Online Brand and Reputation Management Pub Con South Krista Neher
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Presentation on Online Brand and Reputation management - What is a brand, how to manage it, how to track it and how to respond to negative interactions.
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![Like it or not, you have a brand. ,[object Object],[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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The presentation explains the importance of practices of online reputation marketing. Online brand identity is the lifeblood for brands to thrive in the business competition. Business reputation is all about online reviews, comments and likes. One negative review can tarnish years of service & reputation built by brands. The PPT explains tools and dynamic ways how brands should safeguard them on the digital platform from wrong perceptions that can lead to bad online brand image.Protect Your Brand in the Conversation Age
This document discusses best practices for brand management and protecting brands in the social media age. It notes that most people don't trust companies' marketing and communications and instead trust recommendations from other people. It emphasizes the importance of listening to online conversations, acting on what you learn, and being prepared to quickly respond to any online crises. It also stresses that offline experiences impact online reputation and brands are built from the inside-out through employee communications and engagement.
Protect Your Brand in the Conversation Age
This document discusses best practices for brand management and reputation protection in social media. It notes that most people don't trust companies' marketing and communications and instead trust recommendations from other people. It emphasizes the importance of listening to online conversations, acting on what you hear, and being prepared to quickly respond to any online crises. It also stresses that offline experiences impact online reputation and brands are built from the inside-out through employee communications and engagement.
The Nuts and Bolts of Social Media
Many understand that to grow their business, they need have to a solid marketing plan. However, business owners wear a lot of hats and often push marketing to the bottom of the ‘to-do list.’ Many also know they need to get serious about adding social media into the marketing mix, but are not sure where to start and become overwhelmed by the process.
Making it Happen will show you how to market your business by:
Understanding the marketing pie and incorporating the social media slice
Targeting the ideal client and creating powerful content
Establishing the mechanics of branding and consistency
Engaging in best practices
Managing an online presence to minimize time and maximize results
Why Your Saas Marketing Sucks (and how to fix it)
Rand's presentation from RECUR 2018 on how to address many of the core issues that cause SaaS marketing to go off the rails.
7 Easy Steps to Turbocharge Your Online Brand
Know-how and tools that you’ll need to build and maintain a powerful and rewarding personal or business brand on the Internet:
- What is Online Brand Management?
- How to get super targeted traffic?
- What web properties you need to have online?
- Automate content creation like a pro.
- All you need to know about SEO for local branding.
Jennifer Neeley Presentation 2
The document provides guidance on creating an effective social media strategy. It recommends starting by listening to customers and prospects to understand their needs and feedback. It also stresses the importance of knowing your target audience and using search engine optimization to be found online. The document advises having quality content across channels to engage users and allow them to share. It suggests choosing the right social networks for your business and branding your social media presence consistently. Finally, it emphasizes the need to have social media policies and guidelines for handling user comments.
The Good, the Bad, and the Ugly: Online Reputation Management
Marine Retail University, Boston, Jan. 14, 2015.
If you're not managing your online reputation, you have no idea what people are saying about your company. Learn how to use social media, directory listings and more to guide the conversations people are having about your business.
Executive presence
Talks about executive presence and personal branding, online presence and ways to enhance it, executive presence for CEO's and Do's and don'ts
Ten Keys to using Social Media Successfully - LIW 2010
This document provides an overview of social media and tips for businesses. It discusses what social media is, how businesses can use various platforms like Facebook, Twitter, blogs and video/photo sharing to engage customers and generate leads. The key tips for success are to experiment personally first, make a strategic plan, listen to customers, be transparent and honest, share valuable content generously, and accept that no one can do social media alone. Measurement of engagement and sales metrics is also recommended.
Twitter For Business Workshop
This document outlines the key points from a Twitter training workshop, including:
1) The workshop covers how businesses can use Twitter for brand awareness, lead generation, and customer retention.
2) Twitter is a social network with over 54 million visitors that allows short message posts and has seen rapid growth.
3) Examples are given of local businesses that have found success on Twitter, and tips are provided on setting up an account, finding people to follow, Twitter jargon, and tools to use.
4) Attendees are encouraged to register for Twitter and provide their username to continue engaging with other workshop participants.
Discover Success With These Simple Track record Management Pointer
Having a positive public perception is important for any business. Without a solid reputation among ...
How To Brand And Market Yourself
The document provides tips for branding and marketing yourself. It emphasizes that in today's business environment, we must all understand the importance of branding ourselves as the CEO of our own company, "Me Inc.". It encourages focusing on your own strengths and using "I" statements to back up your messages. The key is to establish your own brand and have a clear vision of how you want others to see you and describe you behind your back.
Similar to Online Brand and Reputation Management Pub Con South Krista Neher (20)
Online Brand And Reputation Management - American Marketing Association Word ...
Online Brand And Reputation Management - American Marketing Association Word ...
Look Here For Great Assistance With Reputation Management
Look Here For Great Assistance With Reputation Management
Online Reputation Marketing – How Optimizing Brand Presence Impacts your Reve...
Online Reputation Marketing – How Optimizing Brand Presence Impacts your Reve...
The Good, the Bad, and the Ugly: Online Reputation Management
The Good, the Bad, and the Ugly: Online Reputation Management
Ten Keys to using Social Media Successfully - LIW 2010
Ten Keys to using Social Media Successfully - LIW 2010
Discover Success With These Simple Track record Management Pointer
Discover Success With These Simple Track record Management Pointer
More from Krista Neher
Social Media Efficiency - Getting Better Results Faster from Your Social Medi...
Social media can become a HUGE time drain, and if you want to grow your ROI (return on investment) from social media marketing, becoming more efficient is vital. Efficiency in social media focuses on using strategies, workflows and tools that drive real business results.
In this presentation you'll learn:
- How to become more efficient in social media
- How to improve your social media ROI
- Social Media tools to grow your results
- Social media workflows to save time
- How to save time
- How to become more strategic
This social media presentation covers how to become a better social media marketer by executing your social media strategy more efficiently to drive your results.
Want to learn more about social media marketing and how to grow your results? Check out our social media certification:
https://bootcampdigital.com/online-social-media-certification/
Krista Neher is a sought after Social Media Keynote Speaker - if you'd like Krista to speak to your group, or want to have a social media workshop for your organization, contact us at www.bootcampdigital.com or www.kristaneher.com
Social Media for the Travel Industry: What Works NOW?
This document discusses social media strategies for travel businesses. It provides tips on using various social media platforms like Instagram, Facebook, Google+, Pinterest, Twitter, and review sites. Some key recommendations include using photos to increase conversions, reusing Instagram photos on other networks, creating a Google+ local page to help with search engine rankings, using Pinterest to reach customers and planners, using Twitter to connect with influencers, and creating contests and reviewing engagement on Facebook. The overall message is that businesses should have strategic social media presences on major platforms to increase awareness, drive traffic, and get customer reviews.
The Global & International Impact of Social Media: Keynote Presentation by Kr...
This presentation by Krista Neher (www.KristaNeher.com) was presented to inspire and educate students about the global impact that social media can have.
Social media is a powerful tool that has a tremendous impact around the globe. It has helped to initiate change, give voices to the voiceless and drive transparency.
In addition, ANYONE and EVERYONE can make an impact with social media. There are countless teens with millions of views of their YouTube channels. The impact of social media is large, growing and truly global.
Visual Social Media Marketing for Travel and Tourism
This presentation covers visual social media marketing for the travel and tourism industry: hotels, B&Bs, adventure sites, destinations, restaurants, attractions and more.
Discover how social networks like Instagram and Pinterest can be used to grow your business.
Delivered by Krista Neher, professional keynote speaker and CEO of Boot Camp Digital.
Visual Social Media Marketing -- Harnessing Images, Instagram, Infographics a...
Krista Neher (www.KristaNeher.com) author of Visual Social Media Marketing (www.VisualSocialMediaMarketing.com) shares this presentation how how visuals can enhance marketing for businesses.
Discover how Pinterest, Instagram, Infographics and Images can transform your business online.
Visual Social Media Marketing #VSMM
Krista Neher (www.KristaNeher.com), CEO of Boot Camp Digital (www.BootCampDigital.com) provides keynote presentations on Visual Social Media Marketing for organizations of all sizes.
This presentation covers the psychology of how our brands process visuals and images. Next, it dives into the importance of visuals in social media marketing. Having strong visuals on your website is required in the age of visual marketing. This means pinnable images on all of your web pages.
Finally the presentation includes Pinterest, Instagram and Infographics and shares actionable strategies and tips that you can implement to take your social media marketing to the next level.
This presentation is based on the bestselling book Visual Social Media Marketing (www.VisualSocialMediaMarketing) by Krista Neher.
7 Steps to Building a Social Media Training Program
The document outlines a 7 step process for building a social media training program for an organization: 1) Survey your organization, 2) Determine learning objectives, 3) Compare current vs. ideal social media use, 4) Consider available resources, 5) Choose a delivery method, 6) Create and deliver training, 7) Assess the effectiveness of the training program. The training is presented by Krista Neher of Boot Camp Digital and focuses on developing a comprehensive, ongoing social media training approach for organizations.
Social Media for Higher Education (Colleges, Universities)
This document discusses building an effective social media plan. It emphasizes defining goals and understanding audiences. It also provides tips on listening to customers, creating valuable content, and testing strategies. Multiple social media platforms are described, like Instagram, Pinterest, Google+, blogs and video. The document stresses developing a strategic plan and content calendar to connect efforts across channels.
Twitter for Retailers: Retailing in the Age of Twitter
Krista Neher, (www.KristaNeher.com) presented on how retail businesses can use Twitter to drive sales and awareness. Many retailers are slow to use Twitter, because it seems complicated and overwhelming. This presentation shows exactly why retailers should use Twitter, the advantages of Twitter and how to get started.
To learn more about Twitter, check out www.BootCampDigital.com/Twitter
Retail businesses want to generate traffic and sales, and Twitter is a great way to do both. Since Twitter allows businesses to connect with people who don't already follow them (unlike Facebook and LinkedIn), Twitter is the perfect way to connect with new audiences and grow awareness.
Twitter marketing can be difficult for businesses, however once you understand what Twitter is and how it works, the results can be phenomenal. What makes Twitter unique is that it allows businesses to connect with people and join in conversations via search.
For example, if someone on Twitter Tweets about going to your neighborhood, you can Tweet at them with some restaurant or parking tips.
Essentially, Twitter is a powerful discovery tool, especially for retailers.
An additional opportunity for retailers is to use Twitter to get people talking -- encourage your customers and browsers to share their experiences or favorite products.
Instagram for Retail Businesses
Krista Neher (www.KristaNeher.com) presented on how retailers can use Instagram to grow awareness and spark conversations about their products. Since retail is highly visual, Instagram should be an obvious choice for retailers to dive into.
To learn more about Instagram for Business, check out www.BootCampDigital.com/Instagram
This presentation shares:
- What Instagram is and why it matters
- How retailers are using Instagram
- How wholesalers are using Instagram
- How to harness user generated content from Instagram
As a professional social media speaker and the lead trainer at www.BootCampDigital.com, Krista Neher has trained businesses of all sizes and from all industries in how to use Instagram and other visual marketing tools to grow their businesses.
Social Media for Catering and Event Professionals - NACE
I gave this presentation to NACE Cincinnati (National Association for Catering and Event Professionals) covering how these groups can harness the power of social media.
My presentation covers the common social media marketing mistakes that people in this industry make, as well as how to avoid these mistakes. Learn how to avoid these mistakes and importantly how to take your social media to the next level.
Learn more about me at www.KristaNeher.com or my company www.BootCampDigital.com which specializes in social media marketing training.
Don't Change Infront of an Open Window and Other Real World Advice To Use Online
This presentation about Social Media for College Students was delivered by Krista Neher (www.KristaNeher.com) a College Social Media Speaker. Neher speaks on how college students and business professionals can use social media as an asset to build their brand, versus having social media cost them a job.
This presentation shows how college students can:
- Watch out for common mistakes on social media that could cost them a job
- Make a social media presence that impresses potential employers
- Stay safe and make smart choices online
Productivity: Getting More Done Presentation by Krista Neher at NYT Small Bus...
Krista Neher (www.kristaneher.com) CEO of Boot Camp Digital (www.BootCampDigital.com) presented at the Productivity Ninja Panel at the NYT Small Business Summit.
This presentation focuses on the tools and technologies that professionals and business owners can apply to save tremendous amounts of time. If we invest just small amounts of time to learn new tools or technologies we can dramatically improve our productivity.
Thank you to the New York Times and Amex Open Forum for putting on a wonderful event!
Google+ For Business: Report
Boot Camp Digital (www.bootcampdigital.com) a leading provider of social media training brings you a free special report on How Businesses are Using Google+.
Learn how to use Google+ to market your busiess.
CPMA Presentation
Krista Neher, social media keynote speaker (www.KristaNeher.com) gave this presentation to the Canadian Produce Manufacturers Association about how the produce industry can use social media.
Social Media for The Scientific Community (and scientists) AOCS presentation
Krista Neher (www.kristaneher.com) the CEO of Boot Camp Digital gave this presentation at the annual AOCS (Your Global Fats and Oils Connection) at their annual conference in Long Beach California.
Krista presented on how scientists and the scientific community can harness the power of social media to better collaborate and communicate.
This presentation includes:
- Introduction to social media
- Why social media is important
- The changing state of our environment
- How the scientific community can use social media
- Case studies and examples of how the scientific community is using social media to collaborate
- The benefits of social media
Krista Neher is a professional international social media speaker, bestselling author of the Social Media Field Guide, co-author of the first textbook on social media marketing and the CEO of Boot Camp Digital.
How Meeting and Event Planners Can Use Social Media
The document discusses social media strategies for meeting and event planners. It outlines key social media tools like Twitter, Facebook, LinkedIn, and information tools such as webinars and white papers. It emphasizes using hashtags to track event discussions and engage attendees. It also recommends using these tools to build long-term relationships beyond events through content sharing and promotions. While social media is important, the document advises starting with just a few effective strategies rather than many ineffective ones.
Home Builders Social Media
Krista Neher (www.kristaneher.com) gave this presentation to the Home Builders Association. The presentation covers how Home Builders, Restorationists and those in the construction industry can use social media to grow their business.
Social media is much more than just Facebook, Twitter and LinkedIn. It is about connecting with the right audiences online in a meaningful way.
Krista Neher is a professional social media speaker and the CEO of Boot Camp Digital, a leading provider of social media training. www.bootcampdigital.com.
To have Krista speak at your next event go to www.kristaneher.com.
How Higher Education can Use Social Media
Krista Neher (www.kristaneher.com), professional social media speaker, bestselling author and CEO of Boot Camp Digital (www.bootcampdigital.com) gave this presentation at the CaseV conference in Chicago.
This presentation shows how higher education can use social media to connect with constituents online.
It covers why social media marketing is important, and also previews the entire social media landscape including: Facebook, Twitter, LinkedIn, Video, Photos, Online Communities, Discussion & Review Sites, Community Building, Online PR, Events and many many more tools.
Book a top-rated professional social media and digital marketing speaker for your next event - www.kristaneher.com
Search and Social Media - Krista Neher Social Media Speaker
Presentation by Krista Neher (www.kristaneher.com), bestselling author of the Social Media Field Guide, CEO of Boot Camp Digital (www.bootcampdigital.com) and Social Media speaker from PubCon 2011. This presentation covers an advanced topic in social media marketing - how social media can be leveraged for search engine marketing.
In this presentation social media marketing speaker Krista Neher shares tips and tricks for using social media to help you dominate search engine results.
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Social Media for the Travel Industry: What Works NOW?
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The Global & International Impact of Social Media: Keynote Presentation by Kr...
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Visual Social Media Marketing for Travel and Tourism
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7 Steps to Building a Social Media Training Program
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Social Media for Higher Education (Colleges, Universities)
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Twitter for Retailers: Retailing in the Age of Twitter
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Online Brand and Reputation Management Pub Con South Krista Neher
- 1. Online Brand and Reputation Management Krista Neher CEO – Marketess Consulting
- 3. Why Does it Matter?
- 4. Why does it Matter?
- 5. Who Do You Trust?
- 9. Manage Tools – Freeyourid.com
- 10. Manage Tools – claimid.com
- 14. Example: Toy Lead Poisoning
- 18. Tools to Monitor Your Brand www.keotag.com
- 19. Tools to Monitor Your Brand Monitor This
- 20. Tools to Monitor – thesearchmonitor.com
- 22. Monitor Sentiment – Chatterguard.com
- 23. Monitor Sentiment – sentimentmetrics.com
- 29. Let’s Connect! Krista Neher [email_address] @kristaneher www.themarketess.com