The document outlines a promotional package for a new horror movie that will consist of three pieces: a slasher trailer, poster, and magazine cover. These elements will share symbiotic imagery, color, fonts and design choices to appear cohesive and increase marketing appeal. The group chose the horror genre as it is exciting and thrilling, focusing on the slasher subgenre. The promotional package will advertise an original slasher film that follows genre conventions while highlighting individuality by merging each group member's ideas.