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Brand Masterclass Week Five - Developing Brand Strategy (l)
The document presents a brand strategy development framework by Idris Mootee, emphasizing that branding is a strategic business process that requires clarity in vision, understanding of customer insights, and stakeholder engagement. It outlines a seven-step process for creating brand strategy, which includes defining business goals, conducting stakeholder analysis, and crafting brand promises that connect emotionally with customers. Examples of brand promises from various companies illustrate the significance of aligning a brand's core message with its business objectives and customer expectations.
