3. Microsoft, Gates held the positions of CEO and
chief software architect
BASIC – 1975
COBOL & FORTRAN - 1980
IBM partnership
MS - DOS
1983
STEVE BALLMER as a advisor
William Henry "Bill" Gates JON SHIRLEY brought orders to MS
October 28, 1955
Microsoft launched its first retail version of
Microsoft Windows on November 20, 1985
1990
MS monopoly
4. Founder and interim chief executive officer of Apple
Dream : To develop affordable & easy to use PC
In the late 1970s, Jobs, with Apple co-founder
Steve Wozniak, Mike Markkula
Licensed BASIC
Steven Paul Jobs
February 24, 1955 Vision : GUI-OS
Macintosh – GUI – Introduced Mouse & on
screen Icons
Apple dwarfed MS
Problem brewing with success
STEVE replaced by JOHN SCULLY - 1985
5.
6. Apple at turn of Century
• 1998 :Steve returned as interim CEO of Apple.
• i-MAC
• The MAC is an expression of Jobs creativity &
innovation. These were simple , stylish &
internet friendly computer.
• Changed as Manager & Leader
7. Leadership Styles
Bill Gates Steve Jobs
Transformational Leader Average Leader
Motivator & Persuader Highly Innovative
Shared Authority Centralized Authority
Participative Style Autocratic Style
Moderate Risk Taker High Risk Taker
8. Managerial Practices
Bill Gates Steve Jobs
Understand limitations of oneself
Dictatorial
Delegates things
demanding
Employee management Can’t anticipate threat
Organized Overconfident & Tactical
Understands needs Learns from mistakes
9. Future Trends
• Microsoft sees new opportunities quickly &
innovates them into new products
• Gate's SPOT (Smart Personal Objects Technology)
watch has a miniature central processing unit and
a small but powerful FM radio antenna.
• The Microsoft-powered mobile phone (Smart
phone) is already out in the market.
• Microsoft has constructed a "concept" home that
reveals how we may live just a few years from
now.
• The company has increased its research and
development budget and will spend nearly $7
billion on R&D this year
10. Future Trends
• The new name and device represent APPLE’s
strategic shift away from its origins as a personal
computing company.
• Adopting consumer product strategy, Apple will
aim to become the hub of the digital home.
• To fulfil this strategy, we predict that Apple will
launch new products, re-engineer the Apple
Store, and expand into in-home installation
services.