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![SOLUTIONS
Blogger partnership
[Self survey, N = 100]
Q) How many bloggers do you follow?
None : 22%
One or More 78%
:
Chi Pledge Class](https://image.slidesharecdn.com/zapposfinalpresentationbychipledgeclassthisistherightone-140108214620-phpapp01/85/Zappos-Analysis-and-Implementation-Pitch-41-320.jpg)
![SOLUTIONS
Blogger partnership
[Self survey, N = 100, 10 being highest]
Q) How much influence would you say a
blogger has over your style choices?
Chi Pledge Class](https://image.slidesharecdn.com/zapposfinalpresentationbychipledgeclassthisistherightone-140108214620-phpapp01/85/Zappos-Analysis-and-Implementation-Pitch-42-320.jpg)
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Zappos Analysis and Implementation Pitch
- 1. Zappos! An Analysis &Implementation Pitch presented by the Chi Pledge Class
- 2. KEY ISSUES Overview 3 MainIssues 1. Cluttered website 2. Too broad of a target audience 3. Lack of social media presence Chi Pledge Class
- 3. SOLUTIONS Overview 2 Recommendations 1. Unclutterand improve website 2. Blogger partnership Chi Pledge Class
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- 5. COMPANY BACKGROUND Zappos’ RevenueGrowth Chi Pledge Class
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- 7. SWOT ANALYSIS Zappos ● A widerselection of products compared to in-person stores ● 24 million Zappos accounts were hacked ● Can move beyond retail in other customer service related business ● 365 day return policy can affect cost and is not green friendly ● Low wages ● Increasing trend of shopping online Chi Pledge Class
- 8. SWOT ANALYSIS Nordstrom ● Disposable incomein increasing of the customers ● Reducing sales may dilute brand equity ● Tapping the international market especially emerging economies ● Emotional connect with customer may decline ● Acquisition of smaller retail chains Chi Pledge Class
- 9. SWOT ANALYSIS Amazon ● ● More releasesof Amazon products and services Possibilities of entering other countries ● Tax avoidance issues ● Online security ● Regional lower cost online retailers showed up Chi Pledge Class
- 10. SWOT ANALYSIS NastyGal ● Can growinto actual stores ● Could go public ● Urban Outfitters may acquire Nasty Gal ● Large pool of competitors ● Change in customer style/taste/trends Chi Pledge Class
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- 12. KEY ISSUES Overview 3 MainIssues 1. Cluttered website 2. Too broad of a target audience 3. Lack of social media presence Chi Pledge Class
- 13. KEY ISSUES NastyGal Amazon Zappos Cluttered Website| Categories Chi Pledge Class
- 14. KEY ISSUES Cluttered Website| Filter Options Zappos Amazon NastyGal Chi Pledge Class
- 15. KEY ISSUES Cluttered Website| Size chart Zappos Nordstrom Chi Pledge Class
- 16. KEY ISSUES Cluttered Website| Checkout Nordstrom Zappos Required account Chi Pledge Class
- 17. KEY ISSUES Cluttered Website| Checkout NastyGal Zappos Can’t Edit Preferences Chi Pledge Class
- 18. KEY ISSUES Cluttered Website| Overview A cluttered website = critical problems because... - intimidating number of categories - hard to follow format - limited options for customers to change their minds It drives customers away from using the website! Chi Pledge Class
- 19. SOLUTIONS Overview 2 Recommendations 1. Unclutterand improve website 2. Blogger partnership Chi Pledge Class
- 20. SOLUTIONS Unclutter and improvethe website | Homepage Original Mockup Chi Pledge Class
- 21. SOLUTIONS Unclutter and improvethe website | Checkout Original Mockup 1 1 2 2 6 3 4 3 5 4 5 Chi Pledge Class
- 22. SOLUTIONS Unclutter and improvethe website | Overview Zappos‟ website could really benefit from… - More visuals - Condensing of available categories - Making filters and sizing easy to find and easier to navigate - Having an option to checkout as a guest - Giving customers option to edit their cart Chi Pledge Class
- 23. KEY ISSUES Overview 3 MainIssues 1. Cluttered website 2. Too broad of a target audience 3. Lack of social media presence Chi Pledge Class
- 24. KEY ISSUES Target Audience Zapposhas over 1,500 brands Aspiring Entrepreneurs of America
- 25. KEY ISSUES Broad TargetAudience Chi Pledge Class
- 26. KEY ISSUES Broad TargetAudience Nasty Gal Chi Pledge Class
- 27. KEY ISSUES Broad TargetAudience Nordstrom Chi Pledge Class
- 28. KEY ISSUES Too BroadTarget Audience Having too broad of a target audience is a problem because... - Overwhelming customers - Loses individuality of being an online shoe retailer - It is difficult to acquire specific audiences Chi Pledge Class
- 29. SOLUTIONS Overview 2 Recommendations 1. Unclutterand improve website 2. Blogger partnership Chi Pledge Class
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- 31. SOLUTIONS Blogger partnership “Happy Hunter” 25- 49 years old $75,000 Time > Money Chi Pledge Class
- 32. KEY ISSUES Overview 3 MainIssues 1. Cluttered website 2. Too broad of a target audience 3. Lack of social media presence Chi Pledge Class
- 33. KEY ISSUES Lack ofSocial Media Presence Chi Pledge Class
- 34. KEY ISSUES Lack ofSocial Media Presence Chi Pledge Class
- 35. KEY ISSUES Lack ofSocial Media Presence Chi Pledge Class
- 36. KEY ISSUES Lack ofSocial Media Presence Chi Pledge Class
- 37. KEY ISSUES Lack ofSocial Media Presence Lack of Social Media Presence is a problem because... -E-commerce needs strong online representation -Missed low-cost opportunities -Losing potential customers Chi Pledge Class
- 38. SOLUTIONS Overview 2 Recommendations 1. Unclutterand improve website 2. Blogger partnership Chi Pledge Class
- 39. SOLUTIONS Blogger partnership Blogger partnershipwith specific bloggers will create social media presence and increase traffic to the website! Chi Pledge Class
- 40. SOLUTIONS Blogger partnership So Zapposshould… - Sign contracts with bloggers to feature the website on their own website - Utilize social media platforms such as Facebook, Instagram, Twitter, etc. by featuring certain partnered bloggers Chi Pledge Class
- 41. SOLUTIONS Blogger partnership [Self survey,N = 100] Q) How many bloggers do you follow? None : 22% One or More 78% : Chi Pledge Class
- 42. SOLUTIONS Blogger partnership [Self survey,N = 100, 10 being highest] Q) How much influence would you say a blogger has over your style choices? Chi Pledge Class
- 43. SOLUTIONS Blogger partnership “Well, I‟mso excited that H&M;„s new online store launched in the US today! Now you can shop H&M; any time you want, wherever you are! Also, I‟m honored to have been selected by H&M; as the West Coast judge for their 50 States of Fashion campaign. You can enter the 50 States of Fashion contest by posting a photo of yourself in an H&M; look to Instagram using the hashtag #HMshoponlineCA (the last two letters should be the abbreviation of your state, so mine is CA.) The grand prize winner will receive a $1,000 H&M; shopping spree and trip to NYC during New York Fashion Week.” Aimee Song Chi Pledge Class
- 44. SOLUTIONS Blogger partnership Aritzia’s personalmagazine helps generate website traffic Chi Pledge Class
- 45. SOLUTIONS Blogger partnership Nasty Gal utilizesits blogger partnerships to create buzz on Instagram Chi Pledge Class
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- 50. SOLUTIONS Blogger partnership |Implementation Zappos can start by taking advantage of it‟s….. Associates Program New Customer - 18% Repeat Customers - 8% Chi Pledge Class
- 51. SOLUTIONS Blogger partnership |Implementation Sea of Shoes Cupcakes and Cashmere Girl and Closet Possible partners within Zappos’ target audience Chi Pledge Class
- 52. SOLUTIONS Blogger partnership |Implementation Atlantic-Pacific The Chloe Conspiracy Her Waise Choice Possible partners within Zappos’ target audience Chi Pledge Class
- 53. SOLUTIONS Blogger partnership |Implementation Mock Blogpost Pants: Adidas Shoes: Zappos Hi guys! I just spent a day at the beach ATV-ing with some family, and it was a blast! We all had to wear long pants and jackets to cover basically all of our bodies. One pop of color in my own ATV-ing outfit was my shoes. I loved wearing these bright colors on my new Nike Free Runs. I am excited to announce the launch of Zappos‟ new website! They‟ve totally redone the entire site, and they‟ve actually made it more fun to browse their selections. They carry so many brands that anyone will be able to find what they‟re looking for. Also, a bonus was the great customer service that they have! I had a question about sizing and the return policy, and the customer service rep was probably the nicest and easiest I have ever talked to! Make sure you visit Zappos for your next purchase! Chi Pledge Class
- 54. SOLUTIONS Blogger partnership |Implementation Mock Instagram posts Chi Pledge Class
- 55. SUMMARY For these 3issues... Zappos can... 1. Cluttered website 1. Redesign the website 2. Too broad of a target audience 3. Lack of social media presence 2. Create blogger partnerships by signing contracts and utilizing the associates program Chi Pledge Class
- 56. Zappos is asteady growing company with fantastic values Website renovation and blogger partnership will only enhance what Zappos already has to offer!
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