Uploaded bySarah Blake
Digital Trends
Digital trends you should know about Sarah Blake The document discusses several important digital trends: 1. Social media usage is growing rapidly worldwide with billions of videos viewed on YouTube and tweets per day. 2. Mobile internet usage is also increasing, with over half of urban cell phone users taking photos with their phones. 3. Online experiences should be interactive, social, and focus on sharing rather than just displaying content like print media. Building relationships through blogs, social media, and mobile is important.
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Digital Trends
- 1. Digital trends youshould know about Sarah Blake
- 2.
- 5. Some numbers toamaze and excite you!
- 6. South Africa hasmore internet users than Belgium, Ireland, Denmark or Sweden
- 7. 2.83 million Facebook usersin South Africa. (60% of SA Internet users)
- 8. Facebook SA AudienceProfile Source: Total Poland active audience, Facebook internal, data Jan 2010
- 9. “Folks were tweeting5,000 times a day in 2007. By 2008, that number was 300,000, and by 2009 it had grown to 2.5 million per day. Tweets grew 1,400% last year to 35 million per day. Today, we are seeing 50 million tweets per day —that’s an average of 600 tweets per second.” Twitter.com
- 10. Two thirds ofthe global Internet population visit social networks Source: Nielsen, Global Faces & Networked Places, 2009 Credit: Christian & Cie http://www.flickr.com/photos/christiangates/
- 11. 10% of total internet time is spent on a social network Source: Nielsen, Global Faces & Networked Places, 2009 Credit: Catherine http://www.flickr.com/photos/mayeve/
- 12. Social Media recently displaced Email as 4th most popular activity on the Internet. Source: Nielsen, Global Faces & Networked Places, 2009 Credit: Esparta http://www.flickr.com/photos/esparta/
- 13. 24 HOURS ofvideo are uploaded to YouTube EVERY MINUTE… … it would take 413+ years to watch every video.
- 14. 100,000,000 videos viewed onYouTube every day Credit: Jared http://www.flickr.com/photos/generated/
- 15. The number of minutes spent on Facebook every day. Credit: Mark Auer http://www.flickr.com/photos/thegeekshallinherittheearth/
- 16. Social Media is transformingthe way content is consumed..
- 17. It’s taken the loudhailerused by publishers… Credit: altemark http://www.flickr.com/photos/altemark/
- 18. … and givenconsumers a bigger one. “Technology is shifting power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are taking control.” Rupert Murdoch Mogul
- 19. In 2006 approximately80% of all online purchases originated from search engines Source: Nielsen/Netratings
- 20. 63% of searchrelated purchases occur in offline retail stores The Comscore Report source: www.flickr.com/photos/nateone
- 22. Zappos will sellmore than $1 Billion worth of shoes online this year Credit: www.flickr.com/photos/purplemattfish
- 23.
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- 27. The sidewalk is thenew runway http://www.flickr.com/photos/occhichiusi
- 32. #tip The sidewalk isyour market research! Consumer generated campaigns don’t mean ugly.
- 33. Online, style is interactive http://www.flickr.com/photos/riebschlager
- 34. Timesonline Live Chats withstyle experts. They also tweet from the runway.
- 37. #tip The power ofthe “like”. (This will come up again.) Be a leader while facilitating discussion. You have access to many leaders - this could be an opportunity to leverage them?
- 38. Fashion lovers want toshare their style with other fashion lovers. Or, everyone’s a stylist http://www.flickr.com/photos/splorp
- 44. #tip Opportunities to connectwith amateur stylists and style lovers. Find them and engage with them.
- 45. Online, fashion isabout real people http://www.flickr.com/photos/csessums
- 51. #tip New style ambassadors? Creating/ supporting bespoke networks.
- 52. The influencers have changed http://www.flickr.com/photos/redmozzie
- 53. Renowned photographer NickKnight says: “Fashion glossies have now got to work out why they’re there. The industry side of it — showing you the clothes, saying where you can get them — is now much better done on the internet. Magazines should become much more a place where you see incredible, beautiful fashion photography.”
- 54. Bryanboy - ablogger Anna Wintour- not a blogger
- 56. #tip Build relationships withkey bloggers as you would with journalists. But, don’t let the bloggers dictate to you!
- 57. Mobile is important http://www.flickr.com/photos/myxi
- 59. 56% of urbancell phone users take photos with their cell phones. (The Mobile Internet in South Africa 2010)
- 65. #tip Mobile is different. Personal,Always On, Always With You. Remember those facts so you can create engaging mobile experiences.
- 66. We want toshare with our real social network http://www.flickr.com/photos/jmsmytaste
- 71. #tip Sharing tools atthe point of inspiration or consideration. Capitalise on existing social networks.
- 72. So,what’s really importantright now?
- 73. Online = print Credit: Caro Wallis http://www.flickr.com/photos/carowallis1/
- 74. Online = print •Interactive • Social • Sharing Credit: Caro Wallis http://www.flickr.com/photos/carowallis1/
- 75. Online = print Ifyou treat it like print, you will create a poor user experience Credit: Caro Wallis http://www.flickr.com/photos/carowallis1/
- 76. Online allows you tobuild many real relationships at low cost Credit: Caro Wallis http://www.flickr.com/photos/dhammza
- 78. Search is asignificant traffic driver, and will continue to be so
- 79. So, be awareof how your campaigns and digital assets affect search
- 81. A strategic approach tosocial media will help you build relationships, increase the effectiveness of campaigns, and dominate search results Credit: Stuck in Customs http://www.flickr.com/photos/stuckincustoms/
- 82. Wanna know more? Credit: mollycakes http://www.flickr.com/photos/mollycakes/
- 83. www.quirk.biz/emarketingtextbook www.quirk.biz/welovewoolies sarah.blake@quirk.biz Credit: mollycakes http://www.flickr.com/photos/mollycakes/
- 84. Thank you verymuch.
- 85.