Mohammad Wasim Ansari is pursuing a PGDM and his sector is E-Commerce. The document discusses the history and growth of e-commerce in India, highlighting key players like Paytm, Flipkart, Snapdeal and Amazon. It analyzes Paytm through a SWOT analysis, discussing its strengths in brand awareness, scaling after demonetization, and investments. The future of e-commerce in India is predicted to experience exponential growth between now and 2020, especially in rural areas and among women shoppers.

1. Name- Mohammad Wasim Ansari
CMD
Course - PGDM

2. Sector: E-Commerce
• web-based commerce.
• Market Value- $18 billion (around Rs 1,116,00 crore).
• Payments- Cash on delivery, E-Wallet, Credit card, Etc.
• Players- Paytm, flipkart, snapdeal, amazon, etc.

3. E-Commerce in India – Past
1991: Introduction
of E-Commerce
IRCTC was the 1st
company to create
a successful e-commerce.
was the firstly introduced
online shopping in India

4. E-commerce in India- Present &
future
E-commerce industry to
cross $38 billion this year
by 2K16
India received $6.6 billion
in venture capital and
private equity investment
in 2K15
The Indian e-commerce
industry is going to experience
exponential growth between
now and 2020
In India the number of women
shoppers will grow by as much
as 30 percent while the rural
areas will see growth of 157%
in 2K16

5. E-commerce Categories
E-
commerce
Types
B2C C2B
M
commerceB2B
C2C

6. Growth

7. Introduction
• Founder: Vijay Shekhar Sharma
• Founded: 2010
• Services: E-recharge, shopping ,bus ticket etc.
• Parent: One97 Communication Pvt. Ltd.

8. Mission
100 Million user product
from India. This is one of
the greatest journeys
paytm have undertaken.
Mission to achieve.
Paytm are working
equally hard to be the
most trusted mobile
commerce brand in
country

9. SWOT ANALYSIS
Strength Weakness Opportunity Threat
1. Paytm has got extremely high brand awareness
across India.
2. Paytm was able to scale up its business quickly
after demonetization.
3. Offers multiple cashback options to customers.
4. Paytm is largely accepted by merchants across
India, which has helped the brand grow.

10. • 5. Strong marketing campaigns have helped
spread brand awareness
• 6. Word of mouth of cashless transactions and
ease of use has been accepted well by the
people
• 7. Strong investments from Ratan Tata,
Alibaba group etc have strengthened Paytm's
position
ThreatStrength Weakness Opportunity Threat

11. • 1. Audience in India is less the confidence as
majority consider cash as primary currency.
• 2. Paytm has diversified too much.
Strength Weakness Opportunity Threat

12. • 1. Paytm can cater to a larger audience with
some offline presence as well
• 2. Paytm can educated customers on
accepting cashless transactions and online
payments which would in turn boost their
customer base
• 3. Offer more banking services along with
online payment options
Strength Weakness Opportunity Threat

13. • 1. Banks offering ewallets on their saving
accounts.
• 2. Security and privacy of user is a concern for
Paytm.
Strength Weakness Opportunity Threat

15. The best service by paytm for people

18. Facts
• The company, owing to its massive popularity has declared to
double its head count in FY2016.
• Paytm Wallet is India’s largest mobile payment service
platform with over 150 million wallets and 75 million android
based app downloads as of November 2016.
• paytm received a license from Reserve Bank of India for
starting India’s first Payments Bank. By use of this license
Paytm can offer new services like debit cards,saving
accounts, online banking and etc.In future you shouldn’t
be surprised when you see Paytm’s debit card in
someone hands.

19. Consumer experience on mobile