Paytm is a leading digital payments and financial services company in India founded in 2010. It has over 350 million registered users as of 2021. Paytm offers digital wallets, peer-to-peer payments, mobile banking, and e-commerce. It has expanded its services over 5 years through increasing its user base, partnering with major brands, launching a payment bank, and investing in other companies. Paytm sees growth opportunities in expanding its financial services, penetrating rural markets, international expansion, and fintech partnerships.

1. E – Commerce
Presentation on
Internet Enables Businesses
Prof – Ms. Ridhika Chatterjee

2. • Shivam Kashyap
• Smrati Gupta
• Stuti Shukla
• Tushar Sharma
• Yash Nishad
• Yashshvi Yadav
Team Members

3. Development over 5
years:
• Expansion of services
• Increase in user base
• Partnership with
major brands
• Launch of Paytm
payment Bank
• Investment in major
companies
Growth opportunities
• Expansion of
financial services
• Penetration in rural
markets
• International
expansion
• Fintech partnership
Overview of the company
Discount Pricing
 Paytm is a digital payments and financial services company based in India.
 Founded in 2010 by Vijay Shekhar Sharma, Paytm is a leading mobile payment
provider in India.
 Paytm offers digital wallets, peer-to-peer payments, mobile banking, and e-
commerce.
 Paytm has over 350 million registered users as of 2021.
 Paytm has received significant investment from various companies and investors,
including Alibaba and SoftBank.
 Paytm operates an e-commerce platform that offers a range of products, including
electronics, fashion, and home goods.
 Paytm has launched various other services, including a messaging app and a
gaming platform.
 Paytm has become a significant player in India's rapidly growing digital payments
market

4. Development over 5
years:
• Expansion of services
• Increase in user base
• Partnership with
major brands
• Launch of Paytm
payment Bank
• Investment in major
companies
Growth opportunities
• Expansion of
financial services
• Penetration in rural
markets
• International
expansion
• Fintech partnership
Pricing Strategy
Discount Pricing Bundling Pricing
Dynamic Pricing Subscription Pricing
Value Based
Pricing

5. Threat of
New
Entrants
Threat of
Substitute
Products
Bargaining
Power of
Buyer
Bargaining
Power of
Suppliers
Rivalry among Existing
Competitors

6. Loyalty program called Paytm First
Paytm's CRM Strategies.
Personalization through data analytics
and machine learning algorithms
24/7 customer support through chat, email, and phone
Seamless user experience with user-friendly interface
and quick response time
Strong social media presence for engagement and brand awareness

7. Development over 5
years:
• Expansion of services
• Increase in user base
• Partnership with
major brands
• Launch of Paytm
payment Bank
• Investment in major
companies
Growth opportunities
• Expansion of
financial services
• Penetration in rural
markets
• International
expansion
• Fintech partnership
Security Platforms
Paytm
Intelligence
Paytm App Security
Shield
Secure Payment
System
Token
Gateway
Payment Gateway
Security
Upgrade to
Indigenous
Technology
Enhanced
Security
Features

8. User acquisition: Paytm has been very aggressive in its user
acquisition strategy, spending heavily on marketing and
promotional campaigns. In particular, the company has focused
on acquiring new users through its wallet product.
Engagement and retention: Paytm has also worked to engage and
retain users by offering a variety of features and services. These
include payments, recharges, ticketing, and e-commerce.
Monetization: Paytm has been successful in monetizing its
user base by charging merchants for transactions carried out
through the Paytm platform.
Viral : Paytm has leveraged word-of-mouth and viral
growth to increase the adoption of its products
Marketing Strategies

9. E-Commerce Strategies
Visual Merchandising Paytm SEO Social Media Marketing
Paytm Application Paytm Email

10. Development over 5
years:
• Expansion of services
• Increase in user base
• Partnership with
major brands
• Launch of Paytm
payment Bank
• Investment in major
companies
Challenges
• The highly competitive
and low margin payment
business
• No balance sheet or
strength in the payment in
its leading business
• The big promoter risk as
founder holds very low
equity.
• Up against market savy
Zerodha and Upstox in
investment space.
Growth opportunities
• Expansion of
financial services
• Penetration in rural
markets
• International
expansion
• Fintech partnership

11. Development over 5
years:
• Expansion of services
• Increase in user base
• Partnership with
major brands
• Launch of Paytm
payment Bank
• Investment in major
companies
Growth opportunities
• Expansion of
financial services
• Penetration in rural
markets
• International
expansion
• Fintech partnership
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