The document provides an overview of social media marketing best practices. Some key points include: - 93% of consumers trust peer recommendations over traditional advertising. - 93% of marketers use social media for business purposes. - Social media can be used for networking, brand awareness, driving traffic to websites, building relationships, learning about industries and educating potential clients. - Having a strong social media presence is important for businesses to still be operating successfully in 5 years.

3. Powerful Facts
 Kids are learning on iPad, not chalkboards
 We don’t have a choice WHETHER we do social media,
but HOW WELL we do it!
 93% of consumers trust peer recommendation, when
only 14% trust advertising
 93% of marketers use social media for business
 The ROI of Social Media is that your business will still
exist in 5 years time!

4. WHO AM I?
Amanda Kennedy

5. What Is The Plan?
 Is this the death of old Marketing
 12 rules of Social Media
 Over to you
 Tea and biscuits – YUM!
 LinkedIn
 Your turn again
 Networking (and more questions)
V

6. Why Be On Social Media?
 Your customers are on it
 Your competitors are on it
 Your industry is on it

7. What Can You Use
Social Media For?

8.  Networking
 Brand awareness
 Driving people to your website
 Building relationships
 Spying on competitors
 Learning about your industry
 Educating potential clients
 Customer service
 Recruiting staff

9. 12 Rules of Twitter & Facebook

10. Have a Killer Profile
 Picture of you or your brand
 Tell tweeters what you do
 Show a side of your personality
 Add something a little personal but not something
no one should know
 Never include politics or religion
 Have fun
 Do not copy other bios

11. Have a Killer Profile
 You or brand as profile picture?
 Banner Picture
 Complete your information section
 Products
 Awards
 SEO

12. Have a Killer Focus

13. First Impressions Count

15. Be Bold! Make The First Move

16. Shhhh!!

17. Reciprocate

18. Rave About What You Love

19. Always Be There

20. Build Business Relationships
Take it Off-line

21. Be Positive and Happy

22. Do It Well Or Don’t Do It At All

23. Do Not Cross Post!!

24. Ideas for Using
Facebook Daily
 Read Your Newsfeed updates
 Post 1-3 Updates
 Reply to comments/likes from fans
 Share 1 post from another business page
 Like/Comment as your Business Page on atleast 2
updates

25. Ideas for Using
Twitter Daily
 RT 5 useful tweets
 Send 3 business updates (these can be scheduled)
 Send 2 personal updates
 Shout out to 1 person you admire
 Reply to all your @ Mentions
 Have one back and forth conversation
 Help one person with a business query

26. What Could You Post
43 Facebook Marketing Tips by

27. Over to You!

30. What is LinkedIn?

31. LinkedIn Is Your Online CV
Welcome to the conference!!

32. Complete your whole
LinkedIn CV, your
summary is your
covering letter!

33. 6 Tips to Make Meaningful
Connections on LinkedIn

34. Speak Human

35. Connect With Clients

36. Imagine you are in a playgound

37. Don’t Underestimate The Power
of Groups!

38. Give and Ask for Meaningful
Recommendations

39. Ideas for using LinkedIn
Daily/Weekly
 Daily Update your status from within LinkedIn
 Comment on a group discussion or start a group
discussion
 Accept invitations
 Aim for 2-5 connections a week
 Write a recommendation
 Request a recommendation

40. Back to You!

41. Thank You!