Paytm is India's largest mobile payments and commerce platform founded in 2010. It initially offered mobile recharging and bill payment services but has since expanded into travel, ticketing, shopping, and peer-to-peer payments. After demonetization in India in 2016, Paytm saw a huge surge in users and transactions as it promoted cashless payments. It now has over 500 million users and competes with other digital wallets in India.

1. By:
Ayush Jain (141435)
Jaypee University of Information Technology
Solan, Himachal Pradesh

2. Contents
Introduction
About Paytm
Initial Services
Expansion
Project Management
Its Success
Impact of Demonetisation
Conclusion

3. Introduction
Paytm is India's largest mobile payments and
commerce platform.
Paytm was founded and incubated by One97
Communications in 2010 as a prepaid mobile
recharge website

4.  Service is available through a browser, and
an app is available on
the Android, Windows and iOS operating
systems.
 The company received a $575 million
investment from Alibaba Group of China,
Alibaba Group afliate, took a 25% stake in
One97 as part of a strategic agreement.
Introduction contd.

5. Paytm is also approved as an operating unit
for integrated bill payment system Bharat Bill
Payment System, allowing multiple payment
modes for consumers.
Paytm starts global expansion, launches app
in Canada
Introduction contd.

6. ABOUT PAYTM

7. Vijay Shekhar Sharma
Vijay Shekhar Sharma is the founder of Indian e-commerce
giant Paytm.
Being born into a middle-class family in Uttar Pradesh,
Sharma enrolled at Delhi College of Engineering at 15.
While still in college, he created a company that included a
search engine, sold it, then set up One97, which provided
Value-Added Services or VAS like premium or paid content to
mobile phone operators. The future looked bright and then
the stock market crashed. That's when bus-rides became a
luxury and tea a treat.

8. Then, in 2010, he launched Paytm, an online
payment platform. And it all came together. 4,000
employees now, an online wallet that is near
ubiquitous and a full-blown e-commerce site.
The name Paytm is supposedly an acronym for Pay
Through Mobile.
Vijay Shekhar Sharma

9. EXPANSION

11. Recharge Services
• There was a time when Paytm
Business Model consist of just
mobile recharge and bill
payment services. Online
recharge service for mobile
subscriptions, TV channels
subscriptions, data-card, and
metro card, etc are provided on
Paytm.
• The company, just like other
recharge services providers,
charge commissions from these

12. Bill Payment
• In addition to the recharge
facilities, the customers can
even pay their electricity,
telephone, water, mobile,
broadband, gas, etc. bills on
Paytm. Apart from these,
Paytm has also partnered with
several education and fnancial
organizations and act as a
portal to accept education fees
and insurance installments.
• Revenue , just like recharge
services, is generated by
charging commissions from
these providers.

13. Paytm Marketplace
• Paytm was the frst company who took the step of being a mobile
only marketplace in India. Today, with over 120 million buyers and 2
million daily transactions (and 90% prepaid ofers), Paytm is the love
of sellers. Revenue from this subcategory is generated
as commissions from the sellers, which difer for diferent category of
products.
• Paytm love sellers. Being a marketplace, more sellers will result
in more product categories and more competition, which eventually
will result in less prices on Paytm. Hence, more customers.
• Paytm also generates money by holding promotions for sellers. It
ofers various properties (locations and spots on app and website)
which may be utilized by sellers for promoting their brand and
product.

14. Buy and Sell
• Paytm is everywhere and has
everything. From bikes and cars to
concert tickets, bus, trains, fights, hotel
rooms, amusement park tickets,
everything is sold over Paytm.

15. Expansion Continued…
Paytm to expand its travel-business after
selling 10 million tickets
Online payments and e-commerce
marketplace
Over 10 million tickets (bus, train and air)
have been booked via Paytm.
To grow the business, the company is planning
to invest Rs. 300 crore into its travel business.
It is also considering generating more
revenues from hotel bookings through
coupons/discounts.

16. Expansion Continued…
Pay for Petrol With Paytm at Indian Oil Pumps
Paytm partners with PVR Cinemas
E-shopping
Paytm has also contracted with IRCTC to
make Paytm wallet as one of the online
payment option while booking a ticket.

17. Paytm - Delhi metro
Lakhs of people travel on the Delhi Metro daily.
About 16,000 such cards are sold every day.
Card users get a 10% discount on fares and
don't need to stand in line to buy travel
tokens.

18. Project Management
in Paytm

19. Fund Management
• Alibaba Group owns 40% stake in Paytm
($680M)
• Silicon Valley Bank
• SAIF Partners, Hong Kong
• Sapphire Ventures
• Ratan Tata, Tata Group

20. Team Management
Sharma's objective is to get his workforce all fred up to
become the largest m-commerce company in India.
 "If you have a large team you have to show them the
goalpost and then constantly cheer lead them towards it."
Sharma is rallying his troops to bring half a billion Indians into
the mainstream economy by helping unbanked Indians use e-
commerce through their mobile wallet service.
At Paytm, Sharma is busy creating that polarisation of
purpose. All over his buzzing and bustling ofce, lofty
statements welcome you. "Go big or go home," says one.
"Change is hard at the beginning, messy in the middle,
gorgeous at the end." says another. "If you don't like what is
being said, then change the conversation," goes yet another.

21. Supply Chain Management of
Paytm
It is the management of fow of goods and
services to the customer. Supply chain
management has been defned as the "design,
planning, execution, control, and monitoring of
supply chain activities with the objective of
creating net value, building a competitive
infrastructure, leveraging worldwide logistics,
synchronizing supply with demand and
measuring performance globally.

23. Quality Check Management
Customer’s Feedback and Reviews
 Reliability: The tag line of Paytm confense
“Seal of Trust”.

24. What makes Paytm stand
out ?
• Services ofered by Paytm – everyone has
a distinctive taste of his own & Paytm
ofers what consumers exactly needs.
• Buy & sell via Paytm.
• Larger number of parties onboard.
• Deeper penetration to lower rungs of
buisness.
• Easy money transfer
• Responsiveness- The main big Credit
worthiness is of one97 is their “Response

25. What makes Paytm stand out
?
Access- The size of website is so less that anyone can open
it even with the 2G internet connection. The mobile
application is also easily available on their respective
platforms.
Availability- Service of Paytm recharge is a cloud based
service so it is available by 24x7. Customer can easily
access their website or app and recharge their mobile
number even at mid night also.
Global rank: 427
Indian Rank:20

26. Impact of Demonitisation

27. Impact of Demonetization
On 8th November
Govt. of India
announced to
demonitize the higher
denomination
currency notes.
First e-wallet company
to respond to the
situation.

28. Impact of Demonetization
The aim was to
eventually transform
India into a cashless
economy.
On roping in 9,000
staf to help achieve
his cashless India
goals.

29. Achieved proft of Rs. 120
Crore per day.
Witnessed 7million
transactions within frst 12
days of demonetization.
4 months ahead of annual
target.
Crossed $5 billion GMV sales.
Impact of Demonetization

30. Marketing and sales campaign
under slogan “#PAYTM
KARO”
700% increase in overall trafc on
platform.
1000% growth in value of money
added to paytm accounts.
Average transaction value increased
by 200%.
Count of mobile app download
increased by 300%.
More than 850,000 entities across
the country accepted digital wallet
based payment.
Impact of Demonetization

31. Snapdeal
/Freecharge
Flipkart Money
Amazon
MobiKwik
RechargeItNow
PayUmoney
Oxigen Wallet
RazorPay
Competition
Paytm

32. Conclusion
#Paytm karo

33. References:
Paytm.com
The Economic Times
Business Insider
Yourstory.com
Roundark.com
Techcrunch.com
Timesofndia.com

34. Thank You

35. Questions?