This study aimed to optimize the production process and increase the shelf life of chhana jalebi, a traditional Indian sweet. Various parameters were tested, including milk fat content, ratios of ingredients in the batter, water level, frying time and temperature, and sugar syrup concentration. Sensory evaluation was conducted to determine the optimal levels. The optimized process used milk with 3% fat, a 1:1 ratio of chhana to maida flour, 45% water in the batter, frying at 160-170°C for 2 minutes, and soaking in 68°Brix sugar syrup for 1 minute. Using potassium sorbate as a preservative increased the shelf life to 30 days at room temperature and over