You’ve got Twitter, Facebook, and Pinterest campaigns planned through year’s end, everything is humming along smoothly, and your analytics look great. Suddenly! Your social media manager announces she’s taking a job overseas!
In the past week, I’ve felt the power of the influence shifting in the social business marketplace. It seems that most brands have figured out that it’s more authentic, genuine, and real to partner with an influencer than to run more social media advertising. I’ve literally had 4 different brands reach out to partner on Twitter & Instagram with content, and they want me to feel rewarded for sharing their awesome content. It’s a new strategy to really deliver to the social media audiences based on the niche of the influencer. Also a term you might start to hear more is “micro-celebrity”, these are folks that have a following that is smaller than 100K on any platform. We all want to partner with Taylor Swift but to keep it real, not many brands can afford the endorsement with such a superstar. So the alternative is to work with 5-10 micro-celebrities that are all focused in a niche that serve your CUSTOMERS!
In the past week, I’ve been ask multiple times ...“How do I convert sales from social?”. This question is at the heart of all social marketers - while I truly do believe that there's a lot more to social networking than driving sales, the bottom line is that without sales your business would go broke. Converting fans into customers is not something that's going to happen overnight, it’s a long process of providing value with amazing content, being a part of the community, and helping others. Here are a few elements to consider when seeking to convert your social communities into paying customers.
The hot topic in sales and marketing is a term called Social Selling; this is a process that is created using the power of social networking. I truly believe that the sales process has completely changed.
If you’re in a sales position, gone are the days of cold calls if you’re able to harness the power of selling via social.
This past week, I had a prominent CEO from an up and coming startup reach out to me via LinkedIn message. After a few conversations back and forth I was really able to understand what his business was trying to solve and I genuinely felt personally connected to him. I was thinking to myself, “there is no other social network that connects me to like-minded CEO’s, Entrepreneurs, Social Marketers, and potential clients like LinkedIn.” Unlike other platforms for business that struggle to connect, messages can be blocked by privacy settings, tweets go unanswered because they look like spam, and emails are full of non-personal marketing that doesn’t relate.
It may seem as if there are no new and exciting ways to encourage interaction between brands and followers on Facebook. But have you really tried everything? One of the most overlooked and undervalued ways to increase customer excitement is by running a timeline engagement contest.
This past week, I had a prominent CEO from an up and coming startup reach out to me via LinkedIn message. After a few conversations back and forth I was really able to understand what his business was trying to solve and I genuinely felt personally connected to him. I was thinking to myself, “there is no other social network that connects me to like-minded CEO’s, Entrepreneurs, Social Marketers, and potential clients like LinkedIn.” Unlike other platforms for business that struggle to connect, messages can be blocked by privacy settings, tweets go unanswered because they look like spam, and emails are full of non-personal marketing that doesn’t relate.
Real Strategies to Organically Growing your Social Audience Real-Time OutSource
Two types of strategies will lead to authentically growing your social networks without having to pay a dollar on social advertising.
However I also believe in the power of social ads, so after you get your cross promotions and content down, then I would suggest testing social advertising to help take it to the next level with a little paid advertising to help each piece of content resonate with your target audience.
In the past week, I’ve felt the power of the influence shifting in the social business marketplace. It seems that most brands have figured out that it’s more authentic, genuine, and real to partner with an influencer than to run more social media advertising. I’ve literally had 4 different brands reach out to partner on Twitter & Instagram with content, and they want me to feel rewarded for sharing their awesome content. It’s a new strategy to really deliver to the social media audiences based on the niche of the influencer. Also a term you might start to hear more is “micro-celebrity”, these are folks that have a following that is smaller than 100K on any platform. We all want to partner with Taylor Swift but to keep it real, not many brands can afford the endorsement with such a superstar. So the alternative is to work with 5-10 micro-celebrities that are all focused in a niche that serve your CUSTOMERS!
In the past week, I’ve been ask multiple times ...“How do I convert sales from social?”. This question is at the heart of all social marketers - while I truly do believe that there's a lot more to social networking than driving sales, the bottom line is that without sales your business would go broke. Converting fans into customers is not something that's going to happen overnight, it’s a long process of providing value with amazing content, being a part of the community, and helping others. Here are a few elements to consider when seeking to convert your social communities into paying customers.
The hot topic in sales and marketing is a term called Social Selling; this is a process that is created using the power of social networking. I truly believe that the sales process has completely changed.
If you’re in a sales position, gone are the days of cold calls if you’re able to harness the power of selling via social.
This past week, I had a prominent CEO from an up and coming startup reach out to me via LinkedIn message. After a few conversations back and forth I was really able to understand what his business was trying to solve and I genuinely felt personally connected to him. I was thinking to myself, “there is no other social network that connects me to like-minded CEO’s, Entrepreneurs, Social Marketers, and potential clients like LinkedIn.” Unlike other platforms for business that struggle to connect, messages can be blocked by privacy settings, tweets go unanswered because they look like spam, and emails are full of non-personal marketing that doesn’t relate.
It may seem as if there are no new and exciting ways to encourage interaction between brands and followers on Facebook. But have you really tried everything? One of the most overlooked and undervalued ways to increase customer excitement is by running a timeline engagement contest.
This past week, I had a prominent CEO from an up and coming startup reach out to me via LinkedIn message. After a few conversations back and forth I was really able to understand what his business was trying to solve and I genuinely felt personally connected to him. I was thinking to myself, “there is no other social network that connects me to like-minded CEO’s, Entrepreneurs, Social Marketers, and potential clients like LinkedIn.” Unlike other platforms for business that struggle to connect, messages can be blocked by privacy settings, tweets go unanswered because they look like spam, and emails are full of non-personal marketing that doesn’t relate.
Real Strategies to Organically Growing your Social Audience Real-Time OutSource
Two types of strategies will lead to authentically growing your social networks without having to pay a dollar on social advertising.
However I also believe in the power of social ads, so after you get your cross promotions and content down, then I would suggest testing social advertising to help take it to the next level with a little paid advertising to help each piece of content resonate with your target audience.
When you think of social networks, Facebook or Twitter is probably the first thing that comes to mind -- but they’re not the only game in town. There’s another popular platform that’s used by 332 million people worldwide and gains two new members every second. At least 40 percent of its users check the site’s activity daily and more than eight percent visit during work hours. What site is it? LinkedIn.
What is it about LinkedIn that makes it such a popular site for networking and what does the future hold for the company and its members? Let’s find out.
Facebook is all about the sharing: pictures of your puppy, memories of your wedding, invitations to parties and stories of your summer. Brands want to get in on the action too, but ever since The Social Network began cracking down on companies asking followers to share their content, it’s become increasingly difficult to capture the analytics that drive marketing decisions.
Fortunately, the sharing experience is still alive and well between brands and their Facebook followers. It’s all about creating content that makes your fans want to show it to others organically, i.e. without you expressly suggesting it.
In the past week, I’ve heard this question multiple times “What do I post on my pages?” so I thought I would share my insights on what’s worked for me & my clients.
I truly believe that social networking is an art form. There’s really no way of saying what makes the perfect post because like artwork, everyone has a different perception! Too often I see marketers turn their social media accounts into the traditional “old-school” advertising channel, using messages that are completely over thought and not engaging with their customers and/or social media fans & followers!
This week I had the pleasure to interview one of the top 50 social marketing and content marketing influencers in the world!
We had a lively conversation about marketing and how it’s been completely resurrected with social, and how it’s still just the beginning!
One of the most passionate and interesting moments happened when we were talking about an epic moment in time where social marketing truly changed their lives!
We started to talk about the power of content, and how it can lead to creating the influence we’ve always dreamed about, and aspired to attain.
This week I had the pleasure of talking to an up and coming Twitter networker!
Interestingly, we connected through Twitter.
Midway through our conversation she mentioned that Twitter is a networkers dream come true.
I thought to myself, she is absolutely right.
Yesterday I had a remarkable meeting with a Fortune 1,000 top-level marketing director. We discussed digital and social media.
He said candidly, “Go to our social media page and tell me the first problem that you see.”
The moment I went to the page, I was blown away with the amount of engagement their posts were getting, and the content was exciting! However, after scrolling through three to five posts I noticed a trend. They didn’t respond to a one single comment.
I asked, “What is up with the engagement?” He says to me, “Are you on the right page… we get thousands of comments to our posts daily.” Then I boldly replied, why don’t you comment back? He said, “Are you serious? We don’t have the time to do that!”
I started to laugh, and I asked him what do you think social is all about?
It’s a two-way conversation!
How to influence influencers: 10 tips by top #PR thinkersPrezly
We’ve assembled our top 10 tips from the PR world’s own influencers about how they build and maintain the relationships that offer their clients value.
Real-time marketing (RTM) may seem like a spiffy new concept but it’s actually been around since the mid-90s. It was right about then companies discovered that, in some cases, months- or years-long marketing campaigns hamstrung their ability to be on the cutting edge of industry trends. Shorter campaigns and delivery cycles meant brands could be more adaptive to customers.
Real-time marketing languished in the background behind more traditional methods and then burst on the scene in the early 2000’s with the advent of social media. Suddenly it was possible to find out what customers were talking about and respond in hours or minutes instead of months or days.
Take these examples, for instance.
● Warburton’s Bakery launched a short but memorable RTM campaign and got caught up in baby fever when Prince George was born.
● Arby’s turned music star Pharrell’s unusual hat into an opportunity to gather charitable donations.
● Several companies used the method at the 2014 World Cup to promote their brands and engage customers.
— Nike Soccer (@nikesoccer) May 24, 2014
Now that brands realize they can capture the ear of the customer on social channels, there is a growing trend to take real-time marketing even further. Using consumer analytics and big data pulled from social channels, call center activity, mobile app activity, purchase history, and more, companies are poised to deliver individualized customer experiences.
As marketing expert Katrina Conn notes, “It's far more beneficial to understand what your customers are doing now, where they are located, and how they are engaging with your brand (which channels and devices) - all of this data allows the marketer to understand their customer's current context and update their profile which in turn enables them to engage customers with hyper-personalized communications that fit their needs in the present moment.”
The history of real-time marketing may still be young, but it’s clear that existing and emerging technology combined with the new immediacy of customer expectation means the method is here to stay.
HubMasters - How to go from 0 to 80,000 engaged Twitter FollowersHubSpot
HubSpot invited social media power influencer, Lilach Bullock to tell her story of how she grew her Twitter following from 0 to over 82,000 engaged brand evangelists. Not only that, but Brian Lavery of Twitter joined to reveal his secret to growing and engaging your followers.
For a free consultation with Lilach Bullock, click here http://www.commsaxis.com/webinar-follow-up/
Social Media: It's Not Just About Facebook and TwitterJason Peck
Presentation by Jason Peck. Covers planning a successful social media program, social sharing and measuring social traffic via Google Analytics. Given at the Direct Marketing Association of Washington's monthly luncheon on October 18, 2012
Social Media Strategy: How Much Time Does a Good Strategy Take?Buffer
Does juggling social media management along with an armful of other task sound familiar to you? If so, I thought it might be helpful to detail what I’ve found so far and to show what all’s involved in the way that we go about managing our social media strategy at Buffer.
Learn how to simplify your social media marketing efforts with tips and resources that will keep your marketing fun, organized, efficient and intentional.
Get the book http://socialmediaforeventsebook.com - An infographic about using Twitter for event marketing, sales, event PR, customer service, research.
Twitter is a powerful tool for #eventprofs. This infographic will give you top tips in regards to:
- What events is it best for?
- What is the Twitter etiquette for event planners?
Grab Consumer Attention with Minimum Marketable EventsRodger Johnson
This slidedeck explains what a minimum marketing event is, gives three examples of an MME, and explains the types of consumers who are impacted most by MMEs. Included in this presentation are three communication tactics to promote MMEs.
Here's the presentation I gave to SMG technology and marketing workshop on March 17, 2010. With the exception of seeing the videos, you should be able to get the general idea.
Social media has been around long enough and has a good enough track record as a great way to engage customers that no one really doubts its potential as a marketing medium.
As social engagement matures, one of the key questions now is how to offer content that people love and want to share with others.
Social media use is growing by leaps and bounds every day and popular networks like Instagram, Facebook, and Twitter are among some of the most crowded corners of the internet. Let’s look at some stats:
● Social media spam rose 355 percent in the first half of 2013
● Between 5 and 11 percent of Facebook accounts are fake
● Twitter adds 11 new accounts per second every day
● YouTube users upload 48 hours of new video of every minute of each day
With so much happening so quickly on social media networks, is it even possible for brands to stand out and get noticed? Yes! And it’s easier than you think with these four proven tips:
When you think of social networks, Facebook or Twitter is probably the first thing that comes to mind -- but they’re not the only game in town. There’s another popular platform that’s used by 332 million people worldwide and gains two new members every second. At least 40 percent of its users check the site’s activity daily and more than eight percent visit during work hours. What site is it? LinkedIn.
What is it about LinkedIn that makes it such a popular site for networking and what does the future hold for the company and its members? Let’s find out.
Facebook is all about the sharing: pictures of your puppy, memories of your wedding, invitations to parties and stories of your summer. Brands want to get in on the action too, but ever since The Social Network began cracking down on companies asking followers to share their content, it’s become increasingly difficult to capture the analytics that drive marketing decisions.
Fortunately, the sharing experience is still alive and well between brands and their Facebook followers. It’s all about creating content that makes your fans want to show it to others organically, i.e. without you expressly suggesting it.
In the past week, I’ve heard this question multiple times “What do I post on my pages?” so I thought I would share my insights on what’s worked for me & my clients.
I truly believe that social networking is an art form. There’s really no way of saying what makes the perfect post because like artwork, everyone has a different perception! Too often I see marketers turn their social media accounts into the traditional “old-school” advertising channel, using messages that are completely over thought and not engaging with their customers and/or social media fans & followers!
This week I had the pleasure to interview one of the top 50 social marketing and content marketing influencers in the world!
We had a lively conversation about marketing and how it’s been completely resurrected with social, and how it’s still just the beginning!
One of the most passionate and interesting moments happened when we were talking about an epic moment in time where social marketing truly changed their lives!
We started to talk about the power of content, and how it can lead to creating the influence we’ve always dreamed about, and aspired to attain.
This week I had the pleasure of talking to an up and coming Twitter networker!
Interestingly, we connected through Twitter.
Midway through our conversation she mentioned that Twitter is a networkers dream come true.
I thought to myself, she is absolutely right.
Yesterday I had a remarkable meeting with a Fortune 1,000 top-level marketing director. We discussed digital and social media.
He said candidly, “Go to our social media page and tell me the first problem that you see.”
The moment I went to the page, I was blown away with the amount of engagement their posts were getting, and the content was exciting! However, after scrolling through three to five posts I noticed a trend. They didn’t respond to a one single comment.
I asked, “What is up with the engagement?” He says to me, “Are you on the right page… we get thousands of comments to our posts daily.” Then I boldly replied, why don’t you comment back? He said, “Are you serious? We don’t have the time to do that!”
I started to laugh, and I asked him what do you think social is all about?
It’s a two-way conversation!
How to influence influencers: 10 tips by top #PR thinkersPrezly
We’ve assembled our top 10 tips from the PR world’s own influencers about how they build and maintain the relationships that offer their clients value.
Real-time marketing (RTM) may seem like a spiffy new concept but it’s actually been around since the mid-90s. It was right about then companies discovered that, in some cases, months- or years-long marketing campaigns hamstrung their ability to be on the cutting edge of industry trends. Shorter campaigns and delivery cycles meant brands could be more adaptive to customers.
Real-time marketing languished in the background behind more traditional methods and then burst on the scene in the early 2000’s with the advent of social media. Suddenly it was possible to find out what customers were talking about and respond in hours or minutes instead of months or days.
Take these examples, for instance.
● Warburton’s Bakery launched a short but memorable RTM campaign and got caught up in baby fever when Prince George was born.
● Arby’s turned music star Pharrell’s unusual hat into an opportunity to gather charitable donations.
● Several companies used the method at the 2014 World Cup to promote their brands and engage customers.
— Nike Soccer (@nikesoccer) May 24, 2014
Now that brands realize they can capture the ear of the customer on social channels, there is a growing trend to take real-time marketing even further. Using consumer analytics and big data pulled from social channels, call center activity, mobile app activity, purchase history, and more, companies are poised to deliver individualized customer experiences.
As marketing expert Katrina Conn notes, “It's far more beneficial to understand what your customers are doing now, where they are located, and how they are engaging with your brand (which channels and devices) - all of this data allows the marketer to understand their customer's current context and update their profile which in turn enables them to engage customers with hyper-personalized communications that fit their needs in the present moment.”
The history of real-time marketing may still be young, but it’s clear that existing and emerging technology combined with the new immediacy of customer expectation means the method is here to stay.
HubMasters - How to go from 0 to 80,000 engaged Twitter FollowersHubSpot
HubSpot invited social media power influencer, Lilach Bullock to tell her story of how she grew her Twitter following from 0 to over 82,000 engaged brand evangelists. Not only that, but Brian Lavery of Twitter joined to reveal his secret to growing and engaging your followers.
For a free consultation with Lilach Bullock, click here http://www.commsaxis.com/webinar-follow-up/
Social Media: It's Not Just About Facebook and TwitterJason Peck
Presentation by Jason Peck. Covers planning a successful social media program, social sharing and measuring social traffic via Google Analytics. Given at the Direct Marketing Association of Washington's monthly luncheon on October 18, 2012
Social Media Strategy: How Much Time Does a Good Strategy Take?Buffer
Does juggling social media management along with an armful of other task sound familiar to you? If so, I thought it might be helpful to detail what I’ve found so far and to show what all’s involved in the way that we go about managing our social media strategy at Buffer.
Learn how to simplify your social media marketing efforts with tips and resources that will keep your marketing fun, organized, efficient and intentional.
Get the book http://socialmediaforeventsebook.com - An infographic about using Twitter for event marketing, sales, event PR, customer service, research.
Twitter is a powerful tool for #eventprofs. This infographic will give you top tips in regards to:
- What events is it best for?
- What is the Twitter etiquette for event planners?
Grab Consumer Attention with Minimum Marketable EventsRodger Johnson
This slidedeck explains what a minimum marketing event is, gives three examples of an MME, and explains the types of consumers who are impacted most by MMEs. Included in this presentation are three communication tactics to promote MMEs.
Here's the presentation I gave to SMG technology and marketing workshop on March 17, 2010. With the exception of seeing the videos, you should be able to get the general idea.
Social media has been around long enough and has a good enough track record as a great way to engage customers that no one really doubts its potential as a marketing medium.
As social engagement matures, one of the key questions now is how to offer content that people love and want to share with others.
Social media use is growing by leaps and bounds every day and popular networks like Instagram, Facebook, and Twitter are among some of the most crowded corners of the internet. Let’s look at some stats:
● Social media spam rose 355 percent in the first half of 2013
● Between 5 and 11 percent of Facebook accounts are fake
● Twitter adds 11 new accounts per second every day
● YouTube users upload 48 hours of new video of every minute of each day
With so much happening so quickly on social media networks, is it even possible for brands to stand out and get noticed? Yes! And it’s easier than you think with these four proven tips:
Now, you can get discounts from businesses when they post an offer on their Facebook Page. To claim an offer, all you need to do is click Get Offer from the story anywhere you see it on Facebook.
You’ll start to see offers by Pages you like in your news feed. After you click Get Offer, Facebook will send you an email that you can print off or show on your mobile phone at the business to redeem your discount.
Roughly 2.4 billion people worldwide are connected to the internet and 85 percent of them use email. However, only 73 percent of online adults use social media. Social marketing is an important component of every sales strategy, but don’t forget to also target people who prefer email over Instagram. Let's take a look at some best practices for reaching your customers with brilliant email marketing campaigns.
Give without expectations
Don't be afraid to give away old things you don't use, money, tickets. These all can be a great way of sharing with your community ;)
3 Simple Steps to Educating your Clients about Real-time Real-Time OutSource
In 2014, the Advertising world has been completely disrupted with Real-time Marketing vehicles (Blog Writing, Email Marketing, Social Media, Responsive Websites, and Social Advertising). I’m sure that you’ve all have seen the changes with your marketing efforts for your clients, but no matter what you can still help manage it for them. The future is less paid media, and more viral shared media.
Advertising Agencies are having to change the business model! We're living in the future! Since 2005 a rapid change has been happening with content and where we view and are exposed to it.
Today weather it's your smart phone, laptop, ipad, TV... content is everywhere!
This week I had the most intriguing question, asked by a movie producer from Hollywood. He said, “I want millions of people following me on Twitter, but I don’t want to follow anyone.” I asked, “Why don’t you want to follow anyone back?” He replied, “Isn’t that what celebrities do?”
Whether you're using social media for fund raising, building awareness, or taking action, you'll struggle to succeed unless you have a plan. In this session, we'll be seeing how to develop a strategy that will grow your audience, enhance your reputation and ultimately convert your followers into donors and supporters.
UTRGV Developing Successful Social Media CampaignsAlex Garrido
There are seven key steps to developing and implementing a successful social media campaign. If you follow this quick guide, you will be using social media to its full potential.
Setting up your social media marketing resources effectively is crucial before launch. Learning on the fly is perfectly normal, but realising that your materials, profiles or software aren’t up to scratch after addressing the marketplace is unacceptable.
This is an ebook I created for a strategic social media class at the University of Oregon. It breaks down how to measure and communicate the importance of social media initiatives.
Have you created a customer avatar for your business? It is important to know your target market and what problems they have so you can begin creating content that meets those need and engages your audience.
By Any Measure: Using Data to Take Your Social Media Strategy to the Next LevelLyndal Cairns
Notes from a webinar run by Lyndal Cairns for the Nonprofit Technology Network (NTEN) in September 2014. Covers social media data collection strategies, tools and reporting best practice.
Social media marketing strategies: Introduction, defining social media marketing mix, social media marketing planning, social media marketing channels.
Learn Facebook Marketing Strategy in a Effective way With Sandip Trivedi. Here we Describe simply 7 Steps of Facebook Marketing Strategy. Learn and Apply those 7 Steps. All the Best.
On average, business owners waste about 4 billion hours each year dealing with tasks that could easily be delegated to vendors or other employees, yet they work twice as much as their employees. Business strategists recommend delegating as many non-critical tasks as possible to work smarter, not harder.
Outsourcing social media is a winning strategy for maximizing the most of your time without sacrificing the quality of your customer engagement campaigns.
Good for budgets
There’s scarcely a business owner on the planet who isn’t watching the bottom line all the time. Tight budgets mean every penny must be pinched and every dollar squeezed, especially for startups operating on a shoestring.
Unfortunately, in-house media teams are often besieged with runaway costs and overages that eat away at their piece of the budgetary pie. Whether it’s unplanned overtime to cover for a marketing department member whose out sick or the unexpected cost of buying analytics tools to track your progress across social channels, it’s easy to end up in the red before you’ve posted your final Facebook update for the week.
When you outsource your social media, there are no surprise expenses, no last-minute software purchases, and no scrambling to cover gaps in coverage. You know what your costs are upfront and can plan accordingly, knowing your social accounts are in good hands.
Surround yourself with experts
You know that old adage, business owners don’t need to know everything if they surround themselves with people who are experts in their own field? Bringing in an outside social media team fits this concept perfectly.
Unless you’re running a social media firm, your expertise probably lie in other areas. Just as you’d hire an electrician to wire the fire alarms in your office, so should you hire professionals to handle this unique aspect of your marketing strategy.
Businesses that hand off important social media tasks to a new intern or recent hire are brands that don’t fare as well in social marketing. You don’t need to know everything about the nuts and bolts of social media management as long as you hire a team that does.
Hang in there
Social marketing takes momentum and time to build. It’s easy to get discouraged when you don’t see immediate results, especially when you feel like your time could be better spent working on other ways to grow your business.
Dave Kerpen, founder and CEO of Likeable Media, told Inc.’s Jeff Hayden, “Too many small businesses that try social media marketing either don't do it right or don't do it long enough, or both, and then give up, thinking it doesn't work. You can absolutely use social media to drive and track new leads and sales, increased frequency of purchase from current customers, both very hard business metrics, but don't expect this to happen overnight, or over three weeks. Expect to see (and by all means track!) results within six to nine months.”
My talk from the Construction Leadership Network's Inaugural Conference on May 16, 2016. Two common objections to initiating an aggressive social media strategy are 1) the amount of time they expect to invest, and 2) the inability to find or create content. This presentation eliminates those objections with clear and easy to follow "hacks", as well as tips and rules to make sure that the time spent on a social media strategy will yield maximum results.
Before launching a social media campaign, there are many important considerations to take into account. Thorough planning can can have a dramatic impact on the effectiveness of your launch strategy and ongoing campaigns. But what are you supposed to create plans about? And what can you really do before the launch date?
Nowadays, social media is an essential part of any business. No matter your size or sector, making sure that you are engaging with both existing and potential customers online can transform your success. However, we know how confusing the ever-changing world of social media can seem. That is why we have put together our top tips to help you maximize your reach and engage even more followers.
How to create an effective social media workflow and save timeReal-Time OutSource
Social media marketing has been a powerful means of reaching a broad range of audiences with targeted, unique content. In fact, there are currently more than 100 social media networks for marketers to choose from – and that number is constantly growing.
How covid 19 pandemic has affected social media marketingReal-Time OutSource
The coronavirus pandemic has not only affected the daily routine of people and the economy of the world's most powerful nations, but it has also had a great impact on social media. For that reason, marketers have had to go to great lengths to find the right ways to do their jobs.
While it's common knowledge that social media is used by billions of people around the world, what surprises many is the fact that every 6.4 seconds someone new is joining the craze. When used properly, sites like Instagram, Facebook, Twitter, and LinkedIn can draw traffic to your website and increase the general public's knowledge of your brand.
Here are a few tips that will help you to take charge of your web presence.
Three Common Social Media Marketing Mistakes (and how to avoid them)Real-Time OutSource
Social media is everything today. We live in a world where almost everyone has at least one or two social media profiles. Many businesses have their own profiles too!
However, social media marketing is more than just starting a page for your business and posting here and there. In fact, many small business owners make mistakes when using social media to market their business.
Here are some of the most common ones that are made.
When it comes to Search Engine Optimization (SEO), it’s commonly believed that social media signals don’t directly impact where your website ranks in the search engines.
So why bother?
Well, social media may not have a direct impact on your SEO, but it still plays a momentous role in getting your content in front of a bigger audience. This means that investing time and money in social media can produce something of a multiplier effect.
Think about it this way: you create a great piece of content on social media, such as an original infographic, that attracts some pickup from other users. From here, people are more likely to publicize the data, which may in turn generate more clicks through to your site, which may ultimately lead to site visitors becoming shoppers and entrusting you with their money.
How to win buyers and influence sales with 5 different types of google adsReal-Time OutSource
In this post we will talking about the different kinds of ads you can run online, and it will allow you to get an idea of what kind of ads will be best for your business. There are different social media sites you can run your ads on such as Pinterest, Facebook, Twitter, Snapchat, among others. You can also run your ads all across the internet with the help of Google Ads.
When most people think about Snapchat, they think about millennials documenting their every move. There is an impressive number of snaps sent every day (several million in fact) so it is quickly growing in popularity. Because of this, many businesses are starting to look for ways to grab the attention of all of the millions of users on this social media site.
It can be tricky to incorporate Snapchat into your marketing campaign so here are some tips to help you get started.
How to Utilize Storytelling most Efficiently in Social Media Real-Time OutSource
When thinking about the ways to develop your customers trust within your business. We as business owners, or those who aspire to own and create a business, must make our company relatable, we must show that we understand their pains, wants, and needs. We must be warm, accepting and kind.
Our companies must reflect the qualities of that of a dear friend, or relative, someone that the consumer can feel comfortable around. We must make our customers see and feel our vision. We owe it to our consumers to inspire them, humor them, inform them, and comfort them. If you are interested in learning how to accomplish this lofty feat, then you have come to the right place my friends.
84% of millennials don't like advertising and it's easy to see why.
No one likes to be bombarded with videos, banners ads, and promotional pop-ups solely set on selling something. It's invasive and quickly drives visitors away.
What's a solution? According to research, consumers trust each other more than a brand. Hearing from a trusted source about a product or service is more valued than a statement from a company. Knowing firsthand what someone else's experience was like saves time, money, and effort.
That's why you need to take a closer look at influencer marketing. Working with someone who has a dedicated following will allow your business to grow the right way, without the need for intrusive advertising.
It is when an influencer, a person on a social media platform with a high number of followers, creates content recommending or reviewing your product. It is already a booming business, with ad spending estimated to reach between $5 and $10 billion by 2022, yet there are businesses, particularly smaller companies that still seem hesitant to enter the new field.
3 Questions to Ask Yourself when Working with an Influencer Real-Time OutSource
Given the reach of the internet, many people who previously didn't have an audience have now found one. There are well-known bloggers, people who post on social media and those who create YouTube videos, to name just a few. In the marketing field, these people are referred to as influencers.
The Sales Funnel seems almost created for Digital Strategies Real-Time OutSource
A tried and true conceptual framework for marketing, the "sales funnel" or "purchase funnel," has enjoyed a kind of renaissance. Not surprising. Although articulated more than a century ago, the "sales funnel" feels as though it were invented to illuminate e-commerce.
The online store potentially exercises control over the "buyer's journey"—another reborn concept—that no brick-and-mortar store ever achieved. The "funnel," of course, is a metaphor for the guided steps ("journey") by which a potential buyer becomes aware of a product or service, becomes attentive to it, appreciates its value, seeks out additional information, chooses a place that sells it, and buys it.
What you Should be Posting on your Social Media to Engage your Audience Real-Time OutSource
Learning to Level the Social Media Playing Field
Are you an entrepreneur or small business owner diligently working social media to increase your sales but still aren't reaching the numbers you'd like? Do you find yourself growing frustrated when you run across another business your size or smaller who seem to be thriving on social media while you're elated anytime a "like" appears on your posts?
3 Common Influencer Marketing mistakes hindering your brand Real-Time OutSource
Influencer marketing has been a major trend for several years, with no signs of going away. If you visit Facebook, Twitter, or virtually any social media channel, there is a good chance you will quickly come across influencers, from different segments of society, promoting different products and services. It sounds simple, but there are many common influencer marketing pitfalls, which can hinder your efforts.
Advertising on social media is a powerful, proven method to boost sales, connect with clients, and increase brand awareness. It is an absolute must requiring hands-on experience and extraordinary communication skills.
Scientific studies demonstrate the strength behind an effective social media advertising campaign by tallying the topics and the total number of 'shares' each one has earned. It also shows a reduction in concentration among users.
Social Media News is me we poised to be the next big arenaReal-Time OutSource
There has been a lot of upheaval in the world of social media over the past handful of months. First Google Plus announced they were officially ending support for the platform, then Tumblr tried to one-up them by saying they were going to crack down on explicit content. Facebook is, as always, mired in controversy over mining user data, and allowing toxic groups to flourish on their platform.
With all of this going on, lots of people are looking for other ways to get their social media fix. And one website that's drawn a lot of folks is the relative newcomer MeWe.
Powerful Digital Strategies for Conquering Top Consumer Seasons Real-Time OutSource
Never underestimate the power of the seasons; their impact on society and the significant role they play in our lives. The world looks forward to certain celebratory seasons and occasions because of their emotional and educational value. Seasonal marketing campaigns can be the most influential contributor to a brand's success, inspiring customers to return multiple times throughout the year due to a positive 'first contact' experience. Seasonal campaigns matter because they're relevant to the times we're living in now. Everything we know and do is subject to being shared; from minute-to-minute restaurant experiences to hashtags that can boost sales with a single word. Then there are the Instagram stories that carry with them the short yet powerful punch that can increase your bottom line simply by being in the right place at the right time.
Seasonal marketing campaigns remind us that "timing is still everything."
Let a Social Media Management firm boost your company's online presenceReal-Time OutSource
Let's face it.
As an entrepreneur, you're pulled in numerous directions, and it is not always easy to manage your company's social media presence. It is for this reason that you should hire a qualified social media manager to fulfill those duties for you.
Social media managers are responsible for setting up your social media accounts, responding to comments, posting announcements of your company's latest happenings, and hosting giveaways.
Let a Social Media Management firm boost your company's online presence
What to do When your Social Media Manager Quits
1. What To Do When Your Social
Media Manager Quits
2. Here’s a five-point plan to
save your sanity and keep
your campaigns on track.
You’ve got Twitter, Facebook, and Pinterest
campaigns planned through year’s end, everything
is humming along smoothly, and your analytics
look great.
Suddenly! Your social media manager announces
she’s taking a job overseas!
Photo Credit: pixabay.com
3. 1. Change the passwords on all social media
accounts immediately.
No matter how amicable the split, revoking your former
employee’s access is as necessary as taking back an office
key or withdrawing intranet privileges. Any social media
manager worth his salt will be expecting you to do this
and will understand.
4. 2. Take inventory of scheduled updates and
planned content.
• Know what’s already slated
to be published, and where,
so you’re not duplicating
efforts as you design your
plan of attack.
• Corral the data in a shared
document or, better yet, a
calendar. Google Calendar is
a great (and free!) option.
You can even find some
templates just for social
media planning.
Photo Credit: Flickr
5. 3. Identify who will manage your social media accounts
until you find a permanent replacement.
• Have a solid understanding of how social media for business works.
-It’s far more involved than exchanging snarky remarks over Twitter with your friends
during the Oscars, so select someone with at least some experience.
• Knows your company’s brand, message, and overall goals, and be able to
communicate them clearly across all social media channels.
• Interacts with followers with the same level of professionalism you expect
from your customer service representatives and sales team.
• Is available to monitor your social media channels all day every day,
including spot-checking on weekends.
Remember, this is the public face of your company we’re talking about
so you don’t want to entrust the responsibility to just anyone. The
interim person, or people, you select should:
Your Twitter and Facebook followers expect you to be
responsive so it’s a smart idea to have multiple people
watching your accounts even if only one or two people
are authorized to respond on the accounts themselves.
Photo Credit: pixabay.com
6. 4. Review sales goals, upcoming holidays or events, and
anything else that may affect your social media updates
in the near future.
• Craft several days worth of status
updates, Twitter posts, and
Facebook messages, then use
your editorial calendar to
determine the best times and
days to schedule them.
Photo Credit: Flickr
7. 5. Now you’re ready to begin your search for a
new social media manager.
• Online staffing services like Elance or oDesk
may seem like a good place to start.
Since all communication typically takes place over the service’s messaging
platform, you may experience significant lag time trying to work out details
with the contractor you’ve chosen.
Additionally, many companies find the extra costs of using a staffing service
prohibitive so do your due diligence before diving into this option.
Photo Credit: Flickr
But! Be prepared to sift through a lot of potential
mismatches before you find the right person.
8. Hopefully you’ll never need to implement an emergency management plan
to keep your social media accounts humming, but it’s good to have a back-up
strategy just in case.
In the end, you may discover that bringing in an outside social
media management team like Real-time Outsource to oversee your
campaigns is the best option.
With several skilled social media experts
assigned to your account, you never have
to worry about your customers going
unheard.
If someone needs a day off or takes a
spontaneous trip to the Azores, you know
your accounts are covered without
missing a beat
Photo Credit: Flickr