The document proposes opening a shoe care business called "Paksh-Aj" in Ahmedabad, India. It will offer services like shoe repair, maintenance contracts, replacement of parts, and custom shoe production. The business aims to serve all areas and socioeconomic classes in Ahmedabad. It will employ local cobblers and rag pickers. Customers will be able to access services through a fleet of vans and storefront repair shops. The business hopes to use customer relationship management and corporate social responsibility programs to gain customers and benefit local communities. However, more research is still needed regarding supply chains, infrastructure requirements, and developing a customer base before fully implementing the business model.
Nike was established in 1960 in Oregon by Phil Knight and Bowerman and has since expanded from the US to international markets. It takes its name from the Greek goddess of victory. Initially starting small with limited resources, Nike was able to grow significantly through endorsement contracts with top athletes and guerrilla marketing tactics. However, it failed to recognize emerging markets like aerobics and women customers. It has since strengthened its brand through sponsorship of sporting events and established brand personality and equity.
Mr. Woo is a multinational footwear company entering the Indian market. It will use a phased entry approach, initially opening outlets in tier 1 cities and pursuing franchising opportunities. Its target audience is urban, young males seeking style and an advanced image. The communication strategy will position Mr. Woo as a brand for trendsetting men who want to project being one step ahead. A stakeholder promotion plan includes fashion shows, magazine promotions, and a brand ambassador. The brand launch campaign will use teaser ads with slogans like "Lead the change" to build familiarity and interest before holiday season sustainment campaigns across outdoor and indoor media.
Nike is the largest seller of athletic footwear and apparel in the world. It designs, develops, and markets footwear, apparel, equipment, and accessories. While most of its manufacturing occurs outside the US, Nike focuses on product design, marketing, and technology development. It has strong brand recognition due to its marketing strategies and endorsement deals with famous athletes. However, Nike faces competition from companies like Adidas and needs to adapt its brand positioning to attract more casual consumers.
Nike's Segmentation Targeting Positioning Marketing StrategySyed Zaid Ali
Nike segments its target market using demographic, behavioral, psychographic, and geographic variables. It targets youth sports enthusiasts aged 18-24 from urban, high-income areas. Nike positions itself as bringing inspiration and innovation to every athlete in the world. It aims to be an ubiquitous brand and believes everyone is an athlete. Nike focuses on expanding its women's line, as women in their 20s and 30s are driving the athleisure trend. It also targets kids and professional athletes through sponsorships. Nike differentiates itself through customization via NikeID, its apps and digital services, and its Jordan brand line. It maintains parity through performance technology and global brand recognition.
The document discusses Tanuj Singh's summer internship project report from their time at Relaxo Footwear Ltd. The project examines emerging trends in below-the-line marketing activities and evaluates their impact on consumer behavior by observing customer experiences and sales executive interactions at various Relaxo Footwear brand stores. The report includes chapters on literature review, advertising segments, research methodology, data analysis, and conclusions.
The document summarizes Vaseline's "Be Prepared" campaign in India, which aimed to promote their skin whitening cream line for men. The campaign focused on social media like Facebook and created an app allowing men to lighten their photos. While it was popular in India, it received international backlash for promoting fairness. Vaseline eventually took the campaign down voluntarily due to the outrage, but it may have helped their brand in India despite damaging their global image.
Louis Vuitton is a luxury goods company founded in 1854 in Paris, France that is known for its trunks, leather goods, and fashion. It has expanded from its origins in luggage and travel accessories to include ready-to-wear, shoes, watches, jewelry, accessories, and other products. Key figures in Louis Vuitton's history include Louis Vuitton, who established the company, and Marc Jacobs, current creative director known for modernizing the brand.
Nike was established in 1960 in Oregon by Phil Knight and Bowerman and has since expanded from the US to international markets. It takes its name from the Greek goddess of victory. Initially starting small with limited resources, Nike was able to grow significantly through endorsement contracts with top athletes and guerrilla marketing tactics. However, it failed to recognize emerging markets like aerobics and women customers. It has since strengthened its brand through sponsorship of sporting events and established brand personality and equity.
Mr. Woo is a multinational footwear company entering the Indian market. It will use a phased entry approach, initially opening outlets in tier 1 cities and pursuing franchising opportunities. Its target audience is urban, young males seeking style and an advanced image. The communication strategy will position Mr. Woo as a brand for trendsetting men who want to project being one step ahead. A stakeholder promotion plan includes fashion shows, magazine promotions, and a brand ambassador. The brand launch campaign will use teaser ads with slogans like "Lead the change" to build familiarity and interest before holiday season sustainment campaigns across outdoor and indoor media.
Nike is the largest seller of athletic footwear and apparel in the world. It designs, develops, and markets footwear, apparel, equipment, and accessories. While most of its manufacturing occurs outside the US, Nike focuses on product design, marketing, and technology development. It has strong brand recognition due to its marketing strategies and endorsement deals with famous athletes. However, Nike faces competition from companies like Adidas and needs to adapt its brand positioning to attract more casual consumers.
Nike's Segmentation Targeting Positioning Marketing StrategySyed Zaid Ali
Nike segments its target market using demographic, behavioral, psychographic, and geographic variables. It targets youth sports enthusiasts aged 18-24 from urban, high-income areas. Nike positions itself as bringing inspiration and innovation to every athlete in the world. It aims to be an ubiquitous brand and believes everyone is an athlete. Nike focuses on expanding its women's line, as women in their 20s and 30s are driving the athleisure trend. It also targets kids and professional athletes through sponsorships. Nike differentiates itself through customization via NikeID, its apps and digital services, and its Jordan brand line. It maintains parity through performance technology and global brand recognition.
The document discusses Tanuj Singh's summer internship project report from their time at Relaxo Footwear Ltd. The project examines emerging trends in below-the-line marketing activities and evaluates their impact on consumer behavior by observing customer experiences and sales executive interactions at various Relaxo Footwear brand stores. The report includes chapters on literature review, advertising segments, research methodology, data analysis, and conclusions.
The document summarizes Vaseline's "Be Prepared" campaign in India, which aimed to promote their skin whitening cream line for men. The campaign focused on social media like Facebook and created an app allowing men to lighten their photos. While it was popular in India, it received international backlash for promoting fairness. Vaseline eventually took the campaign down voluntarily due to the outrage, but it may have helped their brand in India despite damaging their global image.
Louis Vuitton is a luxury goods company founded in 1854 in Paris, France that is known for its trunks, leather goods, and fashion. It has expanded from its origins in luggage and travel accessories to include ready-to-wear, shoes, watches, jewelry, accessories, and other products. Key figures in Louis Vuitton's history include Louis Vuitton, who established the company, and Marc Jacobs, current creative director known for modernizing the brand.
internal and external analysis of BATA India Limited as well as reason for not performing good despite new positioning. strategy for better performance
Reliance Industries launched its online fashion portal Ajio.com in 2016. Ajio offers a wide range of clothing, footwear, and accessories. It aims to provide the latest fashion trends to customers aged 18-35. Ajio has a strong social media presence with over 1.6 million Facebook followers and 349,000 YouTube subscribers. It runs campaigns featuring celebrities and influencers to engage customers. Industry analysts predict the online fashion market in India will grow significantly in the coming years, presenting opportunities for Ajio to expand.
- Peter England was launched in 1997 in India to tap into the growing mid-price men's shirt market. It aimed to establish itself as a quality national brand without relying on marketing gimmicks.
- Through insightful advertising highlighting quality and affordable pricing, and a wide distribution network, Peter England was able to simplify the shopping experience for price-conscious consumers and became India's largest selling shirt brand.
- Over time it expanded its product range and established strong brand loyalty through consistent branding that highlighted fashionable styles at honest prices.
- India is the second largest global producer of footwear after China, with the Indian footwear market projected to see 12% annual growth reaching $8 billion in sales.
- Skechers is an American footwear brand incorporated in 1992 that designs and markets lifestyle and performance footwear for men, women, and children.
- Skechers aims to be the second largest sportswear brand in India and has four reportable segments: domestic wholesale, international wholesale, retail, and e-commerce.
Skechers is a clothing company founded in 1992 in the USA that focuses on casual and active footwear. The company's main objective is controlled growth while becoming a leading footwear brand. Skechers serves the casual footwear market with styles for men, women, and children. It has over 3,500 store locations in 160 countries, with operating income of $518.4 million and net income of $346.6 million. The document recommends Skechers focus more on Asian markets and expand into other product categories like watches and clothes.
The document summarizes the footwear industry and retail market in India. It states that India is the second largest global footwear producer but 95% of production is for domestic demand. While per capita consumption is growing, it remains below developed markets. It then profiles several major footwear retailers in India like Red Tape, Reliance Footprint, Reebok, Sreeleathers, Khadim's and Bata. Bata is highlighted as the market leader with over 15% organized segment share and targeting all classes through high product variety and promotional strategies like discounts, gifts and exchange policies.
This document discusses shoes and the shoe manufacturing process. It begins by defining shoes and their purposes, then lists the main types of shoes - boots, athletic shoes, and dress/casual shoes. It describes the parts of shoes. The remainder of the document details the multi-step shoe manufacturing process, from cutting and closing the upper, to lasting, sole stitching, heeling, finishing, and packing. Key steps include clicking, closing, skiving, sewing, lasting, sole stitching, heeling, suede cleaning, polishing and packing.
Bata India is the largest footwear retailer and manufacturer in India with over 1250 stores across 500 cities. It was founded in 1931 in Kolkata and has since established itself as the most recognized footwear brand in the country. Bata sells over 45 million pairs of shoes annually through its retail stores and large distribution network. It operates 5 manufacturing plants and employs over 6800 people. While it faces competition from local and foreign brands, Bata has maintained its brand recognition and market leadership in India through affordable prices and wide availability.
Nike is an American corporation that designs, develops, and markets athletic footwear, apparel, equipment, and accessories. It was founded in 1964 and is headquartered near Portland, Oregon. Philip Knight co-founded the company and served as chairman, while Mark Parker currently serves as CEO. Nike utilizes various marketing strategies like celebrity endorsements and sponsorships to promote its products and maintains a strong brand image. However, these strategies also carry risks if market and consumer trends change rapidly. Nike must continue innovating and adapting to stay ahead of competitors in the sportswear industry.
The document provides an introduction to fashion marketing, defining key terms and concepts. It discusses definitions of marketing from various sources and what fashion marketing entails. The marketing mix of product, price, place and promotion is explained as well as key marketing functions like market research, financing, pricing, promotion, product management and distribution. Two views of fashion marketing - design-centered vs marketing-centered - are presented, along with the importance of merchandising in the fashion industry.
This document provides an overview of customer satisfaction, including definitions, importance to businesses, and methods for measuring customer satisfaction. Some key points:
1. Customer satisfaction is when a customer's expectations of a product or service have been met or exceeded, leading to loyalty and repeat purchases. It is important for businesses to measure satisfaction.
2. Methods for measuring satisfaction include surveys, questionnaires, and analyzing complaints. The goals are to identify areas for improvement and maintain satisfied customers.
3. The document outlines the objectives, need, and methodology for a study on customer satisfaction with a clothing brand. It aims to understand customer opinions on products and after-sales service.
Nike was founded in 1964 and is now a global leader in athletic footwear and apparel. Headquartered in Oregon, Nike employs over 26,000 people worldwide. Known for its iconic swoosh logo and "Just Do It" slogan, Nike has cultivated an image of excitement, innovation and athleticism through sponsoring major sporting events and iconic athletes. While facing competition from brands like Adidas and Reebok, Nike has maintained the largest market share in the sports industry through strong branding and performance products.
Lux soap has progressed through the stages of its product life cycle in India. In the introduction stage, it focused on creating awareness of the product through selective distribution and promotional activities. In the growth stage, it expanded distribution and increased advertising to attract more customers. Currently in maturity, Lux offers differentiated products and higher prices to maximize profits while maintaining market share through brand advertising featuring celebrities.
Branding begins with the consistency of presentation that becomes the identity of a company. This session comprises deep study of business to business branding.
This document provides information about a case study for an e-commerce website project for the Indian jeans brand Mufti. The primary goals of the project were to incorporate social media content and showcase Mufti's products on a website to enable online sales. The development process took 3 months using agile methodology. Key challenges included designing for compatibility across devices and integrating social media and payment gateways. The project team included developers, a UX architect, project lead and manager. Both the lead developer and designer noted it was a learning experience.
New Balance is a US-based company founded by William J. Riley that aims to be a leading manufacturer of athletic products. It has an 11.6% market share in the US and focuses on quality and technological innovation in its products. New Balance differentiates itself from competitors like Nike and Adidas through superior quality, multiple width options, and mid-price range products. It uses various marketing strategies like partnerships, branding, and product line extensions to grow in the competitive athletic shoe market.
This document provides an overview of Adidas, including its mission, values, sustainability strategy, history, brands, organizational structure, and global operations. The key points are:
- Adidas is a global leader in sporting goods founded in Germany in 1949 and has grown significantly through sponsorships and innovative product design.
- Its mission is to be the global leader in sporting goods with brands built on passion for sports. Core values include performance, passion, integrity, and diversity.
- Sustainability is a priority, with a strategy and programs to reduce environmental impact, ensure ethical supply chain standards, and contribute positively to communities.
- The document details Adidas' brands, organizational structure, and global presence
Puma is a major global sportswear brand founded in Germany in 1924. It is currently the third largest sportswear manufacturer in the world. Some key points in Puma's history include being originally co-founded by the Dassler brothers before splitting into Puma and Adidas, and being an early innovator in European football shoes and sustainability practices. Today, Puma seeks to position itself as a fashionable brand for young adults through strategic partnerships, celebrity endorsements, and new performance-focused product lines. Its objectives are to increase various brand metrics like online presence, perception, and market share through an integrated marketing strategy.
The document summarizes a business plan for a shoe laundry and repair service called Orchid Shoe Laundry. It will offer pickup and delivery of shoes for cleaning and repairs. The target market is businessmen and hotel/restaurant staff and guests who need convenient shoe care. Competitors include laundry services and cobblers. The business aims to differentiate itself through quick pickup/delivery and partnerships with hotels/restaurants. The marketing strategy discusses segmentation, positioning, and the marketing mix of product, price, promotion and place. Porter's five forces model and contingency planning are also summarized.
This document discusses different types of sales promotions. It describes consumer sales promotions and trade promotions, noting that consumer promotions target end users to encourage purchases. Some key consumer promotion tools discussed include free samples, coupons, percent-off discounts, bonus packs, refunds/rebates, premiums, and contests/sweepstakes. Each tool is described in terms of its pros and cons. Characteristics of effective consumer promotions include encouraging trial purchases and brand preference while stimulating sales and preventing competition.
The document summarizes the supply chain of a shoe manufacturing firm. It describes the key suppliers and distributors, production process, target markets, product features, and strategies for the firm. The supply chain involves procuring raw materials from leather and thread suppliers. Production involves cutting, sewing, fitting, and finishing. The target market is people with diabetes in Hyderabad. Features include lightweight and breathable shoes. The strategies discussed include buyer-supplier relationships, demand forecasting, and distribution through local retailers.
This document discusses several topics related to quality including:
1. Concept of quality in manufacturing which involves meeting standards to achieve uniformity and satisfy customer requirements. Quality is defined as meeting stated or implied needs.
2. Significance of quality including customer loyalty, brand reputation, reduced costs from fewer returns.
3. Steps a leader can take to create or change an organizational culture including assessing the current culture, envisioning a new culture, and modeling the desired culture.
internal and external analysis of BATA India Limited as well as reason for not performing good despite new positioning. strategy for better performance
Reliance Industries launched its online fashion portal Ajio.com in 2016. Ajio offers a wide range of clothing, footwear, and accessories. It aims to provide the latest fashion trends to customers aged 18-35. Ajio has a strong social media presence with over 1.6 million Facebook followers and 349,000 YouTube subscribers. It runs campaigns featuring celebrities and influencers to engage customers. Industry analysts predict the online fashion market in India will grow significantly in the coming years, presenting opportunities for Ajio to expand.
- Peter England was launched in 1997 in India to tap into the growing mid-price men's shirt market. It aimed to establish itself as a quality national brand without relying on marketing gimmicks.
- Through insightful advertising highlighting quality and affordable pricing, and a wide distribution network, Peter England was able to simplify the shopping experience for price-conscious consumers and became India's largest selling shirt brand.
- Over time it expanded its product range and established strong brand loyalty through consistent branding that highlighted fashionable styles at honest prices.
- India is the second largest global producer of footwear after China, with the Indian footwear market projected to see 12% annual growth reaching $8 billion in sales.
- Skechers is an American footwear brand incorporated in 1992 that designs and markets lifestyle and performance footwear for men, women, and children.
- Skechers aims to be the second largest sportswear brand in India and has four reportable segments: domestic wholesale, international wholesale, retail, and e-commerce.
Skechers is a clothing company founded in 1992 in the USA that focuses on casual and active footwear. The company's main objective is controlled growth while becoming a leading footwear brand. Skechers serves the casual footwear market with styles for men, women, and children. It has over 3,500 store locations in 160 countries, with operating income of $518.4 million and net income of $346.6 million. The document recommends Skechers focus more on Asian markets and expand into other product categories like watches and clothes.
The document summarizes the footwear industry and retail market in India. It states that India is the second largest global footwear producer but 95% of production is for domestic demand. While per capita consumption is growing, it remains below developed markets. It then profiles several major footwear retailers in India like Red Tape, Reliance Footprint, Reebok, Sreeleathers, Khadim's and Bata. Bata is highlighted as the market leader with over 15% organized segment share and targeting all classes through high product variety and promotional strategies like discounts, gifts and exchange policies.
This document discusses shoes and the shoe manufacturing process. It begins by defining shoes and their purposes, then lists the main types of shoes - boots, athletic shoes, and dress/casual shoes. It describes the parts of shoes. The remainder of the document details the multi-step shoe manufacturing process, from cutting and closing the upper, to lasting, sole stitching, heeling, finishing, and packing. Key steps include clicking, closing, skiving, sewing, lasting, sole stitching, heeling, suede cleaning, polishing and packing.
Bata India is the largest footwear retailer and manufacturer in India with over 1250 stores across 500 cities. It was founded in 1931 in Kolkata and has since established itself as the most recognized footwear brand in the country. Bata sells over 45 million pairs of shoes annually through its retail stores and large distribution network. It operates 5 manufacturing plants and employs over 6800 people. While it faces competition from local and foreign brands, Bata has maintained its brand recognition and market leadership in India through affordable prices and wide availability.
Nike is an American corporation that designs, develops, and markets athletic footwear, apparel, equipment, and accessories. It was founded in 1964 and is headquartered near Portland, Oregon. Philip Knight co-founded the company and served as chairman, while Mark Parker currently serves as CEO. Nike utilizes various marketing strategies like celebrity endorsements and sponsorships to promote its products and maintains a strong brand image. However, these strategies also carry risks if market and consumer trends change rapidly. Nike must continue innovating and adapting to stay ahead of competitors in the sportswear industry.
The document provides an introduction to fashion marketing, defining key terms and concepts. It discusses definitions of marketing from various sources and what fashion marketing entails. The marketing mix of product, price, place and promotion is explained as well as key marketing functions like market research, financing, pricing, promotion, product management and distribution. Two views of fashion marketing - design-centered vs marketing-centered - are presented, along with the importance of merchandising in the fashion industry.
This document provides an overview of customer satisfaction, including definitions, importance to businesses, and methods for measuring customer satisfaction. Some key points:
1. Customer satisfaction is when a customer's expectations of a product or service have been met or exceeded, leading to loyalty and repeat purchases. It is important for businesses to measure satisfaction.
2. Methods for measuring satisfaction include surveys, questionnaires, and analyzing complaints. The goals are to identify areas for improvement and maintain satisfied customers.
3. The document outlines the objectives, need, and methodology for a study on customer satisfaction with a clothing brand. It aims to understand customer opinions on products and after-sales service.
Nike was founded in 1964 and is now a global leader in athletic footwear and apparel. Headquartered in Oregon, Nike employs over 26,000 people worldwide. Known for its iconic swoosh logo and "Just Do It" slogan, Nike has cultivated an image of excitement, innovation and athleticism through sponsoring major sporting events and iconic athletes. While facing competition from brands like Adidas and Reebok, Nike has maintained the largest market share in the sports industry through strong branding and performance products.
Lux soap has progressed through the stages of its product life cycle in India. In the introduction stage, it focused on creating awareness of the product through selective distribution and promotional activities. In the growth stage, it expanded distribution and increased advertising to attract more customers. Currently in maturity, Lux offers differentiated products and higher prices to maximize profits while maintaining market share through brand advertising featuring celebrities.
Branding begins with the consistency of presentation that becomes the identity of a company. This session comprises deep study of business to business branding.
This document provides information about a case study for an e-commerce website project for the Indian jeans brand Mufti. The primary goals of the project were to incorporate social media content and showcase Mufti's products on a website to enable online sales. The development process took 3 months using agile methodology. Key challenges included designing for compatibility across devices and integrating social media and payment gateways. The project team included developers, a UX architect, project lead and manager. Both the lead developer and designer noted it was a learning experience.
New Balance is a US-based company founded by William J. Riley that aims to be a leading manufacturer of athletic products. It has an 11.6% market share in the US and focuses on quality and technological innovation in its products. New Balance differentiates itself from competitors like Nike and Adidas through superior quality, multiple width options, and mid-price range products. It uses various marketing strategies like partnerships, branding, and product line extensions to grow in the competitive athletic shoe market.
This document provides an overview of Adidas, including its mission, values, sustainability strategy, history, brands, organizational structure, and global operations. The key points are:
- Adidas is a global leader in sporting goods founded in Germany in 1949 and has grown significantly through sponsorships and innovative product design.
- Its mission is to be the global leader in sporting goods with brands built on passion for sports. Core values include performance, passion, integrity, and diversity.
- Sustainability is a priority, with a strategy and programs to reduce environmental impact, ensure ethical supply chain standards, and contribute positively to communities.
- The document details Adidas' brands, organizational structure, and global presence
Puma is a major global sportswear brand founded in Germany in 1924. It is currently the third largest sportswear manufacturer in the world. Some key points in Puma's history include being originally co-founded by the Dassler brothers before splitting into Puma and Adidas, and being an early innovator in European football shoes and sustainability practices. Today, Puma seeks to position itself as a fashionable brand for young adults through strategic partnerships, celebrity endorsements, and new performance-focused product lines. Its objectives are to increase various brand metrics like online presence, perception, and market share through an integrated marketing strategy.
The document summarizes a business plan for a shoe laundry and repair service called Orchid Shoe Laundry. It will offer pickup and delivery of shoes for cleaning and repairs. The target market is businessmen and hotel/restaurant staff and guests who need convenient shoe care. Competitors include laundry services and cobblers. The business aims to differentiate itself through quick pickup/delivery and partnerships with hotels/restaurants. The marketing strategy discusses segmentation, positioning, and the marketing mix of product, price, promotion and place. Porter's five forces model and contingency planning are also summarized.
This document discusses different types of sales promotions. It describes consumer sales promotions and trade promotions, noting that consumer promotions target end users to encourage purchases. Some key consumer promotion tools discussed include free samples, coupons, percent-off discounts, bonus packs, refunds/rebates, premiums, and contests/sweepstakes. Each tool is described in terms of its pros and cons. Characteristics of effective consumer promotions include encouraging trial purchases and brand preference while stimulating sales and preventing competition.
The document summarizes the supply chain of a shoe manufacturing firm. It describes the key suppliers and distributors, production process, target markets, product features, and strategies for the firm. The supply chain involves procuring raw materials from leather and thread suppliers. Production involves cutting, sewing, fitting, and finishing. The target market is people with diabetes in Hyderabad. Features include lightweight and breathable shoes. The strategies discussed include buyer-supplier relationships, demand forecasting, and distribution through local retailers.
This document discusses several topics related to quality including:
1. Concept of quality in manufacturing which involves meeting standards to achieve uniformity and satisfy customer requirements. Quality is defined as meeting stated or implied needs.
2. Significance of quality including customer loyalty, brand reputation, reduced costs from fewer returns.
3. Steps a leader can take to create or change an organizational culture including assessing the current culture, envisioning a new culture, and modeling the desired culture.
Car Stylo is a proposed car accessories firm that will partner with Hyundai and Maruti Suzuki dealerships to provide accessories to customers. The business plan outlines offering a variety of accessories at affordable prices, including car stereos, mats, steering covers, rear view cameras, seat covers, and LED lights. A team of 4 will initially focus on covering costs while gaining customers in Raigarh, with plans to later expand to Raipur and Bilaspur. Financial projections estimate increasing sales and profits over the first year of operation.
The document discusses the 4Ms of operations - methods, manpower, machines, and materials. It describes each of these operational aspects in detail. For methods, it discusses processes for manufacturing goods and delivering services, including standard operating procedures. For manpower, it covers job descriptions, employee qualifications, and hiring the right people. For machines, it addresses technology used in business operations. And for materials, it discusses supply chain management and resources used to create products or services. The 4Ms provide an operational framework for effectively running a business.
Bata is a large shoe company that produces 110,000 pairs of shoes and sandals daily in two manufacturing facilities. It analyzes its business environment, which includes factors like competition, technology, laws, and economic trends. Bata has its own tannery that provides 20-30% of raw materials and follows just-in-time practices. It owns vehicles for logistics and can deliver products within 24 hours using a central distribution center. Bata also has robust human resources, procurement, and technology functions to support its operations.
The document provides details about a new product launch report for a company that will manufacture hybrid cars locally. It discusses the company name "Fusion", their tagline "Save Fuel, Save Energy, Save Environment", and their vision to develop eco-friendly vehicles through improved technology. It also outlines the target market, production and manufacturing processes, and financial plans for the new company.
Paradox Cycle Industry Ltd. is proposing to start a bicycle manufacturing business in Bangladesh. The business plan outlines their marketing, operations, organization, and financial plans. Key aspects include manufacturing bicycles and accessories to sell directly to consumers online and through distributors. The plan discusses competitors, production processes, management structure, social responsibility initiatives, and projected financial statements for the first three years. The goal is to become a sustainable and profitable bicycle manufacturer.
The document outlines 7 ways to revive India's labour market and livelihoods in a post-COVID world, including loosening fiscal restraints to support businesses, providing wage subsidies, enabling universal social safety nets, simplifying tax compliance, prioritizing education access, and finalizing clear labour codes.
How to create a pitch deck - Sequoia Capital Pitch Deck TemplateAhmad El-Saeed
This document provides guidance on creating an effective pitch deck, outlining the key sections to include such as company purpose, problem, solution, market size, competition, product, business model, team, and financials. Each section is then described in more detail, with recommendations on what specific information and analysis to present. Key recommendations include defining the company's mission, describing customer pain points, demonstrating the value proposition to address those pains, analyzing market trends and size, researching competitors, and providing details on the product, revenue model, team experience and financial projections.
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Dynamic Sportswear Company is a multinational sock manufacturer based in Pakistan with annual revenue of 1.5 billion. It has over 3000 employees divided across various departments including production, quality assurance, marketing and HR. The company utilizes a functional departmentalization structure and people-oriented culture. It employs Management by Objectives where goals are determined jointly by managers and employees. Motivation strategies vary by employee type from job challenges for professionals to recognition programs for low-skilled workers. A SWOT analysis revealed strengths in international markets but weaknesses in uneducated staff and threats from competitors.
This document introduces various business improvement tools and methods. It discusses Nav Kukadia and Integral8 which help companies with process improvements. Common tools include 5S, identifying 7 wastes, understanding the voice of the customer, and applying the 80/20 rule. Lean Sigma methods like DMAIC and SIPOC are also overviewed. The objective is to help businesses drive new opportunities by adopting these tools to increase efficiency, reduce costs, improve customer loyalty and innovation.
This document provides information about fully solved assignments available for purchase for the MBA Supply Chain Management semester 3 course. It includes 6 questions from the course assignments on topics like inventory management techniques, supplier assessment, distribution strategies, e-procurement, factors for mass customization, and components of decision support systems. Students are instructed to send their semester and specialization details to the provided email or call the phone number to receive the solved assignments.
The document outlines Lean Six Sigma techniques for inventory management, including using the DMAIC process and tools like SIPOC charts and identifying key process outputs (KPOVs) by translating customer requirements and analyzing the voice of the customer (VOC). It provides examples and templates for segmenting customers, developing critical customer requirements (CCRs), and measuring inputs, processes, and outputs on a SIPOC chart to help define and validate an inventory management improvement project.
Impact of electronic commerce in marketing and brand developingIAEME Publication
This document summarizes a paper presented at the International Conference on Emerging Trends in Engineering and Management. The paper discusses the impact of electronic commerce on marketing and brand development. It notes that electronic commerce allows businesses to reduce costs by eliminating physical storefronts and operating online 24/7. Brands play an important role in electronic commerce by helping customers identify quality and value. The paper also examines strategies for creating an effective online presence and leveraging brands on the web. It concludes that electronic commerce provides cost-effective ways for businesses to identify, market to, and build relationships with customers compared to traditional commerce methods.
The document summarizes Toyota's supply chain management. It discusses how Toyota sources parts from local suppliers in a team-based approach to compensate for workload. Toyota focuses on long-term supplier relationships based on cooperation and teamwork. It also describes Toyota's just-in-time production system and continuous improvements in quality, waste reduction, and leveled production. Finally, it discusses Toyota's distribution network of 5000 dealers and 120,000 employees worldwide and its strategy of working with one distributor in each country to jointly prosper.
This document provides a marketing research project report on Nike conducted by a group of students. It includes an executive summary that overviews the sports shoe industry in India and Nike's target audience and marketing strategies. The report then covers Nike's company profile, recent developments, future plans, and 4Ps. It describes the research methodology used, including objectives, design, questionnaire design, sampling, limitations. Sections also include a SWOT analysis and recommendations. The report aims to analyze Nike's place in the Indian market and suggest ways to increase sales and become the top sports shoe brand in India.
Intro to Product Management and Business Model Canvas (BMC)Mulyadi Oey
A set of slides that I had used to describe what Product Management in general is and how to utilize Business Model Canvas (BMC) to help organizations / startups in finding their product-market fit.
The document provides information about getting fully solved assignments for various semesters and specializations in MBA. It includes contact information to email or call for assistance. It then provides a sample operations management assignment question paper covering topics like operations as a transformation system, opportunity cost, flexible manufacturing, factors to consider for location selection, work force productivity, importance of material handling, Crosby's absolutes of quality, lean operations in service industry, independent demand item techniques, and types of failures in operations. The document serves as an example of the type of assignments available for assistance.
The document discusses various psychological tests used in the employee selection process. It begins by outlining the general steps in employee selection such as ability and personality tests, interviews, and assessment centers. It then describes several specific psychometric tests used to evaluate candidates, including the OPQ32r, SHL tests, Bennett Mechanical Comprehension Test, IQ/achievement tests, Manchester Personality Questionnaire, and Applied Technology Series. The document emphasizes that psychometric tests provide objective, standardized, and valid measures of candidates' abilities, personalities, and potential job success.
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1. THE INDIAN INSTITUTE OF PLANNING AND MANAGEMENT,
AHMEDABAD.
Report submission
ON
CRM
A new business Initiative
The shoe Care business
SUBMITTED TO: -
Madam. Mukta Rae
SUBMITTED BY: -
Pratik Negi
Avinash Singh
Akash goswami
Jigar joshi
Sunil kumar
Harsh patel
Karan patel
2. Project report
ON
the business line selected
And
Innovations that we as a Group
Would like to bring in
The business.
SHOE CARE INDUSTRY:
The secondary findings from various sources
Introduction:
The shoe care market includes a wide range of individual products which are used by consumers to
clean, polish, care for, change the color of, make more comfortable, or otherwise extend the life of
various forms of footwear, including shoes and boots made from leather, suede or synthetic
materials, as well as training/sports/casual footwear.
Segmentation:
The three main categories of shoe care products are as follows:
(a) Chemical products: Comprising polishes of various types (pastes, liquids, creams etc), desalters,
color changers/dyes, soaps and shampoos, deodorizers
(b) Insoles: Comprising inserts to improve the fit or comfort of footwear, to provide an anti-slip action
(c) Accessories: Comprising shapers, laces, brushes, dusters.
Demand for shoe polish products has been stagnant, one reason being a switch from formal leather
shoes to other non maintenance material shoes, another being reduced interest on the part of
consumers in the appearance of their shoes. Overall demand is relatively insensitive to price, and
because the products are an infrequent purchase, and the items are comparatively low-priced,
3. consumers tend not to shop around or be sensitive to differences in price between retail outlets.
• The range of applied shoe care and shoe polish products available within India
• Consumer demand
• Brand loyalty and advertising in the market for shoe polish products
• the size and structure of the market for shoe polish products markets
• Competition and industry pricing.
[The market for applied shoe care and shoe polish products is small in comparison with many other
consumer products and one on which there is limited published information available.]
Proper functions that have to be performed for shoe care
• Remove Grass stains, Grease, Oil, Food, Tar, Dust, Paint
• Bring Shine
• Restore Gloss
• Improve the life of the footwear by nourishing the material
Secondary Research from internet+ blogs + SSI:
1.The various Shoe type material available in the market are
• Leather
• Canvass
• Smooth leather
• Suede
• Nubuck
• Nylon mesh
2. The various footwear available in the markets are:
• Maujri
• Athletic
• Skets
• Sandals
• Floaters
• Casual wear
• Slippers
• Sportswear
• Outdoor
• Hiking and trekking
• Formal wear
4. 3. Broadly in India there are 2 types of shoe care:
• Wax polish
• Liquid polish
4. Leather industry is shifting to the non leather industry which is keeping in with the current trends
and fashions. They are maintenance free and require no shoe care.
5. Occasion when people shop most often: (In order of preference)
• Diwali and Id
• Discounts season
• They are April-March (Because of the market trends)
• Sep-Dec is the other peak season due to the festival season
• January and June are off-season
• Semi planned purchase
7. Key drivers for choice of footwear:
• Road Shops – the fashion trends and synchronism with their apparels and comfort ability.
• Branded Shops – Comfort ability and then fashion trends.
Observations:
Some crucial observation in addition
1. There were few, if any, generally perceived quality differences: a tin of black polish, for example,
would not be thought of as having any particularly high or low quality but merely as being useful in
cleaning black shoes.
2. What most of the students look out for is time convenience and are not price conscious as it is an
infrequent purchase
3. They do not lay a major stress on the packaging but the handling and designing
4. Girls do not find any need and requirement to polish their sandals but usually do just use a cloth or
home remedies
5. A very striking observation that has been made is that although that the shoe market is increasing
the shoe care market has been stagnant
5. What’s our business proposal for
Ahmedabad which include CRM & CSR BOTH
Name of the business -- [ PAKSH – AJ ] shoe maintenance
Geographical presence -- Ahmedabad ( Gujarat)
Covered market -- 4 classes of society
Segment of market -- all 6 zones of Ahmedabad
Workers and labor force -- cobblers of all area and rag pickers ( 6 management head)
Compensation and wages -- according to standards set and plus CSR help.
Task defined and business proposal
{ Shoes + floaters + sleepers + etc } Target Market.
What is paksh—aj ?
P – Prompt service
A-- Anytime
K – Knowledge of your product
S – Serviceable
H—humble
A -- Anywhere
J—just in time
Areas covered according to the Ahmedabad geography
Lower middle class Upper middle class Middle class Niche class
maninagar
SG highway
& satellite
CG road
and
N-pura
Chandkheda
&
D.cabin
Area –
opposite
the river
Vadaj +
area
132 ring
road +
area
6. Key salient points
1. Every area will have a governing head by any one of we team mates.
2. Personalized approach and catering needs of every area.
3. No grievances ( tagging in Mumbai dabbawala style )
4. Employing and catering to all rag pickers and cobblers.
What business lines we cater to
a> Shoe repair
b> AMC
c> Shoe maintenance
d> Jibs and heels + laces
e> Gluing stitching and nailing in
f> Base and customized shoe production.
Mode of operation
Every strategic location will have 6 vending vans
Every strategic location will have 5 place of repair with 15 hours of operations
Every cobbler will be tried to hook into the hub.
Every area will have a rag pickers as collection agents ( paid basis) for DTD collection.
Real time repairs will be done at repair places.
Every place will have a complete supervisor back up
Grievance team sitting up for any customer complaint.
Level of workforce
7 team heads for every area
3 Area coordinator
(For every area)
Collection agents +
cobblers
Customer care unit
1 TL + 15 call center
executives
DIRECTOR
Supply Chain (central
Head)
7 team heads for
Every area
Main factory where all the repairs
And
Maintenance work would be carried out
7. Charges & customer payments
Footwear charges {annual maintenance contract}
o Footwear MRP – [ > 50] – [ no AMC]
o 50 – 300 [ no AMC ] We provide 1 time solution to the
o 300- 1000 [ 5 rs – a month] Shoe problems
o 1000- 3000 [ 10 rs – a month ]
o 3000 – 10000 [ 20 rs – a month ]
Single time damages -- On the Spot payment
Real time Repairs – On the Spot Payment
Freight Charges – only for special footwear repairs (those require factory repairs)
CSR and CRM Used
Rag picker used as collection agents
1 TL and 15 call center executives
C- DBASE – customer data base maintenance and ( oracle database used for record storage)
Using promotional message and sign boards for advertising
Local TV and slip ins used for promotion
We believe in WOM [ word of mouth publicity] – so customer is the god.
Customer feedback and regular customer checks and asking customers for AMC pitching.
Asking customers for continuous feedback and including customer in spreading the news.
**- this is just an overview of the business line and the proposal that we will be pitching in for the new
business line. But the overall draft of the business needs a much more concrete research that needs to be
done and plus major factors that will be considered for the outlining the business and major facts that have
to be scrutinized before placing it in perfections
Factors that need to be checked very minutely
For laying the foundation of the business
Supply chain needs to be checked
Adding people to the line who think of welfare first
Asking people that this is a business for the people from the people
Developing target customer base
Scrutinizing and placing customer base ( call center and infra for the same)
Placing infra for the SSI ( small scale industry – setup )
Infra and vehicle for the supply chain
Collaborating various agents for integrating the cobblers
Integrating the rag pickers and asking ( AMC for help)
Developing a PAGH- rakha bazaar kind of step up
Developing links with raw material supplies ( backward integration)
Developing a forwards integration – for various customer base
8. Revenue model proposed
Defining a revenue model for our business will help us to:
1. Stay focused on a niche/middle class and a target audience
2. Give you a foundation for your product or service development plans
3. Provide a foundation for our marketing plans
4. Begin a line of credit or get a loan
5. Raise capital through initial phase and later through networks.
Our business revenue models can be broadly classified into two types.
1. Revenue from conventional b2c and c2c [if we include networking in later stages] business
models. b2b [future innovations when the company reaches its peak]
2. Revenue from customer and revenue from agents if getting involved.
HEREBY We have prepared the Excel tabulation for the proposed business revenue model in
the attached file with the document
QUESTIONAIRE For primary research
Questioners for the opening of a
Revolutionary service at your door step
SHOE care in Ahmedabad and future trends
Hello sir/madam,
We are currently conducting a survey on strategies for shoe care in
Ahmedabad and future trends; on the behalf of your given information we can
understand and analyze that what strategies should be taken to make people
aware for shoe care and would help us to analyze the market needs and
demands. Therefore we request you to spare some of your precious time to
answer the following questions.
9. (Disclaimer: Information which is providing by you will not be utilized by any
means and will be kept discreet)
{ Demographic information }
Name- _______________________________________
AREA – ( Ahmedabad )_________________________
Age:
15 – 20
20 – 25
25 – 30
30 – 35
35 – Above
Gender: Male Female
Occupation:
Service
Business
Housewife
Student
Others
Income:
10000- 15000
15000-20000
20000-25000
25000-30000
30000- above.
10. Telephone no. (residence ________________),(office_______________),
(Mobile____________________)
Email ID (_______________@____________________)
1> do you care for the footwear that you use daily or specifically?
Ans. 1. YES ( ) (please tick your Preferences)
2 No ( )
3. Sometime ( )
If yes what category of vehicle you use (please tick your Preferences)
1. Party wear shoes/sandals ( )
2. Daily use ( )
3. Multi use footwear ( )
4. Only Branded ( )
5. Both branded as well as unbranded ( )
6. I care for them at any cost ( )
2>. Where do you use your precious footwear?
Ans :-- 1> Personal use/ office use ( )
2> party use ( )
3> anywhere ( )
4> other please specify ______________________
3>—what is your preferred location in your area for footwear purchase?
11. Sol—
A________________________
B________________________
C________________________
D________________________
4>. Tell me do agree with the statement one (1) or statement (2)
Statement 1 – You must care for your footwear
Statement 2 – its only waste of time but sometimes it is useful to mend the high priced
footwear.
Response:
A> Agree with the first
B> Agree with the second
C> No opinion
5>. Brand which you know?
Ans: please write
___________________
___________________
___________________
___________________
___________________
___________________
IF any sub-brands or local preferred shops please specify
_________________
_________________
_________________
why( please specify)
________________________________________________________________
6>. Are you aware of the best places of footwear repair and maintenance in your area?
12. Ans: -- please tick
1. Yes ( )
2. No ( )
IF yes where do you go for a the repair
o high class repair ( )
o local cobbler ( )
o showroom ( )
o anywhere else ( please specify_______________________________)
7> Are you a user/consumer of branded footwear? If any please specify?
Ans :-- 1> yes ( ) please specify _________________
2> No ( )
8>. Type of footwear used or proffered by you?
Ans: -- please tick
1. shoes ( )
2. sandals ( )
3. chappals ( )
4. high heels ( )
5. boots ( )
6. stilettos ( )
7. leather footwear( )
8. OTHERS please specify ( ___________________ )
9>. When you buy the footwear it must be?
Ans : Please rank on a scale of 1 to 5 (1 being the lowest and 5 the highest)
1. Value for money _____
2. Looks must be there _____
3. Comfort _____
4. low in budget _____
13. 5. Spare availability _____
6. Overall satisfaction _____
7. Other please specify ( _____________________ )
10>. On what norms would you like to replace your current footwear with branded one?
Ans Please tick on the available options
1 2 3 4
# Price ( ) ( ) ( ) ( )
# Environment and trend ( ) ( ) ( ) ( )
# Saves money ( ) ( ) ( ) ( )
# Serve my needs while commuting ( ) ( ) ( ) ( )
# Satisfaction from product ( ) ( ) ( ) ( )
# Quality of footwear used most often ( ) ( ) ( ) ( )
11>How much money you spend to maintain your footwear in a year if you k now please tell a rough
figure or else monthly estimate?
Sol—A> monthly Rs________________
B> yearly Rs_________________
Any comments
____________________________________________________________________________
____________________________________________________________________________
12>. What type of marketing strategy would be best for making penetration in this segment?
Ans :
Strongly agree Agree Can’t say Disagree
14. Advertisement is
the only possible
way.
Educating people
about the
availability of
such service
Co branding/and
collaboration with
stores+ brands +
local footwear
manufacturer
compensating
with prices and
charges
13>. Thanks for your feedback? Would you like to comment something on the ―PAKSH-AJ shoe
maintenance and repair services coming in your area?
Ans ____________________________________________________________________________
____________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
Thanks: -- For the cooperation and time that you have spent with us, it will
certainly guide us in our overall understanding of the project, and will certainly show
us the best path out, for the completion of the project, your inputs are highly
honored.
15. Submitted by
Pratik Negi
Avinash Singh
Akash goswami
Jigar joshi
Sunil kumar
Harsh patel
Karan patel
A
PAKSH-AJ
Initiative
Soon knocking
Your door