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Nova media - Vyuziti pro komunikaci a PR
This document discusses how social media and new technologies are changing communication and public relations. It provides statistics on the growth and usage of major social media platforms like Facebook, YouTube, and Twitter. It then focuses on Facebook, giving statistics on its growth in the Czech Republic and details on the demographic groups that are most active on Facebook in the Czech Republic. The document discusses how marketers can use social media platforms like Facebook to target advertising and engage with consumers. It also presents strategies for companies to directly connect with consumers worldwide through social media to conduct market research and public relations activities.
