The document discusses the marketing and promotion of the 2008 film Slumdog Millionaire, including the main ways films are typically promoted such as trailers, posters, TV spots, websites, and social networks. It asks how Slumdog Millionaire used these promotional methods and which was most effective, and analyzes film posters to understand the impressions and indications they provide about the genre, story, themes, and target audience of the movie.

1. MS4: Media – Text, Industry & Audience
FILM Case Study: Slumdog Millionaire
Production Continue researching how the film
was distributed, and find out more
about its exhibition.
Background/Context
INDUSTRY Slumdog Millionaire
Marketing/Promotion
Regulation Also find out about how the
distribution money was used to
promote the film.
Global Implications
Distribution/Exhibition

2. MS4: Media – Text, Industry & Audience Marketing &
FILM Case Study: Slumdog Millionaire Promotion
What are the main ways in which a film can be promoted?
• Trailers
• Posters
• TV spots
• Website
• Social networks
• Press junkets
• Tie ins
• Merchandising
What different ways did Slumdog Millionaire use to market
itself and which of these is the most effective in your opinion?

3. MS4: Media – Text, Industry & Audience Marketing &
FILM Case Study: Slumdog Millionaire Promotion
Analyse this film posters and
consider the following...
What words do you
associate with the poster?
What impressions of the film
does it give an audience?
Does the poster offer any
indications of the genre?
Does the poster indicate any
of the story or themes of the
movie?
Are we given an indication of
the target audience?
Consider all of the codes
used in the poster!

4. MS4: Media – Text, Industry & Audience Marketing &
FILM Case Study: Slumdog Millionaire Promotion
How different is this from the last one? Does it give different impressions?