Influence of e tailers on retail market in india
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This document discusses the influence of e-tailers on the retail market in India. It outlines how e-commerce has grown in India due to increasing broadband access, rising living standards, and busy lifestyles. The top e-tailers in India are described as Flipkart, Snapdeal, Amazon, Jabong, Myntra, and Groupon. Their key strategies are compared, such as using social media, discounts, and mobile apps to target different audiences. The document also notes threats that traditional retailers face from the predatory pricing and discounts of online retailers.
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Influence of e tailers on retail market in india
- 1. INFLUENCE OF E-TAILERS ON RETAIL MARKET IN INDIA PRESENTED BY- SYNDICATE-10
- 2. WHAT IS E-TAIL? SUBCATEGORY OF e-COMMERCE DEALS WITH ONLINE RETAIL TRADE PHYSICAL GOODS THROUGH WEBSITES
- 3. THE PIONEER
- 4. KEY DRIVERS IN INDIAN E-COMMERCE INCREASING BROADBAND AND 3G PENETRATION RAISING STANDARDS OF LIVING AVAILABILITY OF WIDE PRODUCT RANGE BUSY LIFESTYLES LOWER ONLINE PRICES
- 7. TOP PLAYERS
- 8. STRATEGIES USED BY MYNTRA USE SOCIAL NETWORKING SITES TO EXPAND CONSUMER BASE MAJOR MARKETING CAMPAIGNS EVERY SEASON PRODUCTS OFFERED ON MRP WITH OCCASIONAL DISCOUNTS
- 9. STRATEGIES USED BY FLIPKART MEMBERSHIP CARDS AND PREMIUM FACILITIES PROVIDING SPONSORSHIPS HEAVY ADVERTISMENT CAMPAIGN VERY GOOD USER INTERFACE COST CUTTING ON PACKAGING E-WALLET GIFT VOUCHERS
- 10. STRATEGIES USED BY JABONG USE SOCIAL MEDIA TO INCREASE AWARENESS OFFLINE MEDIA USED IN SMALL TOWNS MORE FOCUSED ON FEMALE AUDIENCE
- 11. STRATEGIES USED BY AMAZON CUSTOMER FRIENDLY INTERFACE FROM BEING ONLINE BOOK SELLER BECAME TRUE ONLINE RETAIER TARGETS MIDDLE CLASS
- 12. STRATEGIES USED BY GROUPON DEEP DISCOUNTS TARGET AUDIENCE IS WOMEN AND STUDENTS WIN-WIN SITUATIONS MOBILE APPICATION PROVIDE FREE ADVERTISMENT
- 13. STRATEGIES USED BY SNAPDEAL ADVERTISING THROUGH SOCIAL MEDIA AND OFFLINE MEDIA FESTIVE DISCOUNTING PROMO CODE OFFERS AND COUPAN MOBILE APP AND THROUGH SMS TARGET AUDIENCE ARE WOMEN
- 14. THREATS TO TRADITIONAL RETAILERS HUGE DISCOUNTS BY ONLINE RETAILERS PREDATORY PRICING POTENTIAL LOSS OF BUSINESS AS CONSUMERS PREFER e-SHOPING NEARLY 200 BOOKSTORES HAVE SHUT DOWN IN LAST TWO YEARS
- 15. THANK YOU