This document provides information about Paytm, an Indian electronic payment and e-commerce company. It was founded in 2000 by Vijay Shekhar Sharma and is based in Delhi, India. Paytm employs over 13,000 people and has 3 million offline merchants. It operates a payment gateway and mobile wallet. Paytm earns money through fees from sellers using its platform, partnerships and promotions with other companies, its e-commerce store, advertising, and transactions through its mobile wallet. Its goal is to use electronic Know Your Customer verification to bring 500 million Indians into the mainstream economy.

1. Prepared by: Gurusahay kumar
Roll no.:15D823

2. Contents
 Introduction
 Founders
 Business model
 Target audience
 Earn Money
 Network using

3. Introduction
 Paytm is an Indian electronic payment and e-
commerce brand based out of Delhi NCR, India.
 It is Founded in 2000 by Vijay Shekhar Sharma.
PayTM is owned by One97 Communications Ltd..
 The company employs over 13,000 employees as of
January 2017 and has 3 million offline merchants
across India.
 It also operates the Paytm payment gateway and
the Paytm Wallet.

4. Founders
Vijay Shekhar Sharma

5. Business Model of Paytm
 1. Web Portal
 2. Listing Fee and Convenience Fee
 3. OTA Bookings
 4. Payments Integration
 5. Mobile Wallet

6. 1. Web Portal (E-Commerce : Already Explained above so will not get into the depth of
this model again)
2. Listing Fee and Convenience Fee (Sellers are charged listing fee for selling on PayTM
and on boarding fee for
doorstep service of explaining everything related to selling online – pretty self
explanatory so won’t nose
dive into this either.
3. OTA Bookings: PayTM recently ventured into Online Travel Agency Model (OTA) where
it is providing air,
bus etc ticketing and hotel booking services (the model here is again commissions similar
to e-commerce
model highlighted above)
4. Payments Integration: You can now use your PayTM wallet to pay all sorts of utility
bills including cable,
internet, mobile, gas, electricity etc.
5. Mobile Wallet: Integrating its wallet across major e-commerce and e-payment enabled
online sellers
(replaces a traditional payment gateway with the exact same business model but lower
fee and Transaction
Discounting Rates (TDR) ).

7. Target audience
All of India's internet users and smart phone users.

8. How Paytm Earn Money?
Paytm earns money in quite a number of ways:
 Through sellers : People like you and me who wants to sell online,
Paytm provides a platform for us and in return it charges you a monthly
fee/cost per sale fee.
 Partnerships/tie ups : We all know Paytm has grown from a simple
online recharge site to the leading player in the market. It has tie ups
with number of outlets across various categories. All these pay a good
amount of money to Paytm in order to get promoted on this amazing
platform.

9. How Paytm Earn Money?
 E-Commerce store: Continuing with the above point, today Paytm
offers much more than recharge options. You can buy books, apparel,
electronics and literally everything though it is not quite extensive
as Amazon (which has over 6 crore products).
 Advertising: They also earn a good amount of money from advertising.
 Cash/Wallet transactions: The amount that you load into their wallet
and all the cash transactions that happen through them is also making
them money. It’s like how banks are making money with our money.
We deposit, purchase, make transactions through them and so on.
Similarly, not just Paytm every mobile wallet is making money in a
similar way.

10. Which network using?
 “We are building India’s largest eKYC customer
network to bring half a billion Indians to the
mainstream economy. This move is in line with
Paytm’s goal of bringing Indians into the fold of the
mainstream economy. We have aggressive targets to
become the largest Aadhar-based eKYC company in
the country.

11. Thank
You!