The document discusses six strategies for operations management in a global environment: flexibility, low cost, delivery, quality, after sales service, and broad product line. It provides examples of companies that exemplify each strategy, including Apple using flexibility, Ryanair using low cost, McDonald's using delivery, Ferrari using quality, KTM using after sales service, and Nike using a broad product line. Each company example discusses the company's facts and how it implements the particular strategy.

1. Production engineering and operations management. Operations Strategy in a Global Environment Management board Carlos Ribera Bernhard Schuster Ángeles Vázquez Xiang Longhao Sigrid Holleis Patrick Wisinger

2. Introduction The knowledge of the six strategies of managing gets implemented by using them to solve the different economical problems in the global environment. The Strategies Flexibility Low cost Delivery Quality After sales service Broad product line

3. 1. Flexibility Apple Inc. Facts: American multinational corporation One of the largest companies in the world 46,600 full time employees Annual sales of $65.23 billion Real competitor of Microsoft

4. 1. Flexibility Apple Inc. Strategy: Unique design Combination of software and hardware User-friendliness A huge amount of different innovative products High quality end products Create needs

5. 2. Low Cost Ryanair Facts: Irish low-cost airline 2 nd – largest airline in Europe (passengers) Largest airline in the world (international passengers) Passengers number 2010: 66.5Million Employees: 7245

6. 2. Low Cost Ryanair Strategy: Low fares increase the passenger traffic Focus on cost-containment and operating efficiencies

7. 3. Delivery McDonald’s Facts: The world’s largest fast food restaurant chain 58 million customers daily Franchising 31,000 restaurants world-wide Employing more than 1.5 million people

8. 3. Delivery McDonald’s Strategy: Less and simple products Fast food Take away food Drive through Self service concept Standard restaurants No dishes Innovative ideas

9. 4. Quality Ferrari Facts: Unique design and color Ferrari is an Italian sports car manufacturer Known all over the world Ferrari is a myth and a legend in the automotive industry Race sports legend Advertisement for Italy

10. 4. Quality Ferrari Strategy: Ferrari never spent a penny in advertisement The most effective engine sport cars industry Motivated employees (working conditions) High technological engineering Standardized Quality concept Quality management

11. 6. After sales service KTM Facts: Austrian motorcycle, bicycle and moped manufacturer Specialist in off-road motorcycles Mission: ready to race Winner of championships in offroad, endurosport and supermoto Extreme sport / cooperation with RedBull

12. 6. After sales service KTM Strategy: Dealer network and contract partners all over europe 24 hours services Mobility guarantee High quality standard Experience due to high competenses in race sports Extreme demands on the product in the off-rode sector

13. 7. Broad product line Nike Facts: A US-company founded in 1964 Headquater in the US, Oregon 2008 more than 30 000 employees world-wide World leading supplier of athletic shoes Main sponsor of many profile athletes and sports teams The world leader in sports wear Sale of 19 billion US$ in 2008

14. 7. Broad product line Nike Strategy: Braod range of many different products High quality sports equipment Different equipment focused on the cultural characteristics Manufactoring in low cost countries ( outsourcing ) Fashion label Focus of advertisment in different sports