The document provides instructions for a creative director interview task exploring how films are promoted across different media forms. Applicants are asked to analyze the representation and promotion of a film through a DVD cover or poster and a cinema, video, or viral trailer. They should discuss the codes and conventions of each medium, how promotional ideas are adapted for different platforms, how each would market the film and audience, images represented, and production/distribution details. The summary should be 1000 words and follow an outlined essay structure comparing the two promotional methods and their effectiveness.

1. Your brief…
Beautiful films are a UK film production
company specialising in Romantic Comedies.
Thank you for your application for the position
of Creative Director, we are pleased to invite you
for interview. In preparation for this we would
like you to complete the following task and
email them to us in advance.
Topic: Cross media – film promotion (romantic
comedies)

2. Task 1
explore the ways in which films are represented and
promoted across the media
Choose a film that promotes itself through the media.
Explore how it is represented and promoted across two
different media forms.
You may wish to look at some of the following:
• Film posters
• Trailers
• Features in magazines
• Interviews
• Merchandising and other promotional material
• DVD case
• Internet homepage

3. Task 1
1000 Words (= c. 3-4 sides)
Compare the impact and effectiveness of two
promotional methods used by one film: a DVD
cover or poster; and a cinema, video or viral
trailer.
You should focus mostly on the concepts of
representation and institutions.

4. Notes to help…
The best way to present this might be by
annotating smaller images of the print product
and screengrabs of the trailer. You might include
further bullet points.
You should use approximately 1000 words for
this whole assignment, including the explanation
for the research and planning task (900 - 1100
words would be acceptable).

5. Still helping…
• What are the typical codes and conventions of the two
media products?
• What devices and techniques have been used to produce
them?
• How have the promotional ideas been adapted to suit the
two different media platforms?
• How would the products market the film to their audience
and what audience would that be?
• What images of people, groups or places are represented?
• What different production processes have been required?
• How have the products been financed, scheduled, produced
and distributed?

6. Choose a film that promotes itself through the media. Explore how it is represented
and promoted across two different media forms.
E.g. Film poster and a TV trailers (20 marks)
Essay Structure (1,000 words)
P1) What are the typical codes and conventions
of the two media products (TV trailer and
poster)? E.g. title/ character/ slogan.
P2) How have the promotional ideas been
adapted to suit the two different media
platforms? E.g. 2D to 3D
P3) How would the products market the film to
their audience and what audience would that
be?
P4) What images of people, groups or places are
represented? E.g. age/ race/class/ gender.
P5) How have the products been financed,
scheduled, produced and distributed? (research
the film)
Conclusion
How is the advert and poster different and why?
Word Bank
Celebrity endorsement
Long shot
Close up shot
3D (trailer)
2D (poster)
Mise-en- scene (props/
setting/ lighting)
Connotes/ connotation
Denotes/ denotation
Representation: age, race,
gender, class etc.
Finance
Producer
Distributor
promotion
Film facts
Distributors:
Producers:
Finance/ Budget:
P – Answer the question
E – What can you see in the advert/ poster?
E – Explain what does it show? What is the director
trying to do? How does promote the film?
C- Compare the poster to the advert.