Toyota case study pdf
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Toyota has become the world's second largest car maker through strategic marketing. It follows demographic and psychographic segmentation and considers country culture during expansion. Toyota created the hybrid Prius trend and has made successful acquisitions. Its product strategy focuses on customization, fuel efficiency, safety, and design quality. Pricing is market-oriented or value-based. Distribution uses dealerships and retailers globally. Promotion uses advertising, personal selling, PR, and direct selling. Toyota innovates to reduce costs through lean manufacturing and continuous improvement, integrating global assembly plants.
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Coca Cola case study
Group 1 analyzed Coca-Cola's strategy to increase sales in Europe. To do so, Coca-Cola engaged in foreign direct investment by building production facilities closer to European markets to lower costs. It also improved local factor conditions by replacing franchisers with local sellers, increasing advertising, and lowering prices. Coca-Cola modified its strategy in response to local rivalry by focusing on non-carbonated drinks, local tastes, and the "Think Local, Act Local" approach. As a result, Coca-Cola operates as a multinational enterprise through country-specific strategies and international partnerships rather than being dominated by one home region.
SWOT & BCG matrix of Unilever
Unilever is a multinational consumer goods company formed in 1930 through the merger of Lever Brothers and Margarine Unie. It has brands in 190 countries and its mission is to add vitality to life. Unilever Pakistan was established in 1958 as Lever Brothers and is now the largest fast-moving consumer goods company in Pakistan operating across multiple locations. A SWOT analysis identified strengths like strong brands but also weaknesses such as high prices and threats from competitors. A BCG matrix showed star products with high market share and growth, cash cow products with high market share but low growth, and question mark and dog products.
Case study
Starbucks is an American coffee company and chain with over 16,700 stores worldwide. It offers various coffee drinks, teas, and snacks. Starbucks aims to build a company with a soul through customer satisfaction, contributing to society, and high quality products. A SWOT analysis found strengths in its global brand but weaknesses in high prices and coffee bean import reliance. Starbucks focuses on ethical sourcing, community programs, and environmental sustainability through initiatives like partnering with conservation groups and creating recycled cups.
Strategic management
Strategies Used by Companies in Pakistan
Vertical Integration
Forward Integration
Horizontal Integration
Backward Integration
Intensive Strategies
Market Penetration
Market Development
Product Development
Diversification Strategies
Related Diversification
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Defensive Strategies
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Liquidation
Generic Strategies
Low Cost Leadership
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Low Cost Focus
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Coca cola Brand Management
Coca-Cola was invented in 1886 by Dr. John Pemberton and first sold in Atlanta. It grew rapidly under Asa Candler's ownership and marketing expertise from the late 1880s. By the 1920s, Coca-Cola had become a global brand through franchising to independent bottlers. The company diversified in later decades but refocused on its core beverage business in the 1980s. Coca-Cola continues to expand globally through marketing, product innovation, and acquisitions.
International business strategy_Home replication strategy
The home replication strategy involves centralizing product development at headquarters and transferring developed products to foreign markets to capture additional value while leveraging home country capabilities. Advantages include lower initial production costs and leveraging home country strengths. However, disadvantages include a lack of integration economies, low dedication to local responsiveness which can alienate foreign customers, and lack of customization to local markets as demonstrated by Procter & Gamble's struggles in Japan and Poland by directly applying its American marketing strategy without localization.
The Porsche Brand
Porsche has a long history dating back to 1931. It struggled financially during the 2008 crisis but was acquired by Volkswagen in 2010. Volkswagen's plan is to fully integrate Porsche by 2011, which risks diluting the brand. Porsche faces challenges retaining executives and customers as it expands its product line under Volkswagen ownership. It must also address tightening emissions regulations that threaten its US market. Porsche will help Volkswagen achieve its strategic goal of becoming the top automaker by 2018 through technology sharing and diversification, but maintaining its brand strength and customer loyalty will be critical.
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Toyota mini case in Marketing Management Text book by Kotler.
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Group 1 analyzed Coca-Cola's strategy to increase sales in Europe. To do so, Coca-Cola engaged in foreign direct investment by building production facilities closer to European markets to lower costs. It also improved local factor conditions by replacing franchisers with local sellers, increasing advertising, and lowering prices. Coca-Cola modified its strategy in response to local rivalry by focusing on non-carbonated drinks, local tastes, and the "Think Local, Act Local" approach. As a result, Coca-Cola operates as a multinational enterprise through country-specific strategies and international partnerships rather than being dominated by one home region.
SWOT & BCG matrix of Unilever
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Case study
Starbucks is an American coffee company and chain with over 16,700 stores worldwide. It offers various coffee drinks, teas, and snacks. Starbucks aims to build a company with a soul through customer satisfaction, contributing to society, and high quality products. A SWOT analysis found strengths in its global brand but weaknesses in high prices and coffee bean import reliance. Starbucks focuses on ethical sourcing, community programs, and environmental sustainability through initiatives like partnering with conservation groups and creating recycled cups.
Strategic management
Strategies Used by Companies in Pakistan
Vertical Integration
Forward Integration
Horizontal Integration
Backward Integration
Intensive Strategies
Market Penetration
Market Development
Product Development
Diversification Strategies
Related Diversification
Unrelated Diversification
Defensive Strategies
Retrenchment
Divestiture
Liquidation
Generic Strategies
Low Cost Leadership
Best Cost Leadership
Differentiation
Low Cost Focus
Best Cost Focus
Achieving Strategies
Joint Venture
Cooperative Arrangement
Coca cola Brand Management
Coca-Cola was invented in 1886 by Dr. John Pemberton and first sold in Atlanta. It grew rapidly under Asa Candler's ownership and marketing expertise from the late 1880s. By the 1920s, Coca-Cola had become a global brand through franchising to independent bottlers. The company diversified in later decades but refocused on its core beverage business in the 1980s. Coca-Cola continues to expand globally through marketing, product innovation, and acquisitions.
International business strategy_Home replication strategy
The home replication strategy involves centralizing product development at headquarters and transferring developed products to foreign markets to capture additional value while leveraging home country capabilities. Advantages include lower initial production costs and leveraging home country strengths. However, disadvantages include a lack of integration economies, low dedication to local responsiveness which can alienate foreign customers, and lack of customization to local markets as demonstrated by Procter & Gamble's struggles in Japan and Poland by directly applying its American marketing strategy without localization.
The Porsche Brand
Porsche has a long history dating back to 1931. It struggled financially during the 2008 crisis but was acquired by Volkswagen in 2010. Volkswagen's plan is to fully integrate Porsche by 2011, which risks diluting the brand. Porsche faces challenges retaining executives and customers as it expands its product line under Volkswagen ownership. It must also address tightening emissions regulations that threaten its US market. Porsche will help Volkswagen achieve its strategic goal of becoming the top automaker by 2018 through technology sharing and diversification, but maintaining its brand strength and customer loyalty will be critical.
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HRM Report of Unilever,Pakistan.
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Toyota International Strategy
Any ambitious enterprise that is going to achieve and sustain profitability and profit
growth, no question, would have to expand business abroad, to gain extra market and
sales, and profit in result, by employing benefit of location and large scale economies,
experience and learning sharing effects. However, as it has been self-proven to
countless firms, foreign markets are never a flat plain field without trap, instead
absolutely represent an adventure. The adventurers would face immense issues like
cross-border management coordination, unions, local consumer taste and preference
over products and services, local government regulations, majority among which stem
from the environmental divergence in different markets, legally, economically, or
culturally. Automotive industry is born for global market, due to the intrinsic pressure
for cost reduction, as the initial high cost per unit retards the market expansion to great
degree. Meanwhile, most of time, cars are consumer products whose markets are filled
with local taste and preference, and local government regulations because the industry
is never too little for local government to neglect the influence of automotive industry
over whole local economy. This paper will go through the basic thinking of
international business strategy concept, and focus on the current world largest
automaker Toyota’s strategy, in the context of the past and ongoing environments.
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Pestel analysis of bmw
BMW is a leading automotive company based in Munich, Germany that manufactures cars, motorcycles, and Rolls-Royce vehicles. A PESTEL analysis of BMW identified several political, economic, social, technological, environmental and legal factors that impact the company. These include environmental regulations, taxes, economic conditions, cultural trends, new technologies, consumer awareness of sustainability, and emission laws. A SWOT analysis found BMW's strengths to be its brand recognition, eco-friendly vehicles, quality emphasis, and skilled workforce, while weaknesses include higher costs than competitors and a small brand portfolio. Opportunities exist in rising fuel prices, demand for sustainable vehicles, and changing customer needs, while threats consist of competition, higher material
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Analysis of -setting of market strategy by Toyota. How it has become world's leading automobile manufacturer? and will it continue to do so....
Toyota
Toyota has developed a product strategy focused on customization, reliability, features, fuel efficiency, safety, superior design, and environmental friendliness. It offers a range of products at different price points to target various market segments. Toyota promotes its products through advertising, personal selling, and public relations programs. It has been successful due to its superior quality and reliability, modernization and innovation, efficient production techniques like line filling and mass customization, and high quality standards. Toyota manufactures cars for all types of customers by developing exciting new vehicles at comparable prices tailored to different market segments based on customer needs and perceptions.
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The document provides a history of Starbucks, describing its founding in 1971 in Seattle and expansion globally. It discusses Howard Schultz's transformational leadership, including inspiring employees by making them shareholders. Schultz sources coffee knowledge from international travels. The summary also outlines Starbucks' corporate social responsibility efforts and how it can gain a competitive advantage, such as expanding food options and drive-thrus.
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This document provides an analysis of Unilever, a multinational consumer goods company. It includes an external analysis using PEST and five forces models identifying opportunities and threats. An internal analysis uses a resource audit and stakeholder analysis to identify core competencies. The document also discusses Unilever's diversification strategy, mergers and acquisitions history, and corporate social responsibility programs like the Unilever Sustainable Living Plan. It concludes with recommendations to strengthen Unilever's brand and improve quality and local preferences while maintaining competitiveness.
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Unilever Pakistan Limited (UPL) was established in 1958 in Rahim Yar Khan, Pakistan as a vegetable oil factory. UPL is now one of the largest consumer products companies in Pakistan and operates four factories around the country. UPL contributes significantly to Pakistan's taxes and employs many local workers. It has introduced new technologies to Pakistan and provides a talented workforce. Over time, UPL shifted its head office to Karachi and expanded its brand portfolio and operations. UPL is now a major force in Pakistan's economy through its long-standing operations and contributions.
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This document discusses Coke and Pepsi's strategies for competing in the Indian market. It provides background on India's political environment and laws regarding foreign investment. Pepsi entered India in 1986 while Coke entered in 1993. Both companies localized their products and promotions to suit Indian tastes. The document analyzes some mistakes made by Coke, such as entering at a time that required selling 49% equity to Indians and later trying unsuccessfully to avoid this. Overall, Pepsi is assessed as having better marketing and a larger market share positioning it for longer term success in India over Coke.
Toyota International Strategy
Any ambitious enterprise that is going to achieve and sustain profitability and profit
growth, no question, would have to expand business abroad, to gain extra market and
sales, and profit in result, by employing benefit of location and large scale economies,
experience and learning sharing effects. However, as it has been self-proven to
countless firms, foreign markets are never a flat plain field without trap, instead
absolutely represent an adventure. The adventurers would face immense issues like
cross-border management coordination, unions, local consumer taste and preference
over products and services, local government regulations, majority among which stem
from the environmental divergence in different markets, legally, economically, or
culturally. Automotive industry is born for global market, due to the intrinsic pressure
for cost reduction, as the initial high cost per unit retards the market expansion to great
degree. Meanwhile, most of time, cars are consumer products whose markets are filled
with local taste and preference, and local government regulations because the industry
is never too little for local government to neglect the influence of automotive industry
over whole local economy. This paper will go through the basic thinking of
international business strategy concept, and focus on the current world largest
automaker Toyota’s strategy, in the context of the past and ongoing environments.
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This document discusses several examples of cultural mistakes made by companies when expanding their marketing internationally. It provides three case studies where companies failed to account for cultural differences: 1) An Iranian razor company that used a brand name that had an offensive meaning in Arabic; 2) A Dutch milk company that changed its packaging without considering customer needs; 3) A beer company that printed holy Islamic verses on bottle caps without realizing the cultural taboo. The document emphasizes the importance of understanding local cultural norms and perspectives when marketing products globally.
Renault Nissan Merger Case Study
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This document provides information about a marketing project submitted by Abdullah Sohail, Laiba Imtiaz, and Saad Nasir for Principle of Marketing. It includes an executive summary that gives an overview of Engro Foods and their flagship brand Olper's milk. It discusses Engro Foods' business type, quick facts, mission and vision statements, core values, objectives, competitors, product portfolio, marketing mix, customer segmentation, positioning, industry analysis using Porter's Five Forces and SWOT analysis, macroenvironmental factors, and BCG matrix. Recommendations are also provided at the end.
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The document discusses Harley Davidson's enterprise software selection process. It describes how the company formed a team to define requirements for a new Supply Management System. Eight software providers submitted proposals which were evaluated. Three finalists did presentations and demonstrations. Based on scoring across functionality, presentation skills, and change management capabilities, one provider was recommended for their strong technical solution.
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BMW is a leading automotive company based in Munich, Germany that manufactures cars, motorcycles, and Rolls-Royce vehicles. A PESTEL analysis of BMW identified several political, economic, social, technological, environmental and legal factors that impact the company. These include environmental regulations, taxes, economic conditions, cultural trends, new technologies, consumer awareness of sustainability, and emission laws. A SWOT analysis found BMW's strengths to be its brand recognition, eco-friendly vehicles, quality emphasis, and skilled workforce, while weaknesses include higher costs than competitors and a small brand portfolio. Opportunities exist in rising fuel prices, demand for sustainable vehicles, and changing customer needs, while threats consist of competition, higher material
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International marketing mistakes related to culture
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Colgate-Palmolive is launching a new precision toothbrush in 1992. The precision toothbrush was designed using infrared motion analysis to track brushing movements and plaque removal. There are two options for positioning the precision toothbrush - as a niche product targeting the premium category or taking a mainstream approach. Niche positioning would allow Colgate to enter the premium category with less risk of damaging sales of its Colgate Plus line, but would contribute less to profits over time. Mainstream positioning could satisfy more demand and increase profits, but risks greater erosion of Colgate Plus sales. The case analyzes how to position, brand, price, and promote the new precision toothbrush in the market.
Imm unit-08 (promoting product internationally)
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Research in lifestyle retail and marketing research in social marketing
This document discusses research on lifestyle retail and marketing. It defines lifestyle as the living conditions, behaviors, and habits of a person or group. Lifestyle retailing tailors retail offers to specific market segments. Examples include The Gap, Laura Ashley, and Benetton. Lifestyle retail brands are focused on specific lifestyle segments. The lifestyle sector sees the fastest retail growth. Lifestyle data considers how interests and activities influence purchases. Social media is a cost-effective way to market to lifestyle segments, especially younger professionals. Facebook, Instagram, YouTube, keywords, and reviews are discussed as social media marketing platforms.
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The document discusses the differences between customer equity management and brand equity management. It argues that most companies focus on brand equity over customer equity, trying to strengthen their brands rather than maximize customer lifetime value. However, some examples are provided of companies that take a more customer-centric approach, such as focusing marketing efforts around specific customer segments rather than brands. The document recommends that companies make brand decisions subordinate to customer relationship decisions and build brands around narrow customer segments instead of the other way around to better manage customer equity over the long run.
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Toyota case study pdf
- 1. A mini case study
- 3. 1st passenger car sedan aa1936 now World’s 2nd largest car maker 5th best GLOBAL BRAND
- 4. How!!!!!
- 6. Segmentation & Expansion Toyota follows • Demographic Segmentation : Based on nationality, gender, age etc. • Psychographic segmentation : Based on life-style, social value, personal values etc. • While expansion, country and its culture are taken into account : e.g.. In USA, luxury means comfort, size, and dependability. In Europe, attention to detail and brand heritage does matter • To remain as a leader globally, It creates the trend of hybrid car (model Prius) as a clean energy car. It is the most selling product of the company right now. • Toyota has done some successful acquisitions for the benefit in long run.
- 7. Lexus for luxury brands Prius – hybrid model Welcab for elderly people and Physically-disabled Scion : Personalized model for youth
- 9. Product Strategy • Product Customization • Fuel efficient • Size & Features • Safety, Reliability, Durability • Superior Design & Quality • Continuous Improvement • Product that suits pocket and status • Green
- 10. Pricing Strategy Is it in my budget ?Oh!! It provides financial help too. • Market Oriented pricing Based on market competitors and conditions • Value based Pricing Based on actual perceived value of any product like luxury cars Cheapest Toyota Car in India Price : 5.94 Lacs
- 11. Place/ Distribution Strategy • Where the targeted customers can access the products e.g. Scion at Music events and showroom where youth are available • Robust chain of dealerships and retailers across the globe is the main channel of distribution • Dealership is to maximize sales whereas retailers provides additional support in sales and service.
- 12. Promotion Strategy • Advertisement on TV, Newspaper, Billboards, Social Media etc. • Personal selling through Dealerships • Public relation programs to promote social cause like TogetherGreen Program • Direct selling for corporate clients
- 14. Q&A section
- 15. Strategy • Mastery in Lean Manufacturing technique and continuous improvement. • Can make as many as 8 models simultaneously in a single plant • Innovates to reduce operational cost • Assembly-line production
- 16. Integration of assembly plants around the world into a single network to meet bigger global demand as it has a bigger target segment and bigger product line
- 17. Making cars Making cars better Teaching everyone how to make cars better The purpose of employee is explained as three fold :
- 19. • Customer gets the choice to choose according to price, comfort and other personal needs. • Hence the target segment would be bigger. Customer loyalty will increase and ultimately revenue will increase.
- 20. 1. Brief Overview 2. Segmentation & Expansion 3. Product strategy 4. Pricing strategy 5. Place/ Distribution strategy 6. Promotion strategy 7. Q&A 7.1. Production technique
- 21. Presented by Mr. Soumyaranjan Jena , during a marketing internship under Professor Sameer Mathur, IIM - Lucknow