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1. The 10 BestThe 10 Best
Business strategiesBusiness strategies
EverEver
Professor, Entrepreneur & LawyerProfessor, Entrepreneur & Lawyer
Puttu Guru PrasadPuttu Guru Prasad
M.Com. M.B.A., L.L.B., M.Phil. PGDFTM. AP.SET., ICFAI TMF.,
(PhD) at JNTUK.
Senior Faculty for Management Science,Senior Faculty for Management Science,
S&H Department, VVIT, Nambur,S&H Department, VVIT, Nambur,
93 94 96 98 98, 9885 96 36 36.93 94 96 98 98, 9885 96 36 36.
http://puttuguru.blogspot.in/http://puttuguru.blogspot.in/

2. The entry of Japanese automakers in
the US market during the 70s
Leveraging external
constrains
In 1973 the Big Three had a
combined 82% of the U.S.
market. At the end of 2005 they
had just 57%."

3. The entry of Japanese automakers in the US
market during the 70s
• The market share for Japanese manufacturer’s
market share is increasing year on year (YOY)
mainly due to their legendary reliability and fuellegendary reliability and fuel
efficiency.efficiency.
•With increasing fuel pricesincreasing fuel prices and decreasingdecreasing
incomes,incomes, the typical customer looks to get the
most bang out of their buck and there lies the
USPUSP of all the Japanese manufacturers. They are
extremely reliableextremely reliable and fuel efficient as compared
to American car manufacturers.

9. Managing innovation and
over 5000 products

11. 1. Strong research and development capability with over 80,000 employees
worldwide
2. Diversified business with over 55000 products in its portfolio
3. It has operations in over 65 countries and commands a strong brand name
4. Robust cash position and financially improving performance over the years
5. Its product reach through retailers and distributors is in nearly 200 countries
6. CSR activities for environmental benefits is a good way to enhance market
position
Industrial and transportation, Health care, Consumer and office, Safety,
security, and healthcare services, Display and graphics and Electro and
communications
Customers using industrial packaging, Industrial users of polymer and
adhesives; Users of interior designing components, pharmaceuticals;
orthodontic practitioners, users of stationeries and homecare products;
computers and TV manufacturers; enterprise, military, aerospace markets

12. The value of
imitation

13. Why Wal-Mart Is Winning In A Losing IndustryWhy Wal-Mart Is Winning In A Losing Industry
Wal-Mart employs 1% of America, 2.2 million people
worldwide. The largest retailer in the world, its
employee head count is larger than the population
of several small countries
Sam Walton started Wal-Mart in 1962 with one
simple goal: to “help people save money so they“help people save money so they
could live better.”could live better.”
Customers don’t walk into Wal-Mart expecting to find
assistance in every aisle, employees who will carry their
shopping bags to their cars, or expensive artwork on the
walls. They expect to find the lowest prices on productsThey expect to find the lowest prices on products
they can grab off the shelves quickly.they can grab off the shelves quickly. That is Wal-Mart’s
purpose and its brand promise — nothing more, nothing
less. It is simple and unique to Wal-Mart.

14. Competition

15. Reasons that Intel corporation is such a
successful company
The smart marketing tactic is, that before or after every ad of Dell or HP or
other manufacturers, a small clip plays which says “INTEL INSIDE”. This
small clip has done the magic for Intel corporation. Intel does not need to
run TV commercials. All it needs to do is hammer its presence via the
INTEL INSIDE logo after every ad.
There is no doubt that most products passed by the R&D labs of Intel
corporation have been fantastic. This proves serious attention to quality
control. The Intel pentium series was the series which really made Intel a
behemoth of the microprocessor industry. This was because
the performance of the pentium series was beyond comparison and at the
same time, the marketing team was running on full engines for Intel corp.
This resulted in generation of word of mouth, good margins for selling the
products, as well as the trust of the sellers and the buyers on the product.
Thus, the products and the accompanying reliability on the products are the
core reason for the success of Intel corporation.

16. Philosoph
y

17. The Reasons Apple Is So Successful
Apple stays at least two years ahead of its competitors
Apple did not invent the MP3 player; Apple reinvented it and made it better. Apple
did not invent the smart phone; Apple reinvented it and made it better. And Apple
did not invent the tablet; Apple reinvented it and made it better.
No wonder 50% of people buying Apple products are new to Apple. Apple’s
products are simple to understand and use, but if you do have a problem, Apple
can take care of it at their stores or over the phone quickly.
And Jobs was the chief “user” of Apple products when he was alive. All of
Apple’s products are based on the fact that Jobs represented the real customer.
And his engineers had to come to grips with that when designing a product.

18. Business
model
innovation

19. The secrets of Southwest's continued successThe secrets of Southwest's continued success
While other airline fleets can employ 10 or more types of
aircraft, Southwest uses just one, the Boeing 737. As V.P. of
ground operations Chris Wahlenmaier explained to me, this
results in all manner of cost-saving efficiencies: "We only need
to train our mechanics on one type of airplane. We only need
extra parts inventory for that one type of airplane. If we have to
swap a plane out at the last minute for maintenance, the fleet
is totally interchangeable—all our on-board crews and ground
crews are already familiar with it. And there are no challenges
in how and where we can park our planes on the ground, since
they're all the same shape and size."
SOUTHWEST AIRLINES, America's largest discount carrier (and its second-
largest domestic airline in market share, just behind Delta Air Lines) has long been
a subject of interest for business travelers.

20. Talent management
Don’t be evil

21. Google success storyGoogle success story
Google is one of the premier internet brands in the world. Google’s brand was
valued at $100billion. The company holds strong market position
Comprising online, software and hardware resources. Google’s websites
which generate advertising revenues. Which can provide substantial
computing resources at low cost
1. Google introduces a smart, innovative and quite risky business model-
Adwords.
2. Still today Adwords is the main source of revenues of Google Inc.

22. Simplicity –
K.I.S.S
approach
Dunn Daily Record - Names,
Names and Names
Pascual Berrone
Professor of Strategy IESE
Business School
Department of Strategic
Management Camino del
Cerro del Águila, 3 28023
Madrid (Spain)
Tel: (+34) 91 211 32 00
Fax: (+34) 91 357 29 13
Email: Pberrone@iese.edu
http://estrategiaynegocio.blog
spot.com
KISS (Keep it simple ... stupid!)KISS (Keep it simple ... stupid!)

23. Simplicity –
K.I.S.S approach
•A case that exemplifies this philosophy is the Dunn
Daily Record newspaper, a local newspaper of a town in
North Carolina with 10,000 inhabitants. It is one of the
most successful newspapers in the US since each
household purchases an average of 1.12 copies of the
Daily Record. Apparently some marriages have trouble
sharing reading material!) The owner of the publication
says that he has maintained the same strategy for 40
years and is based on 3 basic elements: names, names
and names.

24. Achieving both
differentiation and low cost

25. Zara Success Story
Zara is a Spanish clothes and accessories brand, it is the
flagship brand of the Inditex group. Few clothing brands keep
up with the latest fashion, are of high quality and yet,
affordable. It is probably the amalgamation of all these
qualities that made Zara, the Spanish clothing brand become
the go-to fashion brand for all.
a small store that was named as Zorba in La Coruna, Spain with a budget
of a meagre 30 Euros. He then changed the name as Zara with no
particular intention. And that’s how the world’s favourite fashion brand of
today was born. Zara slowly expanded its empire from the town in Spain to
the rest of the country and then later to Portugal. By the 1990’s the store
had expanded into the United States, France and most of the Europe.
Today, Zara has close to 6500 stores across 88 countries around the
world.

26. Even a clown can make
Cirque du
Soleil

27. What made Cirque du Soleil so successful --
Identify the blue ocean
The Cirque is a lean organization. They cut the high cost of
training and caring for animals (by eliminating the animals)
and focus not on big name, expensive stars but on a stellar
lower-cost ensemble. The creative team is independent. Each
team member can fully utilize his/her imagination without any
interruption or random changes. For example, its art director
Sean Mckeown mentioned that the Cirque added the theater
elements and creatively used the painting style to show the
plots.
When planning a new performance, the marketing team will
conduct market research and identify which topic/theme
interests an audience the most. Then the creative team will
create a storyline based on the results and decide what kind
of sceneries and performers are required.

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