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Voltaren campaign || A.TANTAWY
The document outlines a marketing campaign for the pain reliever Voltaren in Egypt which includes radio advertisements, outdoor advertisements, branding in pharmacies, press releases in medical magazines, mailings to doctors, and giveaways to distributors and pharmacists, all with the goal of expanding awareness of Voltaren's updated packaging and reinforcing its position as the number one pain reliever in Egypt.
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Voltaren campaign || A.TANTAWY
- 1. 2010 CAMPAIGN NOVARTIS PHARMA © Market Compass Consultancy 2009
- 2. Voltaren No.1 in Egypt… Improved فلتارين الدواء رقم 1 في مصز ... تطور © Market Compass Consultancy 2009
- 3. Indicate the changein Very Attractive packaging and other message which is a feature. fact between the market
- 4. IMC Plan Expand themessage © Market Compass Consultancy 2009
- 5. Our Plan Radio Campaign Patient Outdoors Cars sticker Pharmacist Press Campaign Doctor Pharmacy Branding Doctors mails Distributor Distributors Giveaways.
- 6. o Campaign in Booth Arabic and English in Nogoom FM, Nile FM, EL-shark El-Awsat and Radio Maser. o Aired for Only two working weeks (10days). عيش متعة الحزكة بدون ألم مع فلتارين بشكلة الجديد .... الدواء رقم واحد في مصز الذي .ينصح به األطباء
- 10. Ads and PressReleases
- 11. Chose the main medical magazine + General magazines : • Seha • Mota7da pharmacy magazine • Seif magazine
- 12. Press release effect the direct customers and we plan to: 1. Improve product image in physicians perception. 2. Refresh the indications of Voltaren. 3. Credibility of press release will increase trust between audience.
- 13.
- 16. Cars Stickers For MedicalREP. cars that placed on the back of the car body
- 17.
- 18. Pharmacy is the home of all Drug, and Voltaren is No.1 in this home SO, Unique Pharmacy Branding Unique Unique Unique Unique Unique pharmacy Poster Stand Dangler flyer Branding
- 19. oThere are toomany danglers in pharmacies than anywhere in the world , So we Create a new Idea to replace Dangler and Stand as well. Danglers
- 20. It’s a mix between Dangler and Stand placed within eye range with attractive and new form.
- 21. Flyer Pg 1 Pg 2 Why we Trust Voltaren ?? Voltaren Range Voltaren Doctors says… Product and usage All in Arabic and simple information
- 22. Door Long, thin, catchy color and new poster in easy way. The problem that pharmacy poster dose not last long time ..
- 24. The same flag used in D+S but bigger and hanged on he pharmacy door or outer wall.
- 25.
- 26. Send a mail distributed by hand contain informative massage about Voltaren and its USP.
- 27. The Power oftelesales
- 28. Telesales is a powerful channels contact all pharmacist daily collecting orders… plan to send your massage through them., Giveaways : ◦ Calendars. ◦ Mugs. ◦ Pens.
- 29.