’s 68th
Independence Day, 68% of Paytm’s profit on 15th August went towards the skill
development of underprivileged, deserving youngsters through Milaap.
 Blood Donation Camp- He organized a Blood Donation camp in July at our office
with the help of Rotary Noida Blood Bank. 188 of our employees donated their blood.
 J&K Floods Campaign – to help the people stuck there, we mounted this campaign
and again asked for customers to donate & we promised to match it Rupee to Rupee.
Our customers contributed Rs.16,80,230 and we added the same to make a corpus of
Rs.33,60,460, which was donated to the Prime Minister’s National Relief Fund.

18. THANK YOU…
#PAYTM KARO

19. 1. NITIN PANDEY – S18-139
2. AZAM ANSARI – S18-105
3. VINAY JAIN – S18-124
4. YASH UTHEKAR – S18-
5. BHUSHAN AHIRE – S18-103
6. MONIKA LODHA – S18-133
7. DALJIT KAUR – S18-147
8. SAKSHI PARAB – S18-
Group Members