Speakers Bill Owens, President of Owens Construction and Shashi Bellamkonda, CMO of Surefire Social share their presentation of a talk they gave at the 2016 Remodeling Show on how remodelers can manage their online reputation in terms of the importance of reviews, acquiring more reviews, and responding to reviews you receive (both 5-stars and 1-stars).
How to Focus your Digital Marketing Strategy - by Keith Boswell from PerceptintKeith Boswell
This deck is from a workshop "How to Focus your Digital Marketing Strategy" that I presented on September 17th, 2014 at Start Garden. I share the lessons I've learned working in digital marketing for the past 19 years as a strategist and client lead.
I'm hopeful some of these lessons will help you too.
4 BEST ways to turn sales emails into phone discussionsTom Mallens 📈 💯
How to write effective emails that translate naturally into sales conversations on the phone.
This PDF is for Birmingham sales people, MDs, managers, sales managers, directors and business owners committed to successful selling.
Tom Mallens
A-Player Sales Team Development in Birmingham and the Midlands
Coaching. Consulting. Training >>> People. Processes. Plans
Tel: +44 (0)121 222 5590
10 Survey Question You Should Ask Your CustomersRodrigo Fuentes
In support of this blog post: http://blog.listenloop.com/10-questions-for-your-customers
Your customers are a great source of information. They can help you improve your business and product, gain a better understanding of your market and even bring you referrals. But you're wondering, "what questions to ask in customer feedback session?"
Asking the right questions can be game-changing for your business. Here are 10 game-changing questions you should be asking your customers right now.
"Discover How To Be The Trusted Expert In Your Industry. Quick Paced Webinar Teaches You The Actual Steps To Propel Your company To Expert Status and Awe Your Prospects!"
Advocates may not sprout off of branches like a Spring leaf, but with the right understanding of relationships and the right structure, you can learn to systematically create new advocates!
Creating successful partnerships with vendors and start upsBrian Pichman
Managing a partnership with vendors is a more effective strategy than building the typical client vendor relationship. A partnership is working together while a typical relationship is more just exchanging cash with product. Join Brian Pichman from the Evolve Project has he coaches you through building a strategic partnership with vendors, aligning yourself with start-ups, and working towards building a more focused approach in your day to day purchases. Brian will talk about the importance of win-win negotiation, networking, and how to work with your community to find extra funding, resources, or new programming ideas.
How to Focus your Digital Marketing Strategy - by Keith Boswell from PerceptintKeith Boswell
This deck is from a workshop "How to Focus your Digital Marketing Strategy" that I presented on September 17th, 2014 at Start Garden. I share the lessons I've learned working in digital marketing for the past 19 years as a strategist and client lead.
I'm hopeful some of these lessons will help you too.
4 BEST ways to turn sales emails into phone discussionsTom Mallens 📈 💯
How to write effective emails that translate naturally into sales conversations on the phone.
This PDF is for Birmingham sales people, MDs, managers, sales managers, directors and business owners committed to successful selling.
Tom Mallens
A-Player Sales Team Development in Birmingham and the Midlands
Coaching. Consulting. Training >>> People. Processes. Plans
Tel: +44 (0)121 222 5590
10 Survey Question You Should Ask Your CustomersRodrigo Fuentes
In support of this blog post: http://blog.listenloop.com/10-questions-for-your-customers
Your customers are a great source of information. They can help you improve your business and product, gain a better understanding of your market and even bring you referrals. But you're wondering, "what questions to ask in customer feedback session?"
Asking the right questions can be game-changing for your business. Here are 10 game-changing questions you should be asking your customers right now.
"Discover How To Be The Trusted Expert In Your Industry. Quick Paced Webinar Teaches You The Actual Steps To Propel Your company To Expert Status and Awe Your Prospects!"
Advocates may not sprout off of branches like a Spring leaf, but with the right understanding of relationships and the right structure, you can learn to systematically create new advocates!
Creating successful partnerships with vendors and start upsBrian Pichman
Managing a partnership with vendors is a more effective strategy than building the typical client vendor relationship. A partnership is working together while a typical relationship is more just exchanging cash with product. Join Brian Pichman from the Evolve Project has he coaches you through building a strategic partnership with vendors, aligning yourself with start-ups, and working towards building a more focused approach in your day to day purchases. Brian will talk about the importance of win-win negotiation, networking, and how to work with your community to find extra funding, resources, or new programming ideas.
Escaping Client Hell: 6 Practical Tips To Make Freelancing Fun AgainWordCamp Sydney
A tale from foetal position to full fledged fearless leader – through red flag clients, horror scope creep and crippling anxiety due to chronic people pleasing tendancies, Jen will share her journey from solo freelancer to agency director and her hard won learnings over the last 10 years.
Key Take-Away
============
You’ll learn techniques for managing clients and projects through real life stories and insights I’ve gathered over the last 10 years of growing a WordPress focused agency and team.
Presented by Jen Jeavons at WordCamp Sydney 2019
Why SEO’s Are Hated and 50 Things You Can Do About ItJustin McGill
SEO’s and really even digital marketers in general have a problem. No one likes us. That’s putting it mildly in some cases.
Here's what we can do to help change this perception!
Every interaction with a prospect or customer should wow. What does it feel like to interact with marketing? Do their emails work for you? What about the sales folks? It's everyone's job to WOW. Do they?
Improving the Affiliate/Affiliate Manager RelationshipAffiliate Summit
This session will help affiliates learn how to get the most out of their AMs and help AMs learn how they can get the most out of their affiliates and make it a mutually beneficial relationship.
Experience level: Intermediate
Target audience: Merchants/Advertisers
Niche/vertical: Affiliate
Todd Farmer, CEO, PerformStreet Media (Twitter @toddfarmer) (Moderator)
Jamie Birch, CEO, JEBCommerce, LLC (Twitter @jamieebirch)
Jason Rubacky, Affiliate Development Manager, ShareASale (Twitter @jasonrubacky)
Joe Sousa, Owner, Internet Marketing Associates (Twitter @drcool73)
Logan Thompson, Owner, Blink Source (Twitter @drumminlogan)
Top 10 commercial interview questions with answershenrybrown133
In this file, you can ref interview materials for commercial such as, commercial situational interview, commercial behavioral interview, commercial phone interview, commercial interview thank you letter, commercial interview tips …
8 Step SEO Plan - Bagi Anda Yang Ingin Fokus Belajar di Internet Marketing. Action Management Center Membuka 3 Kelas Belajar: -Kelas Seminar -Kelas Workshop -Kelas Privat Silahkan Pilih Materi Yang Anda Inginkan: -Facebook Marketing -Auto Posting Marketplace -Youtube Marketing -Instagram Marketing -SEO -Sosial Media Marketing - auto blogger website : http://eointernetmarketing.wordpress.com http://asistenpakarseo.wordpress.com
The magnetic mindset_that_drives_home_business_models_and_Microcapmillionaire...JatIn52
1. Are you interested in the business? Now, there are various factors that
might interest you. If it is a creative job such as writing or web designing,
that could be a motivating factor for you to join the business. Or you might
be happy about the way the business operates. You could be enchanted by
the easy money that can be made in the business (according to you) or
something similar. What is important is that there has to be something in
the business that excites you, or you won’t develop a liking for it.
2. Even within the broad area that you choose, there will be various niches
that you can work on. Take the simplest example – writing. You might love
writing and might want to take it up as a profession. Even here, you can
specialize, like; you can become a writer exclusively for health-related
articles which could be your favorite topic. When you are working on what
you really like, you will stick with it better. After all, this is one of the perks
of being in a home business – don’t ignore it.
3. Will you be able to mobilize the resources for running your home
business? Frankly speaking, you won’t need a lot of things. But you will
need a computer. You will need a good Internet connection. You will need
space where you can work with peace. You will also probably need support
from your family members. Maybe you will want to involve your family
into the biz too. If they are appreciative, it will really work.
Agenda-Less Listening: How to Discover & Leverage What Your Target Audience R...Chief Listening Officers
I had a wonderful experience doing a talk/workshop with a group of CEOs, courtesy of Lee Self's Renaissance Executive Forum. We discussed the importance of discovering your customers' Elevator Rant (every customer has one!) and the method for doing this, Agenda-Less Listening.
The group was incredibly interactive and creative in their understanding and interpretations of the content. These are the best workshops--when the teacher learns something new to make the next workshop better.
Thanks all!
A different way of continuing the call call through the prospecting cycle and into your pipeline. 58 pages, but again 20-25 pages are humorous and antidotal in nature. Perfect for a 4 hr session with your inside sales or sales rep group.
Escaping Client Hell: 6 Practical Tips To Make Freelancing Fun AgainWordCamp Sydney
A tale from foetal position to full fledged fearless leader – through red flag clients, horror scope creep and crippling anxiety due to chronic people pleasing tendancies, Jen will share her journey from solo freelancer to agency director and her hard won learnings over the last 10 years.
Key Take-Away
============
You’ll learn techniques for managing clients and projects through real life stories and insights I’ve gathered over the last 10 years of growing a WordPress focused agency and team.
Presented by Jen Jeavons at WordCamp Sydney 2019
Why SEO’s Are Hated and 50 Things You Can Do About ItJustin McGill
SEO’s and really even digital marketers in general have a problem. No one likes us. That’s putting it mildly in some cases.
Here's what we can do to help change this perception!
Every interaction with a prospect or customer should wow. What does it feel like to interact with marketing? Do their emails work for you? What about the sales folks? It's everyone's job to WOW. Do they?
Improving the Affiliate/Affiliate Manager RelationshipAffiliate Summit
This session will help affiliates learn how to get the most out of their AMs and help AMs learn how they can get the most out of their affiliates and make it a mutually beneficial relationship.
Experience level: Intermediate
Target audience: Merchants/Advertisers
Niche/vertical: Affiliate
Todd Farmer, CEO, PerformStreet Media (Twitter @toddfarmer) (Moderator)
Jamie Birch, CEO, JEBCommerce, LLC (Twitter @jamieebirch)
Jason Rubacky, Affiliate Development Manager, ShareASale (Twitter @jasonrubacky)
Joe Sousa, Owner, Internet Marketing Associates (Twitter @drcool73)
Logan Thompson, Owner, Blink Source (Twitter @drumminlogan)
Top 10 commercial interview questions with answershenrybrown133
In this file, you can ref interview materials for commercial such as, commercial situational interview, commercial behavioral interview, commercial phone interview, commercial interview thank you letter, commercial interview tips …
8 Step SEO Plan - Bagi Anda Yang Ingin Fokus Belajar di Internet Marketing. Action Management Center Membuka 3 Kelas Belajar: -Kelas Seminar -Kelas Workshop -Kelas Privat Silahkan Pilih Materi Yang Anda Inginkan: -Facebook Marketing -Auto Posting Marketplace -Youtube Marketing -Instagram Marketing -SEO -Sosial Media Marketing - auto blogger website : http://eointernetmarketing.wordpress.com http://asistenpakarseo.wordpress.com
The magnetic mindset_that_drives_home_business_models_and_Microcapmillionaire...JatIn52
1. Are you interested in the business? Now, there are various factors that
might interest you. If it is a creative job such as writing or web designing,
that could be a motivating factor for you to join the business. Or you might
be happy about the way the business operates. You could be enchanted by
the easy money that can be made in the business (according to you) or
something similar. What is important is that there has to be something in
the business that excites you, or you won’t develop a liking for it.
2. Even within the broad area that you choose, there will be various niches
that you can work on. Take the simplest example – writing. You might love
writing and might want to take it up as a profession. Even here, you can
specialize, like; you can become a writer exclusively for health-related
articles which could be your favorite topic. When you are working on what
you really like, you will stick with it better. After all, this is one of the perks
of being in a home business – don’t ignore it.
3. Will you be able to mobilize the resources for running your home
business? Frankly speaking, you won’t need a lot of things. But you will
need a computer. You will need a good Internet connection. You will need
space where you can work with peace. You will also probably need support
from your family members. Maybe you will want to involve your family
into the biz too. If they are appreciative, it will really work.
Agenda-Less Listening: How to Discover & Leverage What Your Target Audience R...Chief Listening Officers
I had a wonderful experience doing a talk/workshop with a group of CEOs, courtesy of Lee Self's Renaissance Executive Forum. We discussed the importance of discovering your customers' Elevator Rant (every customer has one!) and the method for doing this, Agenda-Less Listening.
The group was incredibly interactive and creative in their understanding and interpretations of the content. These are the best workshops--when the teacher learns something new to make the next workshop better.
Thanks all!
A different way of continuing the call call through the prospecting cycle and into your pipeline. 58 pages, but again 20-25 pages are humorous and antidotal in nature. Perfect for a 4 hr session with your inside sales or sales rep group.
Business Platforms - Presentation by Josef Mandelbaum, CEO of Perion at the NOAH 2014 Conference in London, Old Billingsgate on the 13th of November 2014.
Alexander Strachan, Jr., MD, MBA, and Asim Usman, MD, of EmCare Hospital Medicine, discuss bundled payments for care improvement (BPCI) and how hospitalists are leading the charge.
Originally presented May 4, 2016, as a webinar in partnership with Becker's Hospital Review.
Why Online Reputation Management is Important for every Business. Whether your company is a corporate brand, a personal brand or an established enterprise level brand, online reputation management, or ORM, is now more important than ever for your business.
Online Reputation Management for Property ManagersAppFolio
Exceptional reputation management strategies lead to better performance, improving brand equity. Your reputation is a valuable asset. This guide covers how you can manage your online reputation for your property management business.
From SLANDER to CANDOR: 10 Steps to Get Started with Reputation Management To...Trustpilot
With the proliferation of popular review sites, more consumers than ever are getting their recommendations online. A Harvard Business School study recently found that an increase of just one star in a business’s rating can boost its revenue anywhere from 5-9%, further proving the need for diligence in this area.
Takeaways:
-Identifying your advocates and get more positive reviews
-How to solve problems before they get posted online
-Best practices for responding to negative reviews
Digital Marketing: What Direct Selling Companies Can Learn from Top TechJulie Cabinaw
I had the opportunity to speak at the Fragmob Tech Convention (#fragmobtechcon) for Direct Selling Companies last week, and I promised I would share some of the key points from the discussion, share resources I mentioned in my talk and hopefully, encourage us to continue the dialogue around improving the marketing strategies and technologies we employ to help our Consultants and customers. Many thanks to Fragmob and sponsors for putting together this first event of its kind!
For the talk, I was asked to share some of my experiences working at larger tech companies, like Microsoft, Amazon and HP, and what lessons companies in the direct selling industry could learn from those companies. I actually think there are so many innovative things in our industry happening, that I don’t think it’s a matter of what we are not doing, its more a matter of how we are doing it that might be a bit different from the "big guys." All of the tech companies I’ve worked at are unique in 3 D's: discipline, drive, and data, and in Amazon’s case, their obsession with customers.
With so many entrepreneurial visionaries in our industry, we have no shortage of ideas. What I think becomes harder for smaller, entrepreneurial companies in ANY industry to manage is to execute well and consistently on all the little things that matter, keep the lights on in our current programs and products, and at the same time try to lead out on the Big New Things we must do to lead and create new opportunity.
LinkedIn Post on the Data Topic for more info: https://www.linkedin.com/pulse/what-direct-selling-can-learn-from-top-tech-topic-1-3-julie-cabinaw
Reviews often get ignored, but considering that 93% of Millennials check them prior to making a purchase decision, can you really afford to? In this presentation we discuss how to get more reviews, how to respond to reviews, and some metrics you might want to use for reporting.
Review and Reputation Management Playbook 2018, LocalClarityLocalClarity
In today’s digital age, it’s no secret that a company’s reputation is increasingly tied to its online presence. Every business, especially ones that operate locally, must cultivate a web presence that reinforces their brand. We have put together this comprehensive playbook of tips on how companies of all sizes can manage customer feedback. Reputations Matter. Take Control.
Secrets to Effective Reputation Management (Property Management Industry)AppFolio
With co-hosts Homes.com and For Rent Media Solutions, we hosted a fantastic webinar called "Secrets to Effective Reputation Management," with presenter Erica Campbell Bryum, Director of Social Media. Attendees walked away with the tools that allow you to react in a confident and timely manner to manage and protect your online reputation.
The Good, the Bad, and the Ugly: Online Reputation ManagementLauren de Vlaming
Marine Retail University, Boston, Jan. 14, 2015.
If you're not managing your online reputation, you have no idea what people are saying about your company. Learn how to use social media, directory listings and more to guide the conversations people are having about your business.
B. H. Burke & Co., Inc. presented at MAIA\'s Big Event 2011 in Boston. How to find producers, pay them, and what they should be doing (with new technology).
How to Ace the Customer Success Manager InterviewShreesha Ramdas
Demand for Customer Success Managers is rapidly increasing, thanks to the emergence of SaaS and the subscription-based economy. Customer Success Managers are essential for retaining customers and harnessing recurring revenue, upsells, and referrals. At the same time, for candidates, the Customer Success career offers plenty of avenues for career growth.
In these webinar slides, Paul Reeves, the VP of Customer Success at TokBox, will provide useful tips on how to ace the interview for a Customer Success role. Paul has many years of experience as a Customer Success executive, and during this time, he has interviewed numerous candidates. He will share the insights he has gained from doing these interviews so you can be successful as a candidate.
From these slides, you’ll glean important aspects of Customer Success interviews, such as:
– Understanding the needs of your customer (Potential Employer)
– Building a relationship while educating and onboarding about your amazing product or service (You!)
– Working collaboratively with all stakeholders to realize value (Hire you!)
Check out the full webinar here: https://strikedeck.com/nextgen-csm-signup-how-to-ace-your-customer-success-interview/
Learn from experts on why online reviews are crucial to your small business in addition to best ways of going about getting more reviews and what you can do with reviews you already have to generate more business.
GeoJuice is the tool for getting online reviews for small businesses in the home services industry and can be done so right from a phone in 5 easy steps.
Shashi Bellamkonda, Chief Marketing Officer for Surefire Social, proctors a webinar showcasing three well-known panelists to talk about the importance of reviews for your business and how they benefit with increasing the number of local leads.
Surefire Social is a digital marketing agency that provides small businesses in the home improvement sector, with services that increase the number of visitors to their online websites and help generate more local leads to their business.
Word-of-Mouth in the Age of Google: Building an Office Culture for Client Rev...Consultwebs.com, Inc.
Word-of-mouth advertising in 2015 is via Google+, Yelp! and Avvo reviews. Obtaining client reviews should be a routine part of your office life. During Word-of-Mouth in the Age of Google: Building an Office Culture for Client Reviews, Marketing Director Tanner Jones will share review-winning tips for lawyers and law firm marketing professionals.
Learn:
-Strategies to bring your law firm higher SERP visibility based on client reviews
-Metrics that demonstrate how consumers utilize online reviews
-The best way to attract and solicit 5-star reviews
-Steps that successful law firms take to guide online reviews generation
Similar to 10 Steps to Manage Your Online Ratings #RDJ2016 (20)
Understanding SEO and What a Great Website Looks LikeSurefire Local
You already have all the necessary information on how to increase your ranking in Google search waiting for you at your fingertips. The catch is knowing where and what to look for. Armed with this information, Bob will help you take the next step to action by discussing how to:
- Do local SEO right
- Leverage multiple channels to win the online visibility game from local listings, web, mobile, reputation, and SEM
- Connect the 3 critical signals (recency, relevancy, and proximity) to increase search rankings and drive conversions
- Understand the link between your website, location, and reputation and how it drives brand awareness
Building Meaningful Customer Relationships Using Hover to Win More BusinessSurefire Local
Consumers love businesses who continuously demonstrate great service from friendly staff. Not rocket science, huh? But what about those who favor a business based on your ability to share project planning with them in the most transparent manner possible? Sounds more challenging, right? That’s where technology comes into play for home services pros. It’s one thing to talk about what your crew can do, but it’s a game changer when you can show them exactly what the finished project will look like.
Enter Hover, a new, faster, and more accurate way to design a home - helping you close more deals in less time. Dena Nejad, Director of Marketing of Hover, shares the value of using technology to build trust with consumers during the sales process.
How to Figure Out What Your Customers Are Really ThinkingSurefire Local
What you think isn’t always what your customers are actually saying.
Bob London, CEO of Chief Listening Officers, explains the key to hearing what your customers are really thinking. Whether you’re a business owner, CEO, marketer or sales person, understanding the customers’ “rants” will enable you to:
- Gain insights into what is actually meaningful and important to your customer
- Leverage those insights to differentiate your product, service or pitch
- Market and sell to customers in their real-world language, not marketing-speak
How to Get Started with Facebook AdvertisingSurefire Local
With over 1 billion engaged users, Facebook is one of the most important social media networks for businesses. Facebook itself has aspirations of becoming the one-stop-shop for all things search, social, commerce, and virtual reality.
Advertising on Facebook makes it easy for you to reach more consumers, capture their attention, and get results. But you want to be sure that you’re targeting the right people...in the areas you service.
In this presentation, learn the following:
1) Why use Facebook Advertising?
2) Building an effective Target Audience
3) Choosing an Advertising Objective
4) Selecting your Ad Placements & Format
5) Measuring Performance/Campaign Optimization
How Google's 2017 Local Ranking Factors Will Affect Your BusinessSurefire Local
Local SEO is without a doubt one of the most frustrating and complicated aspects to digital marketing out there. It gets even more challenging when Google rolls out updates to their search algorithms. And yet, without having a locally-optimized website, the goal of attracting new business is like climbing Mount Everest.
To help you make sense of a challenging, yet critical component of your online presence, we’ve invited two local SEO experts who know how to make SEO simple: Local SEO Guide’s CEO & founder, Andrew Shotland, and their VP of Local, Dan Leibson.
Join Andrew & Dan as they share insights on:
- What is local SEO?
- What are the ranking factors that truly matter to appear on page 1?
- How to optimize your website for local, “near me” searches
Mark Richardson's Time Management WorkshopSurefire Local
Mastering something we all want more of—TIME—is a challenge! As an Author, keynote speaker and lifetime remodeler, Mark Richardson has mentored several successful business owners over the years and is considered by many to be a master of time management.
During this workshop, Mark shares insights on:
Understanding time today: Why it’s important; the difference between efficiency and effectiveness; proactive vs. reactive time
How to establish a time mastery system to take back control of your day
Time-tested tactics that help avoid common mistakes that cost time
Make Google Work for You: A Local Business Guide to AdWordsSurefire Local
Throughout this presentation, learn the following:
- How to target people in your area with your local ads
- Anatomy of the perfect Google ad (Expanded ads = expanded revenue opportunities)
- How to tailor your Google ads to mobile devices and an ever-growing audience that uses them
- Do's & don'ts of running local campaigns
[Gutter Helmet Webinar] How to Shoot Professional Videos with Your SmartphoneSurefire Local
As a valued Gutter Helmet preferred marketing partner, we regularly host educational and informational webinars for Gutter Helmet dealers. This is the second event of the Gutter Helmet Digital Marketing Bootcamp series.
Surefire Local's CMO, Shashi Bellamkonda and Content Media & Producer, Michelle Lettmann gave an interactive discussion on how to shoot professional video with your smartphone to engage consumers.
- Give prospects a virtual tour of your projects
- Adjusting audio and video to get the best effects
- Script or no script...what works best
- How to keep your audience engaged from the get-go
Mark Richardson's Growth Strategies for 2017Surefire Local
Is your business primed and ready for success in the coming year? Join Mark Richardson—renowned author, speaker, and thought leader in the remodeling industry—to learn how best to get your business geared up and rolling towards success. Mark will discuss:
2016 Performance Review of the Remodeling Industry
Business Owner Mindset & Best Practices to Drive Growth
5 Critical Success Factors to be Primed for Growth in 2017
From smart home devices to live video streaming and voice search, technology is radically changing the eye care industry. Join a panel of OD’s for a lively discussion on the top trends in technology that OD’s should have on their radar to better reach and connect with patients in their local areas.
- Hot digital trends that are here to stay and why you should care
- How to tell the story of your practice utilizing the latest technology
- Learn to engage patients on their preferred digital channels
Make Google Work for You: A Local Business Guide to AdWordsSurefire Local
Your competitors are winning business with local AdWords campaigns. As a Google Premier Partner and Surefire Local’s in-house experts, Kerry Phipps and Brian Seskin will review best practices remodelers are utilizing today to find customers in their neighborhoods.
Here's what you'll learn:
- How to target people in your area with your local ads
- Anatomy of the perfect Google ad (Expanded ads = expanded revenue opportunities)
- How to tailor your Google ads to mobile devices and an ever-growing audience that uses them
- Do’s and Don’ts of running local campaigns
How to Create the Ultimate Houzz Profile for Your BusinessSurefire Local
Houzz with 40 million users is a favorite of homeowners. Lindsey has been touring the country talking to home improvement pros on how to jazz up their Houzz profile and get in front of homeowners. She'll explain:
- How to create a complete Houzz profile to represent your business
- How to showcase your excellent work with projects & ideabooks
- How your Houzz presence impacts organic search results
- Best practices for requesting reviews
- Utilizing the latest innovations in technology and tools to connect with homeowners at every turn
Have any burning questions for our experts? Send them to teamsocial@surefirelocal.com.
Is Your Marketing/Sales Pipeline Dysfunctional? Review the 6 StagesSurefire Local
Tim Musch from MarketSharp has been an industry leader for over 15 years. Tim shares the methods that home improvement pros use to stop leaks in their lead funnel and also learn:
What Bob Dylan, Vince Lombardi, Bill Gates, and Steve Jobs have to say about optimizing your success
- Why you might be looking for leads in all the wrong places
- How you can achieve crystal clear visibility into your website traffic (what’s working & what’s not)
- How to tag advertising campaign traffic so you can absolutely know where it came from & how it worked
- Specific strategies to turn your unsold leads into profitable business (huge!)
- Proactive methods to consistently get profitable results
Have any burning questions for our experts? Send them to teamsocial@surefirelocal.com
Mistaken Identity: How to Solve Incorrect Data in Local ListingsSurefire Local
Learn actionable tips from Bryan Rutcofksy, an expert on local listing data from Yext, on:
- Connection between your local listings and customers
- What are the reasons for duplicate listings
- How can listing errors get fixed in 72 hours
- New address, new phone number updating your information once and fix it everywhere
- Control listings in one place
Have any burning questions for our experts? Send them to teamsocial@surefiresocial.com.
Wellborn Cabinet Bootcamp - How to Shoot Professional Videos with your Smartp...Surefire Local
Smartphones now are very powerful with excellent cameras. While nothing beats a professional video shoot, there are times where an opportunity presents itself to a business to create excellent visual content using a smartphone.
Review an interactive discussion with Surefire’s Content & Media Producer, Michelle Lettmann, on how to shoot professional video with your smartphone.
Marketing Mistakes Made in Local Digital MarketingSurefire Local
Mark Montini, Surefire’s EVP, Brand Strategy and Chief Customer Officer discusses how to strategically plan around common pitfalls that plague businesses and how to maximize your marketing budget.
Wellborn Digital Marketing Boot Camp || Tracking ROI to Maximize Your Marketi...Surefire Local
Leave this webinar with a better understanding of: How to analyze your current marketing activities to assess past performance, Understanding attribution and connecting marketing activities to ROI, What to include in your marketing budget for 2017.
Cracking the Remodeling Business Code with Mark RichardsonSurefire Local
Learn from Mark Richardson, renowned speaker, author, and influencer in the remodeling world as he shares insights on the following:
- Why do some remodeling businesses grow and others don’t?
- What are the three keys to success?
- How can I take my business to the next level?
- Where does my business dashboard measure up to others?
- Who can help me get to where I want to go?
Facebook Marketing: The New Rules for Engaging PatientsSurefire Local
An engaging and entertaining panel of OD’s - Dr. Alan Glazier, Dr. Justin Bazan, and Dr. Nathan Bonilla-Warford - as they debate the best tactics and strategies eye doctors can use for building and engaging a community on Facebook.
When listening about building new Ventures, Marketplaces ideas are something very frequent. On this session we will discuss reasons why you should stay away from it :P , by sharing real stories and misconceptions around them. If you still insist to go for it however, you will at least get an idea of the important and critical strategies to optimize for success like Product, Business Development & Marketing, Operations :)
Reflect Festival Limassol May 2024.
Michael Economou is an Entrepreneur, with Business & Technology foundations and a passion for Innovation. He is working with his team to launch a new venture – Exyde, an AI powered booking platform for Activities & Experiences, aspiring to revolutionize the way we travel and experience the world. Michael has extensive entrepreneurial experience as the co-founder of Ideas2life, AtYourService as well as Foody, an online delivery platform and one of the most prominent ventures in Cyprus’ digital landscape, acquired by Delivery Hero group in 2019. This journey & experience marks a vast expertise in building and scaling marketplaces, enhancing everyday life through technology and making meaningful impact on local communities, which is what Michael and his team are pursuing doing once more with Exyde www.goExyde.com
How to Build a Diversified Investment Portfolio.pdfTrims Creators
Building a diversified investment portfolio is a fundamental strategy to manage risk and optimize returns. For both novice and experienced investors, diversification offers a pathway to a more stable and resilient financial future. Here’s an in-depth guide on how to create and maintain a well-diversified investment portfolio.
Salma Karina Hayat is Conscious Digital Transformation Leader at Kudos | Empowering SMEs via CRM & Digital Automation | Award-Winning Entrepreneur & Philanthropist | Education & Homelessness Advocate
Explore Sarasota Collection's exquisite and long-lasting dining table sets and chairs in Sarasota. Elevate your dining experience with our high-quality collection!
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- How These 4 Leaks Force You To Work Longer And Harder in order to grow your income… improve just one of these and the impact could be life changing.
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#1 LEADS Don’t Book
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- How to identify which leak to fix first so you get the biggest bang for your income.
- Get actionable strategies you can use right away to improve your bookings, sales and retention.
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3. Bill Owens
Bill Owens, CGR, CAPS, CGP, is president of Owens Construction,
currently celebrating over thirty years as a leading residential
design/build firm in central Ohio.
Active with:
National Association of Home Builders
Home Builders Institute
Harvard University’s Joint Center for Housing Studies
4. Shashi Bellamkonda
Shashi Bellamkonda is the Chief Marketing Officer of Surefire
Social - Solving Local Marketing for successful remodelers.
Shashi Bellamkonda is also an Adjunct faculty member of
Georgetown University teaching Marketing Analytics and Digital,
Social Media and Mobile and keynote speaker on Digital Marketing
and Small Business.
6. Resting on our laurels
Do great work
Clients love the experience
Great team
Problem jobs:
Work out issues with clients privately
Do right by the Customers - Always to a
mutually satisfying conclusion
7. “Word of Mouth” has
gone to “Word of Mouse”
Believe the vast majority of our opportunity
is referral and repeat business
But what are we perhaps not seeing?
8. Make (or at least soften) the
sale even before prospects
reach out to us-
Very likely lost opportunity because:
Search before homeowners contact us
Potential clients see few or no ratings
Maybe some average ratings on a few websites
9. Understanding
the growing
importance of
an online, social
presence
Tough time getting clients to
engage
Small number of yearly
transactions (30 to 50 jobs/year)
Lackluster number of reviews
How to best excite and encourage
clients to rate and review us?
15. Get ahead of this
- Manage through these events
- Don’t react emotionally, internally
or in the public eye
16. Create a shift
in how the
public views
the industry as
a whole.
Posted by Web Staff - Email | Facebook | Twitter
CLEVELAND, OH (WOIO) - It's bad enough when you find out the
contractor working on your home is unqualified. Imagine if you
never hired that person in the first place.
It's the latest home scam.
The scam typically hits the people least equipped to deal with it,
mainly the elderly……
17. Readjust our thinking
● Spend more on creating satisfied
clients
● Well-developed and properly
channeled reputation
management system
19. Today customers know more about the business than the
business owners themselves
Mark Richardson Author, Keynote Speaker and Remodeling Expert
20. 1. Outdated Web
Presence
Website has not been updated in years - Are you still
in business?
Recent content?
Typos….
Not mobile friendly?
Do you have your own domain name?
26. Understanding the Reviewer Emotion
Warn other Consumers
I want to warn others of bad products
I want to save others from having the same negative
experiences
Venting negative feelings
I like to get anger of my chest
I want to take vengeance upon the company
The company harmed me, and now I will harm the
company
Help me shake off frustrations about bad buys
J.M. Rensink - What motivates people to write online reviews and which role does personality play?
Help other consumers
I want to help others with my own positive experiences
I want to give others the opportunity to buy the right product
Helping the company
In my opinion, good companies should be
supported
I am so satisfied with a company and its product
that I want to help the company to be
successful
Emotion – Negative>> Positive
Intensity
27. Harness Customer Emotions
Social benefits
I believe a chat among like-minded people
is a nice thing
It is fun to communicate this way because
I meet nice people
Self enhancement
This way I can express my joy about a
good buy
I can tell others about a great experience
I feel good when I can tell others my
buying success
My contributions show others that I am a
clever customer
Advice seeking
I hope to receive advice from others to help
solve my problems
I expect to receive tips or support from other
users
J.M. Rensink - What motivates people to write online reviews and which role does personality
play?
29. 1.Goals and Objectives
A proactive strategy to get reviews is required for all businesses
Create a well-defined strategy
Mission: “We will strive to get nothing less than 5 Stars”
31. 3.Training Every member of your company
can help you with your review
strategy
Define the experience
Explain the process
Reinforce importance of reviews
Set rules of engagement
Provide service standards
Power of conversation, eye contact
32. 2016
4. Wide web presence
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www.yourdomain.com
34. 6. Ask but don’t reward
Use Messages like “People on Yelp
like us!” or “People love us on
Yelp!”
DON’T offer incentives for
reviews
35. 7. Engage
Increase your chances by non-
review type engagements such as
check-ins, photos, liking, or adding
tips
Create Ideabooks on Houzz
36. 8. Using
Mobile &
Apps
Reviews can be done from
anywhere including on the phone
Use SMS to send customers links
to reviews with their permission
Take pictures and send to your
website
Use Geo Location check-ins to add
reviews and location data to your
website
37. 9. Get alerts for new
reviews
➔Google Alerts are free
➔Other tools like Mention.net
➔Reputation Management Tools
➔Agency
38. 10. Respond to all reviews
New prospects can come across old reviews
Customers form opinions on company response
40. Get Ahead with
TESTIMONIALS
Step 1:
Setup a client testimonials plan
Step 2:
Use tools and automation to setup a system to
seek reviews
Train & equip your employees to get reviews
Step 3:
Publish testimonials on your website
Use testimonials in sales materials
41. WHO TO
RESPOND TO
Positive Reviews: Not
necessary all the time,
but still good practice
Negative Reviews: You
need to respond 100%
of the time
Don’t respond angrily
42. WHY
RESPOND
Turn a negative review into a positive
experience!
1. Show clients you care
2. Demonstrate your passion for customer
service
3. Increase customer retention
4. Increase new customer acquisition
43. HOW TO
RESPOND Thank them for the review
Be humble and appreciative
Explain the future changes
How are you going to prevent
this from happening again?
44. WHERE TO
RESPOND
1. Publicly
Shows both other, and potential, clients that you
care
2. Privately
Address and resolve the client’s personal issues
45. WHEN TO RESPOND
The sooner the better
Aim for under 24 hours
OK to respond to older reviews
46. BAD REVIEWS
NOT ALWAYS A
BAD THING...
Getting bad reviews can be good?
Opportunity Customers
Valuable feedback and
opportunity to improve
More honest and transparent
Having only positive reviews
may not be trustworthy
48. ELEMENTS OF A
RESPONSE
1. Always Say Thank You
2. Mention positive points from
the review
3. Apologize if things went
wrong
4. Suggest contacting you by
phone or email
49. Response Best
Practices
1. Respond to reviews fast but take the time to
think through your response
2. Resist the urge to vent on the reviewer or focus
on how to get the review resolved
3. Don’t get defensive and get into too much
detail
4. Take the conversation offline
5. If reviewer has not responded search in your
records and reach out privately
6. Be transparent and apologize if a mistake has
been made
50. Reviews should
reflect your
brand
1. Be conscious of the Streisand effect -
”phenomenon whereby an attempt to
hide, remove, or censor a piece of
information has the unintended
consequence of publicizing the
information more widely”
2. If there are repeated bad reviews on the
same issue, you may need to look at your
operations
3. Your review represents your brand. Avoid
typos, grammatical mistakes and stay
positive
52. Conclusion
Setup, implement, and manage your company's reputation plan
long before a problem or crisis strikes
You can really change/regain your reputation
Get back the business you are losing because of your
reputation
53. My Advice,
“from the trenches”
Proactively-
Focus on showcasing all substantial projects on social media
and your website
Aggressively seek more and better quality ratings and reviews
on specific sites
Mandate responsiveness to any reviews by all company
representatives.
54. Group
Exercise
Create a Reputation Management
Plan
1) Audit your current reputation plan
2) What would you change?
3) What resources and budget to
allocate?
4) How do you measure the results?
55. New Trends in
Reviews
What will you do with your
findings next? How will you
further your research/findings?
56. We don’t go online. We live online.
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