1. ORIGNIAL BRIEF
Our challenge was to create a promotional horror movie package to advertise an
upcoming film. This package will conform to conventions and aspire to meet
professional standards and typical horror scenarios. Our three pieces of media will
involve a symbiotic link so that the audience can clearly associate the three media
pieces together, the trailer, poster and magazine. As we want to meet the standards
of a traditional promotional package we will be emulating certain features from a
range of existing media pieces, for example the antagonist from Friday the 13th,
Jason is easily recognisable to the audience, this is the effect that we aim to have on
the audience; where they are able to recognise our villain based on simple aspects
such as a mask or weapon.
Our three media pieces will promote a horror film falling under the sub-genre of a
psychological slasher. We have chosen to explore the slasher subgenre due to the
fact we feel as if we can produce an exciting and thrilling trailer with the resources
available to us. Slasher films are able to encapsulate the audience quickly due to the
gripping scenes and suspension that can be built. As we are only producing a 2
minute 30 second trailer, the conventions of this subgenre can work to our
advantage; stereotypical killing scenes and jump scares can be used to entice the
audience, due to the fact that the gory killing scenes and jump scares will grip the
audience and leave them wanting more. The appeal of a horror film is the rush of
adrenaline people experience when being scared.
Collectively we will work to produce three media texts within a promotional package
to primarily advertise a horror film. The package will appeal to the audience's
preferences by abiding by conventions. By analysing existing pieces of media from
this sub-genre we will be able to familiarize ourselves with the typical conventions
and incorporate this into our own work. Based on past experiences we are aware
that the four of us (Ollie, Scarlett, Jamie and Matthew) work well and effectively as a
team distributing the load of work equally and communicating efficiently.
