eBay 201: Making Your Business Bigger, Bolder and Bad Ass!John Lawson
How to scale your business to new heights with eBay. Moving from 101 to 201 lessons in ecommerce from John Lawson of ColderICE.com. This was done at the eBay Radio Event in Las Vegas
Online Brand and Reputation Management Pub Con South Krista NeherKrista Neher
Presentation on Online Brand and Reputation management - What is a brand, how to manage it, how to track it and how to respond to negative interactions.
"Hyperlocal" gets hyper-overused in the real estate blogging world. Here is some (granted not scientific, nor statistically significant) data that says readers enjoy off-topic and industry specific posts.
Presented at Real Estate Word Camp. Denver, CO. April 12, 2010.
eBay 201: Making Your Business Bigger, Bolder and Bad Ass!John Lawson
How to scale your business to new heights with eBay. Moving from 101 to 201 lessons in ecommerce from John Lawson of ColderICE.com. This was done at the eBay Radio Event in Las Vegas
Online Brand and Reputation Management Pub Con South Krista NeherKrista Neher
Presentation on Online Brand and Reputation management - What is a brand, how to manage it, how to track it and how to respond to negative interactions.
"Hyperlocal" gets hyper-overused in the real estate blogging world. Here is some (granted not scientific, nor statistically significant) data that says readers enjoy off-topic and industry specific posts.
Presented at Real Estate Word Camp. Denver, CO. April 12, 2010.
[Brighton SEO March 2021] - 5 Steps To Position Yourself As The Expert - How ...SophieBrannon
SEOs in agencies (and sometimes even in-house!) often find themselves putting up a fight against marketing teams, board of directors, developers and other departments when it comes to them seeing the value in SEO. We know it's important, and we know that exactly what we're doing is going to benefit the business, but getting buy in and breaking down those barriers can be tough without months of back & forth. This talk will summarise how you can effectively position yourself as the 'expert' in your field and get that buy in.
Sales 101: How to Write an Email that Everyone Responds To Intelligent_ly
Instructor: Michael Pici
If the task you need to complete requires a response how will you coax your reader into replying? As you will find out in this class it is all about content, content, content. Tailoring your email so that it feels personal to the recpient is one sure fire way to elicit a response from them. So get your content creating hats on and let Michael Pici, Sales Specialist at HubSpot, teach you how to develop emails that your recipiant will want to reply to!
What You'll Learn:
How to research your prospect pre-email and phone call
How to craft the perfect email that will always get a response
Technology tricks and shortcuts
This class is for anyone who wants to get better at outreach. This will be just as effective for a first timer, as a seasoned sales rep.
About the Instructor: Michael Pici is an Inbound Marketing and Sales Specialist at HubSpot. He helps organizations develop strategies to attract highly qualified leads by using modern sales techniques to develop a holistic sales and marketing funnel. Michael is a top sales producer, and is the co-author of the Inbound Sales blog: Sell Inbound.
Confirm, Observe, Adjust: How to audit your Twitter world an 1 hour or lessIan Lurie
You need to know what works (and what doesn't) for your audience. This is my 1-hour Twitter audit. I use it each week to find general trends, great Tweets and folks I need to follow.
An outline of the main social media platforms, how they apply to a promotional products company, and what pitfalls to avoid when joining online communities.
Mark Graham of RIGHTSLEEVE shares some of his experiences in this space and how they have applied to his promotional distributorship.
This presentation was delivered to PPAI's Promotions East conference in Atlantic City (June 2010)
Successful marketers know how to use psychological principles to understand their customers, in order to deliver exactly what those customers need and want. All it takes is a little psychological insight, and you're ready for roll. Psychology is power, and applying the following principles to your business can define a whole new approach, and lead to more marketing success than you ever thought possible.
Presentation for the October 2014 Arizona Author's Association - how fiction and non-fiction can use content marketing and blogging to build their platform.
Brand YOU: Identify before You Amplify (Strategies for the solopreneur to easily leverage and amplify their brand message, plus Q&A on your branding questions)
You’ve got Twitter, Facebook, and Pinterest campaigns planned through year’s end, everything is humming along smoothly, and your analytics look great. Suddenly! Your social media manager announces she’s taking a job overseas!
“If you were to give a one-sentence tip to a small business owner just started out with social media, what would you say?”
That’s the question we’ve been asking a lot over the last few weeks.
We’ve asked: business owners, marketers, social media experts, bloggers, entrepreneurs, best-selling authors, and a ton of other people who have achieved success on social media.
Most stuck to one sentence. Some cheated a little.
But all provided helpful tips that any business can use when getting started.
Now, it’s your turn! “If you were to give a one-sentence tip to a small business owner just started out with social media, what would you say?” Let us know on our blog: http://ow.ly/A1gr1
Influencer marketing is a legit tactic. But we all need to diversify. Learn to create influencers from fans, and boost them using Facebook advertising.
[Brighton SEO March 2021] - 5 Steps To Position Yourself As The Expert - How ...SophieBrannon
SEOs in agencies (and sometimes even in-house!) often find themselves putting up a fight against marketing teams, board of directors, developers and other departments when it comes to them seeing the value in SEO. We know it's important, and we know that exactly what we're doing is going to benefit the business, but getting buy in and breaking down those barriers can be tough without months of back & forth. This talk will summarise how you can effectively position yourself as the 'expert' in your field and get that buy in.
Sales 101: How to Write an Email that Everyone Responds To Intelligent_ly
Instructor: Michael Pici
If the task you need to complete requires a response how will you coax your reader into replying? As you will find out in this class it is all about content, content, content. Tailoring your email so that it feels personal to the recpient is one sure fire way to elicit a response from them. So get your content creating hats on and let Michael Pici, Sales Specialist at HubSpot, teach you how to develop emails that your recipiant will want to reply to!
What You'll Learn:
How to research your prospect pre-email and phone call
How to craft the perfect email that will always get a response
Technology tricks and shortcuts
This class is for anyone who wants to get better at outreach. This will be just as effective for a first timer, as a seasoned sales rep.
About the Instructor: Michael Pici is an Inbound Marketing and Sales Specialist at HubSpot. He helps organizations develop strategies to attract highly qualified leads by using modern sales techniques to develop a holistic sales and marketing funnel. Michael is a top sales producer, and is the co-author of the Inbound Sales blog: Sell Inbound.
Confirm, Observe, Adjust: How to audit your Twitter world an 1 hour or lessIan Lurie
You need to know what works (and what doesn't) for your audience. This is my 1-hour Twitter audit. I use it each week to find general trends, great Tweets and folks I need to follow.
An outline of the main social media platforms, how they apply to a promotional products company, and what pitfalls to avoid when joining online communities.
Mark Graham of RIGHTSLEEVE shares some of his experiences in this space and how they have applied to his promotional distributorship.
This presentation was delivered to PPAI's Promotions East conference in Atlantic City (June 2010)
Successful marketers know how to use psychological principles to understand their customers, in order to deliver exactly what those customers need and want. All it takes is a little psychological insight, and you're ready for roll. Psychology is power, and applying the following principles to your business can define a whole new approach, and lead to more marketing success than you ever thought possible.
Presentation for the October 2014 Arizona Author's Association - how fiction and non-fiction can use content marketing and blogging to build their platform.
Brand YOU: Identify before You Amplify (Strategies for the solopreneur to easily leverage and amplify their brand message, plus Q&A on your branding questions)
You’ve got Twitter, Facebook, and Pinterest campaigns planned through year’s end, everything is humming along smoothly, and your analytics look great. Suddenly! Your social media manager announces she’s taking a job overseas!
“If you were to give a one-sentence tip to a small business owner just started out with social media, what would you say?”
That’s the question we’ve been asking a lot over the last few weeks.
We’ve asked: business owners, marketers, social media experts, bloggers, entrepreneurs, best-selling authors, and a ton of other people who have achieved success on social media.
Most stuck to one sentence. Some cheated a little.
But all provided helpful tips that any business can use when getting started.
Now, it’s your turn! “If you were to give a one-sentence tip to a small business owner just started out with social media, what would you say?” Let us know on our blog: http://ow.ly/A1gr1
Influencer marketing is a legit tactic. But we all need to diversify. Learn to create influencers from fans, and boost them using Facebook advertising.
Success Secrets of the Online Marketing Superstars PR ebook by Barbara RozgonyiBARBARA ROZGONYI
The results you get from consistently focusing on PR [personality + reputation] can dramatically increase your visibility and reach, almost overnight. Written by Barbara Rozgonyi
While you can engage a PR [public relations] company to manage your personality and reputation, you don’t have to. In this chapter, you’ll learn about simple, powerful PR strategies designed to help you quickly attract more attention, clicks, and customers with the power of free publicity.
Discover why PR is the most underrated, yet most effective, strategy you can use to position your business as an industry leader quickly, economically and successfully.
Being an Entrepreneur is only half the battle. Getting the exposure and press is crucial to your success. Learn from the masters on how to take publicity and press into your own hands. Here's the Powerpoint presentation Chris Abraham -- I -- would have presented but I am happy to share this one with the world!
Social media success for every brand the five story brand pillars that turn p...MarketingForum
Most business owners are blindly guessing at their social media strategy, and it’s costing them time and money. Based on Donald Miller’s bestselling book Building a StoryBrand, Claire Diaz-Ortiz applies the seven principles of the StoryBrand Framework to help you build an effective, long-lasting social media plan for your brand.
Social Media Success for Every Brand teaches readers how to incorporate the StoryBrand 7-Part Framework into their social media channels to increase engagement and see better results. Readers will understand exactly what they need to do with their social media to drive growth to their organization through the practical guidance of the five-point SHARE model:
STORY
HOW
AUDIENCE
REACH
EXCELLENCE
Social Media Success for Every Brand does not require the reader to be familiar with Building a StoryBrand but provides enough foundation to prepare the reader for practical success with their social media content. Together with the StoryBrand Framework, Claire’s SHARE model will help boost customer engagement and grow the organization’s brand awareness and revenues.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Welcome Everyone. My name is Meghan Callahan and today I will be reviewing the book Full Frontal PR: Building buzz about your business, your product, or you by Mr. Richard Laermer.
Let’s begin with a short biography of our author Richard Laermer. Mr. Laermer is known to be an authority on media culture and hype. He has written five best selling books including 2011 trendspotting, punk marketing and the book we are discussing today Full Frontal PR. Laermer is the founder and CEO of RLM Public Relations which is a full-service PR firm serving a variety of clients with the tools from Full Frontal You can visit Richard’s website, Bad Pitch Blog at www.badrelease.com
Full frontal PR discusses different ways to generate word-of-mouth buzz about your company, produt or yourself. These were a couple tips Laermer discussed. First of all, Be the first to coin a great new phrase and put it out into the world. Try to get influential and hip people to start using this new phrase and voila you’ve got word-of-mouth buzz. Next we have turning a name into a verb. The best way I can explain this is through google. People don’t say, please search the web for data on this and that, they say to google it. This is a method that makes consumers consider your trademark sonomous with field you are in. Next is simply taking it to the streets, or guerilla marketing. You want to create a buzz among the people and the best way to do this is through the people. Laermer says this can be as simple as a sticker campaign. But you also want to think of unconventional ways of getting your brand or product noticed.
One concept that I really liked about this book is that Richard gave tips for the public relations practioner. One idea he suggests strongly is keeping up to date on worldly affairs. In the business of public relations this is incredibly important as you are the eyes and ears for your clients. You must know what is going on and what trends are popular, Next richard discusses the importance of keeping good graces with the media. There are some strong stereotypes about the relationship between PR practioners and journalists. The truth of the matter is we need them just as much as they need us. This is a balanced relationship that with care can grow into an amazing asset. The final tip seems self-explanatory but it must be noted that confidence in this business is absolutely key. Laermer notes that at first you may have to fake your confidence, but eventually, genuine self-confidence will flourish and make you the best you can be. He finishes up this point by saying, “Show glamorous Passion and well, Just go for it”
So, as I said earlier, it is incredibly important to have good meaningful lasting relationships with journalists. So here is Laermer’s five tips to a reporters heart. Number 1 Be courteous, this is pretty self-explanatory the old adage, treat others as you want to be treated works well here. Second, do your homework. Research the newspaper or magazine and several reporters to find the one that fits your story best. You don’t want to bother a sports journalist with a bridal event. Number3, never exagerate. Our jobs as PR practioners are to get the information out into the public, not to lie and spin stories. Number 4, Don’t ever, ever, lie. The same point I just made applies to this rule. Finally, always follow-up. Journalists are busy and their work is incredibly timely so following up is a must.
I was surprised that Richard says in his book that controversy, unless it gets you thrown in jail can be good for your press book. I have definitely heard the saying all press is good press but I didn’t really think it was true. Laermer says it is just getting your companies name out there, again he is talking about buzz.
I was also surprised to hear Richard recommended handwritten Thank you notes to reporters after a good interview or article. In this day and age I just thought this medium was passe but there is something endearing about a handwritten note and, again, relationships with journalists are imperative.
Laermer discusses the fact that time and time again we find that a huge adversary to the PR practioner is fear, even very accomplished individuals. He suggests a few techniques to remove the fear factor but this is something I believe deserves further attention. I would like to see if there are workshops to improve confidence and swagger as Laermer refers to it. We spend so much time writing press releases and putting together lists while in college but why are there no classes focusing on confidence in sales. I wonder.
Well here we near the end of the presentation. I would like to say that I do recommend this book to those aspiring to become part of the public relations field. While some of the book you may find you already learned in intro to PR or PR writing there are some great real-life examples in this book.
Thanks again for tuning into this presentation and if you have any questions about Full Frontal PR or just want to chat please feel free to contact me! Bye!
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