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The document discusses the trailer for the film Slumdog Millionaire and asks students to analyze how well it fulfills the criteria of a trailer. It asks students to watch the trailer and take notes on the genre of the film. It also asks students to consider how successful the trailer is and what impressions of the film's mood or tone are gained from the trailer. Finally, it asks students to summarize the appeals of the trailer to audiences using media theory.
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Sm 2a
The document discusses the marketing and promotion of the 2008 film Slumdog Millionaire, including the main ways films are typically promoted such as trailers, posters, TV spots, websites, and social networks. It asks how Slumdog Millionaire used these promotional methods and which was most effective, and analyzes film posters to understand the impressions and indications they provide about the genre, story, themes, and target audience of the movie.
Sm 1d
This document discusses the distribution of the film Slumdog Millionaire. It instructs the reader to research the two main distribution companies for the film, Warner Independent Pictures and Fox Searchlight, and why responsibilities were handed over from Warner to Fox. It also asks the reader to consider what it would have meant for the film if it had gone straight to DVD instead of being distributed in theaters.
Research on promotion
The document discusses various methods for promoting movies, including trailers shown in theaters and online, colorful posters displayed in public places and online to attract audiences, and promotional appearances by cast members. It also provides examples of how the James Bond film Spectre used promotional tactics like a website, viral videos, print media interviews and ads. Independent movies often rely more on reviews and film festival prizes to generate buzz through word-of-mouth and social media. The internet allows films to save on promotion costs while reaching audiences through tactics like social media, websites with interactive content and talent takeovers.
Film distribution!
A film is distributed by a company that acts as an intermediary between the film's producers and exhibitors, securing screen time for the film in theaters. The distributor must take into account several factors like properly targeting the film's audience. It is common for a film to recoup about 30% of its production budget in the first three days after release. Distributors analyze a film's potential marketability to specific audiences and its estimated performance in theaters.
G322revision section b
This document provides guidance for answering an exam question about the film industry. It discusses the key areas of production, distribution, and exhibition that should be covered. Examples are given from films like Frozen, Star Wars, and The Dark Knight. Other topics that should be mentioned include synergy, digital piracy, social media, accessibility, and convergence. The importance of both audiences and institutions is highlighted. Possible exam questions are outlined focusing on how these groups interact and make decisions.
Gcse 2016 exam outline
The document provides guidance for a media exam on science fiction films. It outlines that the exam will have four questions worth 15 marks each, requiring independent research on the sci-fi genre as well as a proposal for a new sci-fi film and its marketing. Students will need to demonstrate knowledge of key concepts like media language, audience, representation, and industry. They are advised to focus their research on 2-3 recent case studies, analyzing elements like marketing campaigns, representations, and industry context. For their proposal, students must pick one of three outlined film ideas and demonstrate how it would appeal to a family audience while reflecting researched genre conventions and key concepts.
Film Distribution
The document discusses film distribution, which involves marketing and circulating films in theaters and home viewing formats. A distributor's main objectives are to persuade exhibitors like theaters to show the film and set up screenings. They handle advertising, securing contracts with theaters regarding ticket sales revenue, collecting additional profits from DVD/Blu-ray sales and streaming, ensuring copies of the film are delivered to theaters on time, and monitoring box office performance. Distributors must consider factors like the target audience, competition from other releases, and a film's star power when planning distribution. They use varying strategies based on a film's type, from big Hollywood releases to smaller foreign or independent films.
Film marketing
The film marketing plan summarizes key details about the horror movie "Bethany" and its target audience. The movie is rated 16A and involves friends being chased after hearing a noise. The target market is teenagers and adults aged 16 and over. Advertisements will feature exciting trailers and posters to appeal to horror fans and be shown in theaters, on social media, newspapers and TV. Partnering with Dreamworks Pictures provides a larger budget to promote the film and competing advertising companies. The goals are to best promote the movie and company over competing brands to become the leading advertising company.
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The document discusses the marketing and promotion of the 2008 film Slumdog Millionaire, including the main ways films are typically promoted such as trailers, posters, TV spots, websites, and social networks. It asks how Slumdog Millionaire used these promotional methods and which was most effective, and analyzes film posters to understand the impressions and indications they provide about the genre, story, themes, and target audience of the movie.
Sm 1d
This document discusses the distribution of the film Slumdog Millionaire. It instructs the reader to research the two main distribution companies for the film, Warner Independent Pictures and Fox Searchlight, and why responsibilities were handed over from Warner to Fox. It also asks the reader to consider what it would have meant for the film if it had gone straight to DVD instead of being distributed in theaters.
Research on promotion
The document discusses various methods for promoting movies, including trailers shown in theaters and online, colorful posters displayed in public places and online to attract audiences, and promotional appearances by cast members. It also provides examples of how the James Bond film Spectre used promotional tactics like a website, viral videos, print media interviews and ads. Independent movies often rely more on reviews and film festival prizes to generate buzz through word-of-mouth and social media. The internet allows films to save on promotion costs while reaching audiences through tactics like social media, websites with interactive content and talent takeovers.
Film distribution!
A film is distributed by a company that acts as an intermediary between the film's producers and exhibitors, securing screen time for the film in theaters. The distributor must take into account several factors like properly targeting the film's audience. It is common for a film to recoup about 30% of its production budget in the first three days after release. Distributors analyze a film's potential marketability to specific audiences and its estimated performance in theaters.
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This document provides guidance for answering an exam question about the film industry. It discusses the key areas of production, distribution, and exhibition that should be covered. Examples are given from films like Frozen, Star Wars, and The Dark Knight. Other topics that should be mentioned include synergy, digital piracy, social media, accessibility, and convergence. The importance of both audiences and institutions is highlighted. Possible exam questions are outlined focusing on how these groups interact and make decisions.
Gcse 2016 exam outline
The document provides guidance for a media exam on science fiction films. It outlines that the exam will have four questions worth 15 marks each, requiring independent research on the sci-fi genre as well as a proposal for a new sci-fi film and its marketing. Students will need to demonstrate knowledge of key concepts like media language, audience, representation, and industry. They are advised to focus their research on 2-3 recent case studies, analyzing elements like marketing campaigns, representations, and industry context. For their proposal, students must pick one of three outlined film ideas and demonstrate how it would appeal to a family audience while reflecting researched genre conventions and key concepts.
Film Distribution
The document discusses film distribution, which involves marketing and circulating films in theaters and home viewing formats. A distributor's main objectives are to persuade exhibitors like theaters to show the film and set up screenings. They handle advertising, securing contracts with theaters regarding ticket sales revenue, collecting additional profits from DVD/Blu-ray sales and streaming, ensuring copies of the film are delivered to theaters on time, and monitoring box office performance. Distributors must consider factors like the target audience, competition from other releases, and a film's star power when planning distribution. They use varying strategies based on a film's type, from big Hollywood releases to smaller foreign or independent films.
Film marketing
The film marketing plan summarizes key details about the horror movie "Bethany" and its target audience. The movie is rated 16A and involves friends being chased after hearing a noise. The target market is teenagers and adults aged 16 and over. Advertisements will feature exciting trailers and posters to appeal to horror fans and be shown in theaters, on social media, newspapers and TV. Partnering with Dreamworks Pictures provides a larger budget to promote the film and competing advertising companies. The goals are to best promote the movie and company over competing brands to become the leading advertising company.
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This document provides guidelines for preparing a case study analysis of two films: Rook Films' "A Field in England" and Time Warner's "Pacific Rim". Students are instructed to research the production companies behind the films, including other projects, budgets, and target audiences. They are to compare key details of the two films like synopses, dates, budgets and stars. Students should also analyze the pre-production, production, distribution, marketing and audience reception of each film paying close attention to the role and issues faced by the films' parent institutions.
Task 3 media
The document discusses film distribution and which media institutions might be suitable for distributing a supernatural thriller short film. It notes that film distribution involves making a film available for audiences, often initially in movie theaters, and may include promotion. Several major film studios like Warner Bros, Paramount Pictures, and Disney are provided as examples. The document suggests Paramount Pictures may be interested since they have distributed similar genre films like The Ring and Paranormal Activity. It also notes the supernatural thriller genre has wide appeal internationally. Possible marketing strategies through online trailers on YouTube and television placements are proposed to attract teenage audiences.
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Marketing pp
Movie studios spend millions marketing their films to make audiences aware within a limited window. Marketing elements include the product or film's genre, stars, and story. Placement involves strategic release dates to avoid competition. Promotion uses various techniques like advertising, trailers, merchandising, and generating publicity through star interviews and premieres. The goal is to effectively promote films before release when word-of-mouth and reviews spread, after which marketing efforts cannot influence audiences as much.
tent pole and quadrant marketing
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Distribution
There are two competing views on who holds the most power in film distribution: 1) the audience, as studios are forced to cater to what audiences like through box office returns, or 2) the studios and distributors, who control marketing budgets and know which audiences will pay for their products. It is a complex issue with arguments on both sides. Distributors act as the link between filmmakers and audiences, handling theatrical release, home media, and television distribution. They must strategically plan release windows to maximize revenue across different platforms over time while avoiding conflicts. Power dynamics between studios, distributors, and audiences continue to evolve with changes in technology and consumption.
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Evaulation 3
A film distributor is responsible for marketing and setting the release and viewing methods for a film. For a low-budget, niche film like the author's, an independent distributor specializing in that genre would be most appropriate to contain costs. 4Digital Media is an example of a small UK distributor that handles diverse genres and films, including dramas like the author's referenced film "Hick". When marketing the film, the author plans to use social media like YouTube, Facebook, and Twitter to directly target the intended audience, as well as partner with download websites and streaming services like Netflix to promote the film under relevant categories.
Question 3
Focus Features is a film production and distribution company owned by Comcast that specializes in independent and foreign films. They have distributed a variety of genres featuring well-known actors and actresses, and are trying to reach new audiences. The author's film "Walking" would be a good fit for Focus Features to distribute because they have experience with drama films and producing low-budget independent films with unique stories to attract wider audiences.
Marketing Strategy.Mix.Task1.U4
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Task 2
New Line Cinema would be a suitable distributor for the thriller film because it distributes films internationally to large audiences in the US and Asia. New Line Cinema has experience distributing similar thriller genres and would employ marketing strategies like TV, newspaper and poster advertisements to promote the film's release according to goals outlined in the marketing strategy.
Distribution
Distribution involves both the production and marketing sides of bringing a film to audiences. Major distributors market films on a large scale through expensive avenues like TV ads and billboards. Independent distributors use cheaper strategies like internet ads, posters, and word of mouth. Distributors analyze a film's target audience and design appropriate, budgeted marketing campaigns focused on that demographic. They consider factors like the audience's age, interests, and media consumption to effectively promote the film.
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Media evaluation question 3
Warner Bros would be well-suited to distribute the film because they are a major global media institution known for distributing successful horror films like The Conjuring, which had similarities to the film and earned $21 million in its US opening weekend alone, demonstrating Warner Bros' ability to promote films and achieve strong box office returns.
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This document provides information about lesson aims, requirements for Section A on producers and audiences, and guidance for a film studies exam. It discusses analyzing stimulus material and bringing wider knowledge of case studies and film consumption experiences. It lists key information needed about how the US and UK film industries operate, how they finance, distribute, market and target audiences. It also covers the relationship between industry and audiences, and the impact of new technologies and other industries on availability of British and US films.
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Original brief
The document outlines a promotional campaign for a new horror film that will include a film poster, magazine cover, and trailer. It notes that the horror genre is expansive with many subgenres and has the power to influence audiences. The team will create three pieces that follow horror conventions but also have original elements, and an understanding of existing works will help innovation within conventions.
Sm 2c
Slumdog Millionaire is a 2008 British drama film directed by Danny Boyle. The film tells the story of 18-year-old Jamal Malik from the slums of Mumbai, who is about to appear on the Indian version of "Who Wants to Be a Millionaire?" and overcomes the odds to win. The film's official website provides information about the film, its characters, and production details. It allows users to explore behind-the-scenes content and engage with the film on social media by following cast and crew members on platforms like Facebook and Twitter. The website aims to give users a sense of the film's inspiring story and memorable characters through its engaging content and design.
Sm internet
This document discusses how to explore the impact of digital technologies on a selected industry by examining a film industry case study on Slumdog Millionaire. It provides examples of areas to analyze such as official websites, marketing campaigns, trailers, fan sites, social media presence, and online merchandising. It also suggests considering how the film's distributors used the internet to promote its release and what impact it had on other films' online presence.
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Task 3 media
The document discusses film distribution and which media institutions might be suitable for distributing a supernatural thriller short film. It notes that film distribution involves making a film available for audiences, often initially in movie theaters, and may include promotion. Several major film studios like Warner Bros, Paramount Pictures, and Disney are provided as examples. The document suggests Paramount Pictures may be interested since they have distributed similar genre films like The Ring and Paranormal Activity. It also notes the supernatural thriller genre has wide appeal internationally. Possible marketing strategies through online trailers on YouTube and television placements are proposed to attract teenage audiences.
2. marketing in_film_industry
The document discusses film marketing and the use of above-the-line and below-the-line advertising. It notes that film marketing can involve mass media advertising campaigns as well as more targeted personal approaches. Effective marketing may involve a mix of both through-the-line strategies. The document also provides an overview of the typical stages in a film's production cycle and issues to consider at each stage, including production, distribution, publicity, and merchandising.
Marketing Lesson, CGS
The document discusses marketing strategies for films in the US and UK. It notes that US studios like Disney and Pixar spend large amounts on marketing tentpole blockbusters to reach wide audiences through various channels. This includes the use of stars, repeated genres, and synergistic promotions. UK independent films have smaller budgets but can target niche audiences through new technologies and viral campaigns, while mainstream UK films employ many similar large-scale strategies as Hollywood. The document provides case studies and suggests students consider different distribution, marketing, and exhibition approaches when answering exam questions.
Marketing pp
Movie studios spend millions marketing their films to make audiences aware within a limited window. Marketing elements include the product or film's genre, stars, and story. Placement involves strategic release dates to avoid competition. Promotion uses various techniques like advertising, trailers, merchandising, and generating publicity through star interviews and premieres. The goal is to effectively promote films before release when word-of-mouth and reviews spread, after which marketing efforts cannot influence audiences as much.
tent pole and quadrant marketing
A tent pole film is a major blockbuster film that a film studio invests heavily in because it is expected to be hugely successful and profitable. These tent pole films guarantee large profits for studios that they can then use to fund more risky films. Warner Bros. relies heavily on tent pole films based on popular book series and franchises like Harry Potter, Sherlock Holmes, Lord of the Rings, and DC superhero films to be their biggest moneymakers each year. These tent pole films are aimed at appealing to as many of the four audience quadrants - males/females under and over 25 - as possible to achieve maximum viewership and box office revenues.
Distribution
There are two competing views on who holds the most power in film distribution: 1) the audience, as studios are forced to cater to what audiences like through box office returns, or 2) the studios and distributors, who control marketing budgets and know which audiences will pay for their products. It is a complex issue with arguments on both sides. Distributors act as the link between filmmakers and audiences, handling theatrical release, home media, and television distribution. They must strategically plan release windows to maximize revenue across different platforms over time while avoiding conflicts. Power dynamics between studios, distributors, and audiences continue to evolve with changes in technology and consumption.
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The document discusses various marketing strategies used by film production companies, including theatrical trailers, official websites, press junkets, advertisements, celebrity appearances, product placements, publicity stunts, and tailoring promotions to specific target audiences. It provides examples of how trailers and promotions may differ for American versus British audiences. Students are prompted to discuss how the British film industry is affected by large American studios in Hollywood.
Evaulation 3
A film distributor is responsible for marketing and setting the release and viewing methods for a film. For a low-budget, niche film like the author's, an independent distributor specializing in that genre would be most appropriate to contain costs. 4Digital Media is an example of a small UK distributor that handles diverse genres and films, including dramas like the author's referenced film "Hick". When marketing the film, the author plans to use social media like YouTube, Facebook, and Twitter to directly target the intended audience, as well as partner with download websites and streaming services like Netflix to promote the film under relevant categories.
Question 3
Focus Features is a film production and distribution company owned by Comcast that specializes in independent and foreign films. They have distributed a variety of genres featuring well-known actors and actresses, and are trying to reach new audiences. The author's film "Walking" would be a good fit for Focus Features to distribute because they have experience with drama films and producing low-budget independent films with unique stories to attract wider audiences.
Marketing Strategy.Mix.Task1.U4
The document provides guidance on researching and analyzing the marketing mix for an existing documentary as part of a marketing strategy assignment. Students are instructed to choose a documentary, describe its key attributes and content, and analyze how it was distributed, priced, and marketed. Effectiveness of the documentary's marketing should also be considered, with lessons learned applied to marketing their own documentary.
Task 2
New Line Cinema would be a suitable distributor for the thriller film because it distributes films internationally to large audiences in the US and Asia. New Line Cinema has experience distributing similar thriller genres and would employ marketing strategies like TV, newspaper and poster advertisements to promote the film's release according to goals outlined in the marketing strategy.
Distribution
Distribution involves both the production and marketing sides of bringing a film to audiences. Major distributors market films on a large scale through expensive avenues like TV ads and billboards. Independent distributors use cheaper strategies like internet ads, posters, and word of mouth. Distributors analyze a film's target audience and design appropriate, budgeted marketing campaigns focused on that demographic. They consider factors like the audience's age, interests, and media consumption to effectively promote the film.
Marketing battleship
The document discusses marketing strategies for the 2012 film Battleship, including the use of trailers, posters, and other media. Trailers were leaked online and shown on TV to promote the $200 million action film. All posters featured a similar layout with main characters in the middle against a dark blue and white color scheme. The fast pacing and editing of the trailers, along with heroic music, signified the action genre. Posters also highlighted the film's technology to appeal to male audiences. Story details were left mysterious to build tension and immerse viewers in the action.
Media evaluation question 3
Warner Bros would be well-suited to distribute the film because they are a major global media institution known for distributing successful horror films like The Conjuring, which had similarities to the film and earned $21 million in its US opening weekend alone, demonstrating Warner Bros' ability to promote films and achieve strong box office returns.
Producers and Audiences intro
This document provides information about lesson aims, requirements for Section A on producers and audiences, and guidance for a film studies exam. It discusses analyzing stimulus material and bringing wider knowledge of case studies and film consumption experiences. It lists key information needed about how the US and UK film industries operate, how they finance, distribute, market and target audiences. It also covers the relationship between industry and audiences, and the impact of new technologies and other industries on availability of British and US films.
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The document discusses various aspects of film marketing including definitions of marketing, supply chain management, new product development process in film industry, types of market research conducted for films, film marketing mix, release strategies, key figures in film industry, role of social marketing, film as an educator, new routes to market, components of a film marketing plan, market segmentation, pricing strategies, elements of promotion mix, and promotional strategies for film marketing. Challenges for film distributors are also mentioned.
Original brief
The document outlines a promotional campaign for a new horror film that will include a film poster, magazine cover, and trailer. It notes that the horror genre is expansive with many subgenres and has the power to influence audiences. The team will create three pieces that follow horror conventions but also have original elements, and an understanding of existing works will help innovation within conventions.
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Slumdog Millionaire is a 2008 British drama film directed by Danny Boyle. The film tells the story of 18-year-old Jamal Malik from the slums of Mumbai, who is about to appear on the Indian version of "Who Wants to Be a Millionaire?" and overcomes the odds to win. The film's official website provides information about the film, its characters, and production details. It allows users to explore behind-the-scenes content and engage with the film on social media by following cast and crew members on platforms like Facebook and Twitter. The website aims to give users a sense of the film's inspiring story and memorable characters through its engaging content and design.
Sm internet
This document discusses how to explore the impact of digital technologies on a selected industry by examining a film industry case study on Slumdog Millionaire. It provides examples of areas to analyze such as official websites, marketing campaigns, trailers, fan sites, social media presence, and online merchandising. It also suggests considering how the film's distributors used the internet to promote its release and what impact it had on other films' online presence.
LoA
This document discusses theories of consumer needs and how advertisers appeal to those needs. It summarizes Maslow's hierarchy of needs and how advertisers seek to tap into consumers' physiological, safety, love, esteem, and self-actualization needs. It then outlines 15 common lines of appeal used in advertising, such as affiliation, nurturing, achievement, prominence, and escape. Finally, it analyzes persuasive techniques in advertising including humor, repetition, stereotypes, intertextual references, music, and signs conveyed through camera positioning, lighting, and image composition.
Sm 1b
This document provides background information on the 2008 film Slumdog Millionaire. It discusses that the independent film company Film Four financed and produced the film. It asks the reader to research the differences between mainstream and independent films, watch an advertisement for Film Four, and research the company to understand the types of movies they produce and the message they aim to portray about films and filmmaking.
Sm 1c
Slumdog Millionaire explores the production of the 2008 film based on the novel Q&A. It examines the origins of the story in the novel and screenwriter, the production company Film Four and the film's budget which provided freedoms and constraints. It also analyzes the equipment used, challenges of shooting on location in India, and the director's methods and difficulties finding the right cast.
Sm 4d
The document summarizes several British films that explore themes related to South Asian and immigrant experiences in Britain:
- My Beautiful Laundrette from 1985 is about a gay relationship between a Pakistani immigrant's son and his childhood friend who used to be in the National Front as they renovate an uncle's laundrette.
- Bhaji on the Beach from 1993 follows a group of Asian women from Birmingham on a day trip to Blackpool but the men pursue them.
- East is East from 1999 is set in 1971 Salford and centers around a proud Pakistani chip shop owner and his struggles with his white wife and children rebelling against his strict Muslim upbringing.
Sm 3c
This document discusses the film Slumdog Millionaire and whether its director Danny Boyle can be considered an auteur. It instructs the reader to watch the opening sequences of the film and look for similarities in techniques like camera movement, shot types, editing, and mise-en-scene that may establish Boyle's authorial style and vision, in order to determine if he fits the definition of an auteur director.
Sm 3b
This document discusses Danny Boyle's films and asks if there are connections between the stories. It mentions film genre, industry, audience and auteur theory in analyzing Boyle's work.
Sm 3d
This document discusses analyzing the film Slumdog Millionaire using genre theory versus auteur theory. It prompts the reader to create a profile of the conventions of the romantic drama genre by noting typical themes, plot, characters, shots, mise-en-scene, iconography, and narrative devices. The reader is also asked to list other typical texts of the genre to aid in analysis.
Sm 3a
The director is often considered the most important person on a movie because they control various key elements like visual style, technical style, storytelling, casting, music, setting, characters, and motifs. Auteur theory argues that a director's films are recognizable as being their own due to their personal creative stamp across these elements. While some consider it convincing, others argue commercial pressures minimize a director's authorship. Examples of potential auteurs are discussed for having connecting themes or styles across their films.
Aut
Auteur theory proposes that some film directors can be considered the "authors" of their films by imposing their own distinctive style and recurring themes. To be considered an auteur, a director must have a body of work that can be analyzed for these ongoing themes and a recognizable style. However, auteur theory is complex and controversial, as filmmaking involves many collaborators. It also risks creating a hierarchy that privileges some directors over others. Examples often cited as auteurs include Alfred Hitchcock, Stanley Kubrick, and Jean-Luc Godard. Tim Burton is discussed as a contemporary example, as his films frequently feature misfit protagonists and have a Gothic visual style.
Sm 1a
The document provides guidance for researching the film industry elements of the movie "Slumdog Millionaire" focusing on its background/context and production. Students are instructed to investigate how the film came about including who drove its production, who funded it and its budget. They are also to research the making of the film and factors that impacted its writing, shooting and post-production processes. Students are advised to watch the making-of documentary and take notes on relevant aspects of the filmmakers' process.
Slumdog millionaire-production-notes
This document provides production notes for the film Slumdog Millionaire, including the cast, director, writer, producer, run time, and release date. It also includes short synopses of the film's plot and how the screenwriter adapted the story from the source novel, which was a challenge due to its disjointed structure. The screenwriter and director worked closely together to remain faithful to the script while translating it to the big screen.
Sm 7b
This document discusses how media texts attract different audiences. It provides examples of factors to consider in analyzing a text's audience appeal, such as trailers, target demographics, adherence to genre expectations, dramatic elements, visual style, and stars/directors. It also notes that a film was a major success due to its mixing of conventional romance and drama themes through an unusual narrative and visual storytelling that allowed it to appeal to both mainstream and less mainstream audiences.
Sm 7a
The best things about Slumdog Millionaire, in my opinion, are:
1) The compelling narrative story of Jamal Malik's journey from the slums of Mumbai to winning the game show "Who Wants To Be A Millionaire?".
2) The realistic and heartbreaking portrayal of poverty in India.
3) The feel-good underdog story of Jamal overcoming immense hardship through intelligence, perseverance, and luck.
Sm 4b
Bollywood refers to the Hindi-language film industry in India. It produces more films than any other industry and its musicals have influenced Western cinema. Slumdog Millionaire draws from Bollywood influences like musical numbers, themes of fate and family, and depictions of the Mumbai underworld. The award-winning soundtrack successfully blended Western and Indian musical styles.
Sm genre
This document provides guidance on analyzing how a film fits within its genre. It prompts the reader to consider how the chosen film, Slumdog Millionaire, uses conventions of the romantic drama genre through its storylines, themes, characters, dialogue, music, and technical elements. It also notes that the film has elements of other genres like Bollywood and hybridizes genres. The reader is asked to argue whether the film's auteur Danny Boyle's influence is too noticeable to still classify it as fitting a genre or if it can be considered of the genre despite his signature visual style.
Sm 4e
Gurinder Chadha is a British Asian film director known for films like "Bend it Like Beckham" and "Bride and Prejudice" that focus on cultural integration and family issues. Born in Kenya and raised in London, she began her career in radio and made her first documentary "I'm British But..." in 1989. Her films have explored the relationship between British Asian cinema and British black cinema and whether they are part of or separate from national cinema.
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This document provides an overview of lessons on controlled assessment and industry research for a GCSE Film Studies course. It discusses the four areas that can be selected for the controlled assessment, feedback on example essays and scenes, and objectives for learning about how films are marketed and the purpose of various marketing products. Specific lessons cover distribution methods like digital vs film releases, marketing campaigns for The Hunger Games: Catching Fire, test screenings, release scheduling, promotional tie-ins, and the differences between distribution approaches. Students are assigned homework to analyze these distribution and marketing elements for their selected film.
A01 controlled - marketing
This document outlines the objectives and activities for a film studies lesson on marketing and distribution. The lesson will cover how films are marketed through different products, the purpose of these products in raising film awareness, and applying these concepts to analyzing the marketing of The Hunger Games: Catching Fire. Students will identify at least three marketing products for that film and discuss their effectiveness. They will also consider test screenings, release scheduling, and promotional tie-ins when completing their homework analyzing the distribution of another film.
Film Studies
This document discusses the purpose and construction of film trailers. It aims to introduce trailers and their importance in marketing films, explore trailer conventions, and understand how trailers are tailored for different audiences. The document examines why trailers are made, how they convey excitement and atmosphere in a way posters cannot. It also explores how trailers use genre, title, and other clues to engage audiences and how they highlight a film's unique selling point. The document discusses where trailers are shown and their role in filling cinemas.
Intro to film language booklet
1. The document discusses film language and how it is used to create meaning in films. Film language includes aspects of cinematography, mise-en-scene, editing, sound, and more.
2. It then discusses three key stages in the filmmaking process: pre-production, production, and post-production. Pre-production includes writing, casting, and design. Production is the actual filming. Post-production is editing, sound, and final effects.
3. The document then discusses approaches to analyzing films, including macro analysis of aspects like genre, narrative, and representation, and micro analysis of specific production techniques used in scenes.
FM1 Exploring Film Form
This document provides guidance for a micro study essay exploring film form. It discusses analyzing film sequences using micro features like mise-en-scène, performance, cinematography, editing, and sound. The essay should focus not just on describing these technical elements, but how they impact the spectator's experience and elicit emotional responses. Students are advised to choose a self-contained extract that interests them and focus on one or more micro features that visibly shape their response to the sequence.
A2 Media Studies Advanced Portfolio Evaluation
The document provides an evaluation of a candidate's media studies advanced portfolio, which includes a psychological thriller teaser trailer as the main product, along with a film magazine cover and poster as ancillary tasks.
The summary evaluates how the candidate's media products used and challenged conventions of real media, focusing on thriller and horror genres. Feedback was gathered from audiences throughout the process.
Various media technologies were used in the construction, research, planning and evaluation stages, including iMovie, Photoshop, YouTube and blogs to produce, analyze and gather feedback on the media products.
Detailed evaluation guidance
This document provides example writing frames for questions related to evaluating a thriller film production project. It includes prompts for discussing conventions used or subverted in the thriller genre, representation of social groups, targeting audiences, use of technology, and chronological progress of planning, shooting, and editing the film. Suggested elements to address include plot, characters, soundtrack, locations, casting, costumes, and more. The frames are designed to help structure well-organized responses analyzing creative and technical choices made for the project.
Compare the impact and effectiveness of two promotional methods
The document discusses comparing the impact and effectiveness of a film trailer and poster as promotional tools. It provides questions to consider about the representations of people, groups, places, and institutions presented in each. It also discusses how each product appeals to and recognizes the target audience through different techniques, representations, and use of elements like stars, directors, genres and release dates. Institutions like Disney are discussed in terms of the values and representations they aim to portray to audiences.
GCSE Film Coursework guide pt1
The document outlines the coursework requirements for a film studies course. It is made up of 4 main pieces of work that make up 50% of the overall grade. Part 1 requires students to explore a film of their choice, researching its production, distribution and exhibition. They must then analyze how one micro feature, such as editing or sound, creates meaning in a 5 minute sequence from the chosen film. The document provides guidance on completing part 1, including researching the film industry and completing a blog and analysis.
Evaluation activties
This document provides evaluation questions and activities for assessing a media product. The questions cover how the media product uses or challenges real media conventions, how it represents social groups, what type of institution might distribute it, who the audience is, how the audience was attracted, what was learned about technologies, and what was learned from preliminary tasks. For the first question, the activity is to analyze nine screenshot frames comparing elements like narrative, genre, camerawork, editing, sound, typography, and signs to real media openings of the same genre.
Thriller Evaluation Questions Guidance
This document provides guidance on the evaluation questions for a thriller opening sequence project. It includes questions about how the thriller uses or challenges genre conventions through specific scenes. It asks about the social groups represented in terms of gender, age, class and race, and how stereotypically gender is portrayed. Other questions address the type of media institution that might distribute the thriller, its target audience, how the audience was attracted and addressed, and what was learned about technologies and the filmmaking process throughout the project.
Evaluation
The document discusses a student's media project creating a teaser trailer, film poster, and magazine cover for a drama film. It summarizes how the products effectively used genre conventions of real drama films by depicting a girl's struggle to find her missing friend. Feedback showed the combination of promotional materials consistently targeted the intended young adult audience and conveyed the film's message. Research involved surveys and focus groups to understand this audience and address their interests in drama films and adolescent themes. The student learned from audience feedback and used digital technologies during production, post-production, and evaluation. Reflections are provided on what could be improved for next time.
Tv crime drama marketing amend
Spooks is a TV crime drama because it focuses on the work of MI5 agents investigating threats to national security. It uses many conventions of the crime drama genre, such as having a team of investigators solving mysteries and crimes each episode. While it deals with espionage and national security rather than typical police investigations, it still fits under the broad umbrella of a "crime drama" as the agents are investigating criminal or threatening activities. The show also uses many marketing techniques common to other crime dramas, such as trailers, DVD box sets, and publicity surrounding the lead actors. Therefore, while having elements of espionage, Spooks can accurately be classified as a TV crime drama genre.
Tv crime drama marketing amend
Spooks is a TV crime drama because it focuses on the work of MI5 agents investigating threats to national security. It uses many conventions of the crime drama genre, such as having a team of investigators solving mysteries and crimes each episode. While it deals with espionage and national security rather than typical police investigations, it still fits under the broad umbrella of "crime drama" since the protagonists are investigating criminal/illegal activities that threaten the United Kingdom. The show incorporates elements of mystery, suspense, and drama typical to the crime drama genre to entertain audiences.
Codes & conventions of a film trailer
Film trailers follow certain codes and conventions to effectively promote movies. Trailers typically include production logos, the film title, social media promotions, age ratings, music and voiceovers to set the tone, introductions of characters, and last under 2 minutes. Key information like the release date is often shown at the end to leave a lasting impression on viewers. Thrillers commonly use quick cuts, battles of good vs evil, interrupted actions, and isolated heroes to generate suspense through their trailers.
Horror
This document discusses the trailer for the movie Insidious and provides analysis of its key elements and techniques. It begins by explaining that a trailer is produced after filming is completed to make the public aware of the film and generate curiosity. It then analyzes specific aspects of the Insidious trailer, noting the use of contrasting light and dark colors and a misty effect to create an unsettling atmosphere. Sound is also highlighted as a crucial element, with dramatic sounds and silence both used to increase tension and scare the audience. Through these techniques, the trailer effectively captures the horror elements of the film without revealing too much of the plot.
Coursework guide pt1 2012
This document outlines the coursework requirements for a Film Studies course. It consists of 4 main pieces of work that make up 50% of the overall grade. Part 1 focuses on exploring a film of the candidate's choice through a micro-analysis of 350-750 words focusing on two micro-features such as mise-en-scene, editing, camerawork or sound. The document provides guidance on choosing a film and researching its production, distribution and exhibition to provide context for the micro-analysis.
Lesson 2 Film as Consumption
This document discusses film analysis and how meaning is constructed in films. It introduces key concepts like films being a form of communication where filmmakers encode messages for audiences to decode. It also discusses how films can be interpreted in different ways by different audiences based on their own experiences. Students are instructed to analyze short film clips, looking at micro elements like camera work, mise-en-scene, editing and how these techniques are used to elicit emotional responses and create meaning for the spectator. The goal is to understand how filmmakers manipulate audiences and how the spectator plays a role in interpreting meaning.
Final Evaluation Activities
The document outlines 7 evaluation activities to assess a media production project. The activities address topics like how the project compares to real media conventions, how it represents social groups, what type of institution might distribute it, who the target audience is, how the audience was attracted, what technologies were used, and what was learned from preliminary tasks. Students are instructed to analyze frames from their project, compare characters to others, script a director's commentary, annotate their video, discuss technologies used, and reflect on editing skills developed.
Film WorksheetArt Education 1600 Art and Music since 1945For t
Film Worksheet
Art Education 1600
Art and Music since 1945
For this assignment, you are to see a film this semester and fill out your worksheet. Use the skills you learned for the Art Worksheet, but now you have to analyze the combination of sound and moving images.Step 1 Select a Film
Selecting a film to watch is more than picking a movie with favorite actors or a genre you like (science fiction, superheroes, detective mysteries, romance). The film you pick should have enough interesting content to write about. It helps to inform yourself with two kinds of film reviews. First, professional critics have seen many movies and write from a well-informed point of view, but theirs is just one point of view. Beyond the perspective of Professional critic, there are the reviews from moviegoers, like yourselves, who post their responses on blogs and theater websites. Viewer reviews can be just as valid as professional reviews, so long as they explain why they feel the way they do about a film. Both kinds of reviews can help you narrow your choice of a film, and in the end, pick a film you feel like writing about.
11 pts: State the title of the film you chose and a write brief synopsis of the film in your words (90 to 100 words):
Citations and References
If you decide you use ideas from the film reviews or any source, write the name of the source here AND Cite the source(s) where you use them:
REMEMBER
1. You must view the film for this worksheet personally and you must see it in a theater this semester. (Free screenings at the Union also count as a theater). Even if you choose an older film made in 1945 or later, we want you to see the film in a theater. At a theater, you sense the effects of the sound and moving images as they were intended. Films reproduced for television or on DVD on a home system lose the effect you sense in a theater.
2. Connect your review of the film with the cultural and social ideas we address in class. How do you think audiences relate the narrative on screen with other narratives in the press or entertainment media? Superheroes, for example, save the day when complicated agencies of government and military fail.
3. Look over the Film Worksheet before you attend the film, so you know what to look for in the film. Taking notes during the film is usually a problem, but you can make your notes afterward. You might be surprised at how much you will recall about the film and your experience of viewing it.
Late Paper Policy:
You will lose points for assignments turned in late after the final deadline.
1 day late: 20%
2 days late: -40%
3 days late: -60%
4 days late: -80%Step 2 Organize your data
This step is about your experience of viewing the film and how the director kept you engaged.
Step2.1: The audience and the space, and you
Your experience as a moviegoer is as important as the film itself.
State where you saw the film.
Analyze and describe the environmental conditions in the theater and how your circumstances ...
Similar to Sm 2b (20)
Compare the impact and effectiveness of two promotional methods
Compare the impact and effectiveness of two promotional methods
Film WorksheetArt Education 1600 Art and Music since 1945For t
Film WorksheetArt Education 1600 Art and Music since 1945For t
Sm 2b
- 1. MS4: Media – Text, Industry & Audience Marketing & FILM Case Study: Slumdog Millionaire Promotion What’s the purpose of a trailer? How should it achieve this? Watch the official release trailer for Slumdog Millionaire – analyse how well it fulfils the criteria of a trailer... ...make a few notes of what genre you think the film is – this will be used in another lesson. How successful is the trailer? What impressions of the film do you gain in term of mood or tone? How does it give a different impression from the posters? Summarise the appeals of the trailer to the audience – use media theory.