Original brief
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The document outlines a promotional campaign for a new horror film that will include a film poster, magazine cover, and trailer. It notes that the horror genre is expansive with many subgenres and has the power to influence audiences. The team will create three pieces that follow horror conventions but also have original elements, and an understanding of existing works will help innovation within conventions.
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Original brief
The students must create a promotional campaign for a new horror film, including a trailer, poster, and magazine cover. To make the campaign more professional and effective, the three pieces will have a similar look and tone. By studying existing horror media, the students aim to incorporate genre conventions into their original works while adding fresh perspectives to appeal to their target audience. Stephanie Alabi and Kirsty Harragan will collaborate on the project.
Original brief
The document outlines a promotional package for a new horror film that will include a trailer, poster, and magazine cover. It explains that the pieces must be linked and appeal to a teenage audience. The package was chosen because horror is popular with teens and the filmmakers enjoy the genre. They aim to produce pieces that follow horror conventions but also have original elements, which they will achieve through analyzing existing media.
Marketing Strategy.Mix.Task1.U4
The document provides guidance on researching and analyzing the marketing mix for an existing documentary as part of a marketing strategy assignment. Students are instructed to choose a documentary, describe its key attributes and content, and analyze how it was distributed, priced, and marketed. Effectiveness of the documentary's marketing should also be considered, with lessons learned applied to marketing their own documentary.
Hangover Part II
The film was marketed through various traditional and social media channels to reach broad audiences. Film trailers were released on YouTube and television/cinema ads to generate buzz. Posters were displayed in magazines, on buses, and billboards for widespread visibility. Social media pages helped spread awareness more virally. The marketing utilized continuity between materials and a coordinated rollout to maximize awareness and interest leading up to the film's release. It achieved strong box office results, indicating the multifaceted promotion strategy was successful.
Question 3 - Evaluation
An independent film or short film institution may distribute a short film as it would meet their criteria. Social media could also be used to advertise the film since it is a large platform that could expose the film to a wide audience of different ages, expanding the target audience. Social media advertising would help increase interest in the film by distributing it to many people.
Media Studies: Question Three
This document discusses potential media institutions that could distribute the author's media product and why. It suggests that Universal Studios would be a good choice as they have distributed many similar films targeting the same audience and with a comparable style. Universal has experience with genres like comedy and action that the author's product fits into. They also have production resources that could benefit the author's film. Paramount Pictures is also presented as a potential option since they have distributed a comedy film with a similar target audience and premise involving friends on an adventure. The document maintains that reliability is important, and Paramount has been in business over 100 years. Potential funding sources discussed include the National Lottery and UK Film Council.
What kind of media institution might distribute your media product and why?
Mainstream films are distributed widely in theaters and heavily marketed through television, newspaper, and outdoor advertisements due to large budgets. Niche films have smaller budgets and are distributed through independent distributors with more limited marketing like viral online campaigns. The document suggests their film would be best suited for a niche distributor like Diffusion Pictures and a viral marketing campaign online to target their specific niche audience interested in their genre-challenging story.
Marketing battleship
The document discusses marketing strategies for the 2012 film Battleship, including the use of trailers, posters, and other media. Trailers were leaked online and shown on TV to promote the $200 million action film. All posters featured a similar layout with main characters in the middle against a dark blue and white color scheme. The fast pacing and editing of the trailers, along with heroic music, signified the action genre. Posters also highlighted the film's technology to appeal to male audiences. Story details were left mysterious to build tension and immerse viewers in the action.
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Original brief
The students must create a promotional campaign for a new horror film, including a trailer, poster, and magazine cover. To make the campaign more professional and effective, the three pieces will have a similar look and tone. By studying existing horror media, the students aim to incorporate genre conventions into their original works while adding fresh perspectives to appeal to their target audience. Stephanie Alabi and Kirsty Harragan will collaborate on the project.
Original brief
The document outlines a promotional package for a new horror film that will include a trailer, poster, and magazine cover. It explains that the pieces must be linked and appeal to a teenage audience. The package was chosen because horror is popular with teens and the filmmakers enjoy the genre. They aim to produce pieces that follow horror conventions but also have original elements, which they will achieve through analyzing existing media.
Marketing Strategy.Mix.Task1.U4
The document provides guidance on researching and analyzing the marketing mix for an existing documentary as part of a marketing strategy assignment. Students are instructed to choose a documentary, describe its key attributes and content, and analyze how it was distributed, priced, and marketed. Effectiveness of the documentary's marketing should also be considered, with lessons learned applied to marketing their own documentary.
Hangover Part II
The film was marketed through various traditional and social media channels to reach broad audiences. Film trailers were released on YouTube and television/cinema ads to generate buzz. Posters were displayed in magazines, on buses, and billboards for widespread visibility. Social media pages helped spread awareness more virally. The marketing utilized continuity between materials and a coordinated rollout to maximize awareness and interest leading up to the film's release. It achieved strong box office results, indicating the multifaceted promotion strategy was successful.
Question 3 - Evaluation
An independent film or short film institution may distribute a short film as it would meet their criteria. Social media could also be used to advertise the film since it is a large platform that could expose the film to a wide audience of different ages, expanding the target audience. Social media advertising would help increase interest in the film by distributing it to many people.
Media Studies: Question Three
This document discusses potential media institutions that could distribute the author's media product and why. It suggests that Universal Studios would be a good choice as they have distributed many similar films targeting the same audience and with a comparable style. Universal has experience with genres like comedy and action that the author's product fits into. They also have production resources that could benefit the author's film. Paramount Pictures is also presented as a potential option since they have distributed a comedy film with a similar target audience and premise involving friends on an adventure. The document maintains that reliability is important, and Paramount has been in business over 100 years. Potential funding sources discussed include the National Lottery and UK Film Council.
What kind of media institution might distribute your media product and why?
Mainstream films are distributed widely in theaters and heavily marketed through television, newspaper, and outdoor advertisements due to large budgets. Niche films have smaller budgets and are distributed through independent distributors with more limited marketing like viral online campaigns. The document suggests their film would be best suited for a niche distributor like Diffusion Pictures and a viral marketing campaign online to target their specific niche audience interested in their genre-challenging story.
Marketing battleship
The document discusses marketing strategies for the 2012 film Battleship, including the use of trailers, posters, and other media. Trailers were leaked online and shown on TV to promote the $200 million action film. All posters featured a similar layout with main characters in the middle against a dark blue and white color scheme. The fast pacing and editing of the trailers, along with heroic music, signified the action genre. Posters also highlighted the film's technology to appeal to male audiences. Story details were left mysterious to build tension and immerse viewers in the action.
AS Media - Boat That Rocked Case Study
The document discusses various marketing strategies used by film production companies, including theatrical trailers, official websites, press junkets, advertisements, celebrity appearances, product placements, publicity stunts, and tailoring promotions to specific target audiences. It provides examples of how trailers and promotions may differ for American versus British audiences. Students are prompted to discuss how the British film industry is affected by large American studios in Hollywood.
Question 3
Working Titles would be the ideal media institution to distribute my media product. As a subsidiary of Universal Pictures, which is owned by NBC Universal, Working Titles has a direct link to Universal's distribution of both major American films and lower budget British independent films. Working Titles is renowned for its experience with different genres, including psychological thrillers, such as Gone, Drag Me to Hell, Catfish, and Cabin in the Woods. Through Working Titles and its association with Universal Pictures, my low budget British psychological thriller film could have a large distribution budget and tap into Universal's success in the genre.
Student brief assignment 2 task 1
The document provides instructions for a creative director interview task exploring how films are promoted across different media forms. Applicants are asked to analyze the representation and promotion of a film through a DVD cover or poster and a cinema, video, or viral trailer. They should discuss the codes and conventions of each medium, how promotional ideas are adapted for different platforms, how each would market the film and audience, images represented, and production/distribution details. The summary should be 1000 words and follow an outlined essay structure comparing the two promotional methods and their effectiveness.
Question 3
Our independently produced, low-budget film would be distributed through independent outlets like art house cinemas and film festivals. Due to our limited marketing budget, we would rely on a wide horizontal release partnered with another studio to help advertise. We would also employ a viral marketing campaign using social media sites to generate buzz around our film and target internet users through tactics like teaser trailers highlighting key scenes.
Film marketing
The film marketing plan summarizes key details about the horror movie "Bethany" and its target audience. The movie is rated 16A and involves friends being chased after hearing a noise. The target market is teenagers and adults aged 16 and over. Advertisements will feature exciting trailers and posters to appeal to horror fans and be shown in theaters, on social media, newspapers and TV. Partnering with Dreamworks Pictures provides a larger budget to promote the film and competing advertising companies. The goals are to best promote the movie and company over competing brands to become the leading advertising company.
Sm 2b
The document discusses the trailer for the film Slumdog Millionaire and asks students to analyze how well it fulfills the criteria of a trailer. It asks students to watch the trailer and take notes on the genre of the film. It also asks students to consider how successful the trailer is and what impressions of the film's mood or tone are gained from the trailer. Finally, it asks students to summarize the appeals of the trailer to audiences using media theory.
Sm 2a
The document discusses the marketing and promotion of the 2008 film Slumdog Millionaire, including the main ways films are typically promoted such as trailers, posters, TV spots, websites, and social networks. It asks how Slumdog Millionaire used these promotional methods and which was most effective, and analyzes film posters to understand the impressions and indications they provide about the genre, story, themes, and target audience of the movie.
Choosing your target audience
Research similar successful films to determine their target audiences based on BBFC ratings and content. Consider your film's narrative elements like violence, sex, or other potentially offensive content and choose an audience that aligns with the appropriate rating. Decide if your film is mainstream or independent as that will affect its potential audience size and how widely it can be distributed - mainstream films allow for a larger, more global reach through marketing.
Choosing your target audience
Research similar successful films to determine their target audiences based on BBFC ratings and content. Consider your film's narrative elements and whether they contain mature content only appropriate for older viewers. Choose a target age group and determine if your film will appeal to a mainstream mass audience or a niche independent audience interested in your Unique Selling Point. Targeting the right audience depends on your distribution strategy and goals for broad global reach or a focused interest group.
Research on promotion
The document discusses various methods for promoting movies, including trailers shown in theaters and online, colorful posters displayed in public places and online to attract audiences, and promotional appearances by cast members. It also provides examples of how the James Bond film Spectre used promotional tactics like a website, viral videos, print media interviews and ads. Independent movies often rely more on reviews and film festival prizes to generate buzz through word-of-mouth and social media. The internet allows films to save on promotion costs while reaching audiences through tactics like social media, websites with interactive content and talent takeovers.
Question 3
Focus Features is a film production and distribution company owned by Comcast that specializes in independent and foreign films. They have distributed a variety of genres featuring well-known actors and actresses, and are trying to reach new audiences. The author's film "Walking" would be a good fit for Focus Features to distribute because they have experience with drama films and producing low-budget independent films with unique stories to attract wider audiences.
Film packages – Psychological Thriller
Keeping a consistent font style, representing psychological extremes consistently, using an established studio known for the genre, and maintaining a coherent narrative across marketing materials are important for successfully marketing a psychological thriller film. The audience will have expectations based on similar previous works, so the film package must clearly link together to reinforce the film's brand and genre.
Task 3
An independent film distribution company would be suited to distribute our thriller film. Independent distributors specialize in distributing films created by independent filmmakers. Our film has both unique and stereotypical elements that would appeal to audiences of thriller genre films. It features a psychological twist on a typical killer plot involving a character believing they killed someone who is actually still alive. Marketing strategies like posters, internet ads, and pre-movie trailers could help promote awareness of the film. Self-distributing the film has potential downsides like inexperience in distribution and marketing that could cause campaigns to fail against films distributed by major companies.
Evaluation question 3
The document discusses what type of media institution would be best suited to distribute a low-budget, independent film targeting 15-21 year old males. While a large, mainstream distributor like Warner Bros could widely advertise the film, an independent distributor may be more interested given the film's budget. An independent distributor could also quickly reach the target audience through social media. Ultimately, the film could promote itself through social media and posters without needing a major distributor.
Criteria 5
The document discusses how the author addressed and attracted their target audience for a film project. They conducted target audience research through questionnaires to identify their niche social realism audience. They can attract this niche audience by including expected genre conventions in the film. To attract a mainstream audience, the author plans to create posters, trailers, and billboards advertising the film near locations frequented by the target demographic, such as showing trailers before teen-focused movies and during breaks of popular teen TV shows.
2.
The combination of the main product and ancillary texts is effective because:
1) The same "Fragmented" text is used throughout to ensure consistency for the audience.
2) The main character, Kieran, stays the same across all promotional materials to create a recognizable brand.
3) Consistent billing blocks are used on the trailer and poster to show coherence.
4) Social media platforms are included on the magazine cover and poster to keep the target audience informed as they rely on media.
Media distribton
This document discusses film distribution and strategies for distributing an independent horror film. It notes that distribution allows films to reach audiences and be advertised. Several major film distributors are mentioned, as well as IFC Films being a good choice as they distribute independent and similar horror films. Marketing strategies discussed include using social media, interviews with cast, and film festivals to promote the film and broaden its audience.
2.
The combination of the main product and ancillary texts is effective because:
1) The "Fragmented" text is consistent across all promotional materials to ensure the audience recognizes it as part of the same package.
2) The main character, Kieran, stays the same across all promotions to build brand recognition.
3) Consistent billing blocks and release dates of November 1st are used to show continuity.
Research and planning
Research involves studying materials to establish facts and reach conclusions, which media producers do to identify conventions and aid planning. Planning organizes a media product's elements, like advertising, which is essential for success. To develop an understanding of horror films and identify conventions like scary locations, research analyzes current and past popular horror films. Planning a horror film considers the narrative, representations, sound, and including conventions like tense atmospheres to make the genre recognizable to audiences. Producers carefully plan trailers to give audiences a preview and sell the film.
Marketing: The Inbetweeners Movie
The Inbetweeners Movie was marketed through teaser trailers, film posters at bus stops and billboards, and across various UK media platforms like cinema, television, radio, magazines to generate hype and attract its target audience. The marketing campaign aimed to promote the film and integrate it into consumers' lifestyles to reinforce its popularity and ensure commercial success.
Original Brief
the original brief of the what our coursework content is and who i will be working with for my assignment
Original Brief
The document outlines a promotional campaign for a new horror film that will include a trailer, poster, and magazine cover. It notes the pieces will have a common look and feel to maintain professionalism and effectiveness. It also states the genre was chosen because horror films fascinate the writers and they want to experiment with their effects on audiences. Additionally, the pieces will follow genre and format conventions but also add originality by analyzing existing media texts. The goal is to produce a creative and professional package that meets the target audience's needs, and the work will be a collaboration between the writer and Stephanie Alabi.
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What's hot
AS Media - Boat That Rocked Case Study
The document discusses various marketing strategies used by film production companies, including theatrical trailers, official websites, press junkets, advertisements, celebrity appearances, product placements, publicity stunts, and tailoring promotions to specific target audiences. It provides examples of how trailers and promotions may differ for American versus British audiences. Students are prompted to discuss how the British film industry is affected by large American studios in Hollywood.
Question 3
Working Titles would be the ideal media institution to distribute my media product. As a subsidiary of Universal Pictures, which is owned by NBC Universal, Working Titles has a direct link to Universal's distribution of both major American films and lower budget British independent films. Working Titles is renowned for its experience with different genres, including psychological thrillers, such as Gone, Drag Me to Hell, Catfish, and Cabin in the Woods. Through Working Titles and its association with Universal Pictures, my low budget British psychological thriller film could have a large distribution budget and tap into Universal's success in the genre.
Student brief assignment 2 task 1
The document provides instructions for a creative director interview task exploring how films are promoted across different media forms. Applicants are asked to analyze the representation and promotion of a film through a DVD cover or poster and a cinema, video, or viral trailer. They should discuss the codes and conventions of each medium, how promotional ideas are adapted for different platforms, how each would market the film and audience, images represented, and production/distribution details. The summary should be 1000 words and follow an outlined essay structure comparing the two promotional methods and their effectiveness.
Question 3
Our independently produced, low-budget film would be distributed through independent outlets like art house cinemas and film festivals. Due to our limited marketing budget, we would rely on a wide horizontal release partnered with another studio to help advertise. We would also employ a viral marketing campaign using social media sites to generate buzz around our film and target internet users through tactics like teaser trailers highlighting key scenes.
Film marketing
The film marketing plan summarizes key details about the horror movie "Bethany" and its target audience. The movie is rated 16A and involves friends being chased after hearing a noise. The target market is teenagers and adults aged 16 and over. Advertisements will feature exciting trailers and posters to appeal to horror fans and be shown in theaters, on social media, newspapers and TV. Partnering with Dreamworks Pictures provides a larger budget to promote the film and competing advertising companies. The goals are to best promote the movie and company over competing brands to become the leading advertising company.
Sm 2b
The document discusses the trailer for the film Slumdog Millionaire and asks students to analyze how well it fulfills the criteria of a trailer. It asks students to watch the trailer and take notes on the genre of the film. It also asks students to consider how successful the trailer is and what impressions of the film's mood or tone are gained from the trailer. Finally, it asks students to summarize the appeals of the trailer to audiences using media theory.
Sm 2a
The document discusses the marketing and promotion of the 2008 film Slumdog Millionaire, including the main ways films are typically promoted such as trailers, posters, TV spots, websites, and social networks. It asks how Slumdog Millionaire used these promotional methods and which was most effective, and analyzes film posters to understand the impressions and indications they provide about the genre, story, themes, and target audience of the movie.
Choosing your target audience
Research similar successful films to determine their target audiences based on BBFC ratings and content. Consider your film's narrative elements like violence, sex, or other potentially offensive content and choose an audience that aligns with the appropriate rating. Decide if your film is mainstream or independent as that will affect its potential audience size and how widely it can be distributed - mainstream films allow for a larger, more global reach through marketing.
Choosing your target audience
Research similar successful films to determine their target audiences based on BBFC ratings and content. Consider your film's narrative elements and whether they contain mature content only appropriate for older viewers. Choose a target age group and determine if your film will appeal to a mainstream mass audience or a niche independent audience interested in your Unique Selling Point. Targeting the right audience depends on your distribution strategy and goals for broad global reach or a focused interest group.
Research on promotion
The document discusses various methods for promoting movies, including trailers shown in theaters and online, colorful posters displayed in public places and online to attract audiences, and promotional appearances by cast members. It also provides examples of how the James Bond film Spectre used promotional tactics like a website, viral videos, print media interviews and ads. Independent movies often rely more on reviews and film festival prizes to generate buzz through word-of-mouth and social media. The internet allows films to save on promotion costs while reaching audiences through tactics like social media, websites with interactive content and talent takeovers.
Question 3
Focus Features is a film production and distribution company owned by Comcast that specializes in independent and foreign films. They have distributed a variety of genres featuring well-known actors and actresses, and are trying to reach new audiences. The author's film "Walking" would be a good fit for Focus Features to distribute because they have experience with drama films and producing low-budget independent films with unique stories to attract wider audiences.
Film packages – Psychological Thriller
Keeping a consistent font style, representing psychological extremes consistently, using an established studio known for the genre, and maintaining a coherent narrative across marketing materials are important for successfully marketing a psychological thriller film. The audience will have expectations based on similar previous works, so the film package must clearly link together to reinforce the film's brand and genre.
Task 3
An independent film distribution company would be suited to distribute our thriller film. Independent distributors specialize in distributing films created by independent filmmakers. Our film has both unique and stereotypical elements that would appeal to audiences of thriller genre films. It features a psychological twist on a typical killer plot involving a character believing they killed someone who is actually still alive. Marketing strategies like posters, internet ads, and pre-movie trailers could help promote awareness of the film. Self-distributing the film has potential downsides like inexperience in distribution and marketing that could cause campaigns to fail against films distributed by major companies.
Evaluation question 3
The document discusses what type of media institution would be best suited to distribute a low-budget, independent film targeting 15-21 year old males. While a large, mainstream distributor like Warner Bros could widely advertise the film, an independent distributor may be more interested given the film's budget. An independent distributor could also quickly reach the target audience through social media. Ultimately, the film could promote itself through social media and posters without needing a major distributor.
Criteria 5
The document discusses how the author addressed and attracted their target audience for a film project. They conducted target audience research through questionnaires to identify their niche social realism audience. They can attract this niche audience by including expected genre conventions in the film. To attract a mainstream audience, the author plans to create posters, trailers, and billboards advertising the film near locations frequented by the target demographic, such as showing trailers before teen-focused movies and during breaks of popular teen TV shows.
2.
The combination of the main product and ancillary texts is effective because:
1) The same "Fragmented" text is used throughout to ensure consistency for the audience.
2) The main character, Kieran, stays the same across all promotional materials to create a recognizable brand.
3) Consistent billing blocks are used on the trailer and poster to show coherence.
4) Social media platforms are included on the magazine cover and poster to keep the target audience informed as they rely on media.
Media distribton
This document discusses film distribution and strategies for distributing an independent horror film. It notes that distribution allows films to reach audiences and be advertised. Several major film distributors are mentioned, as well as IFC Films being a good choice as they distribute independent and similar horror films. Marketing strategies discussed include using social media, interviews with cast, and film festivals to promote the film and broaden its audience.
2.
The combination of the main product and ancillary texts is effective because:
1) The "Fragmented" text is consistent across all promotional materials to ensure the audience recognizes it as part of the same package.
2) The main character, Kieran, stays the same across all promotions to build brand recognition.
3) Consistent billing blocks and release dates of November 1st are used to show continuity.
Research and planning
Research involves studying materials to establish facts and reach conclusions, which media producers do to identify conventions and aid planning. Planning organizes a media product's elements, like advertising, which is essential for success. To develop an understanding of horror films and identify conventions like scary locations, research analyzes current and past popular horror films. Planning a horror film considers the narrative, representations, sound, and including conventions like tense atmospheres to make the genre recognizable to audiences. Producers carefully plan trailers to give audiences a preview and sell the film.
Marketing: The Inbetweeners Movie
The Inbetweeners Movie was marketed through teaser trailers, film posters at bus stops and billboards, and across various UK media platforms like cinema, television, radio, magazines to generate hype and attract its target audience. The marketing campaign aimed to promote the film and integrate it into consumers' lifestyles to reinforce its popularity and ensure commercial success.
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Similar to Original brief
Original Brief
the original brief of the what our coursework content is and who i will be working with for my assignment
Original Brief
The document outlines a promotional campaign for a new horror film that will include a trailer, poster, and magazine cover. It notes the pieces will have a common look and feel to maintain professionalism and effectiveness. It also states the genre was chosen because horror films fascinate the writers and they want to experiment with their effects on audiences. Additionally, the pieces will follow genre and format conventions but also add originality by analyzing existing media texts. The goal is to produce a creative and professional package that meets the target audience's needs, and the work will be a collaboration between the writer and Stephanie Alabi.
Original Brief
The document outlines a promotional campaign for a new horror film that will include a trailer, poster, and magazine cover. It notes the pieces will have a common look and feel to maintain professionalism and effectiveness. It also states the genre was chosen as horror is a favorite and they want to experiment with its effects on audiences. Additionally, it indicates the pieces will follow genre and form conventions but also add originality by analyzing existing media texts. The goal is to produce a creative, haunting, and professional promotional package.
Origional brief
This document outlines a promotional package project to create a trailer, poster, and magazine cover for a new horror film. The pieces must have a clear connection and common style while appealing to audiences through originality within genre conventions. The student and their partner Josh Naughton are interested in horror and excited to explore the genre through developing an effective promotional package.
Origional brief
This document outlines a promotional package project for a new horror film that will include a trailer, poster, and magazine cover. The pieces must have a clear connection and common feel while appealing to audiences through originality within genre conventions. The student and their partner Josh Naughton are interested in the horror genre and excited to create an effective package that promotes the film and tests their genre knowledge.
Origionalbrief 141110061939-conversion-gate01
This document outlines a promotional package for a new horror film that will include a trailer, poster, and magazine cover. It will promote a supernatural horror film, a genre the creators enjoy and are familiar with. They want to challenge their knowledge of horror conventions while developing original ideas. Their goal is to create a cohesive package that appeals to audiences by following genre conventions but also showing creativity by drawing from existing media texts.
Original breif
This year the students must create a promotional campaign including a trailer, poster, and magazine cover for an upcoming horror film. They chose the horror genre carefully to experiment with how horror influences and affects audiences. Their pieces will follow horror conventions but also include their own original touches. By analyzing other media, they hope to understand conventions and find opportunities to advance the genre through their new campaign.
Media2014 original brief
The document discusses creating a promotional campaign for a new supernatural horror film called "The Basement". It explains that the campaign must include a trailer, poster, and magazine cover that create a unique identity for the film while maintaining professionalism. The film will fuse elements of psychological and slasher genres to create a distinctive supernatural feel. Researching other horror media will help identify important conventions to apply to the promotional package and maximize the chances of success.
Original brief
The document discusses creating a promotional campaign for a new supernatural horror film called "The Basement". It explains that the campaign will include a trailer, poster, and magazine cover that are linked thematically. The film aims to fuse psychological and slasher elements while retaining a supernatural feel. Researching iconic moments from films like "The Sixth Sense" and "The Exorcist" that continue to terrify audiences will help design promotional material that scares viewers deeply and leaves a lasting impression. The goal is to create a successful campaign that attracts audiences through applying genre conventions.
Original Brief
We have been tasked with creating a promotional campaign for an upcoming horror film, including a slasher trailer, poster, and magazine cover. To ensure cohesion, the pieces will share images, colors, and text. The group chose the horror genre as it is exciting and thrilling. They will focus on the slasher subgenre, which is iconic but competitive. To stand out, the pieces will highlight individual ideas through unity. The group, consisting of Shauna Mullen, Salina Daniel, and Bradley Youngman, looks forward to constructing a professional promotional package.
Original Brief
We have been tasked with creating a promotional campaign for an upcoming horror film, including a slasher trailer, poster, and magazine cover. To ensure cohesion, the pieces will share images, colors, and text. The group chose the horror genre as it is exciting and thrilling. They will focus on the slasher subgenre, which is iconic but competitive. To stand out, the pieces will highlight individual ideas through unity. The group, consisting of Shauna Mullen, Salina Daniel, and Bradley Youngman, looks forward to constructing a professional promotional package.
Media evaluation question 2
Media evaluation question 2 - How effective is the combination of your main product and ancillary texts?
Original brief
The document discusses creating a promotional campaign for a new supernatural horror film called "The Basement". It must include a trailer, poster, and magazine cover that are linked thematically. The film will fuse psychological and slasher elements while retaining an otherworldly feel. Iconic moments from successful supernatural films continue to confound audiences through their combination of fear of the unknown and known reality. The promotional package will apply conventions from other films to attract audiences and fulfill their need to be scared beyond limits.
Original brief
The document discusses creating a promotional campaign for a new supernatural horror film called "The Basement". It must include a trailer, poster, and magazine cover that are linked thematically. The film will fuse psychological and slasher elements while retaining an otherworldly feel. Iconic moments from successful supernatural films continue to confound audiences due to combining fear of the unknown with known reality. The creator aims to replicate this effect with "The Basement" and fulfill the viewer's need for intense fear. Researching other films and media will help apply important genre conventions to attract audiences.
Media question 3
New Line Cinema would be an ideal media institution to distribute our thriller film. When selecting a media institution, it is important to choose one known for similar genre films that appeals to the same target audience. New Line Cinema specializes in thriller films, as evidenced by films like "The Rife." Researching New Line Cinema's thriller films helped our group understand the genre conventions to make our film feel authentic to both the thriller genre and to New Line Cinema's brand. This research also gave us confidence that a family home setting could build tension and suspense for audiences.
Question two
The promotional materials for "The Devil's Notebook" effectively maintain consistency through repeated use of the female protagonist, supernatural visual elements like scars and a cracked face, a dark color palette, and identical typography and positioning of the film title. This consistency across the poster, magazine cover, and trailer strengthens the horror film's brand identity and creates a symbiotic relationship that will more powerfully communicate the narrative and appeal to the target supernatural horror film audience.
Media evaluation question 2
Our group created a marketing campaign for a new zombie horror film including a magazine cover, film poster, and trailer. We incorporated codes and conventions of the zombie horror genre across all three pieces. Media convergence and synergy were used by displaying the brand across platforms and including website and social media links. A survey of our target audience found that the combination of all three pieces was effective at promoting the film and genre.
Film pitch
Universal Studios would be a suitable producer for the film based on their experience with psychological thrillers like Psycho and Red Dragon. As one of the "Big Six" film companies and a subsidiary of NBC, Universal has the financial resources and promotional synergy across television, radio, and theme parks to produce a high quality film and widely promote it. The film's story of government mind control and a man gaining free will draws inspiration from successful psychological thrillers like Shutter Island and Inception, and Universal's experience could help the film achieve similar success.
Ccr3 a2
1) The document discusses creating an audience questionnaire using Google Forms to research the target audience for a film project. The questionnaire found that the target audience is predominantly male under 35 who use online platforms like Netflix and YouTube.
2) The results showed that thrillers and horror genres are most popular for their suspense and frightening narratives. The film trailer aims to include these genre conventions to attract the target audience.
3) As students, the best distribution methods would be film festivals, streaming platforms, and potentially being picked up by a larger production company like Netflix to maximize the audience reached.
Dan robbins as media evaluation
This document summarizes the coursework evaluation of a media product created by Daniel Robbins in March 2012. The media product aimed to follow conventions of the superhero genre but challenged conventions by featuring a female hero. It represented teenagers through stereotypical "chav" and "geek" characters. The intended audience was teenagers and the product would likely be distributed by British companies like Working Title and Pathe. Through creating the product, the author learned how to use editing software like iMovie and Audacity.
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Lucy Nash will play Harriet, the 17-year old final girl who is the only cast member featured for promotional images. Josh Naughton will play Patrick, the 17-year old final boy who is timid and easily scared. D'Jeeneigh Kaczoroski will play an unnamed minor student character who survives with Harriet and Patrick until becoming trapped and possessed. Patricia and Hazel Murape will play additional students who venture underground.
Analysis of Costume, Props, Key Locations, Camera, Lighting & Sound
1) The document analyzes key aspects of the 1977 horror film Suspiria, directed by Dario Argento, including costumes, props, locations, camerawork, lighting, and sound.
2) The protagonist Suzy is portrayed as tomboyish and plain compared to other female characters. She wears plain white clothing to appear pure.
3) The antagonist, the witch known as the "Mother of Sighs" has pale, flaky skin suggesting she is old and dead, with messy hair and bloodshot eyes presenting a fear of death.
4) Key props include a secret passageway hidden behind a wall contraption, and the dagger Suzy uses to kill the witch and stop the supernatural
Conventions of Horror Film Posters, Front covers & Trailers
The document discusses conventions used in horror film marketing including posters, trailers, and magazine covers. For posters, common elements are a large title, attention-grabbing main image relating to the sub-genre, a memorable tagline without revealing too much of the plot, and production details. Trailers typically show normality at first, then a disruption, followed by fast-cut intense clips, title/release text, and a shocking ending sting. Magazine covers feature the masthead, main film title and sell image dominating the cover with additional article photos and brief descriptions.
Codes & Conventions of Supernatural Horror
The document summarizes common codes and conventions of supernatural horror films. It discusses typical settings being isolated locations like a recently moved into house. Narratives often involve characters investigating a haunted place and supernatural events escalating. The main protagonist is usually a troubled female who is the "final girl" surviving until the end. Other characters normally die gruesome deaths leaving the protagonist alone. Costuming shows the protagonist looking erratic and covered in blood by the climax to signify trauma. Lighting and sounds like diegetic screams are used to create fear and tension for audiences.
Horror Film Analysis
The document provides an analysis of the 1980 horror film City of the Living Dead directed by Lucio Fulci. It summarizes key scenes from the beginning, middle, and ending of the film. The analysis describes how the film establishes an unsettling atmosphere through its use of lighting, camera work, sounds, and settings. It also examines how specific scenes build tension and include frightening moments, such as a young boy encountering the ghost of his dead sister. By the conclusion, the last remaining protagonists battle the film's antagonist and are ultimately victorious in sealing the hell gate.
Horror Film Trailer Analysis
The trailer summarizes the plot of the supernatural horror film The Conjuring, directed by James Wan. It introduces the protagonists, paranormal investigators Ed and Lorraine Warren, who are called to help a family terrorized by a dark presence in their new farmhouse. Through establishing shots and scenes of paranormal activity like a child being pulled from his bed, the trailer builds a sense of horror and escalating danger. It highlights jump scares and apparitions to attract fans of ghost-centered horror. The pace increases throughout with fast cuts and sound effects, building tension until revealing the film's title - The Conjuring.
Location Research and Reconnaissance
The document discusses common locations for supernatural horror films, which typically take place in isolated settings like old houses where escape is difficult. It provides an example of Lucio Fulci's film The Beyond, which is set in a run-down, isolated hotel built on a gateway to hell. The author then explains they have chosen an abandoned school as the setting for their own supernatural horror film due to its many dark locations suitable for promotional materials like trailers, magazine covers, and posters.
Ghana Case Study
While Ghana has seen signs of economic development like new hotels and large homes being built, it remains heavily dependent on foreign aid. Ghana currently receives about $1 billion in aid annually, accounting for 10% of its GDP. The country's finance minister wants even more aid in order to meet growth targets and become debt-free within the next decade. However, Ghana will need to demonstrate it is using aid money effectively and make further progress reducing poverty.
Magazine Front Cover Overview
The document provides an overview of conventions for film magazine front covers published by Empire, Total Film, and Fangoria magazines. It discusses common elements like the masthead, main image, and sell lines. The main image typically features a protagonist or iconic scene to promote the featured film. Makeup, lighting, and costumes are used to provide context clues and complement the main sell line. Color palettes for the covers are chosen to reflect the setting and genre of the advertised film. Overall, the front covers aim to effectively promote films while maintaining a consistent brand identity through established design conventions.
Horror Film Poster Analysis
1) The poster promotes the horror film Paranormal Activity, which uses a found footage technique to scare audiences.
2) The main poster image shows the protagonists in bed, with the female pointing at a shadowy figure in the doorway, building intrigue and fear.
3) Text on the poster warns "What happens when you sleep?" and "Don't see it alone" to generate curiosity and suggest the film is too scary to watch solo.
Horror Film Poster Analysis 3
This poster promotes the 1977 Italian horror film "Suspiria" directed by Dario Argento. The main image depicts a sole woman screaming in the dark against a blue-tinted background. Her terrified expression and open mouth suggest she is crying out in pain or needing help. Text includes the title in a flesh-wounded font style and taglines that aim to intrigue audiences and prompt them to view the disturbing film about a ballet academy that hides a sinister secret. Analysis of the poster's visual elements and text suggests it effectively attracts the target horror film audience through its chilling central image and provocative promises of a scary cinematic experience.
Horror Film Poster Analysis 2
1) The poster promotes the 2013 horror film "The Conjuring", which belongs to the paranormal sub-genre. It depicts a woman holding up a lit match, looking frightened in a nightgown.
2) Based on true events, paranormal investigators Ed and Lorraine Warren work to help a family terrorized by a dark presence in their farmhouse. The presence escalates and the mother becomes possessed.
3) The poster aims to attract audiences to the film by depicting the frightened female protagonist and implying supernatural events occurring in darkness, in line with horror film conventions.
Horror film poster analysis 3
The document analyzes the 1977 horror film poster for Suspiria. It discusses how the poster prominently features a screaming woman to attract audiences. Her hair and facial expression convey fear and the need for help, stimulating interest in viewers. The title Suspiria means "sighs" and fits the film's gloomy premise. Taglines promise a terrifying 92 minutes and convey that viewers will never feel safe in the dark after seeing it. Overall, the analysis concludes the poster effectively promoted the film and influenced modern horror design through its chilling visuals and provocative text.
Horror film poster analysis 2
The poster promotes the 2013 horror film "The Conjuring" which belongs to the paranormal subgenre. It depicts a frightened middle-aged woman holding up a lit match, suggesting the horror takes place at night. Her facial expression and nightwear indicate she has been scared by something unseen in the dark space. The poster uses vintage effects and styles to imply the film is set in the 1970s. It effectively uses text and lighting to promote the film and draw in audiences.
Questionnaire Results + Analysis
Most respondents to the horror film questionnaire were 16-18 years old females still in education who enjoy horror films and rate them highly. They are interested in the themes and fantasies portrayed and named supernatural films as favorites. Respondents watch horror films sometimes and are most influenced by film trailers to decide what to watch. The questionnaire provided useful data on the target audience for a new horror film and ideas for its plot, characters, and promotion.
Horror Film Trailer Overview
This document provides an overview of conventions commonly found in horror film trailers. It discusses how trailers aim to set up tension and equilibrium at first through slow editing and isolated settings. They then introduce disruption through changes in music and faster pacing with jump scares. Trailers often include intense montages of disturbing scenes to showcase the antagonists and build fear. They conclude by revealing the title without showing resolution, instead using a final scare to leave an unsettling impression on the audience.
Horror Film Poster Overview
The document provides an overview of characteristics commonly found in horror film posters for supernatural genre films. It discusses six specific posters in detail. Some common elements identified include the prominent display of the film title, the use of disturbing and upsetting imagery typically featuring a distressed female protagonist, and pale cold colors used to set a sinister and dark mood. Additional patterns often seen involve references to children in distress or possession as well as taglines and text that further highlight the threatening narrative elements.
Sub-Genres of Horror
This document discusses several major subgenres of horror films, including slasher, psychological, supernatural, possession, gothic, monster, and zombie films. It provides characteristics and conventions for each subgenre, such as common plot elements, settings, characters, and themes. Examples are given for well-known films that exemplify each subgenre, such as Friday the 13th for slasher, The Shining for psychological, Poltergeist for supernatural, The Exorcist for possession, Dracula for gothic, Godzilla for monster, and Zombie for zombie films.
More from JoshNaughton (18)
Analysis of Costume, Props, Key Locations, Camera, Lighting & Sound
Analysis of Costume, Props, Key Locations, Camera, Lighting & Sound
Conventions of Horror Film Posters, Front covers & Trailers
Conventions of Horror Film Posters, Front covers & Trailers
Original brief
- 1. We have been set the challenge of producing a promotional campaign to advertise a new film. This promotional campaign must include three pieces of media production; a film poster, a film magazine front cover, along with the main piece, a promotional trailer. In order to uphold professionalism and maximise the success of it all, the three pieces must share a symbiotic link, sharing a common look and feel. The promotional campaign will advertise a film that is within the horror genre. We have chosen thi s genre for a number of specific and key reasons. Firstly, the genre is very expansive in terms of what elements are considered to be classified as part of the horror genre. There are many sub-genres to explore with these having many creative and interesting conventions that give the genre such vibrancy and uniqueness. Secondly, and more importantly, horror films have the power to give a strong effect and influence their audiences in a way that is considered exciting and somewhat fascinating to witness. We want to experiment with this ourselves in the hopes of achieveing this. We will reach out to appeal to our target audience by producing three pieces that follow the conventions of the horror genre and of their respective forms, whilst also having their own unique touches of innovation and originality. An investigation and study of existing media texts will allow us to be on familiar terms with these conventions and to see the potential for growth and change. My partner and I are feeling confident in working collectively on this project to produce a frightening, yet professional and effective promotional package. The following individuals will be working in our small team: Joshua Naughton, and Patricia Boamah-Brown.