Research and planning
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Research involves studying materials to establish facts and reach conclusions, which media producers do to identify conventions and aid planning. Planning organizes a media product's elements, like advertising, which is essential for success. To develop an understanding of horror films and identify conventions like scary locations, research analyzes current and past popular horror films. Planning a horror film considers the narrative, representations, sound, and including conventions like tense atmospheres to make the genre recognizable to audiences. Producers carefully plan trailers to give audiences a preview and sell the film.
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- Connecting films with audiences is key to both the industrial and cultural success of film.
- Audiences need to be able to access films via various platforms like cinemas, internet-enabled TVs, DVDs, tablets, and smartphones.
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Evaluation
The document summarizes a music magazine created by the author. Key details include:
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- The front cover features a large concert photo and previews articles in different font sizes to show importance.
- The contents page lists articles in red writing and uses photos related to each story.
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- The author aims to represent different music genres and social groups through the magazine's content.
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The document discusses comparing the impact and effectiveness of a film trailer and poster as promotional tools. It provides questions to consider about the representations of people, groups, places, and institutions presented in each. It also discusses how each product appeals to and recognizes the target audience through different techniques, representations, and use of elements like stars, directors, genres and release dates. Institutions like Disney are discussed in terms of the values and representations they aim to portray to audiences.
Question 1 evaluation
The document discusses how the media product uses and challenges conventions of real media texts. It summarizes how the trailer uses conventions like including a love interest and establishing shots with friends. It challenges conventions by having the protagonist seek independence rather than romance. The poster uses conventions like a billing slate and tagline but challenges layout expectations. The magazine uses conventions like limited cover lines and slogan but challenges font consistency conventions. Overall the package applies appropriate conventions while being cohesive and intriguing for the target audience.
Question 1
Our production of a short documentary about paranormal activity met several conventions of form for the genre. Our 7-minute documentary adhered to the typical length of 2-20 minutes for short films. We based our documentary on real events and theoretical situations to achieve realism, a convention for short films. For our film poster, we included icons to convey the mystery genre and used a model rather than interviewees as the focal image since we had not finalized interviews. On our film review double-page spread, we included screenshots from the documentary to break up the text and a focal image incorporating the poster model to tie the pieces together respecting each element's separate brand identity.
Promotional package analysis
The document analyzes the promotional package for the film Inception. It discusses three key aspects: the trailer, poster, and press coverage. The trailer gives audiences a preview and allows them to form an opinion, while the poster provides intrigue to further research the film. Both the trailer and poster feature a physics-defying folded landscape scene to emphasize the mind-bending nature. Press coverage was also important, achieving critical acclaim in reviews and a unique Facebook game and YouTube video that related to the psychological thriller genre. Consistencies across the promotions, like a dark blue color scheme, bold sans-serif font, and portrayals of Leonardo DiCaprio in a sophisticated way, help craft the film's brand identity.
Cross media convergence
Cross-media advertising uses various media types to market a business. This document discusses strategies for cross-media marketing of short films, including film festivals, distributors, awards, reviews, and viral marketing using websites and social media. It provides examples of effective cross-media campaigns for the films The Conjuring and Bag Man that maintained consistency across marketing materials like posters, trailers, and websites to clearly convey the film's genre and build anticipation. While short films have more limited budgets, cross-media convergence allows them to engage wider audiences through multiple online and offline platforms.
Supporting materials for film promotion analysis
The document provides guidance on how to write an analytical essay comparing the impact and effectiveness of two promotional methods used to market a film. The summary should be:
The essay should introduce film genre, marketing, and cross-platform campaigns. The body should analyze a film poster campaign in detail, focusing on imagery, taglines, and targeting audiences over time. It should also analyze a film trailer by discussing its construction, shots, sound, and how it engages audiences. The conclusion should review how effectively the coordinated campaign promoted the film and interested audiences.
Secondary Research Report
The document provides information on creating a trailer, film posters, and magazines for a horror film project. It discusses several theories for an effective trailer, including following genre conventions, creating mystery through an "enigma code", and using a non-linear narrative structure. For the poster, it recommends including attention-grabbing images, icons, and appeal to fans and non-fans. For the magazine, it suggests using a striking cover photo, limited fonts, and offering exclusive content to entice readers.
Cried Wolf: Evaluation
The document provides feedback from an audience evaluation of the short film "Cried Wolf". The audience felt that one scene where the main characters were drunk was too long and made the film feel like a music video. They suggested shortening this scene or choosing music more suited to the target audience. The creator learned the importance of considering how elements like music choice will affect whether the audience engages with the plot. In planning and producing the film, the creator researched techniques used by other filmmakers online and used Final Cut Pro software to edit shots and apply filters to improve image quality.
Film campaign
This document summarizes the key elements of a film campaign that the author was tasked with producing, including audience research, a real media text comparison, poster, magazine, teaser trailer, and brand identity. The author explains that audience research is vital to understand what the target demographic wants to see. Their target audience was chosen as young adults aged 15-18 living in urban areas. They analyzed the film "Adulthood" as a real media text to help inform the style and conventions used in their own poster, magazine, and teaser trailer. The poster, magazine, and trailer are the main promotional materials used to catch the audience's attention and sell the film. Consistent branding was also important to make the campaign recogn
Cinema
1) The document discusses strategies for properly targeting the audience and positioning an independent film for success, including finding the right hook to attract the target audience.
2) It also addresses determining the best promotional tools like posters and promos to create awareness of the film and deciding which media outlets and cinema halls to focus promotion efforts on.
3) Developing an effective trailer is discussed, including what information to include at different points to entice the audience and generate interest in the film.
Design and plan 2.5
This document provides guidance for students on the requirements and expectations for producing a design and plan for a developed media product. It outlines eight sections that must be included in the pre-production plan: 1) visual treatment, 2) conventions of the genre, 3) location scouting, 4) test shots, 5) scripting and storyboarding, 6) font choices, 7) visual effects, and 8) revisions. Additionally, it describes the components that must be addressed for each section, such as describing the visual style, identifying conventions, taking test photos at locations, developing a script, and demonstrating reflection and refinement of ideas. Guidance is also provided on audio treatment, production schedules, permissions, and other pre-production paperwork
Ancillary research poster
This document provides guidance for students on researching and analyzing the codes and conventions of advertising posters and film posters. It explains that as part of an advanced portfolio, students must complete two ancillary tasks along with their main production. These can include creating a poster or trailer. The document outlines the purpose of advertising and posters/trailers, then discusses techniques commonly used in posters like including stars, reviews, taglines and images. It provides examples of conventions for film and soap opera posters. Students are instructed to research the conventions of the genre they will emulate and analyze examples to understand how they appeal to audiences and represent genre.
Evaluation question 2
The document discusses the effectiveness of ancillary products created for a paranormal horror short film called "Welcome Home" in establishing a recognizable brand. The ancillary products, a magazine article and teaser poster, follow the genre's conventions of using dark, blue-toned color schemes and mysterious themes. By maintaining consistent fonts and manipulating the same image across both ancillary products, a brand is created that audiences can associate specifically with "Welcome Home". Establishing this brand allows opportunities for future partnership and merchandise, creating excitement and drawing audiences to the film.
Similar to Research and planning (20)
Compare the impact and effectiveness of two promotional methods
Compare the impact and effectiveness of two promotional methods
More from leilaalimadadi
Creativity
Creativity can be used to make media products more appealing by including original and unique features. A creative feature in horror film trailers is background music that creates tension and spooky atmosphere. Creative features in horror films include graphic scenes using horrifying shots or effects, creepy sound elements like shocking musical scores and sound effects, and establishing dark and eerie atmospheres that initiate fearful thoughts in viewers.
Audience
The document discusses audience theory and how audiences interact with media texts. It describes several models of audience theory:
1) The hypodermic needle model from the 1920s which suggests audiences passively accept media messages.
2) The two-step flow model which proposes information flows from media to opinion leaders and then to less active groups.
3) Uses and gratification theory which says individuals use media actively to fulfill different needs like diversion, relationships, identity and surveillance.
4) Reception theory looks at how audiences interpret media based on their demographics and psychographics.
The document also discusses how the hypodermic needle model relates to genres like horror but that it is an oversimplification
Audience
The document discusses audience theory and how audiences interact with media texts. It describes several models of audience theory:
1) The hypodermic needle model from the 1920s which suggests audiences passively accept media messages.
2) The two-step flow model which challenges the hypodermic needle model by suggesting information flows from media to opinion leaders and then to other groups.
3) Uses and gratification theory which says individuals use media actively to fulfill different needs like diversion, social interaction, identity, and information.
4) Reception theory looks at how audiences interpret media texts based on their demographics and psychographics.
Audience
An audience is a group of people that consume media texts. Media texts are created with an intended audience in mind. Audiences can be categorized by their demographics and psychographics.
Early audience theory, like the hypodermic needle model from the 1920s, suggested audiences passively accept media messages. However, the two-step flow theory proposed information spreads from media to opinion leaders to their associates, mediated by social influence. Later, uses and gratifications theory found individuals actively seek different functions from media, like diversion, relationships, identity, and information. Reception theory also noted interpretation depends on individual characteristics.
Narrative
Narrative is the organization of a series of events that gives coherence and meaning. Humans naturally seek narrative structures to make sense of events, looking for a beginning, middle, and end. Media texts employ narrative to engage audiences without too much effort. Aristotle identified the basic linear plot structure with a clear beginning, middle, and end, where the middle may involve a crisis resolved at the end. Vladimir Propp examined fairy tales and identified 8 character types and 31 narrative functions that move the story along. Tzvetan Todorov developed the theory of disrupted equilibrium where the status quo is disrupted by an event but then restored at the end by heroes. Horror narratives follow this pattern, disrupting the status quo with a
Narrative
Narrative is the organization of a series of events that gives coherence and meaning. Humans naturally seek narrative structures to make sense of events, looking for a beginning, middle, and end. Media texts employ narrative to engage audiences without too much effort. Aristotle identified the basic linear plot structure with a clear beginning, middle, and end, where the middle may involve a crisis resolved at the end. Vladimir Propp examined fairy tales and identified 8 character types and 31 narrative functions that move the story along. Tzvetan Todorov developed the theory of disrupted equilibrium where the status quo is disrupted by an event but then restored at the end by heroes. Horror narratives follow this pattern, disrupting the status quo with a
Narrative
Narrative is the organization of a series of events that gives them coherence and allows humans to make sense of experiences. Media texts use narrative structures to engage audiences efficiently with a clear beginning, middle, and end. Vladimir Propp identified 8 character types and 31 narrative functions that move fairy tales along, while Tzvetan Todorov developed the theory of disrupted equilibrium where an initial status quo is disrupted by an event before being restored at the end. For horror narratives, Todorov's model applies as the status quo is disrupted by a monster's appearance, which characters then work to destroy in the resolution.
Models
Yasmin will be featured on the front cover and contents page of a publication as the main model, with a sub image of Mario also included on the contents page. For design consistency, the double page spread will also feature Yasmin as the model since she appeared on the front cover.
Models
Yasmin will be featured on the front cover and double page spread of the magazine to create design synergy. Mario and Amelia will be included in sub images on the contents page, with Yasmin as the main model. The document discusses using 1-3 photos each of Yasmin, Mario, and Amelia on different pages of the magazine to maintain consistency and highlight Yasmin as the focal point.
Models
Yasmin will be featured on the front cover and double page spread of the magazine to create design synergy. Mario and Amelia will be included in 1-2 sub images on the contents page, with Yasmin as the main model. The document discusses using specific models Yasmin, Mario and Amelia for different sections of a magazine, including the front cover, contents page, and double page spread.
Mise en scene
The document discusses the mise-en-scene planning for a photoshoot for a magazine targeting teenage girls interested in pop/R&B music and fashion. Elements that will be considered include costumes reflecting girly and fashionable clothing, makeup emphasizing eye makeup and direct address, props like phones and bags distinguishing the genre, poses looking girly and creative to inspire readers, and bright lighting outdoors or indoors to produce professional, high-quality images.
Models
The document discusses a main model that was chosen. The main model chosen was Mellisa. No other details are provided about the main model or why Mellisa was selected.
Media pitch
The document outlines Leila's plans for developing a music magazine targeted towards female teenagers aged 15-18 who enjoy R&B and pop music. Some key points include:
- The magazine will be called "Turn It Up" based on feedback from a poll of target readers.
- Features will focus on interviews, artist profiles, and gossip/news based on another poll of readers.
- Example story ideas were presented focusing on new artists, awards, and music events.
- Marketing strategies like social media, billboards, and posters were proposed to promote awareness of the magazine among the target audience.
- Sample front cover and contents page layouts incorporating magazine design conventions were displayed.
Double page spread analysis
The double page spread features the rock band Mastodon. The large central image shows the band members with intimidating facial expressions representing their genre. Surrounding text provides background on the band and analyzes elements of the spread's design like its use of red, black, and white colors. The "A-Z of Mastodon" sidebar gives facts about the band in an entertaining style. The unconventional layout and extensive text reflects the magazine's audience of mature rock fans.
Contents
The contents page uses a simple colour scheme of black, white, and red. The large sans-serif title stands out against the white background. The main image features Katy Perry, who is the focus of the main article. Short descriptions of the four main features are included, along with page numbers in red. The layout differs from typical contents pages by only including the main image and text in one column.
Contents
The document describes the contents page of a magazine. It discusses various design elements including the colour scheme, masthead, main image, issue details, and layout. The colour scheme uses black, yellow and red. The masthead is similar to the front cover. The main image shows the theme of rock music. Additional images and page numbers help readers locate stories. Credits to photographers are included. The editor's note adds a personal touch. Subscription deals are featured at the bottom right.
Front page analysis
The magazine cover features pop star Katy Perry as the main image in the center of the page. Her name is prominently displayed above the image in capital letters. The masthead spans the top of the cover but parts are obscured by the image. Additional cover lines around the edge promote other artists featured in the issue like T-Pain and Metallica, appealing to a wide audience base. The color scheme is pink, white, and black to look clean cut. The layout is simple with plenty of white space, focusing attention on the central image.
Contents
The document describes the contents page of a magazine. It discusses various design elements including the colour scheme, masthead, main image, issue details, article listings, and additional features. Black, yellow and red are used as the main colours. The masthead is similar to the front cover for continuity. The main image shows the theme of rock music. Small preview images and page numbers help readers locate stories. Additional elements include an editor's note, photography credits, and subscription deals.
Front page analysis
The magazine cover features pop star Katy Perry as the main image in the center of the page. The masthead spans the top in black sans-serif font, though parts are covered by the image. The main cover line names Katy Perry in pink capital letters next to her photo. Other cover lines around the edge promote various music genres. The simple color scheme and layout keep attention on the central image. The target audience includes both male and female teenagers and young adults interested in a variety of music.
Front page analysis
The magazine cover summarizes the main elements of the document in 3 sentences:
The masthead covers parts of the title but readers will still recognize it due to its memorable design. The main cover line introduces the featured artist Taylor Swift who represents the "girl next door" image to appeal to her young female fan base. Overall the clean and simple layout with plenty of white space effectively positions the key elements like the cover lines and image of Taylor Swift to attract the target teenage audience.
More from leilaalimadadi (20)
Research and planning
- 1. RESEARCH AND PLANNING INVESTIGATION What is research? Research is the process in which the studying of materials and sources are undertaken in order to establish facts and reach new conclusions. In the media industry, producers will begin their process of creating a new product by undertaking research (e.g. Look at competitors) to identify the common conventions in order to aid them in the planning of their own media product. What is planning? Planning is the organization of elements of a media product. E.g. Planning how to advertise the product. Planning is an essential factor in producing a new media product, without planning how you are going to advertise or target a specific audience, the product will not be successful.
- 2. Research in horror films... Research would need to be undertaken in order develop a better understanding of how horror films are created specifically to target an audience and also in identifying common conventions that are used such a scary location. This could be done by analysing horror films that are currently out or past films that were popular with its target audience. Planning... The beginning point would be the creation of the film’s narrative, whether it be a simple linear narrative that has a clear start, middle and end or in contrast have a circular narrative which is used in films that aim to develop the narrative onto numerous sequels. In relation to this, the different components including representation and sound will also be carefully planned in order to fit within the horror genre. A common convention in horror films is the tense and spooky atmosphere created by the different elements, therefore producers will need to aim to include such conventions in order to make their genre of horror recognisable to their audiences. The trailer is the most important element in selling a film as it gives audiences the experience of watching the film and therefore will be planned carefully by the producers to achieve this aim and make audiences enjoy the sneak peak.