Criteria 5
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The document discusses how the author addressed and attracted their target audience for a film project. They conducted target audience research through questionnaires to identify their niche social realism audience. They can attract this niche audience by including expected genre conventions in the film. To attract a mainstream audience, the author plans to create posters, trailers, and billboards advertising the film near locations frequented by the target demographic, such as showing trailers before teen-focused movies and during breaks of popular teen TV shows.
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Recommended
Evaluation question 4 and 5
The target audience for the media product is males aged 18-45 due to the dark themes being more appealing to this demographic. The audience would also be British people or English speakers as the film is set in England with English actors, allowing this audience to better relate to the feelings portrayed. The audience was attracted through using recognizable survival film conventions while adding a distinctive British element. Audience feedback was also gathered during post-production to tweak elements like sound and color grading based on the target audience's feedback, further attracting this audience.
Marketing Plan
The document discusses the target audience and marketing strategy for a documentary. The primary target audience is middle aged people with teenage children, while the secondary target audience is teenagers interested in challenging stereotypes. For print advertisements, images will be used to represent stereotypes of youth alongside contrasting images challenging those stereotypes, along with information on viewing the documentary on Channel 4. A draft quarter page newspaper advertisement is presented using graffiti, educational items, and color contrast to convey challenging perceptions of young people and appeal to the target audiences.
Media distribton
This document discusses film distribution and strategies for distributing an independent horror film. It notes that distribution allows films to reach audiences and be advertised. Several major film distributors are mentioned, as well as IFC Films being a good choice as they distribute independent and similar horror films. Marketing strategies discussed include using social media, interviews with cast, and film festivals to promote the film and broaden its audience.
Original Brief
The document outlines a promotional campaign for a new horror film that will include a trailer, poster, and magazine cover. It notes the pieces will have a common look and feel to maintain professionalism and effectiveness. It also states the genre was chosen as horror is a favorite and they want to experiment with its effects on audiences. Additionally, it indicates the pieces will follow genre and form conventions but also add originality by analyzing existing media texts. The goal is to produce a creative, haunting, and professional promotional package.
Original brief
The document outlines a promotional campaign for a new horror film that will include a film poster, magazine cover, and trailer. It notes that the horror genre is expansive with many subgenres and has the power to influence audiences. The team will create three pieces that follow horror conventions but also have original elements, and an understanding of existing works will help innovation within conventions.
Powerpoint eval 3
The document discusses audience research and feedback for a student film production. It identifies the target audience as males and females aged 15-25 based on a survey. A focus group of students and teachers viewed the trailer and provided extremely positive feedback, finding the genre obvious and wanting to see more. The filmmakers learned from their previous work about the importance of audience research to understand preferences and tailor the film accordingly.
Audience marketing campaign part 2
This document outlines a marketing campaign to target a 16-20 year old audience for a horror film. It recommends placing print ads at locations like cinemas, bus stops, and train stations. For television, it suggests targeting programs in this demographic like Skins and Misfits. Newspaper ads should use images of the antagonist and positive reviews. Radio spots will use chilling quotes and screams. Social media efforts include Facebook, Twitter, MySpace, and Bebo pages as well as targeted online ads. Opportunities for promotions include Halloween costumes and a film-related app. Direct engagement could occur through private screenings and a press conference.
Who would be the audience for your media
This document discusses the target audience for a media project - teenagers and young adults aged 16+ who are students or unemployed. Specifically, the project aims to target "explorers" who seek discovery and adventure, and "strugglers" who feel alienated and seek escape, as these psychographic categories were found to represent the target demographic after research. The film deals with everyday dangers faced by teens, so focusing on this audience will allow them to relate to the relatable characters and situations portrayed.
Recommended
Evaluation question 4 and 5
The target audience for the media product is males aged 18-45 due to the dark themes being more appealing to this demographic. The audience would also be British people or English speakers as the film is set in England with English actors, allowing this audience to better relate to the feelings portrayed. The audience was attracted through using recognizable survival film conventions while adding a distinctive British element. Audience feedback was also gathered during post-production to tweak elements like sound and color grading based on the target audience's feedback, further attracting this audience.
Marketing Plan
The document discusses the target audience and marketing strategy for a documentary. The primary target audience is middle aged people with teenage children, while the secondary target audience is teenagers interested in challenging stereotypes. For print advertisements, images will be used to represent stereotypes of youth alongside contrasting images challenging those stereotypes, along with information on viewing the documentary on Channel 4. A draft quarter page newspaper advertisement is presented using graffiti, educational items, and color contrast to convey challenging perceptions of young people and appeal to the target audiences.
Media distribton
This document discusses film distribution and strategies for distributing an independent horror film. It notes that distribution allows films to reach audiences and be advertised. Several major film distributors are mentioned, as well as IFC Films being a good choice as they distribute independent and similar horror films. Marketing strategies discussed include using social media, interviews with cast, and film festivals to promote the film and broaden its audience.
Original Brief
The document outlines a promotional campaign for a new horror film that will include a trailer, poster, and magazine cover. It notes the pieces will have a common look and feel to maintain professionalism and effectiveness. It also states the genre was chosen as horror is a favorite and they want to experiment with its effects on audiences. Additionally, it indicates the pieces will follow genre and form conventions but also add originality by analyzing existing media texts. The goal is to produce a creative, haunting, and professional promotional package.
Original brief
The document outlines a promotional campaign for a new horror film that will include a film poster, magazine cover, and trailer. It notes that the horror genre is expansive with many subgenres and has the power to influence audiences. The team will create three pieces that follow horror conventions but also have original elements, and an understanding of existing works will help innovation within conventions.
Powerpoint eval 3
The document discusses audience research and feedback for a student film production. It identifies the target audience as males and females aged 15-25 based on a survey. A focus group of students and teachers viewed the trailer and provided extremely positive feedback, finding the genre obvious and wanting to see more. The filmmakers learned from their previous work about the importance of audience research to understand preferences and tailor the film accordingly.
Audience marketing campaign part 2
This document outlines a marketing campaign to target a 16-20 year old audience for a horror film. It recommends placing print ads at locations like cinemas, bus stops, and train stations. For television, it suggests targeting programs in this demographic like Skins and Misfits. Newspaper ads should use images of the antagonist and positive reviews. Radio spots will use chilling quotes and screams. Social media efforts include Facebook, Twitter, MySpace, and Bebo pages as well as targeted online ads. Opportunities for promotions include Halloween costumes and a film-related app. Direct engagement could occur through private screenings and a press conference.
Who would be the audience for your media
This document discusses the target audience for a media project - teenagers and young adults aged 16+ who are students or unemployed. Specifically, the project aims to target "explorers" who seek discovery and adventure, and "strugglers" who feel alienated and seek escape, as these psychographic categories were found to represent the target demographic after research. The film deals with everyday dangers faced by teens, so focusing on this audience will allow them to relate to the relatable characters and situations portrayed.
Presentation2 distribute
The document discusses the distribution of a media product targeting a young mainstream audience. It would go through typical production phases of development, filming, and editing. The product would be most suitable for distribution by large commercial film studios like Paramount Pictures, as they specialize in distributing mainstream horror films to wide audiences, similar to Paranormal Activity. Advertising strategies used for films like Paranormal Activity, like television, social media, radio, and outdoor ads, would be effective ways to promote the product to its intended young mainstream target market.
Lo3
The presentation pitch proposes various marketing strategies for an upcoming James Bond film, Skyfall, including:
1) A press junket in London to invite newspapers, magazines, radio, and TV channels from both local and foreign markets.
2) Showing the film trailer before similar rated action/thriller movies at cinemas.
3) Placing posters at bus stops, on buses, and online based on survey results finding the internet as the most viewed location.
4) Potential viral marketing campaign but risks exposing younger audiences not appropriate for the film.
5) Selling 50th anniversary James Bond merchandise like DVD box sets and Omega watches at appropriate retailers in light of the film.
Media task 3
The document discusses film distribution and identifies suitable distributors for the horror film "Split". It explains that film distribution involves determining a marketing strategy to make a movie available to audiences, often through a professional distributor. For the low-budget "Split", suitable distributors mentioned are Buena Vista International UK, which releases low-budget titles in the UK, and Hammer Film Productions, which specializes in British horror films. Self-distribution is also discussed, such as through a company that screens films and releases DVDs.
Question 4
Our target audience for the media product is male and female teenagers aged 12-16 from the Notton and South Yorkshire area of the UK. We aimed to appeal to this niche demographic because the film is set locally and features teenage characters. Research found that teenagers typically watch films through streaming services like Netflix rather than DVDs. Pre-production research via a Facebook questionnaire received positive feedback from our target audience, who wanted an isolated, dramatic setting and guessed the film was a horror. Most respondents said they would watch the film based on a brief description. The research confirmed that targeting 12-16 year olds locally was likely to result in higher viewership.
Who would be the audience for your media
The document discusses the target audience for a media product. It would primarily target males aged 15-40, as the opening sequence only includes white male actors. However, a more diverse cast could attract a wider audience. The media product would receive a BBFC 12A rating due to hostage scenes but no graphic content. A focus group of men and women provided valuable feedback on including elements like chase scenes to attract the target audience.
Evaluation question 3
A film distributor is responsible for marketing a film and getting it distributed to theaters, home video, and television. For the film opening described in the document, a major studio like Universal Pictures would be best suited as the distributor, as the genre (action/spy) has a mainstream audience. Universal has its own distribution arm, United International Pictures, which distributes many action and spy films. Choosing a major studio and distributor like Universal would allow the film to be broadly marketed and distributed globally to reach its intended mainstream audience.
Original brief
The students must create a promotional campaign for a new horror film, including a trailer, poster, and magazine cover. To make the campaign more professional and effective, the three pieces will have a similar look and tone. By studying existing horror media, the students aim to incorporate genre conventions into their original works while adding fresh perspectives to appeal to their target audience. Stephanie Alabi and Kirsty Harragan will collaborate on the project.
Hangover Part II
The film was marketed through various traditional and social media channels to reach broad audiences. Film trailers were released on YouTube and television/cinema ads to generate buzz. Posters were displayed in magazines, on buses, and billboards for widespread visibility. Social media pages helped spread awareness more virally. The marketing utilized continuity between materials and a coordinated rollout to maximize awareness and interest leading up to the film's release. It achieved strong box office results, indicating the multifaceted promotion strategy was successful.
How did you attract or address your audience?
The document discusses various ways the filmmakers attracted and addressed their target audience. They created posters and distributed them to generate buzz. They cast teenage and young adult actors to appeal to that age range. They used social media like Facebook and Twitter to advertise and update their audience without revealing too much. They also relied on word-of-mouth by telling people about the project on social networks to develop interest and discussion.
Task 3- Film Distribution
Distribution involves sharing a media product with an audience through various platforms. Major film distributors like Paramount Pictures distribute films in theaters, through DVD/Blu-Ray, and on streaming platforms like Netflix. They market films through trailers on YouTube and TV ads. Independent distributors may rely more on online platforms. The document discusses how the psychological thriller film "Evade" could potentially be distributed by Paramount Pictures or Fox Searchlight Pictures due to their experience distributing similar independent or British films.
The distribution process
The distributor must carefully consider the target audience for a film, including their demographic and psychographic profiles, interests, and media consumption habits. This allows the distributor to effectively place advertisements and maximize profits. Distributors also look for secondary audiences who might be appealed to, and evaluate major cast/crew to feature prominently based on their past successes at attracting audiences. Analyzing recent successful similar films also guides distributors' marketing strategies.
Evaluation question 4
The document discusses the target audience for a media product. It was decided that the primary target audience would be males aged 35 and above, as statistics showed this demographic frequently watched action films. Interviews with the target audience and secondary audiences provided insights into their interests in the genre. Specifically, they enjoyed fast-paced narratives with iconic genre elements and were turned off by non-linear stories. The media product was given a 15 rating since it contained some violence, targeting mainstream 15+ audiences.
Question 4 how effective is the combination of
The combination of the main documentary product and supporting advertisements and radio spots was effective in reinforcing the intended messages to the target audience. The print and radio advertisements provided information about the theme of the documentary. Both the real Channel 4 advertisement and the student-produced advertisement included the Channel 4 logo and a central image, giving viewers a clear idea of what to expect, along with details like the air time and the tagline "where fashion matters," tying the products together. The student documentary followed typical documentary conventions like keeping interview subjects on the sides of the frame and used a casual title and language to suggest an informal tone aimed at younger audiences.
Question 2 how effective is the combination of
The combination of the main documentary product and supporting advertisements and radio spots was very effective in reinforcing the intended messages to the target audience. The print and radio advertisements provided information about the theme of the documentary and endorsed the final product. Both the real Channel 4 advertisement and the student's print advertisement included the Channel 4 logo in the top right and a central image to convey the theme. They also featured a banner with the air time and the tagline "where fashion matters" to connect all parts together. The student's documentary followed typical conventions like keeping interview subjects on the sides and used a casual title and language to appeal to a younger audience.
Film opening title sequence proposal form
Phoebe proposes a horror film opening title sequence inspired by American Psycho. The sequence would use dark writing and a chalk duster font to show psychotic signs from a child's perspective. Props and costumes would resemble children's items. The target 18+ audience would enjoy the horror genre. The opening credits would feature handwritten-style text in an animated Skribble Black font to match the childlike killer character.
Evaluation part 4 – audience identification
1) Audience identification is important for films to generate profit through word-of-mouth advertising. Targeting a specific audience increases the chances of a film's success over trying to appeal to all audiences.
2) The document analyzes the target demographic for the film, identifying teenagers and young adults aged 15-25 primarily in English-speaking countries as the intended viewers.
3) Psychographic profiling indicates the film aims for "mainstreamers" and "explorers" who seek security/sentimentality or experience/unconventionality, respectively.
Textual Analysis - Britain's Forgotten Children
This document analyzes the print advertisement for the Channel 4 documentary "Britain's Forgotten Children". The summary is:
- The advertisement shows a child struggling to hold on while sinking into the ground, representing how children in the care system are being "forgotten" and disappearing. Adults passing by fail to notice the child's distress.
- Visual codes like the child's bright red clothing and positioning according to the rule of thirds are used to draw the viewer's eye. Dark colors and lighting convey the serious subject matter.
- Minimal text focuses on the title and air time rather than explaining the content, creating intrigue to encourage viewers to watch. Institutional codes like logo placement are followed to
How effective is your combination of your main task and ancillary tasks?
This document evaluates how effectively a documentary film and its ancillary tasks work together. It finds that the film and poster achieve continuity by featuring the same protagonist representing students considering university. Both the film and poster link to uses and gratifications theory by allowing students to identify with the protagonist. Additionally, the products employ conventions like interviews and statistics to inform audiences coherently about the film's topic of attending university. Overall, the evaluation concludes that the documentary and ancillary materials work well together to promote and represent the film.
The marketing campaign
The document discusses marketing campaigns for films. It explains that marketing campaigns are how films are promoted and that they work in a cycle. It is important to invest in expensive marketing campaigns early to maximize revenue. Various methods of promotion are outlined, including posters, trailers, television and radio ads, social media marketing, print ads, and merchandising. Audience research is also conducted to test marketing materials and audience awareness/response. The target audience for the film discussed is adults aged 18+ due to language. The film's culture and designs aim to recreate the style of the original British working-class film but not copy directly. A website is proposed to inform people about the film.
Evaluation 5th question
The filmmakers surveyed their target audience during research to learn what type of film they wanted to see. They addressed the audience's desires in the film by including elements the audience said they wanted, such as keeping the killer's face concealed based on survey responses. The questionnaires helped attract and engage the target audience by shaping the film to their interests.
Script Draft 4
1) Charlie and his friends are smoking marijuana in a field when Jay cuts his hand on broken glass. Yas convinces Charlie to drive them to the hospital.
2) In the car, a panicked Charlie drives slowly while Yas pressures him to go faster. Jay appears faint in the backseat.
3) Yas insults Charlie, calling him "pathetic" and a "little boy." As Charlie checks on Jay, he slams on the brakes to avoid hitting a small child, leaving the three in the car staring at the road.
Criteria 5
The filmmaker conducted target audience research through questionnaires to learn about viewers' habits and opinions regarding social realism films. They found that the niche audience enjoys when films include common conventions of the genre and are distributed through their preferred methods. To attract a mainstream audience, the filmmaker plans to work with BBC and Film4 for higher budget advertising like posters, trailers and billboards placed near venues the target demographics frequent, such as cinemas for teenagers.
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What's hot
Presentation2 distribute
The document discusses the distribution of a media product targeting a young mainstream audience. It would go through typical production phases of development, filming, and editing. The product would be most suitable for distribution by large commercial film studios like Paramount Pictures, as they specialize in distributing mainstream horror films to wide audiences, similar to Paranormal Activity. Advertising strategies used for films like Paranormal Activity, like television, social media, radio, and outdoor ads, would be effective ways to promote the product to its intended young mainstream target market.
Lo3
The presentation pitch proposes various marketing strategies for an upcoming James Bond film, Skyfall, including:
1) A press junket in London to invite newspapers, magazines, radio, and TV channels from both local and foreign markets.
2) Showing the film trailer before similar rated action/thriller movies at cinemas.
3) Placing posters at bus stops, on buses, and online based on survey results finding the internet as the most viewed location.
4) Potential viral marketing campaign but risks exposing younger audiences not appropriate for the film.
5) Selling 50th anniversary James Bond merchandise like DVD box sets and Omega watches at appropriate retailers in light of the film.
Media task 3
The document discusses film distribution and identifies suitable distributors for the horror film "Split". It explains that film distribution involves determining a marketing strategy to make a movie available to audiences, often through a professional distributor. For the low-budget "Split", suitable distributors mentioned are Buena Vista International UK, which releases low-budget titles in the UK, and Hammer Film Productions, which specializes in British horror films. Self-distribution is also discussed, such as through a company that screens films and releases DVDs.
Question 4
Our target audience for the media product is male and female teenagers aged 12-16 from the Notton and South Yorkshire area of the UK. We aimed to appeal to this niche demographic because the film is set locally and features teenage characters. Research found that teenagers typically watch films through streaming services like Netflix rather than DVDs. Pre-production research via a Facebook questionnaire received positive feedback from our target audience, who wanted an isolated, dramatic setting and guessed the film was a horror. Most respondents said they would watch the film based on a brief description. The research confirmed that targeting 12-16 year olds locally was likely to result in higher viewership.
Who would be the audience for your media
The document discusses the target audience for a media product. It would primarily target males aged 15-40, as the opening sequence only includes white male actors. However, a more diverse cast could attract a wider audience. The media product would receive a BBFC 12A rating due to hostage scenes but no graphic content. A focus group of men and women provided valuable feedback on including elements like chase scenes to attract the target audience.
Evaluation question 3
A film distributor is responsible for marketing a film and getting it distributed to theaters, home video, and television. For the film opening described in the document, a major studio like Universal Pictures would be best suited as the distributor, as the genre (action/spy) has a mainstream audience. Universal has its own distribution arm, United International Pictures, which distributes many action and spy films. Choosing a major studio and distributor like Universal would allow the film to be broadly marketed and distributed globally to reach its intended mainstream audience.
Original brief
The students must create a promotional campaign for a new horror film, including a trailer, poster, and magazine cover. To make the campaign more professional and effective, the three pieces will have a similar look and tone. By studying existing horror media, the students aim to incorporate genre conventions into their original works while adding fresh perspectives to appeal to their target audience. Stephanie Alabi and Kirsty Harragan will collaborate on the project.
Hangover Part II
The film was marketed through various traditional and social media channels to reach broad audiences. Film trailers were released on YouTube and television/cinema ads to generate buzz. Posters were displayed in magazines, on buses, and billboards for widespread visibility. Social media pages helped spread awareness more virally. The marketing utilized continuity between materials and a coordinated rollout to maximize awareness and interest leading up to the film's release. It achieved strong box office results, indicating the multifaceted promotion strategy was successful.
How did you attract or address your audience?
The document discusses various ways the filmmakers attracted and addressed their target audience. They created posters and distributed them to generate buzz. They cast teenage and young adult actors to appeal to that age range. They used social media like Facebook and Twitter to advertise and update their audience without revealing too much. They also relied on word-of-mouth by telling people about the project on social networks to develop interest and discussion.
Task 3- Film Distribution
Distribution involves sharing a media product with an audience through various platforms. Major film distributors like Paramount Pictures distribute films in theaters, through DVD/Blu-Ray, and on streaming platforms like Netflix. They market films through trailers on YouTube and TV ads. Independent distributors may rely more on online platforms. The document discusses how the psychological thriller film "Evade" could potentially be distributed by Paramount Pictures or Fox Searchlight Pictures due to their experience distributing similar independent or British films.
The distribution process
The distributor must carefully consider the target audience for a film, including their demographic and psychographic profiles, interests, and media consumption habits. This allows the distributor to effectively place advertisements and maximize profits. Distributors also look for secondary audiences who might be appealed to, and evaluate major cast/crew to feature prominently based on their past successes at attracting audiences. Analyzing recent successful similar films also guides distributors' marketing strategies.
Evaluation question 4
The document discusses the target audience for a media product. It was decided that the primary target audience would be males aged 35 and above, as statistics showed this demographic frequently watched action films. Interviews with the target audience and secondary audiences provided insights into their interests in the genre. Specifically, they enjoyed fast-paced narratives with iconic genre elements and were turned off by non-linear stories. The media product was given a 15 rating since it contained some violence, targeting mainstream 15+ audiences.
Question 4 how effective is the combination of
The combination of the main documentary product and supporting advertisements and radio spots was effective in reinforcing the intended messages to the target audience. The print and radio advertisements provided information about the theme of the documentary. Both the real Channel 4 advertisement and the student-produced advertisement included the Channel 4 logo and a central image, giving viewers a clear idea of what to expect, along with details like the air time and the tagline "where fashion matters," tying the products together. The student documentary followed typical documentary conventions like keeping interview subjects on the sides of the frame and used a casual title and language to suggest an informal tone aimed at younger audiences.
Question 2 how effective is the combination of
The combination of the main documentary product and supporting advertisements and radio spots was very effective in reinforcing the intended messages to the target audience. The print and radio advertisements provided information about the theme of the documentary and endorsed the final product. Both the real Channel 4 advertisement and the student's print advertisement included the Channel 4 logo in the top right and a central image to convey the theme. They also featured a banner with the air time and the tagline "where fashion matters" to connect all parts together. The student's documentary followed typical conventions like keeping interview subjects on the sides and used a casual title and language to appeal to a younger audience.
Film opening title sequence proposal form
Phoebe proposes a horror film opening title sequence inspired by American Psycho. The sequence would use dark writing and a chalk duster font to show psychotic signs from a child's perspective. Props and costumes would resemble children's items. The target 18+ audience would enjoy the horror genre. The opening credits would feature handwritten-style text in an animated Skribble Black font to match the childlike killer character.
Evaluation part 4 – audience identification
1) Audience identification is important for films to generate profit through word-of-mouth advertising. Targeting a specific audience increases the chances of a film's success over trying to appeal to all audiences.
2) The document analyzes the target demographic for the film, identifying teenagers and young adults aged 15-25 primarily in English-speaking countries as the intended viewers.
3) Psychographic profiling indicates the film aims for "mainstreamers" and "explorers" who seek security/sentimentality or experience/unconventionality, respectively.
Textual Analysis - Britain's Forgotten Children
This document analyzes the print advertisement for the Channel 4 documentary "Britain's Forgotten Children". The summary is:
- The advertisement shows a child struggling to hold on while sinking into the ground, representing how children in the care system are being "forgotten" and disappearing. Adults passing by fail to notice the child's distress.
- Visual codes like the child's bright red clothing and positioning according to the rule of thirds are used to draw the viewer's eye. Dark colors and lighting convey the serious subject matter.
- Minimal text focuses on the title and air time rather than explaining the content, creating intrigue to encourage viewers to watch. Institutional codes like logo placement are followed to
How effective is your combination of your main task and ancillary tasks?
This document evaluates how effectively a documentary film and its ancillary tasks work together. It finds that the film and poster achieve continuity by featuring the same protagonist representing students considering university. Both the film and poster link to uses and gratifications theory by allowing students to identify with the protagonist. Additionally, the products employ conventions like interviews and statistics to inform audiences coherently about the film's topic of attending university. Overall, the evaluation concludes that the documentary and ancillary materials work well together to promote and represent the film.
The marketing campaign
The document discusses marketing campaigns for films. It explains that marketing campaigns are how films are promoted and that they work in a cycle. It is important to invest in expensive marketing campaigns early to maximize revenue. Various methods of promotion are outlined, including posters, trailers, television and radio ads, social media marketing, print ads, and merchandising. Audience research is also conducted to test marketing materials and audience awareness/response. The target audience for the film discussed is adults aged 18+ due to language. The film's culture and designs aim to recreate the style of the original British working-class film but not copy directly. A website is proposed to inform people about the film.
Evaluation 5th question
The filmmakers surveyed their target audience during research to learn what type of film they wanted to see. They addressed the audience's desires in the film by including elements the audience said they wanted, such as keeping the killer's face concealed based on survey responses. The questionnaires helped attract and engage the target audience by shaping the film to their interests.
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Script Draft 4
1) Charlie and his friends are smoking marijuana in a field when Jay cuts his hand on broken glass. Yas convinces Charlie to drive them to the hospital.
2) In the car, a panicked Charlie drives slowly while Yas pressures him to go faster. Jay appears faint in the backseat.
3) Yas insults Charlie, calling him "pathetic" and a "little boy." As Charlie checks on Jay, he slams on the brakes to avoid hitting a small child, leaving the three in the car staring at the road.
Criteria 5
The filmmaker conducted target audience research through questionnaires to learn about viewers' habits and opinions regarding social realism films. They found that the niche audience enjoys when films include common conventions of the genre and are distributed through their preferred methods. To attract a mainstream audience, the filmmaker plans to work with BBC and Film4 for higher budget advertising like posters, trailers and billboards placed near venues the target demographics frequent, such as cinemas for teenagers.
Script Draft 2
1) Charlie and his friends are smoking weed and drinking beer in a field while watching the sunset over London. Jay cuts his hand on broken glass.
2) Yas convinces Charlie, who has been drinking and smoking, to drive her and Jay to the hospital since Jay seems faint from blood loss.
3) While driving carefully, Charlie sees police and becomes paranoid. He speeds up at Yas' urging but then slams on the brakes when a child runs in front of the car.
Script Draft 1
Charlie and his friends are smoking weed in a field when Charlie's friend Jay cuts his hand on broken glass. Yas convinces Charlie to drive her and Jay to the hospital. While driving, Charlie starts to feel paranoid from the weed. He sees police officers but Yas assures him it's okay. Charlie takes a side road but then slams on the brakes when a child walks in front of the car.
Script Draft 3
Charlie and his friends are smoking weed and drinking beer in a field. When Jay cuts his hand on broken glass, Charlie reluctantly agrees to drive Jay and Yas to the hospital. In the car, Yas pressures Charlie to speed despite his reluctance. When Charlie slams on the brakes to avoid hitting a child, they are left staring at the road in silence.
Koch dissertation defense presentation december 9, 2011
(1) The study aimed to determine if people experience emotions in response to different typefaces and identify links between typeface design features and emotions.
(2) The findings showed that people do experience emotions like satisfaction, desire and fascination towards lighter and narrower typefaces, while heavier and wider typefaces elicited emotions like dissatisfaction, fear and boredom.
(3) Certain typeface design features like weight and character width were found to be associated with specific positive and negative emotions, while other features like terminals and serif/sans-serif classification showed no significant emotional responses.
How did you use media technology in the construction and research, planning a...
The document summarizes the use of various technologies to support research, planning, construction, and evaluation activities for an advanced portfolio project. iMindMap was used to structure research findings visually. Prezi captured script drafts and analysis between versions. Blogger provided an online platform to present the portfolio professionally with customization. Slideshare hosted an evaluation presentation for embedding in the Blogger blog. These technologies facilitated organization, presentation, and sharing of the portfolio work.
Criteria 3
BBC would be well-suited to distribute the filmmaker's social realism film.
BBC and Film Four are known for producing social realism films in the past with similar themes of alcoholism, child abuse, and domestic violence. While large production companies focus on blockbusters, BBC and Film Four have supported lower-budget social realism films that share the filmmaker's genre conventions and themes. BBC in particular has distributed films containing themes that also appear in the filmmaker's project, making BBC the chosen producer.
Evaluation Q4+5
AS Media Studies.
Evaluation Q4 + 5:
Who would be the audience for your media product?
How did you attract / address your audience?
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Teach First. Then Sell.
In this webinar held by Cliff Polan of Postwire and TK from ToutApp, they cover how by teaching early in the sales process instead of hard selling, you can win more deals and out-teach your competition.
How effective is the combination of your main product and ancillary texts?
The document discusses how a film poster and review attract different audiences. The poster uses a minimalist, natural style inspired by other social realism films to attract an audience interested in that genre. It creates ambiguity about the film to allow audience interpretation. The review is written in the sophisticated style of a film magazine, using more text than images to attract an intellectual audience interested in analysis. It also draws connections to other acclaimed films to suggest this one as worth watching.
Ryan and devon Radio drama terms
The document analyzes the radio drama "Apocalypse of Bill Lizard" using various literary theories. It notes that the genre is comedy due to its lighthearted and odd nature. It applies Propp's theory by identifying Bill as the hero, the pooka as the helper, and an unknown villain. Inflection and pitch are used to convey emotion and distinguish characters - Bill speaks roughly while the pooka has a high-pitched squeaky voice. Ambient noises are used to make settings like a science lab seem more realistic. Dialect and cultural codes reveal Bill uses formal English while the pooka employs slang. The presentation style is informal and aimed at younger adults.
Koch curriculum vitae july 2012
This document is a resume for Beth Koch that summarizes her education and experience. She received a PhD in Graphic Design from the University of Minnesota focusing on how typeface design impacts human emotion. She has over 15 years of experience teaching graphic design courses at the university level and has also worked in marketing communications. Her professional experience includes freelance graphic design, book publishing, and art directing for advertising agencies.
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Koch dissertation defense presentation december 9, 2011
Koch dissertation defense presentation december 9, 2011
How did you use media technology in the construction and research, planning a...
How did you use media technology in the construction and research, planning a...
How effective is the combination of your main product and ancillary texts?
How effective is the combination of your main product and ancillary texts?
Similar to Criteria 5
Q5: how did you attract/address your audience?
The document discusses how the creator attracted and addressed their audience for a film they created. They created a poster with the film title, age rating, and information that it was based on true events from 1999 to attract their target teenage audience as well as others interested in biographical films. The poster depicted a hooded figure with a gun outside a school to create intrigue. To address the audience, the film used conventions of the thriller genre like an eerie soundtrack to draw the audience in and keep them engaged. Characters were slowly introduced, only showing the main character briefly to avoid giving too much away. Costumes, language, and music were used to convey the biographical thriller genre.
Evaluation2
The document discusses the production of a documentary about teenagers and the use of conventions from real media products. It provides examples from the student's documentary of conventions used in Channel 4 documentaries, such as a variety of shots, characters with titles, and the Channel 4 logo. Audience research included a questionnaire that informed the target demographic of 15-24 year olds and the time slot. Feedback was gathered from peers and teachers to improve the documentary. A range of media technologies supported the construction, research, and evaluation stages.
Criteria 4+5
The document discusses finding the target audience for a media product. It analyzes the audiences of similar social realism films produced by companies like BBC Films and Film Four. These audiences tend to be younger, middle-class students and adults aged 30-40. The author also identifies potential niche audiences like social realism enthusiasts. To validate this, the author conducted questionnaires that found their target audience to be middle-class youths aged 16-20 who enjoy films portraying anti-social youth themes. The author then showed an early version to a focus group with social realism expertise and refined the product based on their feedback.
Criteria 4+5
The document discusses finding the target audience for a social realism film. It analyzes similar films from production companies to identify a mainstream audience of middle-class youth aged 16-25. It also identifies potential niche audiences like social realism enthusiasts. To validate this, the document describes conducting a questionnaire that confirmed the target audience enjoys themes in the film like portrayals of anti-social youth. It then held a focus group with social realism experts to refine the film based on their feedback before releasing it to the identified mainstream demographic.
Roxy final evaluation
The document discusses the production of a documentary about teenagers and the stereotypes they face. It focuses on how the documentary uses conventions of real media products like Channel 4 documentaries. These include using a variety of shots, characters with titles, colors, lighting and information. Feedback was gathered from others to improve the documentary. A range of media technologies were used in researching and constructing the documentary.
Lo2 essay form
The document discusses two advertisements for beauty products that target different audiences. The L'Oreal advertisement featuring Gwen Stefani seems aimed at young teenage girls, portraying an expensive lifestyle. In contrast, the Boots advertisement humorously targets everyday middle-class working women. Audience research is important for determining the target demographic and creating an appealing advertisement. Factors like age, gender, income and attitudes are considered to effectively reach the intended market.
Q3. What have you learnt from your audience feedback?
The document discusses audience feedback received for a short horror film targeted at teenagers aged 16-18. The filmmaker chose this age group because they fall in the target demographic and enjoy horror films. Research showed teenagers prefer familiar genres, actors and simple narratives that depict relatable situations like relationships. Evidence suggests teenagers consume films passively in groups at multiplex cinemas, influenced heavily by marketing like trailers and word of mouth promotion.
Pitch
Film4 would be a good fit for distributing the film because it has been successful with similar genres and demographics. The film has a modern theme and young characters that match Film4's target audience. Research showed the main audience is male aged 18-24, so the film will include conventional comedy elements like settings in pubs and beaches. Stereotypical costumes like jeans and t-shirts will be used. The production will focus on 4 male characters going abroad for a competition, sticking to common conventions of the genre. Audience research was conducted to ensure the film's ideas and trailers would appeal to its target demographic.
Evaluation part 4 and 5
The document discusses targeting an audience for a psychological thriller media product. It summarizes research finding that the main audience for the genre are older youth and socioeconomic groups B and C1. It explains how the media product will offer solutions to boredom, loneliness and stress to attract this target audience, in line with utopian solutions theory. The opening scene uses juxtaposition and enigma codes to engage the target audience familiar with the genre and attract new viewers by communicating that it understands what the audience wants.
Question 2
The document discusses how the combination of a documentary and ancillary texts like a magazine and radio ad effectively target and link to the intended audience. Specifically, it notes that the documentary, magazine, and radio ad target teenagers and young adults by using familiar shows in the documentary, an exciting magazine design, and upbeat music in the radio ad. It also links the products together through shared music, presenter, images from the documentary, air date/time details, radio clips from interviews, and listing the documentary title in all materials. The combination of targeting the audience and linking the products helps effectively promote the documentary.
Unit 6: Learning Aim B & C (Resub)
The document provides details about planning and marketing a film called "The Replacement". It discusses the target audience, rating, and planned release date of Halloween. Marketing strategies that will be used include posters, a trailer, and an Instagram page. Teaser posters will be released first to build interest, followed by the Instagram launch. Finally, the full trailer will be released. The campaign will start a year before the November 2020 release date. Feedback on initial posters was positive but suggested improving the background blending. The completed marketing timeline and examples of teaser posters and the Instagram page are also included.
Gwl6 essay
The document discusses the marketing campaign for the James Bond film Spectre. It analyzes posters used to promote the film that feature Daniel Craig and Lea Seydoux to appeal to both male and female audiences. It also summarizes a theatrical trailer for Spectre that shows action sequences, exotic locations in Mexico City, and establishes characters like Bond and the villain Oberhauser. The marketing campaign aimed to promote Spectre through posters, trailers, and advertisements in magazines like Loaded and K Magazine that had relevant target audiences of men and women.
Unit 4
This document summarizes how media companies classify audiences and target specific demographics. It discusses how audience research is used to determine the best time and channel to air new media products. The document then provides details on targeting a male audience aged 20-30 (Grades C2-B) for a new product by airing an action-oriented advert on Channel 4 between 6-8pm, before and during popular shows. It outlines regulations for content before watershed and depicts the target audience and how the product is aimed at them through genre, language, narrative and design choices.
Question 5 A-level Media evaluation
The student conducted research to understand what attracts audiences to thriller films, including administering surveys. They incorporated codes and conventions of the thriller genre identified in research into their film. Additionally, they posted regular production updates on their blog to generate audience anticipation and interest in the completed film. Through these efforts, the student was able to attract an audience and gain insight into audience tastes regarding thriller films.
How we distributed our movie
The document discusses strategies for distributing an independent film, including choosing an independent UK distributor and defining a target audience. It recommends distributing the film through Curzon Artificial Eye due to their reputation and appeal to young adults. The target audience is identified as British males and females aged 15-34 who enjoy drama films with romance and action elements and access information online. Various marketing strategies are described, including using Facebook, Instagram, Twitter and posters to promote the film and engage the target audience.
Georgia evaluation powerpoint(1)
This document discusses film distribution and strategies for distributing an independent film. It defines distribution as launching and supporting films in the marketplace. Distributors identify the target audience, consider revenue potential, and persuade cinemas to screen the film. The document analyzes several major distribution companies and recommends Metro-Goldwyn-Mayer as a match based on the genres of films they have successfully distributed in the past. It also discusses targeting the film towards a female audience aged 15-18 and using marketing strategies on social media platforms to raise awareness of the film for its target demographic.
Jackmedia eval
This document summarizes a student's media evaluation project. The student created a film opening scene based on conventions of teen dramas like Breaking Bad and Requiem for a Dream. Their opening scene represents older teenagers ages 17-21 and portrays the struggles they face with money and drugs. The intended audience is people ages 16-25 who would find it most relatable. Through the process, the student learned how to use movie editing software and camera techniques to construct their opening scene. They felt they improved at editing over their previous continuity task and better understand how to craft different genres and moods.
Defining my target audience
The document discusses defining a target audience for a film project. It begins by explaining the importance of researching the target audience's demographics like age, gender, and interests in order to effectively promote and market the film. Next, it analyzes how other brands like radio stations Kiss and magazines NME profile their audiences. It then describes creating and analyzing a questionnaire to learn more about the target audience for the film. Based on this research, the document outlines the target audience profile which influences marketing strategies on social media platforms. Finally, it discusses elements like the film poster and trailer that appeal to this audience and convey the film's genre.
How we distributed our film opening
The document discusses various strategies for distributing and marketing an independent film, including:
- Choosing an independent UK distributor like Curzon Artificial Eye that targets young adult audiences and shows diverse, conversation-sparking films.
- Defining the target audience through questionnaires and profiles them as British ages 15-34 who enjoy drama-action-romance films and learn about films on social media and streaming platforms.
- Creating marketing strategies like posting the film poster, clips and behind-the-scenes photos on Facebook, Instagram and Twitter to generate buzz and interest among the target audience.
- Designing a film poster with a title, release date, key positions and social media tags that hints at a
Q2
The document discusses the effectiveness of combining a 5-minute documentary opening on media pressure on teenagers with ancillary texts like a TV listing and radio trailer. It finds several areas of similarity between the pieces, including the use of voxpops and statistics from the documentary, as well as key details about airing. Maintaining consistency in music, filming locations, and the presenter's style helps create a brand identity across the pieces. Theories of binary opposites and symbolic codes also relate to the documentary's narrative structure and flexible meanings.
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Q3. What have you learnt from your audience feedback?
Q3. What have you learnt from your audience feedback?
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Film review
This short film from director Will Gosling tells the story of shy teenager Charlie who finds himself in a difficult situation after smoking cannabis with friends. He reluctantly agrees to drive his injured friend Jay to the hospital while under the influence. During the tense car ride, Charlie becomes increasingly anxious as his passenger Yas pressures him to drive faster. The film builds intense atmosphere through Charlie's nervous point of view and leaves the audience on edge, unsure of the outcome as Charlie slams on the brakes at the end. In just over three minutes, Gosling's social realism short explores the themes of peer pressure and drug use through realistic character development and a gripping narrative.
Synopsis Final Draft
Charlie and his friends sit in a field smoking cannabis and drinking beer. When one of the friends cuts his hand on broken glass, Charlie reluctantly agrees to drive them to the hospital while still intoxicated. On the drive there with his injured friend and another girl in the car, Charlie becomes paranoid about being caught by the police due to his impaired state. He has a near miss with a child on the road and arrives at the hospital shaken.
Synopsis draft 3
Charlie and his friends smoke cannabis in a field. When one friend cuts his hand, Charlie reluctantly agrees to drive them to the hospital while under the influence. On the drive over, Charlie becomes increasingly panicked as he notices a police car. He slams on the brakes to avoid hitting a child, leaving the three staring at the road in shock.
Synopsis draft 2
Charlie and his friends are smoking cannabis in a field when one of them, Jay, cuts his hand on broken glass. Jay's sister Yas wants to take him to the hospital but doesn't want to walk alone. Others pressure Charlie, who has been smoking, to drive them. Reluctantly, Charlie agrees. While driving slowly and carefully, Charlie sees police and becomes panicked. He slams on the brakes just in time to avoid hitting a small child, leaving the three staring at the road in shock.
Synopsis v1
Charlie and his friends are smoking cannabis in a field when his friend Jay cuts his hand on broken glass. Jay's sister Yas is worried and wants to get Jay to the hospital, but Charlie does not want to drive while stoned and risk losing his license. However, when Jay starts to look faint, Charlie decides to drive them to help Yas. Charlie drives carefully but quickly to the hospital without drawing police attention, panicking when he sees a police car on the road.
Aimee criteria 4
The document discusses targeting audiences for a new media production. It considers appealing to both genders as well as different societal groups. The conclusion is that young people will be the primary target audience since the themes and characters they can relate more due to being the same age as those portrayed. Older audiences may also be interested in viewing to gain insight into issues faced by young people.
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Criteria 5
- 1. Criteria 5 How did you attract/address your audience?