AIESEC exists to develop leadership through international internships and volunteer exchanges. Leadership skills are crucial in today's changing world, and experiences abroad provide opportunities for growth outside one's comfort zone. For AIESEC to achieve its goals and grow, it must ensure its programs provide value to organizations, appeal to customer interests, and benefit members personally. Growth requires identifying and addressing barriers like insufficient applications or approvals. AIESEC's success depends on continuously creating demand for its leadership development programs.
This presentation is made to bring clear understanding and gives answers to questions like: What is AIESEC? What do we envision as an organization? What is our impact? And in what way do we make that impact possible? It is through what we called "The AIESEC Way" and it's actually Product Leadership that guides the how, why, when and where of product strategy and makes our vision become reality.
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17. “Significant demographic and societal changes,
fundamental technological advances and continuous
globalization, as well as complex multi-stakeholder issues
and resource scarcity define this emerging context. These
changing parameters require new type of leadership”
- At Davos 2013
18. And to develop these competencies ones must
get out of their comfort zone and be in the
challenging environment.
34. How do we do that?
Organisational
value
However it is our customers that
define whether they want to buy
our ‘why’.
35. How do we do that?
Market
value
Our product’s market value is how
we choose and package our
products for our customers.
36. How do we do that?
Market
value
Our product’s market value is how
we choose and package our
products for our customers.
• Why should you do Summer
Camp among all the issues
for iGV and why not sport?
• Why Kenya as a oGV
destination?
• Why focus on IT or Tourism?
37. How do we do that?
Organisational
value
Market
value
1. It has real growth potential
2. It brings financial sustainability
3. It makes us Always stay true to our “why”
39. How do we do that?
Organisational
value
Market
value
But why should I work for this?
40. How do we do that?
Organisational
value
Market
value
Personal
value
• Why should my members care
about sending oGV to India?
• Why should my members care
about expanding to the Start-Up
Market?
• What value does it provide me
and my members to work in
iGV for SDG#2?
41. How do we do that?
Organisational
value
Market
value
Personal
value
The
Sweet
Spot
42. How do we do that?
Project
Impact on
developing
leadership.
Why does it have a
value for my
customer?
Why do my members
want to run this
project?
100 + oGV to India
- Financial sustainability to
support this product and also
support iGV
- Develop leadership? Are we
though.. how is our value
delivery?
- Develop yourself and the world
- Contribute to SDG#4
- Don’t want to just travel
- Sales & Communication Skills
- ?
53. What is missing for us to do more?
Where is your product?
This means that most
consumers that are sales
prospects will be owning or
using the product
54. Is 80% (or more) of the
students on your campus
who can go on exchange,
going?