The document analyzes the 1977 horror film poster for Suspiria. It discusses how the poster prominently features a screaming woman to attract audiences. Her hair and facial expression convey fear and the need for help, stimulating interest in viewers. The title Suspiria means "sighs" and fits the film's gloomy premise. Taglines promise a terrifying 92 minutes and convey that viewers will never feel safe in the dark after seeing it. Overall, the analysis concludes the poster effectively promoted the film and influenced modern horror design through its chilling visuals and provocative text.

1. Horror Film Poster Analysis
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Suspiria (1977)
This specific poster promotes “Suspiria”, a 1977 Italian
supernatural horror film that was directed by Dario
Argento, one of the greatest known horror film directors
of all time as he has had a huge influence and impact
upon the filmmakers of today who direct and produce this
genre of film. The plot involves a newcomer to a fancy
ballet academy gradually coming to realize that the school
is a front for something far more sinister and supernatural
amidst a series of grisly murders. I have wanted to
perform an analysis on an old horror film cover in order to
have a bit of variety within my analyses, showcasing on
how the posters of film horrors have changed over the
decades. I have selected “Suspiria” as it is a horror film
that fits this category of being old, having been produced
long before the likes of The Conjuring and Paranormal
Activity were even thought up. “Suspiria” has become one
of Argento's most successful feature films, receiving
critical acclaim for its visual and stylistic skill of work being
used, vibrant colours, and its unsettling soundtrack.
Discussing the content, standard poster conventions are mostly met with the main image taking up a
significant amount of space of what is within the frame of the poster, cropped off by bottom and
blending into the background colour at the top. The main image itself has been given a bluish filter in
order to give off a cold and chilling look to the focus of the image, which comprises of a sole model
screaming into the dark. The lighting used has been made available from being placed underneath
the model in order to give her face plenty of shadows, and to also help blend her in more within the
darkness that surrounds her. This is to signify that this scene is taking place either at night or in a
very gloomy environment. Everything else apart from this woman’s face has been shrouded in
complete darkness in order for the audience to focus upon the horrifying expression she is giving off,
along with her mouth to show that she is crying out, most probably in pain or in need of desperate
help. Horror films will generally have a woman who is being attacked, screaming for help as she is
slowly being killed off. This is ever more evident from the high angle shot that has been used to
make the audience seem dominant over her, and that this is possibly the eyes of her attacker we are
seeing through.

2. Her hair, only visible through the small light that penetrates through to it seems to be long and curly,
as it covers up her eyes. Many women in the 1970s had a trend as having their hair long and curled
up, showing that this woman being attacked is ordinary and just like any other normal woman in this
era. Female audiences who are looking at this poster will then relate to this and may feel that this
could happen to them, thus creating an even more scary effect that the poster gives off. Having the
main image of a woman shouting out in fear would also stimulate male audiences to show an
interest in the film as males get off on the thought of woman being in trouble.
The title of this film is “Suspiria”, which is Latin for ‘Sighs’, a single exhilaration of air from the mouth
or nose that often arises from a negative emotion, such as dismay, dissatisfaction, boredom, or
futility. The title fits with the gloomy aspect of the film’s premise being that of a negative one. The
text itself is the biggest on the poster and positioned more towards the top of the frame, keeping in
with standard poster conventions. The font visuals give a fleshy feel to the title with the
enlargement of veins being clearly visible and that each letter looks as if it has been cut out of
human flesh. This possibly signifies that this film is going to have a lot of focus on gore, something
that Dario Argento is known for incorporating within his masterpieces of horror. Other pieces of text
include taglines and some institutional information. The tagline that is situated at the top of the
poster presents to the audience that “the only thing more terrifying than the last 12 minutes of this
film are the first 92”. This gives an impression that every minute of this film is going to be scary and
terrifying for the audience to watch and will prompt more horror fans to view the film. The other
tagline that is positioned below the main image indicates that “once you’ve seen it, you will never
again feel safe in the dark”. This may suggest that the film leaves a negative impact upon the
audience after watching “Suspiria”, leaving memorable images of the film that take place at night
ingrained within their memory. There is institutional information at the bottom, showing the rating
of the film and also what distribution company it is going to be released by. All of the text other than
the title has been displayed in white in order to stand out from the black background and become
more visible to the audience.
In conclusion, I think this poster has a very good method of attracting its target audience, with its
eye-opening taglines and simplistic yet chilling main image that is being presented here. The poster
“Suspiria” seems to be somewhat of an influential one of the sort and I will be most probably
incorporating the invigorating aspects and characters poster into the film poster that I will be
producing for my promotional package.