Wipro conducted a strategic management assignment analyzing its business strategy. It included an introduction to Wipro's mission, vision and goals. It then analyzed various demographic, social, PESTEL and SWOT factors. Wipro's business strategy focuses on differentiation through industry depth, portfolio of services and global workforce. It operates in three business segments: global IT services and products, India and Asia Pacific IT services and products, and consumer care and lighting.
Organisation structure, culture and strategies of wiproJaisha Jaikishan
This presentation contains the organization structure, culture and strategies adopted by Wipro. It includes an overview, milestone,history, SWOT analysis, structure,culture and strategies.
Organisation structure, culture and strategies of wiproJaisha Jaikishan
This presentation contains the organization structure, culture and strategies adopted by Wipro. It includes an overview, milestone,history, SWOT analysis, structure,culture and strategies.
Wipro (Western India Products ltd) - A presentationAkash Kshirsagar
A presentation on WIPRO
* Introduction
* History
* Board of Directors
* Services
* Group Companies
* Global Presence
* Achievements
* Corporate Social Responsibility
* Locations
* Financials
Strategic Analysis of Airtel Limited in Indian Telecom Sectorrajinderpal_12
The whole presentation depicts the Strategic Analysis of Airtel Limited in Indian Telecom sector. Here we talk about gradual evolution of Indian Telecom sector and growth of Airtel against its competitor. It also covers the internal value analysis of Airtel - Resource Based View.
It is really informative for anyone interested to know about Airtel and Indian Telecom sector.
Thanks
Rajinder
Training and Development in WIPRo
Wipro have an in-house training department that handles continuous training of employees.
Those with less than one year of experience are taken through a well-structured induction/training program. This will cover all aspects of software development skills that are required.
To meet the ever-changing requirements in training, wipro have rolled out their e-learning initiatives, which is available to all employees. Their "Virtual Campus" runs with the objective of building a vast learning community on the Net. The facility of "Training on demand" enables the individual to be in complete charge of his own learning experience.
Wipro India - Presentation on Company ProfileAbbas Jafri
A presentation on Wipro India Private Ltd.
PPT focuses on various key point:
1.Introduction
2.History
3. Board of Directors
4. Locations
5. Products and Services
6. Group of Companies
7. CSR
8. Clients
9. Placements
PPT. by Syed Abbas Amir Jafri
I attempted to brief you about Reliance jio Strategy, swot analysis its rivals and there strategies, how jio has gained so much popularity in such less time and vanished many telecom operators. Hope you all will like my work and suggestions are welcome.
Wipro (Western India Products ltd) - A presentationAkash Kshirsagar
A presentation on WIPRO
* Introduction
* History
* Board of Directors
* Services
* Group Companies
* Global Presence
* Achievements
* Corporate Social Responsibility
* Locations
* Financials
Strategic Analysis of Airtel Limited in Indian Telecom Sectorrajinderpal_12
The whole presentation depicts the Strategic Analysis of Airtel Limited in Indian Telecom sector. Here we talk about gradual evolution of Indian Telecom sector and growth of Airtel against its competitor. It also covers the internal value analysis of Airtel - Resource Based View.
It is really informative for anyone interested to know about Airtel and Indian Telecom sector.
Thanks
Rajinder
Training and Development in WIPRo
Wipro have an in-house training department that handles continuous training of employees.
Those with less than one year of experience are taken through a well-structured induction/training program. This will cover all aspects of software development skills that are required.
To meet the ever-changing requirements in training, wipro have rolled out their e-learning initiatives, which is available to all employees. Their "Virtual Campus" runs with the objective of building a vast learning community on the Net. The facility of "Training on demand" enables the individual to be in complete charge of his own learning experience.
Wipro India - Presentation on Company ProfileAbbas Jafri
A presentation on Wipro India Private Ltd.
PPT focuses on various key point:
1.Introduction
2.History
3. Board of Directors
4. Locations
5. Products and Services
6. Group of Companies
7. CSR
8. Clients
9. Placements
PPT. by Syed Abbas Amir Jafri
I attempted to brief you about Reliance jio Strategy, swot analysis its rivals and there strategies, how jio has gained so much popularity in such less time and vanished many telecom operators. Hope you all will like my work and suggestions are welcome.
GBS Sample 1Name_ID_GBS Task 1.pdf1 P a g e .docxshericehewat
GBS Sample 1/Name_ID_GBS Task 1.pdf
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Global Business Strategy
Level 7 - Unit 7.2
International Business
Environment Analysis.
Report – Activity 1
Revised 18 Sept 2015
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Contents
Section Details Page
Activity 1
Introduction Company profile 4
1a International business environment Analysis Techniques 4 – 7
1b Analysis of the micro and macro of Marks & Spencer‟s PLC 7 – 8
1c The impact of international business environment on Marks & Spencer‟s 8 – 9
1d What does globalization mean for Marks & Spencer‟s? 9 – 10
1a (2) What is the extent of globalization on organizations? 10
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1b (2) Operating structures different organizations in international markets. 10 – 11
References 12
Introduction
Marks & Spencer PLC was founded in 1884.It has grown from a single market stall to an
international multi-channel retailer. They sell stylish, high quality value clothing and home
products as well as food, responsibly sourced from around 3,000 suppliers globally. Their
portfolio covers general merchandise, food, international and multi-channel across 54
international territories with nearly 86,000 employees.(Marks and Spencer, 2014).
International business environment Analysis Techniques
Business environment is the combination of internal and external factors that influence a
company‟s operating situation and the overall business. It is both Micro and Macro in nature.
Micro or internal factors are controllable and could include management style, organizational
culture, mission and value statement. Whereas Macro or external factors are uncontrollable these
http://www.businessdictionary.com/definition/combination.html
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factors are often both dynamic & complex. Business environment factors can include new
policies, procedures, government changes, improvements in technology, social and economic
trends(Nonaka, I., and Takeuchi, H, 1995).The reason for analyzing the business environment is
to highlight opportunities and threats. Knowing the opportunities and threats to the business
allows the company to set a strong business strategy and understand better where to invest,
expand, diversify and downscale. There are a number of different tools we can use to analyse
both the Micro & Marco factors within a business.
Micro can be analysed with Porters 5 forces model.Porter identified that there are 5 key
forces that influence business that needed to be analysed in order to develop a competitive
advantage (Porter, 1985). These forces are supplier power, buyer power, competitive rivalry,
threat of substitution &threat of new entryand are used for strategic industry analysis. The
positives of using this technique to analyze is that it looks at a wider range of competitors and it
forces the business to look externally. However this is a relatively old model that may not be
suitable ...
COMPREHENSIVE GLOBAL ANALYSIS1COMPREHENSIVE GLOBAL ANALY.docxdonnajames55
COMPREHENSIVE GLOBAL ANALYSIS
1
COMPREHENSIVE GLOBAL ANALYSIS
2Comprehensive Global Analysis MMG/448
July 27, 2017
COMPREHENSIVE GLOBAL ANALYSIS
In business, successfully initiating and maintaining is entirely dependent on external factors rather than the capabilities of the company. External factors play a significant impact mainly in the operational abilities of every company which is essential in the acquisition of returns. These external factors can be Brocken into political, economic, environmental, social and technological commonly referred to as the PESTLE analysis. All companies need to have all these factors constantly assessed especially before initiating the business in a new region that may present different advantages or risks that play a significant role in the operation of the company.
Initiating a new business has varied challenges, risks and benefits that can be manipulated to acquire the best results in relation to net profits acquired. It is therefore detrimental not to explore these issues to have an upper hand in relation to avoiding the associated risks that these areas pose.
Organization and services
The food and beverage market has continuously been met by constant transitions that have mainly been attributed to customer preferences and needs. The preferences, aside from taste, have been linked to the dire need for consuming healthy foods. Copa beverages will be a multinational company designed to provide non-alcoholic drinks like carbonated and energy drinks and mineral water. The raw materials that will be used in the manufacture of these products will be healthy and most importantly natural to attract consumers. Every successful business incorporates proper planning and financial management for ensuring maximum profits.
The second aspect of the products is that there will be different flavors of the products that would be designed to adhere to specific customer preferences e.g. diet soda that would specifically target obese individuals and those who do not like sugar. Revenue from the company is acquired through the production, sale, licensing and distribution of their products to their partners, retailers and distributors.
The company will be locally run from the regions in order to provide benefits to the locals despite the headquarters being located in the United States. The legal issue pertaining to international trade will be guaranteed through following the laws and adhering to the policies of the country. The packaging, and the use of social media will be used to appeal to the target population who will mainly comprise of the youth. This industry largely dominated by two companies namely Coca Cola and PepsiCo that take major shares of the market worldwide. The company dominates and has enjoyed loyalty all over the worldwide for a number of years thereby making it hard for its competitors to displace it at the helm of the industry. Copa beverages will however be solely built on cooperation with.
GT Events & Program Guide: ForwardThinking August/September 2017Grant Thornton LLP
ForwardThinking is a look ahead at the latest knowledge and insights available from Grant Thornton LLP. It includes a collection of our research, thought leadership and a schedule of upcoming webcasts and events.
In this report, we have a clear objective of planning and designing the IT structure and its implementation in the firm.
The objectives are as follows:
• Analyse the IT sector scenario and the company structure and working
• Risk assessment of the business environment
• Process, Application and Technology Integration
• Define a cloud strategy for Mindfire Solutions
• Devise the Technology Scorecard for the departments
• Suggest Change Management in regards to cloud implementation
• Prepare an action plan for each stakeholder
• State the benefits of the IT implementation
ForwardThinking is a look ahead at the latest knowledge and insights available from Grant Thornton LLP. It includes a collection of our research, thought leadership and a schedule of upcoming webcasts and events.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
2. 2
Contents Reference Page No
WIPRO BUSINESS STRATEGY
Introduction (Wipro Limited Mission, Vision and Goal)……………………………………………….3
Demographic Social Forces, PESTEL Analysis…………………………………………………………………4,5
Social Factors, SWOT Analysis……………………………………………………………………………………….6,7
Swot Diagram……………………………………………………………………………………………………………..7, 8
Business Strategy……………………………………………………………………………………………………….8
Business Segmentation…………………………………………………………………………………………….8,9
References…………………………………………………………………………………………………………………10
3. 3
Introduction: -
Wipro Technologies is a global services provider of comprehensive IT solutions and services,
including Systems Integration, Consulting, Information Systems Outsourcing, IT enabled services and
R&D Services and delivering Business solutions.
The Mission of WIPRO is to be a RF System Solution Provider, through its innovative research and
design works for a new world of broadband wireless communications.
And to offer services based on world-class infrastructure, industry expert skills, proven process-
oriented service operations that are backed by principals to ensure the world’s best way of
delivering IT infrastructure and management solutions.
The Vision Of Wipro includes being a leader in areas of business, customer and people.
The company aims to be among the best IT service provider company in India and the world.
It’s goals also include being the first choice among customers and employees.
Some of the core Values of Wipro are focused around. These values form the Bedrock of Wipro’s
Culture, They guide our behaviour & business practices, The Spirit is rooted in current reality. It is
also aspirational. It is the core that has driven and will continue to drive.
➢ Intensity to Win
• Make Customers successful
• Team, Innovate, Excel
I. It is the desire to stretch, to challenge limits.
II. It is working together to create synergy. I win when my team win; my teams wins when
Wipro wins; Wipro wins when its customer & stakeholders win
III. It is innovating all the time. It is the continuous endeavour to do better than last time
IV. It is the spirit of fortitude, of unrelenting excellence.
➢ Act with Sensitivity
• Respect for the individual
• Thoughtful and responsible
I. It is understanding that every human being, however different is equal.
II. It is trusting that every individual is driven by learning, would like to grow ability &
competence, and strives for a meaningful life.
III. It is living in harmony with our ecology
IV. It is being a responsible citizen; it is acting with thoughtfulness and empathy.
➢ Unyielding Integrity
• Delivering on commitments
• Honesty and fairness in action
4. 4
I. Integrity is the beacon that guides us. It is being ethical beyond doubt. It is living that law of
the land, spirit and action
II. It is the commitment to searching for and acting on the truth
III. It is the delivering on the commitments we make. Our word must become our deed
IV. It is establishing the foremost standards of honesty & fairness, without compromise…ever.
DEMOGRAPHIC SOCIAL FORCES
Demographic Forces are outcomes of Changes in the characteristics in population like age, gender,
ethic, origin and social classes. Wipro understood these changes and nicely adapt this change in their
professional journey and changed the pattern accordingly. The class distribution among the
population is of paramount importance for Wipro. The organization would be unable to promise a
premium product to the general public if the majority of the population was a lower class and they
would have to rely on a very niche marketing. Wipro limited is fully aware of what and importance of
environmental protection prevails in the industry as a whole and thus are expected from any
company as they are seen as the norms. To Some Extent the difference between the education
background between the marketers and the target market may make it difficult related to and draw
in the market. Wipro limited have been careful not to lose the connection to the target market’s
interests and priorities.
PESTEL ANALYSIS - WIPRO Limited
Pestel Analysis is an important factor to devising a strategy that can effectively manoeuvre the
competition to maximise the a firm’s towards Profitability stability and strategy. Pestel Analysis
helps to analyse all the valuable insights that company might face in near future. There is a political
insights that occurred all of sudden and how Wipro tackled those challenges in real time was
remarkable. There were also a major factor (Political) who was imposed on Wipro Limited.
POLITICAL FACTORS:
The level of political Stability that the country has in recent years. The laws that the country
enforces, especially with regards to business such as contract law as they dictate that Wipro Limited
is not allowed to do so. A high level of taxation would demotivate the companies like Wipro Limited
from Maximizing their Profits. The risk of military invasion by hostile country may cause divestment
from ventures. A company intellectual property (IP) is protected. E.g. A country that has no policies
on IP Protection would mean that entrepreneur may find it too risky to invest in Wipro Limited due
to these constraints
ECONOMIC FACTORS:
Economic factors are an important attributes in pertaining an overall growth for any organisation.
There are many factors who can decide the overall growth (Demand) that shall be Foreign Exchange
Rate, the interest rate, the gross domestic product. These factors help to retrieve the details and
helps to manage the aggregate demand and supply. The Economic System whether the market is
oligopoly, monopoly or something related to perfect competition system. Rate of GDP Growth in the
country and that’s how Wipro Limited is expected to grow in near future. The exchange rate of the
5. 5
country Wipro limited operates in would impact the profitability of Wipro Limited. The High Level of
unemployment in the country would mean there is a greater supply of Jobs than demand, meaning
people will work for a lower wage as well, which would lower the cost of people who will be working
in Wipro Limited.
SOCIAL FACTORS:
Society’s culture and work impact the overall pattern of things in an environment. Shared beliefs and
attitude of the population can help Wipro limited to work in an effective manner and also provide a
good productivity. Wipro Should analyse should focus on few parameters to be a leader in the
market.
Demographics and skill level of population. Should be focused on Social hierarchy and culture at
every single stage, Even focus on the education level and the benefits an individual is getting.
Entrepreneurial Skills and broader classification can give a measurable factor towards a betterment
on which Wipro technology does focus.
TECHNOLOGICAL FACTORS:
Technology can dismantle the price structure and competitive landscape in a very short amount of
time. It is thus become extremely important to constantly and consistently innovate the ongoing
technology updates. Wipro Limited have been monitoring the level of popularity in the industry in
question to give the urgency solution in an adequate time either by matching the technology in
finding an innovative alternative. How much an improvement of technology has to
improvise/transform and how the initial product was offered. The impact of the technology of the
costs that most companies in the industry are subjected to have and what is the potential parameter
to increase or reduce the resulting profits growth.
ENVIRONMENTAL FACTORS:
Different industries hold different standards of environment protection in their head as the norm.
The new consumer armed with an interest and the knowledge it carries prefers it to gives to their
ongoing business which shall be more ethical in company’s point of view. The current weather
conditions may significantly impact the ability of Wipro limited to manage the transportation of both
the resources and the finished product. Thus in then, would affect the delivery dates of the final
product in the case of say, an unexpected monsoon. Those Companies that product extremely large
amount of waste may be required by law to manage their environmental habits. This may include
pollution fines and quota which may place a financial strain on Wipro Limited.
LEGAL FACTORS:
In number of countries there are not such legal factors which are robust and can provide an effective
solutions. A firm should effectively analyse the things with close observation for intellectual rights of
properties according to governance law. There shall be some legal factors which Wipro limited has
to look into before entering to a full-fledged market.
Anti-trust law in information technology services industry and overall in the country
Discrimination Law
Copyright Label, Patent/intellectual law. They should also have to work on employment law,
corporate law in an effective way.
6. 6
CUSTOMERS AND SUPPLIERS
Next to your employees, your customers and suppliers may be the most important people you deal
with. Suppliers have a huge impact on your costs. The clout of any given supplier depends on
scarcity: If you can't buy anywhere else, your negotiating room is limited. The power of your
customers depends on how fierce the competition for their dollars is, how good your products are,
and whether your advertising makes customers want to buy from you, among other things.
SWOT ANALYSIS
A Swot Analysis is a framework that is used to analyse a company’s competitive positioning in
business environment. Wipro Limited has worked on this part very carefully and strategically which
played a vital role in all the main working department whether its finance, marketing, IT,HR ,
Strategic Planning, Logistics and other. SWOT Analysis is a 2*2 Matrix which deals with company
Strength, Weakness, Opportunities and Threats.
STRENGTH
➢ Distribution and Reach: Wipro has a large number of Outlets in every state supported by the
strong networking that helps to deliver the material and services in timely manner.
➢ Cost Structure: The main strength that WIPRO wanted to capture large segment of market
by selling their products at very lesser price and can easily be bought by Niche Market.
➢ Automation: Automation not only helps to stimulate the work more effectively but helps
the work to Scale up and down as per the market demand.
Wipro always have an effective and qualified team members in each department. The Geographic
data of Wipro also helps to grow at every pace.
WEAKNESS
➢ High Day Sales Inventory: Wipro always build up an inventory and add unnecessary costs to
its business. The Company has low level of current assets than current liabilities, which can
leads to a problem in operations department.
➢ Cash Flow Problems: Due to lack of improper financial planning there were certain
circumstances where they faced different scenarios
➢ Integration: Wipro Limited’s current structure and culture have resulted in the failure of
various mergers aimed at vertical integration.
➢ Control Quality: Wipro Limited has a lower budget for its quality control department than
competitors. This lead towards lack of consistency and possibility of damage of quality
across its various outlets.
Lack of legal experience and legal department employees are not highly qualified. The Performance
appraisal is not in systematic manner. People are often not appraised for their Performance. This
Leads to lower work morale and lack of promotion opportunities for employees.
OPPORTUNITY
➢ Internet: There has been an increase in the number of internet users all over the world. This
means a lot of people are now making purchases online. Wipro can also focus on through
online selling for betterment in Sales and Revenue.
7. 7
➢ Technological Development: Technology comes with numerous benefits but too depends on
automated system with the flexi cost options. Wipro keenly worked towards this parameter
and had a wide range of platform to showcase this
➢ Green Government Drive: This Drive Provides an opportunity for Wipro Limited to undergo
for further sales under federal and also towards state government contractors.
➢ Tourism: Growth in Tourism is beneficial for Wipro Limited as it will provide a new market
opportunities for both potential customers and sellers.
THREATS
➢ Technological developments by competitors New technological developments by a few
competitors within the industry pose a threat to Wipro Limited as customer attracted to this
new technology can be lost to competitors, decreasing Wipro Limited’s overall market share.
➢ Customer Requirements and demands are also changing in a speedy way and this is a
constant pressure on an organisation to work in an more innovative way. The exchange rate
has been devalued.
➢ Political Uncertainties in the country also prove a barrier in business, hindering performance
and much more.
➢ Substitute products available are also increasing, which is threat collectively for the whole
industry as consumption of current products decrease.
8. 8
STRATEGIC PLAN:
Wipro's strategy is to capitalize on its current momentum of rapid growth with an entrepreneurial
approach, as it seeks to be the pioneer in many new areas. For example, Wipro was one of the first
large Indian external service providers (ESPs) to foray into business process outsourcing (BPO) as it
acquired Spectra mind. Recently Wipro added to its industry depth by closing a deal with American
Management Systems followed by one with Nerve Wire. The business strategy that Wipro uses is
differentiation on a global level. Wipro differentiates their services and products by being the
number one provider for integrated business, technology and process solutions. Wipro delivers
these services on a global platform. Wipro has IT Services, Product Engineering Solutions,
Technology infrastructure Services, Business Process Outsourcing, and Consulting Services. Wipro is
now competing not only on how well they do something, but how innovative they are and how well
they can quantify those benefits for customers. That’s why innovation makes sense, and they are
working on building brand awareness in the U.S. Wipro seeks to "Break away from the pack" of
other Indian IT service providers by focusing on the following areas:
Industry depth: Wipro seeks to build a level of industry depth that will differentiate it in market.
Portfolio of services: Wipro is seeking to expand its application outsourcing offerings by
Providing BPO services. In addition, it is making significant investments in its Enterprise
Application Services, as well as specific technology alliances (for example, Microsoft).
Global workforce: Wipro is focused on expanding its domestic workforce in target markets (the
United States and Europe).
Wipro offers different products and services therefore it uses different types of e-Commerce. The
company operates in three segments: Global IT Services and Products, India and Asia Pac IT Services
and Products, and Consumer Care and Lighting. In the Consumer Care and Lighting it has different
brands such as Sidha, Smart Lite, Active Tale, Santoor, etc. These products are sold throughout
India, but thanks to e-commerce Wipro also sells its products worldwide through suppliers such as
“Emporium On Net, ” “Small Flower,” etc. This would be a B2B model, because Wipro is selling its
product through another company and not directly to the consumers.
Wipro should be able to sell directly to customers online and not through other suppliers, this way
the company can also be recognized world-wide for its consumer care and lighting products and not
only for its global IT services and products. There are different products other than consumer care
products that are sold online through other companies, these products are printers, cartridges, and
can be bought by customers in websites such as TonsOfToner.Com, PrinterTonerWarehouse.com,
and they use Electronic Check as their method of payment. Like I mentioned before Wipro also
provides IT services and products, but we are not able to buy these services online, therefore in this
segment e-commerce it’s not used. However Wipro does uses its website to advertise and describe
these IT services which can be bought by directly contacting the company. Wipro uses these
websites mentioned before to advertise their products, this type of advertisement can be called
“affiliate program”. Wipro also uses online ads, with search engines such as Yahoo!, and Google. In
conclusion, Wipro does not use e-commerce for all of its products and services but it does use the
internet to advertise and give a very good description of what they offer. Like we mentioned before
we think that they can use the internet to sell its products directly to customers and not only
through other suppliers. If Wipro was to follow advisement they could use different types of
marketing mix such as affiliate programs, click-through, pop-up ad, etc . It also could use different
forms of payments such as Electronics Checks. In our opinion they should follow its suppliers and sell
online and be known world-wide for all of its products.
9. 9
Business Segmentation
Wipro Limited (Wipro), incorporated on December 29, 1945, is a global information technology (IT),
consulting and business process service provider. It operates through two segments: IT Services and
IT Products. The Company's IT Services business provides a range of IT and IT-enabled services. IT
Products segment provides a range of third-party IT products, which allows it to offer IT system
integration services.
➢ IT Services
The Company is a provider of IT services to enterprises across the globe. The IT Services
segment primarily consists of IT Service offerings to its customers organized by industry verticals,
which include Banking, Financial Services and Insurance (BFSI), Healthcare and Life Sciences (HLS),
Retail, Consumer Goods, Transport and Government (RCTG), Energy, Natural Resources and Utilities
(ENU), Manufacturing and High-Tech (MFG), and Global Media and Telecom (GMT). The Company
provides a range of services, which include digital strategy advisory, customer centric design,
technology consulting, IT consulting, custom application design, development, re-engineering and
maintenance, systems integration, package implementation, global infrastructure services, business
process services, cloud, mobility and analytics services, research and development and hardware and
software design. It delivers end-to-end services across the Oracle product spectrum, including E-
Business suite, Oracle Cloud Applications and Engineered Systems. Its Connected Enterprise Services
include Digital Customer Experience Management (DCxM) and Encore (Next Gen Commerce Solution).
The Company offers integrated business solutions that span across enterprise applications
and digital transformation to security and testing. Its application services offerings include Oracle
Application Services, SAP Application Services, Connected Enterprise Services, Cloud Application
Services, Enterprise Architecture, Enterprise Security Solutions and Testing Services. The Service
Transformation Group is instrumental in evaluating the market trends and identifying and incubating
various technologies. Its Global Infrastructure Services (GIS) is an end-to-end IT infrastructure and
management service provider, which include Business Advisory, Cloud Migration, Data Centre
Transformation, Workplace Transformation, Networks, Managed Services to System Integration. Its
Analytics includes the spectrum of offerings, which cover the Data-Information-Insight Supply Chain,
including artificial intelligence, machine learning, advanced analytics, data and information
management, and big data platforms. The Company's Business Process Services (BPS) include
Enterprise Transformation, Base))), Next Gen Customer Experience (NGCE), Robotics Process
Automation (RPA) and Business-Process-as-a-Service (BPaaS).
➢ IT Products
In order to offer IT system integration solutions, the Company uses a combination of hardware
products (including servers, computing, storage, networking, security), related software products
(including databases and operating systems) and integration services. The Company's range of third-
party IT Products is comprised of Enterprise Platforms, Networking Solutions, Software Products, Data
Storage, Contact Centre Infrastructure, Enterprise Security, IT Optimization Technologies, Video
Solutions and End-User Computing solutions. It provides its offerings to enterprises in various
industries, primarily in the India and Middle East markets, including government, defence, IT and IT-
enabled services, telecommunications, manufacturing, utilities, education and financial services
sectors. The Company is a reseller of third-party enterprise products through its direct sales force.
10. 10
References:-
1. Brand Story (WIPRO Limited): https://www.wipro.com/brand/
2. Wipro Limited Company Pestel Analysis: https://www.case48.com/pestel-
analysis/6260-Wipro-Limited
3. Strategic Success(WIPRO Limited):
https://www.researchgate.net/publication/300442810_Creating_a_KM_Platform_fo
r_Strategic_Success_A_Case_Study_of_Wipro_Technologies_India
4. Wipro Marketing Solutions:
https://business.linkedin.com/content/dam/me/business/en-us/marketing-
solutions/case-studies/pdfs/apac/Wipro-Case-Study.pdf
5. Business Segment:
https://www.equitymaster.com/detail.asp?date=9/3/2012&story=1&title=Wipro-
Ltd-Segment-Analysis
6. Wipro Business Strategy
https://www.kmworld.com/Articles/Editorial/Features/Behind-the-scenes-at-Wipro-
How-a-KM-vision-became-reality-9485.aspx