The document contains a 25 question survey about chocolate consumption habits and brand preferences. It asks respondents about their age, recent chocolate consumption, preferred chocolate types and brands. Questions also cover chocolate purchasing locations and occasions, reasons for consumption, checking ingredients and desired attributes. Respondents are asked to associate Indian chocolate brands with terms and consider chocolate as a gifting option.

1. Questionnaire:
1. How oldare you?
a. Above 25 years
b. Below25 years
2. Whichof the followingsnacksyouhadin the past 2 weeks
a. Chocolate
b. Non-SweetSnacks
c. SweetConfectionery
d. Others
3. If chocolate,can yourecall whichone it was?
a. Dairy Milk
b. Perk
c. Munch
d. Gems
e.Others
4. What type of chocolates doyou prefer?
a. Small Individual Chocolates
b. Chocolate Bars
c. Dark Chocolate
d. MilkBased
5. Can youprovide a reasonforthispreference
6. Do youstock any kindsof sweetsathome?
a) Yes
b) No
7. Do you stockchocolatesalwaysat yourhome?
a. Yes
b. No
8. What isone mainreasonoutof the followingforyouto have chocolates?
a. Hunger
b. Relaxation/Time Pass
c. Celebration
d. Romance
e.Others
9. From where doyoupreferbuyingChocolates?
a. Grocery Stores
b. SuperMarkets
c. Chemist

2. 10. What type of Chocolate-Eateryouare?
a. Planner(If youplanyourbuyingof chocolatesbefore goingtoa store)
b. Purposeful(If youpreferfew brandsalwaysoverothersorbuychocolateswhentheyare
on Sale)
c. Spontaneous(Youjustenjoychocolatesorbuya new brandjustto try it)
11. You eatchocolatesbecause it:
a. satisfieshungerbetweenmeals
b. satisfiesyourcraving
c. providesnutrition
12. Have you everreplacedameal withchocolate?
a. Yes
b. No
13. You alwayscheckthe ingredientsbefore buyingyourchocolate?
a. Yes
b. No
14. You wantyour chocolate tobe: (Multiple Selectionsallowed)
a. Highin Nutrition
b. Filling
c. Rich inCocoa
15. Out of the followingitems,whichone will yougiftyourfriendsandfamilyduringfestivals?
a. Sweets
b. GiftItems
c. Chocolates
d. Others
16. How oftendoyoueat chocolates?
a) Daily
b) Occasionally
c) Onlywhenreceivedasagift
d) On festival days
17. What time of day do youpreferhavingchocolates?
a. Morning
b. Afternoon
c. Evening
d. Night
e.Anytime
18. What isthe firstthingthatcomesto your mindwhenyouhear‘DairyMilk’?
a) Sweet
b) Happiness
c) Sharing
d) None of the above

3. 19. Do you considerchocolatesagoodgiftingoption?
a)Yes
b) No
c) Don’tknow
20. Whichchocolate wouldyoubuyto celebrate yoursuccess?
a) Kitkat
b) Perk
c) 5 star
d) Dairy Milk
e) None of the above
21. Whichof these brandsdoyou findbesttoshare and eat?
a) Kitkat
b) Perk
c) 5 star
d) Dairy Milk
e) None of the above
22. Whichof these brandsdoyou thinkisbestlooking?
a) Kitkat
b) Perk
c) 5 star
d) Dairy Milk
e) None of the above
23. Anyrecentadvertisementforchocolatesyouparticularlyliked?
24. Whichchocolate brandin Indiawouldyouassociate withthese terms?
a. Luxury –
b. Classy-
c. Family-
d. Pride –
e. Romance-
f. Sharing–
25. Do youthinkit’sa goodideato stockchocolatesat home?
a) Yes
b) No