This document discusses the role of "P" leaders in organizations in clarifying and communicating the organization's purpose. It emphasizes that leaders must ensure the "why" or fundamental purpose is clear to all members. This involves role modeling connection to the purpose, constantly seeking clarity on the purpose based on core ideology, and engaging members at all levels through communication channels. Keeping the purpose clear inspires greater action, innovation, influence and loyalty among members. The document advises leaders to reflect on what they have done and can do to clarify the purpose for their teams.

1. Our Role as “P”
Evelyn Pau and Peggy Pan

2. Peggy Pan
MCP of AIESEC in Taiwan 12-13
LCP of AIESEC NCTU 10-11
Evelyn Pau
MCP of AIESEC in Australia 12-13
LCP of AIESEC Melbourne 2011

4. What will make everything different?

6. People will come out with the best way to
achieve if they know and believe the
purpose
Sense of fulfillment after
achieving the purpose

8. Our purpose as an organisation
• The world needs leadership for
peace and fulfilment of humankind’s potential
• Create change agents through our ELD platform
• We created AIESEC 2015 to do more and better of
what we do

9. What if people lose sight of our
organisation’s purpose?

10. The why of
Organisation
Your Role

12. Guard the purpose of our organisation

13. But How?

14. If our fundamental role as a “P” is to
clarify and communicate the
purpose of the organisation…

15. What exactly does that mean?

16. Simon Sinek – “Golden Circle: How Great Leaders Inspire action”
More Innovative
More Influential
Command Greater Loyalty
Repeat Success
INSPIRE
ACTION

17. As a leader,
What have I done to ensure the “WHY” is
clear to my entity?
What should I do to ensure the “WHY” is
clear to my entity?

18. Bringing the “Why” to the world -
The most important fundamentals of AIESEC
Role-Model
Connection:
Connect
Operation
with “Why”
and Clarity
through role-
modeling
Clarity &
Validation:
Constantly
seek clarity
& validation
based on our
organisation’s
key ideology
Engagement in
All Level:
Ensure network
engagement
through all
Internal
Communicatio
n
channel

19. Strategic
Direction
Stakeholder
Engagement
Performance
Management
Team
Management
Triple Bottom-line of an LCP
Engagement
of the “WHY”

21. What
How
Why of
AIESEC

22. “Great minds have purposes;
others have wishes”
– Washington Irving