SlideShare a Scribd company logo
 Early 2009 Sushil Munekar and team 
ventured into Dhobhi ghats of Mumbai 
 They were awed and at the same time 
frightened at the sight 
 water was murky green color due to overuse 
 dry cleaning was more expensive and then 
they came up with the idea of laundry service
 They give you a clean and efficient wash 
 Very hygienic 
 24 hour service
 SUSHIL MUNGEKAR - MANAGING 
DIRECTOR & CEO 
• Co-founding director of Index Advisory. 
• Total work experience of 13 years. 
• Sushil has spent more than 10 years with Tata 
Motors and Groups.
HARI NAIR –DIRECTOR 
• Currently serving as the Global Managing Director, for Kimberly-Clark’s 
Innovation Center . 
• Hari is a thought leader and expert in applying innovation thinking. 
DANIEL GAY-DIRECTOR 
• Currently Vice President at Kensington Capital Holdings LLC. 
• Dan has been a veteran in venture capital & private equity. 
• Dan has worked with Innosight .
JOSE PETER-DIRECTOR 
• Co-founding director of Index Advisory Private 
Limited. 
• Jose has over 29 years of experience in finance & 
corporate affairs . 
• Jose served as CFO of Tata Motor Finance. 
SCOTT ANTHONY-STRATEGIC ADVISOR 
• Managing partner at Innosight since 2012. 
• Scott has been worked as a advisor in Procter & Gamble, 
Johnson & Johnson, Kraft, General Electric.
• COST TO CUSTOMERS- RS.135/KG, RS 12/CLOTH, RS. 
60/CLOTH 
• COST TO PROVIDER FOR PICKUP AND DELIVERY-ALMOST 
NOTHING, RS. 5/CUSTOMER, RS. 
10/CUSTOMER IF HOME SERVICE PROVIDED 
• MATERIAL QUALITY- INEXPENSIVE SOAPS AND 
FREE WATER, COST SAVING KIOSK TECHNIQUES, 
GOOD QUALITY MATERIAL USED 
• VALUE ADDED SERVICES- ON CALL AVAILABILITY, 
ON CALL AND QUALITY PACKING, ON CALL AND 
QUALITY PACKING 
• MARKETING COSTS- NIL, HIGH, HIGH
 Laundry Specialist for your office wear. 
 Delivery within 24hrs 
 Free home pick up and delivery, available all 7 
days of the week
 Use of disinfectants for a "Bacteria Free" 
wash. 
 Steam ironing with wrinkle free packaging
6. Special care for white garments. 
 High quality wash using state-of-art 
machines, fabric-friendly detergents and 
garment specific washing process 
 Use of water softeners for maintaining 
optimum water conditions
 Washing instead of dry cleaning 
 More you give less you pay 
 Steam ironing as a standard feature 
 Wrinkle free packaging 
 Service tax of 12.36% extra
 Proper expertise used 
 Best process followed 
 Finest chemicals used 
 Provides hanger or fold options after steam 
ironing of garments 
 Competitive Per garment rate list 
 Service tax of 12.36% extra
 No monthly limitations 
 Completely cashless 
 All in one pack 
 Attractive Add on benefit 
 SMS based intimation 
 Hassle free renewal
 Executive: Laundry worth Rs 2222, now at Rs 
2066 
 Combo: Laundry worth Rs 4444, now at Rs 
3910 
 Family: Laundry worth Rs 8888, now at Rs 
7377 
 Grand: Laundry worth Rs 11111, now at Rs 
8666
 Communication 
 Cross contamination 
 Wet linen storage 
 Dust 
 Car space 
 Maintenance 
 Rework 
 Over services 
 Tunnel jams
 VLS have some advantage because Chamak 
is one of the unique examples of a 
professional laundry services which offers- 
 A hygiene wash 
 Steam ironing 
 Wrinkle free packaging 
 Express services (24 hours delivery) as a 
standard offerings and 
 Convenience of home pick up & delivery of 
laundry.
 VLS have some advantage because Chamak 
is one of the unique examples of a 
professional laundry services which offers- 
 A hygiene wash 
 Steam ironing 
 Wrinkle free packaging 
 Express services (24 hours delivery) as a 
standard offerings and 
 Convenience of home pick up & delivery of 
laundry.
 Infrastructure 
 Methods of Doing Laundry 
 Tradition and Modernisation 
 Charges 
 Competition 
 Value Chain

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Chamakh village laundry services

  • 1.
  • 2.
  • 3.  Early 2009 Sushil Munekar and team ventured into Dhobhi ghats of Mumbai  They were awed and at the same time frightened at the sight  water was murky green color due to overuse  dry cleaning was more expensive and then they came up with the idea of laundry service
  • 4.  They give you a clean and efficient wash  Very hygienic  24 hour service
  • 5.
  • 6.
  • 7.  SUSHIL MUNGEKAR - MANAGING DIRECTOR & CEO • Co-founding director of Index Advisory. • Total work experience of 13 years. • Sushil has spent more than 10 years with Tata Motors and Groups.
  • 8. HARI NAIR –DIRECTOR • Currently serving as the Global Managing Director, for Kimberly-Clark’s Innovation Center . • Hari is a thought leader and expert in applying innovation thinking. DANIEL GAY-DIRECTOR • Currently Vice President at Kensington Capital Holdings LLC. • Dan has been a veteran in venture capital & private equity. • Dan has worked with Innosight .
  • 9. JOSE PETER-DIRECTOR • Co-founding director of Index Advisory Private Limited. • Jose has over 29 years of experience in finance & corporate affairs . • Jose served as CFO of Tata Motor Finance. SCOTT ANTHONY-STRATEGIC ADVISOR • Managing partner at Innosight since 2012. • Scott has been worked as a advisor in Procter & Gamble, Johnson & Johnson, Kraft, General Electric.
  • 10.
  • 11.
  • 12.
  • 13. • COST TO CUSTOMERS- RS.135/KG, RS 12/CLOTH, RS. 60/CLOTH • COST TO PROVIDER FOR PICKUP AND DELIVERY-ALMOST NOTHING, RS. 5/CUSTOMER, RS. 10/CUSTOMER IF HOME SERVICE PROVIDED • MATERIAL QUALITY- INEXPENSIVE SOAPS AND FREE WATER, COST SAVING KIOSK TECHNIQUES, GOOD QUALITY MATERIAL USED • VALUE ADDED SERVICES- ON CALL AVAILABILITY, ON CALL AND QUALITY PACKING, ON CALL AND QUALITY PACKING • MARKETING COSTS- NIL, HIGH, HIGH
  • 14.
  • 15.  Laundry Specialist for your office wear.  Delivery within 24hrs  Free home pick up and delivery, available all 7 days of the week
  • 16.  Use of disinfectants for a "Bacteria Free" wash.  Steam ironing with wrinkle free packaging
  • 17. 6. Special care for white garments.  High quality wash using state-of-art machines, fabric-friendly detergents and garment specific washing process  Use of water softeners for maintaining optimum water conditions
  • 18.
  • 19.  Washing instead of dry cleaning  More you give less you pay  Steam ironing as a standard feature  Wrinkle free packaging  Service tax of 12.36% extra
  • 20.  Proper expertise used  Best process followed  Finest chemicals used  Provides hanger or fold options after steam ironing of garments  Competitive Per garment rate list  Service tax of 12.36% extra
  • 21.
  • 22.
  • 23.  No monthly limitations  Completely cashless  All in one pack  Attractive Add on benefit  SMS based intimation  Hassle free renewal
  • 24.  Executive: Laundry worth Rs 2222, now at Rs 2066  Combo: Laundry worth Rs 4444, now at Rs 3910  Family: Laundry worth Rs 8888, now at Rs 7377  Grand: Laundry worth Rs 11111, now at Rs 8666
  • 25.
  • 26.  Communication  Cross contamination  Wet linen storage  Dust  Car space  Maintenance  Rework  Over services  Tunnel jams
  • 27.  VLS have some advantage because Chamak is one of the unique examples of a professional laundry services which offers-  A hygiene wash  Steam ironing  Wrinkle free packaging  Express services (24 hours delivery) as a standard offerings and  Convenience of home pick up & delivery of laundry.
  • 28.
  • 29.  VLS have some advantage because Chamak is one of the unique examples of a professional laundry services which offers-  A hygiene wash  Steam ironing  Wrinkle free packaging  Express services (24 hours delivery) as a standard offerings and  Convenience of home pick up & delivery of laundry.
  • 30.  Infrastructure  Methods of Doing Laundry  Tradition and Modernisation  Charges  Competition  Value Chain