This year the students must create a promotional campaign including a trailer, poster, and magazine cover for an upcoming horror film. They chose the horror genre carefully to experiment with how horror influences and affects audiences. Their pieces will follow horror conventions but also include their own original touches. By analyzing other media, they hope to understand conventions and find opportunities to advance the genre through their new campaign.

1. This year we have been given the challenge to advertisea new and upcoming
film in the form of a promotional trailer, a film poster and a film magazine
frontcover. The three pieces will sharea symbiotic link and will share a
common style.
This advertising campaign will promotea film within the horror genre. This
genre has been chosen carefully for many reasons. Weare very highly
interested in the influence that horror films have on us, and their audiences.
We would like to experiment and see if we can create a similar effect
ourselves.
We will producethree pieces that will follow expected conventions of a horror
promotional packageand hopefully this will appeal to our audience. At the
same time, we hope for out pieces to have a touch of our own originality in
order to put a personaltouch upon our work. Through exploring and analysing
existing media texts we will be able to recognisethe codes and conventions in
order to understand them but see potential for growth and change.
Tony Mutombo and I are looking forward to working together on this projectin
order to create a new horror trailer, magazine cover and film poster that will
draw in and excite audiences.
Original Brief