This document is a resource for all Hootsuite employees. We give this to each new team member who joins us. Hootsuite's Manifesto contains our core principles, some stories of our history and culture, and a special Peepsbook.
Buffer culture 0.6 (With a change to Be a No Ego Doer)Buffer
This is the 6th evolution of the cultural values we try to live to at Buffer. Read more about our values and approach to business at http://open.bufferapp.com
At Asana, we put a lot of time, energy, money, and most importantly, heart, into our company culture. That's why we recently updated our 2014 Culture Code deck.
Why our executive team didn't write our culture deck, on Harvard Business Review: http://blogs.hbr.org/cs/2013/06/why_executive_teams_shouldnt_write.html
Is corporate culture really about organizational structure and incentives? What the company’s founders and executive team is on a mission to accomplish? How those same people ideally want their culture projected to investors? Or is company culture more about who people are and how they interact – what commonalities they share, and how they work and play?
Genuine culture is organic, not imposed. It’s why our executive team did not write our culture deck. Culture is what keeps people at Nanigans – not our mission statement or how our teams are structured. Our culture deck is a guide for company hiring and fit, as much as it is a signature of what’s made us so successful to date.
Culture is something we take pride in at LinkedIn. As the collective personality of our organization, it sets us apart, defines who we are and shapes what we aspire to be.
Hundreds of companies have defined their unique cultures on SlideShare as part of the Culture Code campaign. We thought it was important for LinkedIn to join in this effort; we want everyone, including our current and our future employees, to know exactly what it’s like to work here.
UpStart partners with the Jewish community’s boldest leaders to expand the picture of how Jews find meaning and how we come together. Our Culture Deck delves into the behaviors, systems, and practices that make us who we are...and determine where we're going. // https://upstartlab.org/
Buffer culture 0.6 (With a change to Be a No Ego Doer)Buffer
This is the 6th evolution of the cultural values we try to live to at Buffer. Read more about our values and approach to business at http://open.bufferapp.com
At Asana, we put a lot of time, energy, money, and most importantly, heart, into our company culture. That's why we recently updated our 2014 Culture Code deck.
Why our executive team didn't write our culture deck, on Harvard Business Review: http://blogs.hbr.org/cs/2013/06/why_executive_teams_shouldnt_write.html
Is corporate culture really about organizational structure and incentives? What the company’s founders and executive team is on a mission to accomplish? How those same people ideally want their culture projected to investors? Or is company culture more about who people are and how they interact – what commonalities they share, and how they work and play?
Genuine culture is organic, not imposed. It’s why our executive team did not write our culture deck. Culture is what keeps people at Nanigans – not our mission statement or how our teams are structured. Our culture deck is a guide for company hiring and fit, as much as it is a signature of what’s made us so successful to date.
Culture is something we take pride in at LinkedIn. As the collective personality of our organization, it sets us apart, defines who we are and shapes what we aspire to be.
Hundreds of companies have defined their unique cultures on SlideShare as part of the Culture Code campaign. We thought it was important for LinkedIn to join in this effort; we want everyone, including our current and our future employees, to know exactly what it’s like to work here.
UpStart partners with the Jewish community’s boldest leaders to expand the picture of how Jews find meaning and how we come together. Our Culture Deck delves into the behaviors, systems, and practices that make us who we are...and determine where we're going. // https://upstartlab.org/
The Socious Way Culture Code: How We Work & What We ValueSocious
Get a peek into the culture and beliefs at online community software company, Socious. Learn about the words we live by and aspire to as we serve our customers businesses, association, & user groups) and each other.
These slides are a living document. They contain the values conveyed by a company’s people and their actions.We created The Socious Way because we want to work for a company that we love. We are sharing our values to stand behind our brand, attract the best people to join our team (and keep them), and share our values with our customers and partners.
This code in only the beginning. It is the way that we live out these values in our leadership, words, and actions that make this document meaningful.
About Socious
Socious provide online community software and services that help organizations strengthen relationships with customers, members, partners, and employees.
Learn more at www.socious.com and follow us on Twitter at @SociousSoftware or @SociousSuccess (nonprofits).
We Are Ometrians - The Ometria Culture DeckOmetria
We Are Ometrians - The Ometria Culture Deck, describing who we are, what we stand for and the kind of people we want to join us - http://www.ometria.com
Building A Strong Engineering Culture - my talk from BBC Develop 2013Kevin Goldsmith
This is the keynote talk I gave at the BBC Develop conference in London, UK in November of 2013. In it I talk about what I believe makes a strong engineering culture, how to protect it if you have it, and how to fix it if you don't. I use a lot of examples from Spotify (where I am a Director of Engineering). As usual, I go a bit light on the bullets, since I prefer to talk, but I think you can still get the gist of my points.
This is the biggest change to Buffer's core values since they were first written down in 2013. For more about our values head over to www.buffer.com/values and read more about our approach to business at open.buffer.com.
The Handy Culture Deck provides an inside look at the uniquely Handy company and culture we are building to achieve our mission. It outlines the things we believe at Handy and the ways we try to live up to them.
Interested joining the team at Handy and changing the world? Visit handy.com/careers
For Digital 22, the Culture Code defines what we believe in, what we do and how we work with people internally and externally. It's a way of formalising our DNA and the soul of the company so it becomes the backbone of how to act at work.
We wrote this to give you a sense of IDEO’s culture—the ties that bind us together as coworkers and as people.
Read more: http://blog.slideshare.net/2014/01/08/culturecode-what-makes-a-company-great/
ATTOLLO Culture Deck - Creating the future together. ATTOLLO
ATTOLLO's culture is in all that we do – our interactions, our relationships, what we expect from our company and what the company expects from us. Cementing this our culture deck and helps to keep us on track. #ateam #attollo #culture #culturedeck
These are the cultural values that RedMartians live every day in order to become the most customer-centric company in the world and the best place to work.
Our culture code:
1. We are obsessed with our customers, not competitors
2. We believe in work+life, not work versus life
3. We communicate transparently within team members
4. We are focused on data and KPIs
5. We get things done with a strong sense of urgency (#SOU)
The Church, as in the hundreds of millions of people who profess Christ, is probably the world’s most powerful “content distribution network”, but they are often held back by fear - sometimes legitimate fear of physical repercussions, but increasingly social fear of rejection.
How do we help digital natives (especially young people) feel comfortable sharing the gospel online?
The Socious Way Culture Code: How We Work & What We ValueSocious
Get a peek into the culture and beliefs at online community software company, Socious. Learn about the words we live by and aspire to as we serve our customers businesses, association, & user groups) and each other.
These slides are a living document. They contain the values conveyed by a company’s people and their actions.We created The Socious Way because we want to work for a company that we love. We are sharing our values to stand behind our brand, attract the best people to join our team (and keep them), and share our values with our customers and partners.
This code in only the beginning. It is the way that we live out these values in our leadership, words, and actions that make this document meaningful.
About Socious
Socious provide online community software and services that help organizations strengthen relationships with customers, members, partners, and employees.
Learn more at www.socious.com and follow us on Twitter at @SociousSoftware or @SociousSuccess (nonprofits).
We Are Ometrians - The Ometria Culture DeckOmetria
We Are Ometrians - The Ometria Culture Deck, describing who we are, what we stand for and the kind of people we want to join us - http://www.ometria.com
Building A Strong Engineering Culture - my talk from BBC Develop 2013Kevin Goldsmith
This is the keynote talk I gave at the BBC Develop conference in London, UK in November of 2013. In it I talk about what I believe makes a strong engineering culture, how to protect it if you have it, and how to fix it if you don't. I use a lot of examples from Spotify (where I am a Director of Engineering). As usual, I go a bit light on the bullets, since I prefer to talk, but I think you can still get the gist of my points.
This is the biggest change to Buffer's core values since they were first written down in 2013. For more about our values head over to www.buffer.com/values and read more about our approach to business at open.buffer.com.
The Handy Culture Deck provides an inside look at the uniquely Handy company and culture we are building to achieve our mission. It outlines the things we believe at Handy and the ways we try to live up to them.
Interested joining the team at Handy and changing the world? Visit handy.com/careers
For Digital 22, the Culture Code defines what we believe in, what we do and how we work with people internally and externally. It's a way of formalising our DNA and the soul of the company so it becomes the backbone of how to act at work.
We wrote this to give you a sense of IDEO’s culture—the ties that bind us together as coworkers and as people.
Read more: http://blog.slideshare.net/2014/01/08/culturecode-what-makes-a-company-great/
ATTOLLO Culture Deck - Creating the future together. ATTOLLO
ATTOLLO's culture is in all that we do – our interactions, our relationships, what we expect from our company and what the company expects from us. Cementing this our culture deck and helps to keep us on track. #ateam #attollo #culture #culturedeck
These are the cultural values that RedMartians live every day in order to become the most customer-centric company in the world and the best place to work.
Our culture code:
1. We are obsessed with our customers, not competitors
2. We believe in work+life, not work versus life
3. We communicate transparently within team members
4. We are focused on data and KPIs
5. We get things done with a strong sense of urgency (#SOU)
The Church, as in the hundreds of millions of people who profess Christ, is probably the world’s most powerful “content distribution network”, but they are often held back by fear - sometimes legitimate fear of physical repercussions, but increasingly social fear of rejection.
How do we help digital natives (especially young people) feel comfortable sharing the gospel online?
The world is shrinking because of globalization. Is this something we should be grateful for or sad about?
More themed slides: https://slideshop.com/Themed-Slides
The NFL is the most popular professional sports league among U.S. fans. 111.3 Million people watched the 2012 super bowl. That's more than the 2012 Presidential debates with only 65.5 million viewers...
#Concussion #Football #Sports #ConcussionMovie
12 Motivating Quotes to Help You Nail Your PresentationSlideShop.com
In this Slideshare, we've put together a list of presentation or public speaking quotes that can inspire you to perform better on stage.
More themed slides: http://slideshop.com/Themed-Slides
Innovate or Die: The Good & Bad of Innovation LabsHootsuite
Growth and innovation are the lifeblood of any startup. However the systems, processes, and infrastructure necessary for growth often end up killing innovation. Innovators in these fast growing companies must make a critical choice: Align with the rest of the organization and get the benefits of scale, or remain autonomous and go it alone. Hootsuite has raised more than $200 Million and grown to almost 1000 people in 6 years. As head of both Corporate Development and Hootsuite’s Innovation Lab, Matt Switzer is no stranger to managing this delicate balance. Matt will speak candidly about the challenges and opportunities of leading an innovation team within a high-growth startup.
Just about everybody knows the story of the Grinch. The grumpy green creature who hated Christmas, but only because nobody showed him any kindness. The story has a moral that is widely applicable to our everyday lives, of course, but we also thought it resonated from a social media professional’s perspective—with a few select tweaks.
This is our version, The Troll Who Stole Christmas.
We want you to share your best Seuss-inspired social media rhyme. Share your rhymes on social networks using #HootSeuss. Bonus points if you can make it Grinch-inspired.
Recently in the U.S. there's been a push to legalize marijuana. The pot smoking weed toking stereotype is changing. Business moguls enjoy it, celebrities are doing it, even the president has tried it.
How To Respond When God Doesn't Meet Your ExpectationsMark Pomery
Frustration is born when our expectation doesn't match our experience. But what happens when God is at the center of our expectation - and He doesn't come through? When our prayers seem to fall flat. When it seems like the God who loves us didn't provide for us in the way we had hoped. But God doesn't share our perspective. And His plans won't always match up with our plans. And in part 2 of our conversation The Expectation Gap, we explore the story of Lazurus, an learn how to realign our expectations with a new perspective on who God really is. Follow along with our audio presentation - http://www.elevatechurch.me/connect/listen/
We are on the look out for the next addition to our team here in Melbourne. As we work to pioneer Australia's first urban co-living development for sustainable living, we are seeking someone to come on board to help us reach more people through our space and Weave event series. Have a look, see if it feels exciting and apply if you get the tug!
We are on the look out for the next addition to our team here in Melbourne. As we work to pioneer Australia's first urban co-living development for sustainable living, we are seeking someone to come on board to help us reach more people and grow our community through the Weave event series. Have a look, see if it feels exciting and apply if you get the tug!
Rue La La, a leading force in the evolution of online/mobile commerce, is also pushing the bounds of People practices, starting with the Why. This deck was recently personally rolled out to all Rue La La Associates. We hope you dig it.
In the special edition, “Inspiring Women Leaders Making a Difference, 2019”, CIO LOOK admire some exceptional women leaders & appreciate their contribution
Pello Talk on Diversity & Unconscious BiasWeArePello
In addition to helping creative businesses successfully invest in their people to survive and thrive; Pello's goal is to partner with our clients to raise awareness around unconscious bias and its implications on business and people so we can help create a more diverse, successful and sustainable creative industry.
Carlos Piera "Global Happiness Navigator" vastaa Delivering Happiness -organisaation maailmanlaajuisen partneriverkoston rakentamisesta. Hän kertoo, miksi onnellisuus on tärkeää liiketoiminnassa sekä siitä, mitä DH tekee, miten ja miksi.
Digital et Social Media - Quelles tendances & enjeux pour 2018Hootsuite
Quelles seront les tendances majeures qui marqueront l’année 2018 ? Qu’est-ce que ça implique concrètement pour votre business ? Comment vous y préparer et investir votre temps et votre argent pour en tirer le meilleur parti ?
Redécouvrez l'intégralité de notre webinaire pour vous tenir prêts pour 2018 !
A look back at Hootsuite's Ambassador program in 2017. This yearbook highlights the great things we’ve accomplished together with our #hootamb community.
If you’d like to join or learn more about the Hootsuite Ambassador
Program, visit: https://hootsuite.com/community/ambassador-program
The Digital Champion Breakfast: How to Prove Social ROIHootsuite
Measuring the return on your social media investment is no longer optional.
To secure executive buy-in for social marketing strategies—and larger, dedicated budgets—digital and marketing leaders need to confidently demonstrate how social media efforts are contributing to an organization’s broader business goals. You not only need to understand what to measure to show real impact, but also how to grab your CMOs attention by presenting the findings in a way that matters.
Hootsuite's global director of enterprise client strategy, Jaime Stein, delivers a presentation on proving social ROI.
Debunking the Myths of Social Customer Care by Hootsuite & ZendeskHootsuite
Our experts from Hootsuite & Zendesk share how organization can benefit from being customer-obsessed on social media—and provide actionable tips on how to start making changes. Download e-book here: http://ow.ly/ElS1303sks3
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Not a Hootsuite user yet? Check out our plans here- http://ow.ly/XMDeU
Harnessing Digital Transformation to Create Business Growth—Hootsuite CMO Pen...Hootsuite
Penny Wilson, Hootsuite's CMO, talks digital transformation for growth at #TractionConf—the alignment of business to customers at every touchpoint in their digital journey. Connect with @hootpenny on Twitter, and follow along with hashtag #TractionConf.
http://hootsuite.com | http://tractionconf.io
[Infographic] How social media can help you build #BrandLoveHootsuite
Creating and nurturing #BrandLove on social media can turn happy customers into powerful advocates. So how can your business make that #BrandLove happen?
Hootsuite partnered with Survey Monkey to ask users in Asia Pacific how brands can win their love on social media. This is what they told us.
Médias Sociaux - Tendances et Enjeux pour les entreprises en 2016 Hootsuite
Voici les slides du webinaire “Médias Sociaux - Tendances et Enjeux pour les entreprises en 2016 animé par Yann Dirheimer, Marketing Manager Europe du Sud chez Hootsuite, et Isabelle Mathieu, consultante, formatrice, experte en stratégie digitale et fondatrice du blog emarketinglicious.fr
Vous y découvrirez:
- Quel est le type de contenu que les internautes attendent vraiment en 2016 et en quoi les professionnels du Marketing devraient changer leur approche pour le leur apporter
- Les évolutions du Marketing Influenceurs et comment il va impacter votre activité digitale cette année
Webinar: How to a Build A Social Media PlanHootsuite
Building a social media plan is vital for every business to achieve success. In this webinar, you can expect practical tips in creating one social media strategy plan for your business!
Watch the recording on Youtube here: http://ow.ly/XPDmW
Want to learn more about social media planning? Check out additional resources here:
Social Media Strategy Guide: http://ow.ly/XP79c
Social Media Templates - blog post: http://ow.ly/XP7cA
Social Media Strategy Template: http://ow.ly/XP7f7
Not a Hootsuite user yet? Check out our plans here- http://ow.ly/XMDeU
Hootsuite is the world’s most widely used social relationship platform for managing social media. Learn more here: www.hootsuite.com
Social Networks Account:
Twitter - @HootsuiteAPAC
Instagram - @Hootsuite
Facebook Page - @Hootsuite
From Google’s armada of giant balloons in the stratosphere to Facebook’s Internet.org project, massive efforts are underway to break down the world’s connectivity barriers. In a matter of years, three BILLION people will be experiencing a socially connected, mobile-friendly internet for the first time, driving transformation from politics to pop culture. This panel is about what happens next.
Instagram is a big hit for many businesses! We are an official partner of Instagram and we have successfully integrate it into our Hootsuite platform. You can expect practical tips and creating a Instagram strategy plan for your business!
Social media coaches at Hootsuite have compiled Instagram strategic tips for businesses to apply to influence their Instagram success.
Download the Instagram Strategy Guide here: http://ow.ly/V0CUZ
and watch the recording on Youtube here: http://ow.ly/V0GY9
____________________________________________________________________
Hootsuite is the world’s most widely used social relationship platform for managing social media. Learn more here: www.hootsuite.com
Sign up today for a free 30 day trial and receive custom training from our team of product experts! https://hootsuite.com/plans/pro
Social Networks Account:
Twitter - @HootsuiteAPAC
Instagram - @Hootsuite
Facebook Page - http://owl.li/V5ypK
We’ve always been an organization with strong values, but scaling our Employer Brand with such rapid growth takes more than a compelling Employer Value Proposition (EVP). We needed to find a way to iterate on our current frameworks. To articulate and capture what makes Hootsuite special, and make it easy for current and future employees to sing from the same sheet of music.
Our answer was to develop an Employer Brand playbook, “A Guide to #HootsuiteLife.” The playbook was developed to share the why, what, and how we approach Employer Brand; including examples of Employer Brand campaigns and how our peeps can bring them to life. Focused primarily on equipping our talent department, we also wanted to build something that our employees felt equally empowered by.
Use this playbook to inspire your own employer brand.
Best Practices on Instagram and Hootsuite Hootsuite
Hootsuite is proud to announce that we are able to schedule Instagram postings from our platform!
Our product expert at Hootsuite will show several best practices on Instagram and a walk-through on how you can get started on Instagram via Hootsuite.
Watch the webinar link here-http://ow.ly/Vsvuj
____________________________________________________________________
Hootsuite is the world’s most widely used social relationship platform for managing social media. Learn more here: www.hootsuite.com
Sign up today for a free 30 day trial and receive custom training from our team of product experts! https://hootsuite.com/plans/pro
Social Networks Account:
Twitter - @HootsuiteAPAC
Instagram - @Hootsuite
Facebook Page - http://owl.li/V5ypK
10 Productivity Tips From Hootsuite & EvernoteHootsuite
As a social media marketer, you are constantly on the lookout for new tools that can make you more productive online! Today’s smart businesses know that time is of the essence and improving your social media engagement can feel like a never ending task—but it doesn’t have to.
Our experts at Hootsuite and Evernote are constantly making sure there is an easier way to work smarter online!
Watch the webinar here:
https://www.youtube.com/watch?v=FSSRqAijkOM
Sign up today for a free 30 day trial and receive custom training from our team of product experts! https://hootsuite.com/plans/pro
The Team Member and Guest Experience - Lead and Take Care of your restaurant team. They are the people closest to and delivering Hospitality to your paying Guests!
Make the call, and we can assist you.
408-784-7371
Foodservice Consulting + Design
Artificial intelligence (AI) offers new opportunities to radically reinvent the way we do business. This study explores how CEOs and top decision makers around the world are responding to the transformative potential of AI.
Oprah Winfrey: A Leader in Media, Philanthropy, and Empowerment | CIO Women M...CIOWomenMagazine
This person is none other than Oprah Winfrey, a highly influential figure whose impact extends beyond television. This article will delve into the remarkable life and lasting legacy of Oprah. Her story serves as a reminder of the importance of perseverance, compassion, and firm determination.
Modern Database Management 12th Global Edition by Hoffer solution manual.docxssuserf63bd7
https://qidiantiku.com/solution-manual-for-modern-database-management-12th-global-edition-by-hoffer.shtml
name:Solution manual for Modern Database Management 12th Global Edition by Hoffer
Edition:12th Global Edition
author:by Hoffer
ISBN:ISBN 10: 0133544613 / ISBN 13: 9780133544619
type:solution manual
format:word/zip
All chapter include
Focusing on what leading database practitioners say are the most important aspects to database development, Modern Database Management presents sound pedagogy, and topics that are critical for the practical success of database professionals. The 12th Edition further facilitates learning with illustrations that clarify important concepts and new media resources that make some of the more challenging material more engaging. Also included are general updates and expanded material in the areas undergoing rapid change due to improved managerial practices, database design tools and methodologies, and database technology.
2. This document is a resource for all Hootsuite employees.
We give this to each new team member who joins us.
Hootsuite’s Manifesto contains our core principles, some stories
of our history and culture, and a special Peepsbook.
Introduction • Purpose
10. History
• In 2008 Hootsuite was born out of Invoke, a digital marketing
agency that Ryan founded in 2000.
• For the first year, a seven-person team—one-third of Invoke—
grew the
zero-revenue product. (You don’t need to be a CFO
to understand that it was tough to make ends meet.)
• But by 2009, viral growth and investment led us to spin it
out as an independent company.
• By 2011, we entered ‘hyper growth,’ and have since gone
Our Story • History
11. Our Flight Path
20
290
600
4
2008 2009 2010 2011 2012 2013 2014
(Just to put things in perspective)
Employees
Growth
Hyper Growth
Our Story • Our Flight Path
12. Our Story
Being in hyper growth is kind of like learning to ride a
bike down a steep, unpaved hill at breakneck speed:
Everything is flashing past you, there are huge
bumps along the way, you HAVE to learn as you go,
and all the while, it’s a pretty thrilling ride.
13. Our Story
So what has kept us
balanced, focused and
steady on the seat?
15. Indeed, like other great companies
before us, we discovered that
culture is the gravity of a successful,
fast-growing company.
It’s the constant, steady force that
binds us together and keeps us
focused and driven.
It’s what makes people want
to come to work every day.
It’s what makes us stronger than
our competitors.
Our Culture
16. This manifesto makes sure we hit the brakes and take a snapshot
of the most important aspects of Hootsuite’s culture today.
“FOR THE PEEPLE*
BY THE PEEPLE.”
This manifesto was created as a bottoms-up document. Employees from
across the organization were asked to provide input on what they feel.
(At Hootsuite, we sometimes like to call each other
peeps when talking about large groups.)
Our Culture
18. #BSU is a term that has remained a steady part of our culture throughout
our hyper growth. This is why it’s a perfect symbol that captures the
culture and essence of our company.
What is #BSU? This is something that many of our new team members
wonder. Some have admitted they even Googled it when they first started.
Our Culture • #BSU
21. Yup, B.S.U. is an acronym for ‘blow shit up’.
In the early days of Hootsuite, the phrase was widely used
by Ryan, as a motivational mantra to get people excited
about what they were working on: “Let’s blow shit up!”
(“Let’s build some internet people!”
was the other phrase he used a lot back
then, but didn’t stick in the same way.)
#BSU #BSU
#BSU #BSU
#BSU #BSU
#BSU #BSU
Our Culture • #BSU
22. Before we knew it, “Let’s blow shit up!” was being used by
all departments across the company—in emails, chats, parties,
even town halls, and by everyone, from the newest intern to
our top VPs and executives.
And eventually, in true fashion of a social media
company, we made into a viral hashtag: #BSU
Our Culture • #BSU
BSU
BSU
BSU
BSU
BSU
BSU
Peeps
BLOW SHIT UP
Hootsuite BSU
BSU
BSU
24. 4 Reasons:
1. #BSU is a pillar of our language and culture.
2. It has lots of energy behind it. Like many of us here.
3. It’s limitless. There are no limits to how much or how
far you can ‘blow shit up.’ And it applies to all of us who
work here. Whether it’s an amazing line of code or a
new product or marketing campaign, we can all take our
own project and blow it up!
4. Finally, ‘blow shit up,’ is inherently disruptive in nature,
just like we are.
Our Culture • #BSU
25. Our Culture • #BSU
#BSU is a pillar of our
language culture
26. The #BSU spirit is something we all embody internally,
so it’s also reflected in our company vision:
“To revolutionize
communication
via social”
(we are revolutionaries!)
Our Culture • #BSU
28. In the course of researching this document,
we asked dozens of people why they love to come to work.
There were some very common themes that arose:
Why We Love To Come To Work
29. 1.
At Hootsuite, you get to work with really interesting, smart,
open-minded people. They’re good at what they do because
they’re passionate about it.
High Caliber
Teammates
Why We Love To Come To Work
30. “When I first came in, I was
vibrating with excitement.
There was just a certain vibe and
you could tell everyone wants to
be here, and they’re good at what
they do and care about their jobs.”
Erin Fitzpatrick
Administration Ambassador
Why We Love To Come To Work
31. 2.
You are on a steep
learning curve.
Coming to work is an opportunity to gain invaluable knowledge.
By working at Hootsuite you are getting years of career
experience at an accelerated rate simply by being part of this
unique growth.
Why We Love To Come To Work
32. “I am certain the rest of my life will be better because
I worked here. Now I’m a part of a community of people
who can think outside the box and will probably create
the next big thing—and that’s really cool.”
Scott Walker
Corporate Account Executive
Why We Love To Come To Work
33. 3.
Having an impact
Here we have an opportunity to play a huge role in the forming
of an entire industry, an entirely new communication channel—
no different than the TV or radio or email at their emergence.
These things shook the world and now social is doing that.
You can really make a difference. Whatever you are working on,
you can see millions of people using it—or see how it has a direct
connection to revenue. That’s incredibly rewarding.
Why We Love To Come To Work
34. “At Hootsuite there are so
many opportunities right now
where I know I can have an
impact and make the product
better. That’s why I’m here.”
Helen Park
Mobile UX/UI Designer
Why We Love To Come To Work
35. 4.
Opportunity for growth
It’s a time of great movement and opportunity—the company’s
hyper growth is creating whole new pockets and paths to
delve into… without stepping on anyone’s toes.
Why We Love To Come To Work
36. “One of the biggest things here is if
you’re eager for an opportunity to
wear different hats, there aren’t a lot
of barriers to take on new challenges
beyond your designated role.”
Korey Gannon
Talent Advisor
Why We Love To Come To Work
37. 5.
A Holistic Life
Our quality of life is supported at work. There are things at the
office like yoga, fresh juice, organic fruit, dogs, a gym and a nap
room—not because it’s a gimmick or because everyone is doing it,
but because we are already people who pursue a healthy lifestyle
and work-life balance.
Why We Love To Come To Work
38.
39. Freedom
At Hootsuite there is a culture of trust. We are given autonomy
to get our work done. No one is monitoring when I take
my lunch or punch in...or out. And that’s what frees us to go
beyond expectations.
6.
Why We Love To Come To Work
40. “I’m living a dream as the
founder and CEO of Hootsuite.
Our product touches billions
of people and I’m surrounded
by an amazing team who loves
innovation as much as I do.”
Ryan Holmes
Founder CEO
Why We Love To Come To Work
41. THEPEEPSBOOK|WRITTENBYTHEPEEPS
The
Peepsbook
As a Hootsuite employee, we
want you to have this Peepsbook
to guide you in your journey.
What is the Peepsbook? It’s a
passionate, united expression of
What We Do, How We Do It, and
most importantly—How We #BSU.
42. Chapter 1
WHO WE ARE
Chapter 2
WHAT WE DO
Chapter 3
HOW WE DO IT
43. We Are Pioneers
We’re proud to be at the forefront
of the social revolution, a one-of-
its-kind company with top talent
in the city. country. globe.
In this way, we are pioneers.
This all contributes to our shared
sense of purpose.
“We never set out to
build a product that was
going to help a protester
in Egypt have a voice;
it was really about
making a good product
to help people…it still is.”
Paul Donnelly
Principal UX Designer
(and one of Hootsuite’s
first 4 employees)
Chapter 1 • Who We Are
44. Hootsuite is a special and highly
unique experience that we all feel
lucky to be a part of. It feels great
to be a part of an unprecedented
success on such a huge trajectory.
We all have this sense we are in
the midst of having a once-in-a-life-
time opportunity. When will we ever
experience this again in our lives?
“Being at Hootsuite in
the beginning was akin
to walking into Vivienne
Westwood’s SEX shop
and witnessing the Sex
Pistols learn how to play
their first 3 chords.”
Chris Trottier
Strategist, Alternative Growth Channels
(and early Hootsuite employee,
on witnessing firsthand the beginning
of communication revolution)
Chapter 1 • Who We Are
45. Who Thrives
at Hootsuite?
People who like to experiment
and always try new things.
People who are self-directed
and self-motivated.
People who never rest until
the job is done.
People who thrive
at Hootsuite
are passionate,
driven, hustlers;
entrepreneurial
by nature.
Chapter 1 • Who We Are
People who like to experiment
People who never rest until
46. We celebrate our
diversity and pride
ourselves on it
• We refuse to be cogs in the wheel.
• We are agile and don’t waste
time in countless meetings.
• We are egoless, resourceful,
and driven by purpose.
• We are people who see possibilities
over limitations.
“We’re hustlers—in that
we hustle by nature.
We ‘just do it.’ Our focus
is on getting it done.
Because if you can’t
ship it, it’s irrelevant.”
Beier Cai
Director of Technology
(and one of Hootsuite’s
first 4 employees)
Chapter 1 • Who We Are
47. Chapter 1 • Who We Are
We are our own vibrant
community of artists, builders,
dreamers, and everything else.
We are our own vibrantWe are our own vibrant
community of artists, builders,
dreamers, and everything else.
48. Chapter 1
WHO WE ARE
Chapter 2
WHAT WE DO
Chapter 3
HOW WE DO IT
49. What We Do
Hootsuite was perfectly positioned
to ride the social wave. We built
a product that filled the void faster
and better than anyone else.
We’ve been ahead of the game
from the start, learning, reiterating,
improving on social media tech-
nologies. It’s a great place to be.
Being in this advantageous position,
we’ve become an advocate for
businesses who want to evolve.
We give customers a
voice they didn’t have
before social media.
We can help empower
businesses and people
to turn messages into
meaningful relationships.
(To top it off, we get to work with
cool customers who similarly ‘get’
the potential of new tools like social
and have open minds.)
Chapter 2 • What We Do
50. Chapter 1 • Who We Are
We are part of a revolutionary
change in communication.
We have the potential to change
the way people around the world
interact on a large scale.
51. Purposeful Work
We live and breathe social media.
We ‘grew’ up on it, and it’s in our
DNA. We know social media inside
and out, and we want to share our
experiences with others.
At Hootsuite, we are building some-
thing with a purpose: It’s a product,
a solution, a community, an industry.
“In this space we’re the most
legit tech company. We’re like
the Google of social media.
It’s a culture thing, it’s a
product thing, it’s a people
thing. We have a strong
engineering culture, a real
respect for the product and
we’re not just in it to make
some cash and get out.”
Mo Zahid
Lead Analyst,
Online Revenue
Chapter 2 • What We Do
52. We Give Back
Because we are leaders in the
space, many of us have found
ourselves quickly becoming
mentors to our teammates and
the greater community.
So we connect with our local
community and support others
and share our knowledge—it’s very
important for us to give back and
share our experiences.
Chapter 2 • What We Do
53. Chapter 1
WHO WE ARE
Chapter 2
WHAT WE DO
Chapter 3
HOW WE DO ITHOW WE DO ITHOW WE DO IT
54. Even though we have a competitive
advantage, we don’t ever sit back
and get complacent. Our blades are
always sharpened—We’re always
ready to take down the competition.
We think long term, because we’re
building a 50-year company, not
a 5-year one. We approach it like we
are running a marathon, not a sprint.
“You can become really
arrogant when you have
some success. But when
you are on top you
have way more to lose.
We don’t think here,
‘We made it—let’s just
rest on our laurels.’
At Hootsuite we keep
challenging ourselves
to the next level.”
Chapter 3 • How We #BSU
Andrea Lemon
Corporate Account
Executive
55. Work out loud
We strive to constantly give each other
visibility into the bigger picture.
Keep open doors
We have an open door policy for everyone,
no matter what position. Our offices there-
fore have no walls or barriers (physically or
metaphorically).
Set visible, big picture goals
Knowing what others are doing and seeing
big picture goals helps us better support
each other and share a greater sense
of purpose.
HOW WE
#BSU
56. Chapter 1 • What We Do
We foster collaboration
without barriers.
57. “Human beings have an innate inner drive to be
autonomous, self-determined, and connected
to one another. And when that drive is liberated,
people achieve more and live richer lives.”
– Daniel Pink, Psychologist
WE LIKE
DANIEL:
Chapter 3 • How We #BSU
58. We have an agile and
uniquely innovative
work environment
Working at Hootsuite, you get to
be a pioneer, shape trends, be a
part of the newest and emerging
technologies. Everything is exciting
because we’re on the cutting edge
of our industry.
There is always a new challenge
and the learning doesn’t stop.
“Most other tech companies
have a longer release cycle.
At Hootsuite, factors like
bureaucracy or infrastructure
don’t get in the way so we’re
releasing at a rate of 10 times
a day.Your code is basically
going straight to production.
That’s why we really need to
trust each other.”
Bill Monkman
Lead Software Engineer
Chapter 3 • How We #BSU
59. Chapter 1 • Who We Are
Finally, we embrace change
at work, not fear it.
With change comes growth.
Finally, we embrace change
at work, not fear it.
Finally, we embrace change
at work, not fear it.
Finally, we embrace change
at work, not fear it.
With change comes growth.
60. In this way, over time, we have built
a culture of inclusion, community,
and support—you can try to
manufacture that but you can’t.
“People here step in
without hesitation.
They’re proactive helpers.
The startup culture has
fostered this. And there’s
a very tight team feeling
that you don’t necessarily
find elsewhere.”
Jaime Stein
Senior Manager,
Social Media
Chapter 3 • How We #BSU
61. In the same way we don’t fear
change, we don’t ever fear failure.
At Hootsuite, when we have a good
idea, our best leaders say,
“Try it. And let’s just see
what happens. If it doesn’t
work, we’ll learn from it.”
You get visionary leadership here
who (for the most part) let us take
risks, and make our own decisions,
as long as we learn from our mistakes.
Chapter 3 • How We #BSU
62. In fact, this is how Hootsuite came
to be. So this remains still a core
principle throughout:
“Always believe in the
projects that make you
excited and drive you
to do ‘crazy’ things.
You might not end up at
the exact destination
you set out to reach, but
it will eventually lead
somewhere better than
if you never tried.”
– Ryan Holmes, Founder CEO
Chapter 3 • How We #BSU
63. “Here there’s an overall
sense of curiosity and
inquisitiveness. It seems
everyone is always
chipping away at some-
thing everyone is trying
to push something
somewhere. It’s a culture
of optimism.”
Josh Lamb
Software Engineer
(formerly Junior Accountant)