This document analyzes the layout, design, and target audience of two magazines - Vibe Magazine and James Bond Magazine. For Vibe Magazine, the summary is: It uses advertisements targeting 18-30 year olds from lower-middle to upper class, with content appealing to both male and female readers. James Bond Magazine's summary is: Featuring Daniel Craig on the cover, it uses a color scheme and iconography related to the James Bond franchise to target an audience interested in action/thriller films. Both magazines employ conventional design techniques to attract their intended readers.

1. Unit 51:
Page Layout & Design

2. Masthead
Barcode
Lead Article
Date
Cover Lines
Badge / Flash
Model Credit

3. Pull
Quote
White Space
Body text
Gutters

4. There are quite a lot of advertisement on
the pages throughout the magazine. A Lot
of them are of cars, alcohol, gadgets,
clothes, perfume and cosmetics. This
suggest that the target audience for Vibe
Magazine is 18 – 30 year olds, mostly male
but a small majority of females. It is also
aimed at C1 – A (Lower middle class – Upper
middle class) on the social demographic
status. This is because people this age and
from this demographic will be able to afford
most of the advertisements. Looking at the
front cover, Eminem is positioned in the
centre but there is also a cover line for
Ke$ha which shows that this magazine is
targeted at both genders. This is because
Eminem is classed as a male role model and
females will take interest into female artist
such as Ke$ha.

5. On the title page of this magazine the font
is very bold and clear. The title for lead
article that is inside the magazine will
always be on the title page. For example
one of the main stories in this magazine is
Eminem’s 10th anniversary for 8 mile, we
can see that in the bottom left corner the
headline of the story is in large font clear
font in bold letters. The letters are also in
red which makes them stand out from the
dull grey background. The colours and size
of the font anchor the readers to look at
the magazine. The language used
throughout this magazine is a mixture of
informal and formal but mostly formal. The
target audience also reflects on the
language as the age range for this magazine
is 18 – 30, the vocabulary will be quite
relaxed yet sophisticated.

6. The colours on front page are grey, white
and red. The grey could symbolise the
neutral hue between black and white or it
could symbolise gloomy, moody and quite
formal. They used this colour as the age
range for this magazine is quite high and
the main style is formal. The other colours
also stand out very well from the gloomy
background colour. The white symbolises
pure, it is a very positive colour that
contrasts well with dark colours (black /
grey) the editors used the white colour to
balance the colours. Red is associated with
danger, love and determination, it is a very
emotional colour. This colour also stand out
from all the other colours on the page and
is eye-catching, so the main story has been
coloured red, along with the name of the
magazine.

7. The masthead of the magazine is stretched
across the top of the page from the Primary
Optical Area to the Strong Fallow Area, this
is so it is visible for the reader to see as
soon as they pick up the magazine. Eminem
is the focus of this front cover, an image of
him has been placed directly in the centre
of the page which will grab the reader's
attention because it is placed along the Axis
of Orientation. The barcode has been
placed in the Terminal Area while the lead
article has been placed in the Weak Fallow
Area, this is unconventional as most
magazines will put the barcode in the Weak
Fallow Area because this is the last place
the reader will look. All the other cover
lines have been placed around the main
areas.

8. This magazine has followed a lot of codes
and conventions in different ways. They
have used one of the biggest hip hop
artists (Eminem) to put on the front cover.
This is very conventional to this genre,
this magazine focuses hip hop / urban
culture. The style is very simple and easy
to read but the way they have positioned
things around the front page is slightly
unconventional as I have stated in my
previous slide. Using the popular artist,
contrasting colours and large text are all
conventional ways to anchor the reader.

9. Masthead
Date
Barcode
Lead Article
Badge / Flash
Model Credit

10. Drop Cap
Gutters
Kicker
White Space
Headline
Sub
Head

11. This magazine is aimed at an audience
from the age of 18 - 40 males, from
lower middle class to upper class
which is C1 to A on the demographic
social class table. The magazine is
aimed at this specific audience
because of how much the magazine
costs and what kind of products are
being advertised throughout. Most of
these advertisements are of cars and
alcohol which automatically shows
that the age range is 18+.

12. The cover page is very bare, the only
text is the date, price, title of the
magazine and the lead article, this
keeps the page simple and easy to
read. The text throughout the
magazine is very formal and the
language is sophisticated which also
suggests that the target audience is
for a more mature reader that will
understand and enjoy reading the
stories and interviews included.

13. There are only 3 colours used on the
cover page, black, white and gold. The
colour black is associated with mystery,
power and elegance. As we can see, the
character James Bond has been
positioned directly in the centre of the
page, he is wearing all black. The
background of this page is white which
symbolises innocence, goodness, purity
and safety. The magazine title is colours
gold, this symbolises luxury, quality,
sophistication and value. This could
suggests that the audience is going to get
a sophisticated and luxurious read from
this magazine. As we can see, the
character James Bond has been
positioned directly in the centre of the
page, he is wearing all black. All of these
colour connotations are associated with
james bond and his films.

14. The masthead of the magazine is
stretched across the top of the page
from the Primary Optical Area to the
Strong Fallow Area, this is so it is visible
for the reader to see as soon as they
pick up the magazine. The character
James Bond is the focus of this front
cover, an image of him has been placed
directly in the centre of the page which
will grab the reader's attention because
it is placed along the Axis of Orientation.
The gun has been placed in the Primary
Optical Area also, this is because it is
very iconic in James Bond films and will
attract the readers attention. The
barcode has been placed in the Weak
Fallow Area this is because the barcode
is the least important thing on the page.

15. This magazine a few codes and
conventions in different ways. They have
chosen to use a popular actor (Daniel
Craig) to put on the front cover. Another
way they have followed the conventions
is with the iconography as I have stated
in the previous slide. James bond is
holding a in which is very iconic within
the genre of his films (action / thriller).
The style is very simple, sophisticated
and easy to read. Using the popular
actor, contrasting colours and large text
are all conventional ways to anchor the
reader.