Paytm started in 2010 as a mobile recharge service and expanded into a digital payments platform. It has grown significantly since demonetization in India through its various payment, banking and e-commerce services. Paytm generates revenue through advertising, subscriptions, commissions and transaction fees from its payment services. It faces competition from other digital payment companies but continues to grow through expanding its service offerings and gaining brand awareness across India.

2. INTRODUCTION
छु ट्टे की च िंता की छु ट्टी करो,Paytm karo

3. Person & Journey Behind Paytm
Dream to be
in silicon
valley
Start up
in college

4. Thought Behind Paytm

5. How Paytm Started Up
 Worked as a consultant
 One 97
 Live astrology in bharti airtel ltd
 After experimenting with advertising and commerce
 Launched paytm

6. How paytm expanded
Pay Buy Save Earn

8. Business Model
A business model is the way in which a company generates
revenue and makes a profit from company operations.
It is a visual chart with elements describing a firm's or
product's value proposition, infrastructure, customers, and
finances.

9. Business Model Of Paytm
• 2010 stared with Recharge Service Provider
• 2012 expanded to Marketplace Model
• 2017 executed payments Bank

10. Revenue Model
A revenue model is a framework for generating revenues from
the business. It identifies which revenue source to pursue, what
value to offer, how to price the value, and who pays for the
value.

11. Revenue Model Adopted By Paytm
1. Advertising Revenue Model
2. Subscription Revenue Model
3. Advance Paytm model
4. Commission revenue model
5. Transaction revenue model

13. E-COMMERCE
 Mobile Commerce
 Electronic Fund Transfer
 Supply Chain Management
 Inventory Management System
 Types Of E-commerce:
1) Business To Business
2) Business To Customer
3) Customer To Customer
4) Customer To Business

14. Registration Process for Merchants Under
Paytm Mall:
The registration process is very simple the
merchant has to just sign up in the Paytm site, by
filling up this details like name, email id, mobile
number etc.
Paytm Mall

16. Subscription Plans

17. E-wallet & Utilization
• WHAT IS E-WALLET ?
• HOW TO USE IT ?
• REQUIREMENTS
• UTILISATION

19. Growth Of Paytm
INDIA:68%
CHINA:23%
US:16%
GLOBAL
AVERAGE:16%
THREE YEAR GROWTH RANKINGS
India China US Global Average

20. Two Types Of Growth
• Organic Growth :-It’s a process of business expansion by increasing
its production, customer base expansion or new product development.
• Inorganic Growth:-Means expansion of business into new markets
with the help of mergers, acquisitions, takeovers, etc.

21. Four Pillars Of Organic Growth
• Revenue
• Head Count
• Public Relations
• Quality

22. Demonetization
• Has Demonetization Really Helped In Growing Of Paytm?
• Does Paytm Really Have Gained Beneficiary After Demonetization?

24. Payments Bank
• A new model of bank conceptualised by the RBI.
• These banks can accept restricted deposits, ATM cards , debit
cards , net banking and mobile banking.
• First Airtel, second Paytm, Third India's post payment bank.
• Licensing of payments banks.
• Public limited.

25. Payment Bank Should Fulfil The
Conditions Of RBI
• The minimum capital invested to be rs. 100 cr.
• For the first five years the stake of promoter’s contribution should be
40% of paid-up equity capital.
• 25% of it’s branches must be in unbanked ruler areas.

26. Paytm’s Payments Bank
• Founder is Vijay Shekhar sharma , he has 51% shares.
• One97 communication will hold 39% and 10% is subsidiary of one97
and sharma.
• Paytm payments bank launched operation on 23 may 2017.
• It’s services started from 31 Aug 2017 through paytm ios & android.
• Received licensed in 2015 from RBI
• Services are debit card, saving account, online baking, and transfer to
enable cashless economy.

27. Difference Between Payments
Banks And Normal Banks
• Payments banks can't lend
• Deposits up to Rs.1 lakh
• Can’t issue credit cards
• Minimum capital of Rs.100 cr.
• Foreign holding in these banks

29. Paytm Success
• It got extreme high brand awareness across india.
• It was able to scale up its business after demonetization.
• It offers multiple cash back options to customers.
• It is being accepted all over india by merchants which has helped the
brand to grow.
• Impactful marketing campaigns have helped spread brand awareness.

30. • Ease Of Cashless Transactions
• Can Educate Customers On Accepting Cashless Transactions
• Offer More Banking Services Along With Various Options

32. Competitors Of Paytm
• Free recharge
• Jabong
• Cleartrip
• Yatra
• MMT
• Flipkart
• Airtel money
• Jio money
• Google tez app

34. Challenges Faced By Paytm
• Transaction Glitches
• Demonetisation
• Trademark Infringement filed by PayPal

35. Future prospects of paytm
BUSINESS PLAN
(Metals and Minerals Trading Corporation of India),
Entering Into Gold Business, An
Innovative Way Which No One
Would Have Thought Of.
Got Tied Up With MMTC PAMP.

36. Conclusion