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Original Brief
We have been set the challenge of creating a promotionalcampaign to
advertisea new, upcoming horror film. This promotional packagewill consist
of three pieces of media; a slasher trailer, a slasher poster and a horror
magazine frontcover. To make my three pieces appear professionaland
realistic I will ensurethey sharea symbiotic link; this will be through the useof
image, colour and text.
We have chosen the genre of horror as it is a fun, thrilling and exciting genre of
film. The horror genrealso tends to have a shocking and nail biting effect on
the audience which, we as a group cannot wait to take on board and mirror
when in the making of our own horror film trailer. The sub-genrewe have
decided to focus on is slasher. Itis one of the most developed and iconic
subgenres of horror; thereforewe havea lot of competition. We need to
ensureeverything about our slasher stands out, therefore individuality will be
highlighted through merging each of our ideas into unity.
As a group, wecannot wait to take part in the construction of a professional
promotional package. The following individuals, Shauna Mullen, Salina Daniel
and Bradley Youngman make up the rest of my group.

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Original Brief

  • 1. Original Brief We have been set the challenge of creating a promotionalcampaign to advertisea new, upcoming horror film. This promotional packagewill consist of three pieces of media; a slasher trailer, a slasher poster and a horror magazine frontcover. To make my three pieces appear professionaland realistic I will ensurethey sharea symbiotic link; this will be through the useof image, colour and text. We have chosen the genre of horror as it is a fun, thrilling and exciting genre of film. The horror genrealso tends to have a shocking and nail biting effect on the audience which, we as a group cannot wait to take on board and mirror when in the making of our own horror film trailer. The sub-genrewe have decided to focus on is slasher. Itis one of the most developed and iconic subgenres of horror; thereforewe havea lot of competition. We need to ensureeverything about our slasher stands out, therefore individuality will be highlighted through merging each of our ideas into unity. As a group, wecannot wait to take part in the construction of a professional promotional package. The following individuals, Shauna Mullen, Salina Daniel and Bradley Youngman make up the rest of my group.