The document discusses marketing strategies for the 2012 film Battleship, including the use of trailers, posters, and other media. Trailers were leaked online and shown on TV to promote the $200 million action film. All posters featured a similar layout with main characters in the middle against a dark blue and white color scheme. The fast pacing and editing of the trailers, along with heroic music, signified the action genre. Posters also highlighted the film's technology to appeal to male audiences. Story details were left mysterious to build tension and immerse viewers in the action.