LG Electronics India Limited (LGEIL) is a wholly owned subsidiary of LG Electronics, South Korea, established in 1997 to focus on growing in the Indian market. LG has become a market leader in India in products like color TVs, microwave ovens, refrigerators, washing machines, and air conditioners. To be successful in India, LG had to overcome challenges like low brand awareness, high import duties, and price-sensitive consumers. LG used innovative marketing strategies such as sponsoring cricket tournaments, celebrity endorsements, and developing localized products at lower price points to build its brand in India over time.