The presentation explains the importance of practices of online reputation marketing. Online brand identity is the lifeblood for brands to thrive in the business competition. Business reputation is all about online reviews, comments and likes. One negative review can tarnish years of service & reputation built by brands. The PPT explains tools and dynamic ways how brands should safeguard them on the digital platform from wrong perceptions that can lead to bad online brand image.

1. Online Reputation Marketing (ORM) – How Optimizing
Brand Presence Impacts your Revenues!

2. Why Online Reputation Marketing (ORM)?
People are watching you
ONLINE
24/7 x365
days
WATCH OUT!
WHY???
• Background checks
• Brand Authenticity
• Reviews
• Product information
• Search your product via Google images

3. Online Reputation Marketing (ORM)
You have invested
for your online
business….
 TIME
 SWEAT
 TEARS
 FUNDS
Did you know???
A single negative review can spoil your
BRAND reputation forever!

4. Online Reputation Marketing
Are you
aware!!
What they have to
say about your
brand?
Unless you are aware…

5. Why Online Reputation Marketing?
In online business landscape, where proving business existence is a
struggle, one common scenario is…
Customer: “Why should I pay more for your service?”
Brands: “Have you browsed through our online reviews to know what our customers
say?”

6. Why Online Reputation Marketing?
Business reputation is all about online reviews, comments and likes.
Losing a customer can cost you dollars for your hard earned business
reputation…

7. Why Coca-Cola enjoys a great Corporate Online Reputation?
Because, Coca-Cola cares for sentiments that matters to customers…
Coca-Cola is inviting consumers to shape their brand reputation on social
platforms via “Share a coke campaign” igniting their emotional sentiments interests
& appeal
“CELEBRATING
DIVERSITY AT
HOME”

8. Diagnose your Online Reputation Marketing
KNOW YOUR AUDIENCES’ SENTIMENTS….
check your online reviews, comments and likes…

9. Diagnose Online Reputation Marketing – What matters?
72% of consumers rely on a minimum of 10 online reviews from
strangers before doing business

10. Discover your Online Reputation Score – What matters!
How does it affect customers' purchasing decisions?
Q. Would you like to
buy a product that has
scored 3 bad reviews
out of five? A: “NO”

11. Why Online Reputation Score matters?
How does it affect customers' purchasing decisions
Potential customers change buying decisions when they see bad
reviews, negative blog posts & comments in various channels e.g.,
search engine platforms or social media networks…

12. How to discover your Online Reputation – 6 Powerful Tools
Do you know what people are saying about you?
Google—Google.com/alerts :
Google Alerts are email updates
of the latest relevant Google
results based on your choice of
query or topic. You can
subscribe to each alert through
email and RSS.

13. How to discover your Online Reputation – 6 Powerful Tools
Blog posts—Technorati.com:
If you have a blog, then you have
to be on Technorati, which is the
largest blog search engine in the
world. Technorati tracks "blog
reactions," or blogs that link to
yours after you register with it.

14. How to discover your Online Reputation – 6 Powerful Tools
Blog comments—backtype.com:
BackType is a service that lets you
find, follow, and share comments
from across the Web. Whenever
you write a comment with a link
to your Web site, BackType
attributes it to you. You need to
use backtype.com to remind
yourself where you
Commented.

15. How to discover your Online Reputation – 6 Powerful Tools
Discussion boards—
boardtracker.com: Discussion
boards are another channel
where people can gather in a
community and talk about you.
You can use boardtracker.com to
get instant alerts from threads
citing your name.

16. How to discover your Online Reputation – 6 Powerful Tools
Twitter—search.twitter.com:
Using Twitter search, you can
locate any instances of your name
and tweet back. As you see tweets
with your name attached to them,
you should use the "@”sign and
the tweeter's account name (e.g.,
@Champions) to respond
accordingly.

17. How to discover your Online Reputation – 6 Powerful Tools
FriendFeed—
friendfeed.com/search: You can
now take all of your social
accounts, such asYouTube,
Delicious, Twitter, blog, and
Flickr, and pull them together
into a single (Friend) feed.
You can then do searches on your
brand throughout all social
networks at once using this
search engine.

18. Online Reputation Marketing Strategy – 5 dynamic ways to build
It's natural of people to talk about your brand, either upfront or at the
back. But it is not enough to simply sit and listen to them. Try them.
ORM
Social
Media
Blog
Posts
Business
review
sites
Online
forums
Press
Releases

19. Online Reputation Marketing Strategy – What should you do?
Everybody makes mistakes…
• What is important is that you
should have a solid ORM plan in
place to address the negative
wave of complaints in a timely
and transparent manner.
• This will not only help preserve
your company’s reputation, but
also confirm to your discerning
consumers that you are running
a business that cares about them
and that you are willing to go the
extra mile to make them happy
and live up to your reputation.

20. If you want to learn more about Online ReputationMarketing …
And that’s not all!
Read from my book, “The New Frontiers of Marketing” to know
the right tactics of Online Reputation Marketing, all power-packed
in this whole book! Explore a little more.